Piyush Mathur - Brand Architect

Ditch Ads, Get Leads: Top Organic Content Marketing Firms for Booming Traffic Tired of the never-ending barrage of #paid_ads? There's a better way to attract high-quality leads and build a thriving online presence. #Organic_content marketing is your secret weapon. It uses valuable, informative content to draw in your ideal audience, establishing you as a thought leader and #boosting_your_SEO. But crafting exceptional content takes time and expertise. That's where these top organic content #marketing_firms come in: 👇 Full article : https://lnkd.in/gUv3rcwj Ready to ditch the ads and attract qualified leads? #organiccontentmarketing #contentmarketing #digitalmarketing #leadgeneration #seo #growthhacker #Seospecilist

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Website Redesigning Checklist for D2C Brands: What to Consider Before Making Changes! 🚀 Thinking of giving your D2C website a makeover? You're not alone! 🙌 Many Indian brands are revamping their digital storefronts to attract more customers and boost conversions. But hold up! ✋ Before you dive in, make sure you’re considering all the right elements. Here’s your ultimate checklist: 🔍 User Experience (UX): Start with your customer in mind. Is your site easy to navigate? Is the content engaging? A smooth, intuitive user experience keeps visitors coming back! ⚡ Page Load Speed: If your site is slower than a lazy Sunday morning, you're losing customers. Optimize images, minify code, and use a Content Delivery Network (CDN) to speed things up. 💡 SEO Best Practices: Ensure your website is optimized for search engines. Use relevant keywords, meta descriptions, and alt tags to improve visibility. Remember, SEO is the key to organic traffic! 🎨 Mobile Responsiveness: With 70% of users browsing on mobile devices, your site MUST be mobile-friendly. Test on different devices to ensure a seamless experience. 🛒 Seamless Checkout Process: Did you know 68% of carts are abandoned due to a complex checkout process? Simplify it. Fewer clicks mean more sales! 🖥️ Brand Consistency: Ensure your redesign reflects your brand’s identity colors, fonts, and messaging should align with your overall branding strategy. 🔐 Security Features: Trust is crucial for D2C brands. Secure your site with HTTPS and implement robust security measures to protect customer data. 🧪 A/B Testing: Test different design elements to see what works best for your audience. From call-to-action buttons to images, A/B testing helps you make data-driven decisions! 🚀 Success Stories: -#MamaEarth revamped their website for mobile-first UX, resulting in a 35% increase in mobile sales! 📈 -#BoatLifestyle optimized their checkout process, reducing cart abandonment by 20%! Ready to redesign your D2C website? Remember, a well-planned redesign can skyrocket your conversions and customer satisfaction. Don’t wait too long, the perfect time to start is NOW! ⏳ 👉 DM for a free 1:1 consultation on website redesign strategies! #WebsiteRedesign #D2CBrands #IndianEcommerce #DigitalTransformation #UserExperience #ConversionOptimization #SEO #KREATIVU Like if you found this checklist useful! Share with others who are looking to revamp their D2C websites. 🛍️

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I was doing some ad campaign planning for a makeup client. During my research on meta ads, I found a Chennai based brand with multiple franchise in Noida, Mumbai etc. I am sure if they have multiple franchisee, they must be spending a good amount of money but, the team who is running ads for them is definitely doing a poor job. The landing page they are using has following problems: 1. No CTA or lead form 2. It has a whatsapp floating icon but the api shows an error that is visible when the user scrolls. 3. The slider banner is not mobile optimised and aligned. 4. There is only 1 phone number on webpage that too in the 7th section (last before footer). 5. 3-4 Free stock photos with watermark along with 2 original photos. After seeing all these, I checked their GMB page of 2 locations. One with 84 reviews and 4.5 rating and the other with 72 reviews and 4.2 rating. But the team who is managing the same is unable to connect website with GMB. I don't know if this is the part of their strategy or what but one thing I can say is that 70+ reviews with 4+ ratings in makeup industry is not easy, it means services are satisfactory or more than that. But their marketing agency or team is just doing some insane stuff and creating some super natural strategies that are definitely bringing a good amount of traffic that don't even convert. These were the things I noticed in first visit as a first impression. I will study them soon and send a detailed audit with a pitch. But if you think you can do it now, find them and send a pitch dude. There are people who are doing "kuch bhi" to just charge clients. #advertisement #ads #digitalmarketing

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Exciting times in the edtech industry! Adda247, backed by Google, reported a remarkable revenue of ₹243.39 crore in FY24, marking an impressive 88% increase from ₹129.65 crore in FY23. Not only that, they've significantly improved profitability, reducing their net loss to ₹101 crore from ₹296 crore in FY23.Anil Nagar's strategic focus on live classes, which contribute to nearly 70% of their revenue, has been a game-changer. The shift towards online learning, accelerated by the lockdown, proved to be a smart move. Adda247's courses, offered in 12 regional languages, have attracted 1 million paid users across India.The future is indeed bright for edtech. Keep an eye on emerging players like LOMOS, which is rapidly gaining attention and making waves in the industry. #EdTech #Innovation #Growth #OnlineLearning #Adda247 #LOMOS

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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💥 D2C Insider Elevate Cohort 3 Masterclass Recap! ✨ Neha Agarwal (Founder - Digi Acai - SEO Agency For D2C) shared why SEO is key to driving organic growth. Her insights highlighted strategies to help brands unlock their full potential. ✨ Shreedha Singh (Co-Founder - TAC (the ayurveda co)) gave a detailed session on Content Marketing, focusing on how brands can create compelling stories to engage with customers. These expert-led masterclasses are designed to equip you with actionable insights to scale your brand. 👉 Want to be part of this journey? Apply for Cohort 4 now! 🔗 Registration Link - d2ci.co/elevate_register Abhishek Shah #D2CInsider #SEO #ContentMarketing #LetsElevate #Cohort3 #D2CStartups

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💥 D2C Insider Elevate Cohort 3 Masterclass Recap! ✨ Neha Agarwal (Founder - Digi Acai - SEO Agency For D2C) shared why SEO is key to driving organic growth. Her insights highlighted strategies to help brands unlock their full potential. ✨ Shreedha Singh (Co-Founder - TAC (the ayurveda co)) gave a detailed session on Content Marketing, focusing on how brands can create compelling stories to engage with customers. These expert-led masterclasses are designed to equip you with actionable insights to scale your brand. 👉 Want to be part of this journey? Apply for Cohort 4 now! 🔗 Registration Link - d2ci.co/elevate_register Abhishek Shah #D2CInsider #SEO #ContentMarketing #LetsElevate #Cohort3 #D2CStartups

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🌟 *Join PW Skills as an Affiliate Partner!* 🌟 PW Skills, India's most love skilling platform is expanding, and we’re inviting dynamic agencies and individuals to collaborate with us on a performance-driven affiliate model. If you're passionate about education and have a knack for driving results, we’d love to partner with you! 🔍 *What We’re Looking For:* - Agencies or individuals with experience in performance-based marketing. - Innovators ready to craft strategies that convert leads into revenue. - Partners who are results-focused and eager to grow alongside us. 🤝 *Why Partner with PW Skills?* - *Aligned with Success:* Earn a percentage of actual revenue generated through your efforts. - *Transparent, Data-Driven Insights:* Optimize and track campaigns to maximize outcomes. - *Shared Growth:* Let’s achieve success together through impactful strategies that benefit everyone. If you’re interested in a mutually rewarding partnership, get in touch! Let’s elevate education, grow together, and make an impact! Fill the details here: https://lnkd.in/gFSxzUfY hashtag #AffiliateModel #AgencyCollaboration #PerformanceMarketing #JoinPWSkills #GrowthTogether

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Diversifying content based on the visitor's sales funnel stage is crucial for avoiding gimmicky or spammy popups and interactions. 🔑 Cooee empowers DTC brands with a session number filter to show visitors fresh, personalized content based on real-time intent and enhance their purchase journey. 🛍️🚀 To know more feel free to DM us or book a demo www.letscooee.com #DTC #CustomerExperience #Shopify #personalizedsalesfunnel

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🔥 5 Imp points for D2C brands to decide which products to market via performance marketing in Phase 1 of growth. 1. High Margin - No point getting great roas on super low margin products. - Decent/okayish roas on high margin is still better. - End goal: PNL positive. 2. Decent AOV: Not too low & too high - Too high AOV leads to too high CAC - But too low AOV won't lead to the lowest CAC - Hence, see the soft spot. - But still, bend towards high AOV. 3. Have PMF/Good user feedback - We are looking for market demand. - It's less effort than generating demand. - Easier acceptability in market. 4. Organic % and Repeat Purchase % - High organic & repeat is a sign of strong PMF - Never ignore a product with high organic/repeat - These products will drive your growth engine. - And other products can piggyback on it. 5. Creative inventory - You have 2 products with all the above 4 points met, - Then go with the ones with decent creative repository - Or the ones in which you can build creatives fast. I hope it helps. And if it did... ✅ Be Kind. Do Repost to Help Others :) PS: Btw, shall we go after all products to market via paid ads? Yes or No? Share the reason in the comments 👇 #performancemarketing #creativestrategy

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Week 1 Day 3 : Launching a D2C Mass premium Shirts brand: Performance Ad’s. We Initiated performance Ads, Here's an overview and visual representation of campaign structure Campaign Details: Objective: Purchase Bid Strategy: Ad Set Budget Optimization (ABO) Ads Types: Carousel, Reels, and Catalogue Ads Daily Budget: ₹400 per ad set, totalling ₹1,600 per day. Testing Approach: Number of Campaigns: 1 Number of Ad Sets: 4 (each targeting a unique audience segment). Ad Creatives: Each ad set runs the same three ad types to ensure comparability. #metaads #googleads #performancemarketing #0-1 #d2c #appareld2c #eccommerce

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CTR & Senior citizens We started a brand campaign in Meta a few years back to drive brand consideration. The campaign had an open targeting and was optimized for clicks. It drove a lot of traffic to the site. However, the traffic had a high bounce rate and fewer retained sessions. The creative was very good and had a great CTR. We found a fascinating insight when analyzing what went wrong with the campaign. In Meta, you get what you optimize for. If you optimize for clicks, the campaign targets so-called clickers, and you get many clicks. The same happens when you optimize for add-to-cart. You get "Explorers". However, it was interesting to know who those clickers and explorers are. In the campaign mentioned above, - 57% of the spends and most of the clicks were from people over 55 and - 39% of the clicks(overall) were from people who are 65+ I have seen this phenomenon repeatedly. The elderly audience tends to interact with the ads more than the other age groups. But they bounce off the website often. Hence, in Meta, they form a significant chunk of Clickers. Conversely, the younger audience, under 21 years of age, makes up the majority of the explorers. I have seen this in a few campaigns, too. You can also check if you have an active Meta campaign where you recently changed the optimization from the bottom funnel to the mid-funnel event. The campaign's age group would have skewed towards the lower side. In parallel, your add-to-cart-to-purchase conversion would have gone down. Have you seen any one of this phenomenon in your campaign?

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Along with Meta & Google, supplement your digital marketing efforts with programmatic advertising to 10x your sales, lead generation & more. Book a discovery call with Adzylytics today - +91 989 011 0518 #Adzylytics #ProgrammaticAdvertising #DigitalAdvertising #BusinessGrowth2024

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Invoking Sustainability in Digital Marketing: Driving Growth Responsibly in India. Read the full blog: https://lnkd.in/dfqQZ_3D #digitalmarketing #business #sustainability

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Today a very senior leader from digital marketing industry from India asked me about my post recently I posted that Sr SEO managers/director of SEO are looking for new role so he asked despite having good experience why they are yet not able to get new role easily so here is reply - 1. SEO skills is not always about technical SEO , people should be able to understand in& out of its business impact as well. 2. A SaaS experienced SEO leader can not easily handle functional process of an agencies because over there need strong communication skills to handle clients while in SaaS its not a key factor because only need to deals with internal term. 3. A SEO Manager working in a product based company or under product's controlled environment should be handle product growth, product bugs and planning to enhance product features as well while its not necessary someone working in an agency background can manage it easily. 4. A solid experience SEO leaders who worked in e-commerce verticals to increase online sales might be not able to adopt strong story telling skills which actually required in agency backgrounds. 5. Digital marketing leader or SEO leader should adopt the new organization's actual goal and how its function , its not always necessary you can apply same strategies or approach everywhere. So again, bottom line - SEO professionals should be able to change themselves on the basis of business needs where they can play role like below - 1- 🔧SaaS SEO Manager - End goal should be increase leads, book demo and increase product features etc. 2. 📈E-commerce SEO Manager- Should be able to handle online sales and make sure everything is up to date in terms of UX/technical SEO for website. 3.  💡Agency based SEO Manager- Strong communication skills, even traffic down by -5% but can be handle relationship with clients and educate them with right approach. 4. 📌Pure play Product SEO- End goal need to be prefect adoption for products and growth in terms of user subscriptions. #SEO #Life #Digitalmarketing #Business

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Hey D2C Pet Brand Founders, Struggling to scale your D2C Pet Brand beyond 10 lacs+ monthly revenue? Let's connect on a free 1:1 Business scaling consultation call to profitably scale your business and get guaranteed results and reach new heights in the pet care industry with the help of India's leading Pet Marketing Agency. #D2CPetBrand #PetBusinessGrowth #petmarketingagency #mysolution360

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Content Marketing: Your Strategy for Success 🚀 Unlock the full potential of your brand with a winning Content Marketing Strategy! 💼 Here are key tips you can't miss: ✅ Document your strategy ✅ Invest in video content 🎥 ✅ Educate your audience 📚 ✅ Leverage email marketing ✉️ ✅ Boost visibility with paid promotions 💰 ✅ Measure and reassess your results Follow Us: Redmi India #ContentMarketingStrategy #DigitalMarketing #MarketingTips #GrowYourBusiness #OnlineMarketing #ContentCreation #MarketingGoals #SocialMediaStrategy #BusinessGrowth #BrandAwareness #REDMIIndia #VideoMarketing #EmailMarketing #MarketingStrategy #DigitalGrowth

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Don't stop at the initial email. Implement a strategic follow-up sequence to nurture leads and reinforce your message. Join AXAD to know more. #Axad #brand #affiliatemarketing #marketingstrategies #influencermarketing #business #digitalmarketing #marketing #advertising #leadgeneration #socialmediamarketing #marketingagency

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