Devendra Nagle

Edtech is grappling with a funding winter right now However PhysicsWallah was able to score $150 million a valuation of $2.8 billion dollars!! What did they do right? PhysicsWallah, led by Alakh Pandey, has seen a 2.5X jump in valuation in just two years. Their revenue surged 3.3X last year, showing strong financial health despite industry challenges. 🏆📈 What did they do right? 1/ Diverse Offerings: They expanded from online IIT/JEE coaching to offline coaching, schools, colleges, and upskilling programs. This diversification has built strong loyalty and credibility among students. 📚 2/ Sustainable growth: Unlike many competitors, PhysicsWallah avoided overhiring and overspending. They kept operations lean and focused on sustainable growth. 3/ Affordable Education: PhysicsWallah tapped into a vast market of students from tier II and III cities, while being highly affordable. It substantially increased their user base and loyal students. 4/ Innovative Solutions: PhysicsWallah continuously innovated their offerings, including launching new programs and expanding their offline presence, which helped them stay relevant and competitive.🚀 The new funding will enable PhysicsWallah to scale up at a lower cost, thanks to the weakened competition. 🚀 Do you think other edtech companies can replicate PhysicsWallah’s success? Share your thoughts! 💬⬇️ #EdTech #Startups #Businessgrowth #Funding

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Can D2C brands succeed in offline? (Part 1)   D2C & Edtech were the flavours of the Covid season. Unprecedented adoption of digital living presented a mirage that the unearthly growth rate will continue forever. End of Covid, people went back to normal living. Edtech firms are getting bust. D2C brands are now soul searching to transform into Omnichannel brands. This wishful transformation is not that easy & has got its own share of nitty gritties as below: 1. Product Portfolio rejig – A product that sells well online need not sell in offline market at all. A special ingredient shampoo priced steeply at Rs.399/- in online have to fight against a Rs.99/- shampoo in the retail shelf from a Consumer purview. If consumer is convinced of the brand story & have cherished the usage experience might pay that premium. Otherwise, Portfolio needs to be aligned (Pricing, Packaging, Sizes etc.,) to a retail market scenario. 2. Brand Creation challenges – Online World presents a unidirectional medium. Offline media is multi-dimensional and poses a great challenge to build a brand through it. TV and Press are so diverse that you will only spray & pray. Its damn expensive too. Few regional brands might have built their limited region market even with one or two channels. 3. Distributor/ Retailer nexus – I come from a traditional retail background where I would have to visit 40 outlets in a day. Brands, Distributors, Salesmen – all would work the market for results. Today’s retail situation is so different that distributors are only logistics partners & brand will have to fund the market credit. On top of it, Retailers dictate the brand’s access to consumers. Having used to getting 7 days payment after sale in online, brand will have to stretch credit upto 90 days here. (Think, Plan before venturing) [End of Part 1] #d2c #retail #brand #marketing #consumer #consumerbrand #fmcg #fashion #bpc #sales #online #business

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The recent self-declaration rules procedures have sparked discussions within the industry. While ensuring responsible advertising is crucial, some initial delays are being reported. This could potentially impact campaign timelines, particularly with the festive season approaching. Shared my thoughts on the potential impact for the ad industry with ADGULLY Check out the full article here: https://lnkd.in/gDegkrUM #SelfDeclarationRules #ResponsibleAdvertising #AdIndustryChallenges #CampaignTimelines #FestiveSeasonAds

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Our regional influencer content strategy helped us (Shinestar FGC) generate over 1 Crore+ views on Instagram, with a CAC to LTV ratio of over 5 so far. A few things that helped us on this journey: 1. Identifying the right influencers to partner with for virality 2. Building a content pipeline based on covering specific customer types 3. Choosing the right 'hooks' for sustained viewership A lot of it was trial and error, but would be happy to share what works in detail. Let me know if you're interested! #influencermarketing #D2C #contentstrategy #instagrammarketing

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Imagine stepping into a store where every product and piece of content feels handpicked for you. This is the future of AI-driven personalized marketing in 2024, and it’s reshaping not just how brands sell, but how they create and deliver content, especially in India. AI is set to boost marketing efficiency by 35%, driving deeper engagement through highly relevant content and personalized experiences​. Companies like Flipkart and Swiggy are leveraging AI to predict preferences and deliver real-time recommendations​. This extends to content marketing, where AI tailors blogs, emails, and social media posts to resonate more personally with each customer, enhancing their connection with the brand. With the implementation of the Digital Personal Data Protection Act, 2023, businesses in India are prioritizing ethical data usage while crafting hyper-targeted content that can yield up to 20% higher returns. In content marketing, AI plays a crucial role in automating and personalizing messaging, ensuring that each piece of content resonates directly with the audience's specific needs. #AI #ContentMarketing #Personalization #DigitalMarketing

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A few days ago, I shared a requirement for a Digital Marketing Agency to partner with on a 6 to 8-month project. After reviewing and conversing with multiple agencies across India, here are a few surprising insights that stood out to me — don't miss #4! 1️⃣ Generic Proposals Everywhere Many proposals felt like a copy-paste from AI, lacking personalization or relevance to our specific needs. It’s clear when there’s no unique touch. 2️⃣ Poor Pricing Structures and Payment Plans Most agencies didn't offer flexible, transparent pricing or a structured payment plan. For a long-term project, this is crucial. 3️⃣ Lack of Essential Company Research Surprisingly, many agencies didn't include basic info like our company name, website, social media handles, or competitor analysis. Yet, I saw proposals recommending social media marketing at USD 1500/month — without any real audit! A bit of research can go a long way. 4️⃣ Focus on Portfolios Over Personalized Proposals Agencies were quick to send portfolios and service lists, but here's a reality check: no one’s interested in just the email and portfolio. Clients want to see a well-researched, customized proposal that shows understanding of their brand and goals. I'll continue sharing updates as we narrow down to the best fit through this process. If you're in this field, take note — there's still time, and we're open to more options. Keep sending those proposals; the search is still on! #digitalmarketing #digitalmarketingagency #digitalmarketinginindia #marketing #digitalmarketingplans #digitalmarketingservices #digitalmarketingworks #digitalmarketingcasestudy #digitalmarketingnepal

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Brand purpose is your brand’s superpower - Karen Bailey 1. Purpose driven branding is about connecting your brand with causes that matter to your customers. 2. Brands captivated with purpose aren't distracted by comparison. 3. The brands that will thrive in the coming years are the ones that have a purpose beyond profit - Richard Branson. 4. A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product - Scott Bedbury Shared below is a powerful purpose driven brand communication by Clinic Plus - An ode to all the daughters. Hindustan Unilever Limited (HUL) is the parent company of Clinic Plus. HUL launched Clinic Plus Health shampoo in India in 1987, and it is the country's best-selling shampoo brand. Richard Branson Karen Bailey Scott Bedbury #BetiBannKeAana #BrandPurpose #Branding

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🌟 *Join PW Skills as an Affiliate Partner!* 🌟 PW Skills, India's most love skilling platform is expanding, and we’re inviting dynamic agencies and individuals to collaborate with us on a performance-driven affiliate model. If you're passionate about education and have a knack for driving results, we’d love to partner with you! 🔍 *What We’re Looking For:* - Agencies or individuals with experience in performance-based marketing. - Innovators ready to craft strategies that convert leads into revenue. - Partners who are results-focused and eager to grow alongside us. 🤝 *Why Partner with PW Skills?* - *Aligned with Success:* Earn a percentage of actual revenue generated through your efforts. - *Transparent, Data-Driven Insights:* Optimize and track campaigns to maximize outcomes. - *Shared Growth:* Let’s achieve success together through impactful strategies that benefit everyone. If you’re interested in a mutually rewarding partnership, get in touch! Let’s elevate education, grow together, and make an impact! Fill the details here: https://lnkd.in/gFSxzUfY hashtag #AffiliateModel #AgencyCollaboration #PerformanceMarketing #JoinPWSkills #GrowthTogether

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We teamed up with a niche corset brand Together, we set out to shake up the market and redefine comfort and style. Here’s what we achieved: The brand didn’t just hit INR 1.5M revenue—we nailed it. Right from the start, we prioritized making money over expanding too quickly. Here’s how we did it: 1. We knew our audience: Pinpointing untapped segments in the corset market, we crafted messages that really hit home. 2. We kept a close eye on the numbers: Metrics like ROAS, ROI, and EBITDA were our compass, guiding every decision. 3. We got creative: Our content wasn’t just about selling—it was funny, engaging, and totally stood out. 4. We were consistent: Ensuring our brand voice was clear and consistent across every platform. 5. We blended data with creativity: Every campaign wasn’t just a shot in the dark—it was based on solid data and creative flair. 6. We never stopped testing: Even when things were going well, we kept tweaking and testing our ads and offers. Let me give you an example: - Through a month of intense testing, we slashed our cost per acquisition by 30%. - Thinking we’d hit our sweet spot, we took time. - But then, by making a few small tweaks to our winning ad, we dropped it another 12%—talk about squeezing every drop of juice! Results , you ask ? A staggering 1,208 purchases were made during the campaign period! The total purchase conversion value skyrocketed to ₹1,485,874.58! The average Purchase ROAS (Return on Ad Spend) reached an impressive 3.57! It's not always about big budgets, but about understanding your audience and crafting messages that truly resonate. Want to level up your lifestyle brand's digital game? socioninja.com/contact schedule the call for your brand now #DigitalMarketing #MetaAds #FashionMarketing #AdStrategy #SocialMediaMarketing #EcommerceSuccess #Shapewear #CreativeTesting #CustomerEngagement

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The Indian Startup Ecosystem is Bouncing Back! After enduring a challenging funding winter, Indian startups are showcasing resilience and adaptability. Companies like ShareChat and Pocket FM FM have significantly narrowed their losses while achieving impressive revenue growth. This marks a strong revival, not just for these companies but for the Indian startup ecosystem as a whole. Swiggy and Zomato ‘s impressive stock market run, Zepto’s great fund raise has further strengthened and made investors more optimistic in this market. These examples highlight how Indian startups are innovating, optimizing, and thriving despite global economic uncertainties. Somethings that are common in these are : • Focus on profitability and sustainable growth is replacing the “growth at all costs” mindset. • Diversification and operational efficiency are key drivers of recovery. • Consumer-first innovations continue to win trust and loyalty. This rebound reflects not just the grit of entrepreneurs but also the trust of consumers and investors in India’s startup potential. Let’s celebrate this momentum and keep pushing boundaries! 🚀 #Startups #India #Growth #Resilience #Innovation #Entrepreneurship

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Today's #StartupNews -> 𝗦𝘄𝗶𝗴𝗴𝘆,𝗭𝗼𝗺𝗮𝘁𝗼, 𝗠𝗮𝗸𝗲𝗠𝘆𝗧𝗿𝗶𝗽 are in the news... 🤩 -> Swiggy launched an “international login” for users abroad to order food/groceries for family in India. -> Deepinder Goyal hints at a four-week launch for the “DISTRICT” app. -> Swiggy cut its IPO valuation target to $12.5B - $13.5B. -> Foxconn plans to start iPhone 16 Pro production in Tamil Nadu as Apple diversifies beyond China. -> Healthify raised an extra $20M, closing its Pre-Series D at $45M with backing from Khosla Ventures, LeapFrog, and Claypond Capital. -> Ex-Ola CBO Sidharth Shakdher joins Paytm as SVP & CMO. -> Darwinbox reports 58% revenue growth, boosted by overseas expansion. -> MakeMyTrip posts a Q2 profit jump to $17.9M, up 797% YoY. #JustIn #StartupWorld #News #Funding

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Gave a session on 5 ways to 2X your marketing ROI with first party data ! Yesterday I had the opportunity to present our learnings in Gupshup 's Conversations event in Delhi. Here are the key 5 points on 2X ROI we spoke about : 1. Re-emagine the lead funnel by use of Click to Chat Ads : helps improve CPL by 2-3 X 2. Utilize the free conversation window in whatsapp for 24 - 72 hrs - 30% improvement in CTR 3. Powerful Copywriting with strong hooks and compelling narratives and media can drive 50% improvements in open rate and CTRs. 4. Organize and tap into full 1st party data beyong just customers esp leads - Reduces CPL 5. Monitor the campaign performance not at a monthly level but real time at a camapign level. Attached below is the presentation from the session. Special thanks to the Gupshup leadership for the oppurtunity to present our learnings. Beerud Sheth , Gaurav Kachhawa , Salim Ali . The event was full of valuable insights and product demos on cutting edge Conversational ai, marketing and commerce. Had a great opportunity to meet and reconnect with industry colleagues. As a team we took back some great learnings from Gupshup and their customers sessions and partners Meta, Microsoft & Moengage as well. Alibha Behera, Himanshu Bhandari #marketing #conversations #whatsapp #roi DAIOM

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'Oravel Travel' founded in 2012, as an India-based startup in Gurgaon by #RiteshAgarwal (Agarwal), offered budget hotel room listing initially and later (in 2016) began to provide co-living, co-working space and other hospitality services known as OYO Rooms (#OYO). During the growing years, although OYO faced #criticism about its #business policies, #lapses in quality control and not addressing #customer complaints, the company continued to #grow and even had #expanded its operations #overseas, including the most lucrative #hospitality market in the US (in 2019). Agarwal expected OYO to become #number one globally #replicating its #success in India (by making hotel brands adopt its branding and technology) across the world. However, since OYO was #losing money in its #core markets, the company was #forced to #pull out of hundreds of cities, #consolidate and #restructure its business. On the other hand, after a #slow growth in the US, OYO witnessed a significant growth in 2022 and its hotel #count had grown over 320 in over 35 states. With OYO's decision to #acquire the iconic #G6 Hospitality brand from Blackstone Real Estate for $525 million to #bolster its #international presence and #drive the #growth of newly acquired brands in September 2024, hospitality industry experts raised #questions whether OYO's new attempt to #strengthen its #presence in the lucrative US #marketplace be successful? #CaseStudy #AmityResearchCenters #AmityUniversity

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Case Study: Transforming HomesToLife India's Performance Strategy with Bamboo Digital - Marketing Advisory & Technical Execution Industry: Home Décor & Furnishings Collaboration: Performance Marketing Strategy & Product Shoot Location: Singapore (expanding into India) Pain Point: As a Singapore-based company entering the Indian market, Homes to Life faced challenges in gaining visibility and establishing brand recognition amidst strong competition despite such amazing offerings for Home & Décor Solution: Bamboo Digital collaborated with Homes to Life to identify effective strategies tailored to their goals in the Indian market. Our focus was on enhancing their brand presence and customer engagement. Results: The partnership led to 7-Figure Sales Growth: Homes to Life achieved significant sales growth, surpassing seven figures in just a few months. Increased Online Visibility: A marked increase in website traffic and customer interaction. Strengthened Brand Presence: Enhanced connections with their audience through impactful content & a Happy Client <3 Visit your nearest HomesToLife India store, it is a worthwhile experience :) Here’s to your success! #CaseStudy #BambooDigital #HomesToLife #PerformanceMarketing #Branding #DigitalMarketing #HomeDecor #India #Singapore #SalesGrowth #SuccessStories

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🌱 Zomato's Veg & Pure Veg Search Options: A Step Towards Customer-Centric Dining! Zomato recently introduced a great feature that makes it easier for users to search specifically for veg and pure veg restaurants 🍲🌿. This update simplifies the decision-making process for millions of vegetarians and those who prefer dining at purely vegetarian spots. In a diverse food culture like India’s, where dietary preferences vary widely, this feature feels like a win 🎉. Whether you’re looking for a veg-friendly restaurant or seeking out establishments that offer only pure vegetarian meals, Zomato has made it just a click away. By catering to more specific needs, Zomato is showing us how understanding your audience and providing tailored solutions can elevate the user experience 📈. It also opens new doors for restaurants to better reach their target audience. #FoodDelivery #Zomato #CustomerExperience #VegetarianDining #FoodTech #UserExperience

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Yesterday, got this opportunity to attend CMO Collective Event by Google here in Mumbai Here are a few key takeaways 1. AI is here to make life simpler and quicker for marketers. Creative personalization and adaptation that usually takes time can now be achieved with ease and much lesser time. More time for designers to think than to scramble for making so many adapts Copywriters can leverage AI to come up with performance oriented communication that enable marketers to quickly deploy, learn, discard and re-deploy 2. There is an ecosystem that helps build actionable plan to implement and adopt AI. Rajat Mathur is running GenAI catalyst progam to guide businesses 3. Digital Media buying is becoming much simpler with the help of AI by leveraging first party data and combining it with 3rd party insights. We marketers don't need to make assumptions and hunches anymore 4. The role of CMO is now expanding and growing bigger. Understanding of technology gives us a better edge and make much more informed decisions. What are your thoughts? Would like to know more about how you are using AI to make life simpler. Thanks Megna Shankaranarayanan for the invite. Look forward to adopt some of these for 5paisa It was nice meeting old colleagues/friends Jennifer Pandya Manish Dhamankar and cherishing good old memories Made new connections Ashish Mishra Suvarna Athavale . It was pleasure meeting you. Look forward to stay connected

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Ayushi Mona Singh, Director, Brand at Delhivery, wrapped up an insightful session on Research Methodologies for Customer Validation with our Fail Fast startups. From refining objectives to creating an unbiased research framework, our founders walked away with a whole new toolkit for validating customer insights. 🛠️ The focus was clear: build a product based on real customer feedback, not assumptions. Big thanks to Ayushi for sharing her expertise! 🌟 This session was a game-changer for our founders as they continue to shape their businesses based on solid research and actionable data. 🚀 Dhaval Kaku #FailFast #CustomerValidation #StartupJourney #MarketResearch #Entrepreneurship

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