Daksh Betsurmath

Daksh Betsurmath

Bengaluru, Karnataka, India
2K followers 500+ connections

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About

I currently work as AGM - Brand, Marketing & Communications with MH India. A…

Articles by Daksh

Activity

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Experience

  • Motherhood Graphic

    Motherhood

    Bengaluru, Karnataka, India

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    Bangalore, India

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    Bangalore, India

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    Bangalore, India

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    Mysore Area, India

Education

  • Virginia Commonwealth University Graphic

    Virginia Commonwealth University

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    Activities and Societies: Participated in Tiranga festival as a performer, Part of International Student Association

    I studied MS in Global Marketing mainly concentrating on Digital Marketing, Sports Marketing, Market Research, International Marketing

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    Activities and Societies: Part of the the Christ University of Management Cultural Team for Blossoms, Community Service for making crafts with paper and helping the makers with marketing strategies, Out Bound Training, Book Reviews etc

    I graduated with Masters in Business Administration in Marketing

  • Activities and Societies: College Cultural Secretary, Band, Singing, L n T Project

    I graduated with a Bachelors in Electronics and Communications Engineering

Licenses & Certifications

Volunteer Experience

  • SDM College of Engg & Tech , Dharwad Graphic

    Cultural Secratary

    SDM College of Engg & Tech , Dharwad

    Arts and Culture

    I started volunteering since the day I started my college and I was mainly focused on bringing something new to the students studying. Roles associated to this volunteering involved getting sponsorships for causes, mega events which helped the college to build as a brand. This volunteering has helped me enhance my leadership skills and fighting for the right cause. I was dedicated to this all day during my presence at this college.

Courses

  • BUSINESS LAW

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  • BUSINESS POLICY

    MGMT13945

  • CORPORATE DATABASE MANAGEMENT & MANAGEMENT INFORMATION SYSTEMS

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  • DIGITAL MARKETING

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  • ENTERPRISE RESOURCE PLANNING

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  • INFORMATION TECHNOLOGY FOR MANAGEMENT

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  • INTERNATIONAL ACCOUNTING

    ACCT28765

  • INTERNATIONAL MARKETING

    MKTG19551

  • INTERNATNL MARKET PLAN PROJECT

    MKTG20789

  • MANAGERIAL ECONOMICS

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  • MARKETING MANAGEMENT

    MKTG33166

  • MARKETING RESEARCH

    MKTG19552

  • MATHEMATICS AND BUSINESS STATISTICS

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  • OPERATIONS MANAGEMENT

    MGMT13951

  • OPERATIONS RESEARCH

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  • ORGANISATIONAL STRUCTURE DESIGNS & CHANGE

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  • PLANNING AND DECISION MAKING

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  • PRODUCTION AND OPERATIONS MANAGEMENT

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  • RESEARCH METHODOLOGY

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  • SERVICE MANAGEMENT

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  • SERVICES MARKETING

    MKTG33712

  • SPORTS MARKETING

    MKTG25316

  • UNDERSTANDING INDIVIDUALS & GROUPS IN ORGANIZATION

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Projects

  • A Study on the scope of Selective Catalytic Reduction (SCR) Screens in Chinese Thermal Power Plants

    Under the guidance of Prof. Mario Camedrella

    The project was based on delineates of the Chinese Selective Catalytic Reduction market’s current and future conditions which are concomitant to Integrated Global System's prospects of success, alternate technologies which can substitute the product, cataloguing issues and existing competitors in the market. The research was not restricted to market studies, analysis and recommendations. The company was advised to enter Chinese market as the…

    Under the guidance of Prof. Mario Camedrella

    The project was based on delineates of the Chinese Selective Catalytic Reduction market’s current and future conditions which are concomitant to Integrated Global System's prospects of success, alternate technologies which can substitute the product, cataloguing issues and existing competitors in the market. The research was not restricted to market studies, analysis and recommendations. The company was advised to enter Chinese market as the potential for growth and sustainable profits was foreseen. Thus, the report aimed at providing consequential comprehension to Integrated Global Services company with regards to its strategies, target market and growth potential.

    Other creators

  • Prepared a supply chain audit for Solar Mill company

    Under the guidance of Prof. Ibrahim S Kurtulus

    Understanding
    1. Production
    2. Supply Chain : Inputs & Outputs
    3. Pricing and Promotions
    4. Risks

    Suggested reasonable recommendations for improvement

    Other creators
    See project

  • Understanding NETFLIX and its Business Policies

    Under the guidance of Prof. Wallace Stettinius

    To understand;
    1. Strategic Inflection points of Netflix
    2. Financial Performance
    3. Lifecycle and Strategic momentum and condition
    4. Competitive Positioning and Strategy
    5. Company’s differentiating competencies and capabilities.
    6. Brand image of the company
    7. Strategic Goals and Issues

    Other creators

  • Fulfilled Market Research proposal creation for Office Depot-Office supplies company (2013)

    Under the guidance of Prof. Jodi Furgusan

    While undertaking this study several aspects needed to be determined. First and foremost the Vice President of Online Sales Support, OfficeMax was contacted as he possessed the list of the clients who have contributed to the online retail sales and also the list of clients who have been identified as retained customers and newly acquired customers. Secondly the purchasing managers of B2B clients were identified as they were the individuals who…

    Under the guidance of Prof. Jodi Furgusan

    While undertaking this study several aspects needed to be determined. First and foremost the Vice President of Online Sales Support, OfficeMax was contacted as he possessed the list of the clients who have contributed to the online retail sales and also the list of clients who have been identified as retained customers and newly acquired customers. Secondly the purchasing managers of B2B clients were identified as they were the individuals who engaged in the procurement process of office supplies online.
    Accordingly we established the following objectives: 1) To evaluate the efficiency and completeness of the online web store experience; 2) To derive expectation of the B2B clients from an online web store compatibility perspective; 3) To discover the challenges faced by customers in the web store.

    An exploratory research was conducted and came to successful conclusions and recommendations

    Other creators

  • Digital Marketing Project on Google Ad Words for My Guys Moving Company-Richmond, Virginia (2013)

    Under the guidance of Prof. Mohan Sarma

    OBJECTIVES OF THE STUDY
    1. To target customers who needed commercial moving services in the Greater Richmond Area and Virginia.
    2. To achieve 1% click through rate

    BUDGET PLAN:
    To equally divide funds over 45 day period. This equates to $2.22/day ($1.11/campaign)

    FINAL OUTPUT:
    1. Overall CTR declined for the week for VA Campaign however achieved a 1.01% CTR for search.
    2. The new RVA campaign did much better than the…

    Under the guidance of Prof. Mohan Sarma

    OBJECTIVES OF THE STUDY
    1. To target customers who needed commercial moving services in the Greater Richmond Area and Virginia.
    2. To achieve 1% click through rate

    BUDGET PLAN:
    To equally divide funds over 45 day period. This equates to $2.22/day ($1.11/campaign)

    FINAL OUTPUT:
    1. Overall CTR declined for the week for VA Campaign however achieved a 1.01% CTR for search.
    2. The new RVA campaign did much better than the previous week’s. The search ad achieved a 14.29% CTR (secondary to the ratio of 1 click out of 7 impressions), however the overall CTR was much lower.

    Other creators

  • Finalised International Marketing Project on Aerospace defense industry to understand potential markets (Middle East, North Africa) (2013)

    Under the Guidance of Prof. Van Wood

    Our team was tasked with finding the best potential marketplaces in North Africa and the Middle East for various segments relating to the Aerospace Industry, and documenting our findings was submitted to the Virginia Economic Development Partnership, the sponsor of this research. We narrowed our focus specifically to space tourism, Unmanned Aerial Vehicles (UAVs), aircraft, satellite and satellite launching technologies, radar technology, and missile…

    Under the Guidance of Prof. Van Wood

    Our team was tasked with finding the best potential marketplaces in North Africa and the Middle East for various segments relating to the Aerospace Industry, and documenting our findings was submitted to the Virginia Economic Development Partnership, the sponsor of this research. We narrowed our focus specifically to space tourism, Unmanned Aerial Vehicles (UAVs), aircraft, satellite and satellite launching technologies, radar technology, and missile and missile defense technologies. After much deliberation due to the growing need in many of the countries within North Africa and the Middle East, we were limited to 8 countries for the scope of this project and therefore narrowed our focus to the following countries: Iraq, Oman, Qatar, Israel, Jordon, Saudi Arabia, United Arab Emirates, and Morocco. We used a comprehensive theoretical framework coined the “Golden Straight Jacket,” which essentially provides parameters for the research of market potential within a country, in order to narrow down our prospects. The six major dimensions of this framework more generalised sense of the environment and included the following factors: Market Potential, Economics, Culture, Infrastructure, Legal Factors, and the Political Environment. We split the 22 countries amongst the team and did a broad-based research analysis of each to determine whether we should move forward. Then when we chose our 8 major prospects, we applied the 17 more specified sub segments of the framework by researching specifically relevant articles under the six major dimensions. For example under political stability, we searched for evidence of political unrest, and evidence of strength in leadership, and for culture, we searched for relevant indicators of unity or divide within the people of the country. We outlined our findings and summarized our proposed entry strategy for each country respectively.

    Other creators

  • Created Marketing Plan and Sponsorship proposal for Sportable and VCU Medical Centre respectively in partial fulfillment of the course Sports Marketing

    Under the Guidance of Prof. Gregory Greenhalgh

    MISSION: To provide the Richmond area with a program devoted to people with physical disabilities that allows them to achieve a healthy lifestyle, to find a sport niche and attain friendships to prevent social isolation

    OBJECTIVES:
    To Increase Sales (ROI)
    To Increase program revenue by 35% annually Increase
    Program Awareness (ROO)
    To Increase social media presence by 200% biannually
    To Increase news media publicity by…

    Under the Guidance of Prof. Gregory Greenhalgh

    MISSION: To provide the Richmond area with a program devoted to people with physical disabilities that allows them to achieve a healthy lifestyle, to find a sport niche and attain friendships to prevent social isolation

    OBJECTIVES:
    To Increase Sales (ROI)
    To Increase program revenue by 35% annually Increase
    Program Awareness (ROO)
    To Increase social media presence by 200% biannually
    To Increase news media publicity by 20% annually
    To Increase presence at VCU athletics by 30% per Sportable aligning event

    RESULTS:
    Increased program revenue by 35% annually Increase
    Increased social media presence by 200% biannually
    Increased news media publicity by 20% annually
    Increased presence at VCU athletics by 30% per Sportable aligning event

    Other creators

  • StratSim Marketing-The Marketing Strategy Simulation

    Under the guidance of Prof. Frank Franzak

    ABOUT:
    Based on the Automobile Industry
    Two Markets: Consumer & Fleet (B2B)
    Consumer market of 150 million people
    B2B market of numerous fleet contracts

    COMPETITORS:
    5 Firms (A-E)
    Each firm had 3 vehicles on the market

    TO IDENTIFY:
    Different customer needs and expectations with regard to vehicle characteristics
    Customer ”consideration set” based on product class, size, and MSRP
    Customers preference of…

    Under the guidance of Prof. Frank Franzak

    ABOUT:
    Based on the Automobile Industry
    Two Markets: Consumer & Fleet (B2B)
    Consumer market of 150 million people
    B2B market of numerous fleet contracts

    COMPETITORS:
    5 Firms (A-E)
    Each firm had 3 vehicles on the market

    TO IDENTIFY:
    Different customer needs and expectations with regard to vehicle characteristics
    Customer ”consideration set” based on product class, size, and MSRP
    Customers preference of a particular size of vehicle
    Customers preference of a specific engine HP due to the trade-off between performance and fuel economy
    Customers preference better (more) Interior, Styling, Safety, and Quality
    Customers needs in weighing this bundle of goods against the price charged
    Adding potential lucrative target markets to the environment, but required additional management time and resources
    To make sure we meet ALL minimum requirements
    Considering impact on margins and production especially if we were chosen as preferred supplier. B2B contracts were the first units allocated from production.
    To think about synergies (or not) between B2B customers and consumer customers.

    RESULT:
    Our strategy drives our decisions – made sure we had one!
    Focused on how to best serve our target markets through a total offering – product, marketing, service, and price
    Learnt Importance of team organization - HR
    Managed margins – understood financial implications of decisions
    Understood fixed and variable costs
    Long term vs. short term
    Made wise investments
    Used the Pro-Forma for insights BEFORE finalizing decisions
    Tried new approaches – applied concepts – experimented – had fun!



    Other creators

  • Consumer Perception towards Online Shopping

    Under the Guidance of Prof. Ganesh L

    This study basically aimed at exploring the “The customer perception towards Online Shopping”. It endeavors to understand the upside of online shopping portals, customer’s perception and finally their level of satisfaction through these portals, which is the crux of the future stores.

    OBJECTIVES OF THE STUDY
    1. To know why customers do online shopping
    2. To know the level of satisfaction the customers have.
    3. To identify customer…

    Under the Guidance of Prof. Ganesh L

    This study basically aimed at exploring the “The customer perception towards Online Shopping”. It endeavors to understand the upside of online shopping portals, customer’s perception and finally their level of satisfaction through these portals, which is the crux of the future stores.

    OBJECTIVES OF THE STUDY
    1. To know why customers do online shopping
    2. To know the level of satisfaction the customers have.
    3. To identify customer attitude toward online shopping.
    4. To understand the consumer awareness of the online shopping.
    5. To know the customers attitude towards usage of other Internet facilities.
    6. To be able to easily save money and compare prices from website to Website.

    SCOPE OF THE STUDY
    This study was centered on understanding the customer’s perception. It aimed to understand the customer’s preferences on online shopping and their opinion about Internet. It helped the online shops to carry out their business successfully by understanding customer’s perception, taste and preference towards products and services offered at the online shops.

Honors & Awards

  • Excellence in Service

    N. G. Bharateesh Reddy, Vice President & Unit Head

    Apollo BGS Hospitals, Mysore management congratulated and awarded me as ‘Excellence in Service’ for demonstrating continuous commitment and individual contribution towards the business

  • Who’s Who Among Students in American Universities & Colleges

    American Academic Community

    Virginia Commonwealth University - Graduate School has nominated 18 students to be included in the 2014 edition of Who’s Who Among Students in American Universities and Colleges. I am a part of this elite group.

    The Who’s Who program is a nationally recognised institution of the American academic community. Over the past 80 years, more than 2,000 colleges have adopted this program as a part of their annual campus honours. The program was designed to recognise outstanding academic…

    Virginia Commonwealth University - Graduate School has nominated 18 students to be included in the 2014 edition of Who’s Who Among Students in American Universities and Colleges. I am a part of this elite group.

    The Who’s Who program is a nationally recognised institution of the American academic community. Over the past 80 years, more than 2,000 colleges have adopted this program as a part of their annual campus honours. The program was designed to recognise outstanding academic achievement and student leadership regardless of one’s financial ability to participate.

  • ISLC Proctor & Gamble Scholarship

    Proctor & Gamble

    The ISLC took place on March 28th and 29th in Harrisonburg, Virginia. It was sponsored by James Madison University and Eastern Mennonite University. The most recent conference hosted more than 250 participants from 65 countries and 23 institutions. Non-business majors were also encouraged to attend the leadership conference as it was a great opportunity for students to meet other international students from across the country.

Languages

  • English

    Full professional proficiency

  • Marathi

    Limited working proficiency

  • Hindi

    Professional working proficiency

  • Telegu

    Elementary proficiency

  • Kannada

    Native or bilingual proficiency

  • German

    Limited working proficiency

  • Spanish

    Limited working proficiency

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