Deep Ganatra

Buying gold / silver coins on the auspicious occasion of Akshaya Trithiya come under low frequency - low complexity purchase category. It is a seasonal product bought generally during specific occasions. Zepto Blinkit Swiggy lapped up this opportunity and started selling this with the benefit of quick delivery. No wonder the sales picked up quite well. I wonder how much would it have impacted the sales of larger eComm players. Sales trends from swiggy is already out. I am sure the trend will be similar for Zepto - Aadit Palicha and Blinkit - Albinder Dhindsa I detailed out this approach and more in my notes - https://lnkd.in/gBmvVKy2

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Nothing brings more joy than seeing a vision come to life—empowering businesses to truly have it all. At nurture.retail, our journey is about more than just numbers like 100,000+ retailers and 9,000+ SKUs. It’s about rewriting what’s possible, just like this creative twist on Shashi Kapoor’s iconic line: "Mere paas gaadi hai, bungalow hai, paisa hai… aur maa bhi!" We’re building a platform where our partners don’t have to choose between scaling their business and fulfilling their dreams. Together, we’re redefining success—growing connections, fostering progress, and celebrating every milestone along the way. What does having it all mean to you? Let’s grow and shape this journey together. #Innovation #Empowerment #RetailTech #GrowthJourney #productleadership #ecommerce #agtech

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🚀 Zepto’s 'Shagun Ka Lifafa' Campaign: A Game Changer This Raksha Bandhan! 🎉 Zepto has truly outdone itself this Raksha Bandhan with their "Shagun Ka Lifafa" campaign, setting new benchmarks and delighting customers across India. This isn’t just another festive campaign—it’s a masterstroke in modern marketing, with a cultural twist that resonates deeply. Here’s why this campaign stands out and how it crushed records with 1 Million OPD on a super Sunday, surpassing their previous milestone of 0.7 Million OPD on their Third Anniversary which they recently celebrated: 🌟 Cultural Connection Meets Modern Excitement: Zepto beautifully marries tradition with innovation. The age-old custom of Shagun Ka Lifafa is reimagined with a modern flair—scratch cards with every delivery that promises big wins like cars, Dubai trips, and more! 🎁. By the way, I received upto 30% off on Real Juices and Rs.500 off on EMT. 🌟 Everyone’s a Winner: Unlike typical promotions, Zepto ensures no one is left empty-handed. Every order gurantees a lifafa, and every lifafa guarantees a prize, which not only boosts customer satisfaction but also builds strong brand loyalty. 🏆 I just placed one order on Zepto today, just to check whats the craze about the Lifafa, and I just went ahead to have this post written. 🌟 Strategic Partnerships: Collaborations with brands like Dabur, Easemytrip, Ariel, and Tide elevate the campaign, offering diverse and desirable prizes that appeal to all demographics. This strategic move adds immense value to each order. 🤝 Haldirams, Snickers, Hershey, McCain and not to forget BSC - Bombay Shaving Company - Gaurav Anand are few of many participating brands. 🌟 Creative Brilliance by Chandan Mendiratta: The campaign carries the hallmark of Chandan Mendiratta’s genius, from the catchy rap ad that perfectly encapsulates sibling love and banter, to the overall conceptualization of the lifafa. It’s all Chandan—every bit of it! 🎨✨ It has Chandan written all over the campaign. 🌟 Record-Breaking Numbers: With an astonishing 1 Million Orders Per Day, Zepto not only surpassed their previous records but also demonstrated their operational excellence. This achievement sets a high bar for what’s possible in festive marketing! 📈💥 As we look ahead to the upcoming festive season, the calendar at Zepto must be buzzing with new ideas. I’m on the edge of my seat to see what they come up with next to break even more records! Kudos to the entire Zepto team, and especially to Chandan Mendiratta, for crafting a campaign that’s not just memorable but monumental. 👏 🌟 Don't forget to check the usual banter between a brother & sister on the front of the lifafa. "you have no friends because.. you're lame" is my favourite one. #Marketing #Branding #RakshaBandhan #Zepto #Innovation #CustomerDelight #RecordBreaking Aadit Palicha Devendra Meel Kaivalya V. Chandan Mendiratta

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Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India!  Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up?   As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge

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Keen to cater to the vast SME Ecosystem in India via your product / service offering? It’s worth it for sure , but please be prepared for the following - Blurred lines: Personal priorities completely blend into that of their organisation's, oftentimes super-ceding them. Our team keeps in touch with our premium merchants . Some of the reasons we hear for non renewal, inspite of that specific campaign's metrics looking good 1) "Bought a Home, need to ensure I have money for EMIs". No surplus funds 2) "Im travelling"- Digital payments/ UPI is good for shopping, not even remotely so for company's financial ops Medical emergencies at owners' end for example, lead to months' worth of objectives being delayed for the brand - Extensive delays in responses: As time passes, most of us humans are anyway becoming significantly worse at managing time. SME business owners always tend to gravitate to what they consider business as usual, rather than what can potentially introduce efficiency/ optimisation into processes (Which is what most products claim to do, while pitching to such SMEs) Barring loans which is a competitive but LARGE space, anyone catering to the typical Indian 'Lalaji' has to build sales, and product processes considering the above, considering they're catering to mavericks and not the standard 'efficient' professional Pic: Friday fun with ChatGPT :)

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Navi UPI has risen to claim the 5th spot in the UPI ecosystem, surpassing Amazon, marking a significant achievement! 🚀 Are you a fintech advertiser looking for the best ROI? We're building the Navi Ad platform tailored to meet your needs. If you specialize in co-branded credit cards, secured/unsecured lending, or other fintech solutions geared towards revenue growth, let's connect! Interested in accelerating your business growth? Feel free to reach out via DM or comments. Let's collaborate and drive your business to new heights together. 📈 #Advertising #Marketing #Collaboration #Traffic #MarketingOpportunities #Collaboration #AdTech #IndianFintech #AffiliateMarketing #DigitalMarketing #BusinessGrowth #PerformanceMarketing #AffiliateNetwork #MediaBuying #India

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If you want to understand more about the Indian startup and venture ecosystem, then the best place to start is the "Indus Valley Report" by Sajith Pai, Anurag Pagaria and Nachammai Savithiri R of Blume Ventures - https://lnkd.in/gj-7hjGq You can expect lots of insights about India's GDP, consumption by different types of customers in India, Digital Infra achievements, venture funding trends, Indian IPO market, and Indus Valley Playbook. My favorites in 2024 report 1. India123 - Slides 26-30 2. Storefront as a Service for Digital Native Brands - Slide 101 What do I expect in the 2025 report : How Indian startup and venture ecosystems are powering global Gen AI growth !!!

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The story of Acko and Varun Dua: 4 Lessons 2000Cr premium (FY24). 78 million customers. More than a billion policies issued. $500M raised. Thanks Varun for such an engaging and candid opening keynote session for the new Antler India Residency. Varun has built Acko into a one-of-its-kind insurance juggernaut across motor, health, life - including pioneering innovations via embedded/microinsurance models. The first time I met him in 2015 in Andheri, I was struck by the clarity of thought and even-keeled composure.. …even while talking about something crazy at that time - the idea of being the first startup to get an insurance manufacturing license! Rajiv Srivatsa and I were especially struck by 4 big reminders: (1) SURVIVE: In India, if you’re an ambitious founder who can stick through the hardships and survive for the first 6-7 years, you will likely create value immense value as one of the survivors. Flipkart, Zomato, PayTM, etc....Most large Internet successes still took 7-8 years before they established their dominance and then consolidated the gains. Many founders don’t appreciate this. (2) THE “HARDER” BUILD MAY BE THE RIGHT ONE vs. THE THIN LAYER: Many founders get discouraged by the seemingly insurmountable challenges of navigating regulated, capital intensive spaces like insurance and opt for the thin layer (distribution, affiliates, etc.). But esp. in a country like India, doing the hard work of manufacturing a new product / creating the rails / being the full-stack player likely ensures you’re one of the rare players, spending more energy on innovation vs. competition. (3) CONTROL OF LEVERS: Varun and team successfully built CoverFox before Acko, and while insurance distribution or brokerage in India is also a great business with high commissions, given infrequency and push nature of sales, Varun saw far more LTV potential via more control of levers… …from manufacturing the insurance product, a far better UX esp. the claims process for superior retention and lifetime value, embedded models, multiple nudges in the customer journey (and even extensions like garages) to solve additional pain points. All creating a highly trustworthy brand. (4) INTERNALIZING A BROADER VISION: Words matter. Varun doesn’t like Acko being described with jargon as "full-stack" or "digital insurer". To himself and to his team, he has insisted on a vision of “protection for the 200 million”. The knack of coopting people into your vision, and making it theirs, is a real superpower he has.

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#UnicommerceIPO and coming of age of Indian Ecomm Saas! Unicommerce is a standout company in more ways than one: * First ones to build a sizeable ARR (100 Cr, ~ 40% CAGR) and profitable at scale business (Bn shipments, $Bns in GMV) in India mostly focussing on developing geos; * Hit PMF very early in multi-channel seller fulfilment space, and built hero products like OMS & WMS; * Was a part of first Snapdeal | AceVector Group mafia start-ups, then acquired and then spun-off and groomed as a consistent compounder building a full suite of Ecomm Ops products; Honestly Unicommerce is one of the biggest enablers of Ecommerce in India, key leader from the Ecomm 1.0 cohort (2010-15 cos) n now a flag-bearer of India Saas for developing Geos! Big congratulations to Kunal Bahl, Rohit Bansal Kapil Makhija Anurag Mittal and the entire Unicommerce team for this event. Very encouraging and conviction building! Few more musings: * Not investment advice: But looks to be super listing; * From a sectoral perspective - like an index on the Indian Ecomm health, along with Delhivery (see post in comments) * Sets valuations comps for lots of cos in the space, including us at Omnivio (yeah a personal plug is always there 😂 ) https://lnkd.in/g6CsaP97 #UnicommerceIPO #ecommerce #listing Anuj Jain #goOmnivio

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🚀 Quick Commerce Heats Up in India: The Battle for Rapid Deliveries is On! 🚀 The quick commerce sector is witnessing a fierce competition among some of the biggest players in the market: • Zepto bags a whopping $340 million from General Catalyst, Mars Growth Capital, and others, bringing its total funding in the past two months to a staggering $1 billion. And it’s not stopping there – Zepto is eyeing another $310 million at a valuation of $5 billion! 📈 • Flipkart has entered the race with its new quick delivery service, Minutes. After a successful employee trial, the service is now live in select areas of Bengaluru. With plans to operate around 100 dark stores during this festive season. • Amazon India is gearing up to launch its own quick commerce venture by early next year,Amazon remains keen on acquiring a stake in Swiggy's quick service platform, Instamart. • BigBasket pivots to a full-scale quick commerce platform, transitioning entirely to a 10-30 minute delivery model to meet the rising demand for rapid deliveries. The quick commerce sector is on fire, and it's just the beginning! 🔥 Expect more funding, partnerships, and innovations as this space rapidly evolves. #QuickCommerce #Ecommerce #FundingNews #RetailInnovation #Startups #BusinessGrowth #Logistics #TechNews #IndiaMarket

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🚨Swiggy IPO gets oversubscribed led by QIB bids Swiggy’s IPO was oversubscribed 1.07 times by the third day, driven largely by QIBs, who oversubscribed their portion 1.52 times. Retail investors subscribed to 97% of their portion, while Non-Institutional Investors (NIIs) made bids for 22% of their allocation. Swiggy's employee quota also saw strong demand, with a subscription rate of 1.38 times. Swiggy raised around Rs 5,085 crore (approx. $605 million) from anchor investors like HDFC, ICICI, SBI, and global players including Fidelity and BlackRock. by Akshita Toshniwal | #SwiggyIPO #IPO #QIB #RetailInvestors #Foodtech Read more 👇 https://lnkd.in/ggm_piMt

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Been entrenched in the Indian ecommerce scene this year and I have come across quite a few business problems that sellers and brands are grappling with. One that made me go whaaaattt?.... was the lack of a proper returns module that can help D2C brands make their customer experience seamless. With Shopify sunsetting their own returns app, D2C brands are left with a few expensive solutions (returns are a cost in the first place and for D2C brands, paying through the nose to offer that to your Customers is nuts!) Did you know that we - Base.com (formerly BaseLinker) - offer Return Forms for FREE to users of our all-in one ecommerce system? If you are a D2C brand facing this issue, please reach out, will be happy to help. Check how you can do it here: https://lnkd.in/gbRGMXMi #d2c #base #returns #shopify #ecommerce Base.com India Govind Singh Rajpurohit Yash Shukla Abhinav Gupta

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Streetz Hyperlocal Pvt Ltd had a brief but a very eventful journey. Loads of people supported us which we are really proud of. Thank you ! 🙏🏻 💡I'll like to share our KEY LEARNINGS here for fellow entrepreneurs who're just starting out💡 In 8 months of launch Streetz had 20K+ downloads, 15K Signups and 8000+ users had transacted on the platform with an AOV of Rs 700+. Streetz boasted an impressive repeat rate of 22% where 10% of the users had ordered more than 3 times. In just 8 months Streetz crossed Rs 70L in GMV of business done on the platform. Streetz grew by 100X in just 13 weeks of launch acquiring customers at below Rs 250 CAC. 🚀🚀 BUT, 1. Healthy Cash flow is the most crucial aspect of an early stage startup. Being frugal is always good. 🤑 2. With discounts you can drive customer orders but you can only ensure loyalty by being consistent in your promises to customers. 🌞 3. India is a very price sensitive market and the price is more important then convenience for a large part of India, a general Indian customer mostly makes purchases rationally, evaluating many options. 🎈 4. Switching costs for customers are very low in today's Hyper competitive market. 🙌🏻 5. Product assortment on a marketplace is P0. The last thing you'll want is a customer dropping because of unavailability of a particular product. 🔑 6. Yes, customers are tolerant if tech/App is average as long as you meet the promises you make as a brand.💟 7. Historic data doesn't always show the right picture for future projections as there are too many variables at play at any given time and unless all external+internal variables are accounted for. 🎦 8. The startup world moves very fast and the agility of founder and team to changing circumstances is a very important asset. 🌊 9. There's nothing wrong in building slowly and steadily as long as your loyal user base is growing consistently and cash is depleting at a lower rate compared to increasing revenues. ❤️ 10. As a founder and team accept the fact that there are going to be many mistakes. Just don't repeat the same mistake twice.❌ 11. Your team is a reflection of you and as a founder it's very important to lead by example and be a coach rather than use the dictator approach in leadership.⛷️ 12. The most important thing which can make you and break you is your attitude. Daily dose of positive thinking really helps.💯 13. When you're a startup due to constraints and uncertainty there would be many dark days. The light of Hope should always shine. 🌄 14. You really need to build a self sustainable, profitable and achievable business plan. Think long-term.✌🏻 15. Know when to fold. You will get different signals from different stakeholders eventually all would colide at same frequency towards the end.🤐 I loved the past 1 year of Streetz journey and I wish All the very best to all the hustlers out there. Signing Off 💜, Monish Shah Founder & CEO Streetz Hyperlocal Pvt Ltd #startup #vc #tech

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Indian Fintech Startup Multipl Secures $1.5M Funding Multipl, an Indian fintech startup, has raised $1.5M in a funding round led by Blume Ventures and MIXI Global Investments. Founded in 2020, Multipl incentivizes users to invest in mutual funds for future expenses through partnerships with brands like Flipkart, Myntra, and Yatra Online Ltd.. The funds will be used to enhance the platform and introduce new features. With over 500,000 downloads, Multipl aims to double this figure in the next year. This follows a $3M round in May 2022. #Multipl #Fintech #Funding #Investment #StartupNews #EmergingTiger

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🔓 Do Kunal Bahl and Rohit Bansal really have the Midas touch? The Snapdeal duo often grab headlines for making 100–200X returns on their early-stage investments. But they are no more impressive than other top angel investors like Kunal Shah and Anupam Mittal. The duo don’t exactly break the mould; sometimes, it’s just a dash of luck. Aakriti Bhalla explains how in this story from Aug 2024. Read it for free by signing up for The Ken's 30-day free trial. Click the link in the comments. --------- #TheKen #VC #Investors #AngelInvestors

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