Vishal Sharma

In the first seven months of the current fiscal year, the Telangana Excise Department has achieved only 43% of its total revenue target. The department has collected ₹10,921 crore against the projected ₹25,617 crore. By comparison, in the corresponding period of the previous fiscal year, the department had achieved 69% of its target. This indicates that Telangana Excise may fall short of meeting its 100% revenue goal for this fiscal year. Senior excise officials attribute the slowdown to the previous fiscal’s high earnings, which were bolstered by the auction of liquor shops and bars—an event conducted every alternate year that generates significant revenue. They also noted the possibility of inflated budget estimates for "State Excise Duties," which could explain the lower-than-expected revenue figures. However, officials remain optimistic, stating, "Excise revenue is unlikely to decline significantly despite the current slowdown." Meanwhile, the Telangana government has been delaying the approval of brand registrations for over 100 new liquor brands for the past six months. Currently, more than 1,000 liquor brands, including premium spirits and beer, are available in the Telangana market. Despite pending dues of nearly ₹3,000 crore owed by the Telangana State Beverages Corporation Limited (TSBCL) to companies, many brand owners remain eager to launch new products in the state. According to TSBCL sources, while delayed payments are not uncommon, the prolonged approval process for new brands is unprecedented. These delays in brand registrations and rate approvals have persisted since the era of the erstwhile Congress government and continue under the current administration. Interestingly, while the Telangana government struggles to meet its revenue targets, it is holding back over 100 new brand registrations. Approving these registrations could generate substantial revenue through brand and label registration fees, excise duty, import duty, VAT, and more. Gopal Joshi Bureau Chief – AT

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#Hiring alert. We are looking for following profiles Sales Leader at different positions - Different location at North and central India. ( Positions can be discussed, depend on experience) Social Media interns ( Paid ) UI/UX designer if following trait defines you, we are open for exploratory discussion a. EXECUTION- only and only execution,( it includes, going to market on daily basis, cold calls bring more excitment in you, especially for sales role. for other if you love to listen problem statement and then define solution) b. zero to 100- We are one year young, so no legacy define us. You only can define culture, work, and so on. and every step will start from "Self". c. P&L/Revneue- We are in serious business of bringing revenue, and successfully doing since last one year. Dont apply if following are your primary motivators currently. 1. Every Saturday off- Wish we reach that stage soon, but too much to do( we only able to add second Saturday as of now ). 2. Money- We can only be resonable pay master ( sometime start up word means , lot of money , increment ), happily we are not in that space. we are trying to build something big, and can assure you we will be fair. How to know about us more go to id.vyaparify.com you will find wats app icon ( it is intuitive and will answer everything). If you feel something is missing and you are really excited and curious want to discuss further mail me with sub line - "Execution- Vyaparify" at [email protected] Vyaparify Ruby Jain Arpan Jain Himanshu Vyas

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AI-driven personalization tailors user experiences by analyzing individual preferences and behaviors. This is widely applied in content recommendations, product recommendations, targeted marketing, and customer service interactions. #ETBWS Anurag Dwivedi Alpa Chandan Tejas Kapadia @Ankit Kumar Banka Swiggy Akhil Almeida #ai #marketing #hyper personalisation

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Do you want a D2C brand SEO 3-Month Roadmap? 🚀 This roadmap has proven instrumental in scaling businesses for my D2C clients, ensuring quality results through strategic planning. This roadmap also has some limitations and ways of working that can be discussed in detail. We have outranked many top brands while working for our client. While the industry presents unique challenges, tailoring strategies to address specific needs has been crucial to success. As a D2C brand owner, if you want to enhance your online presence and expand your reach, comment below or contact me. Let's work together to elevate your brand! #D2C #SEO #DigitalMarketing

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🌈 Your Blueprint for Sales Success in India! 📈 This week's insights offer a comprehensive strategy: 1. Empowerment through Knowledge and Tools 2. Strategic Customer Engagement and Information Sharing 3. Precise Targeting and Profitable Pricing 4. Optimization of Sales Force and Organizational Processes Dr. Wamser + Batra

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🌈 Your Blueprint for Sales Success in India! 📈 This week's insights offer a comprehensive strategy: 1. Empowerment through Knowledge and Tools 2. Strategic Customer Engagement and Information Sharing 3. Precise Targeting and Profitable Pricing 4. Optimization of Sales Force and Organizational Processes Dr. Wamser + Batra

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Are you ready with your predictions for India’s Lok Sabha Elections 2024 as well? My prediction: NDA: 389 I.N.D.I.A: 136 Others: 18 (With a range of +-5) Share your thoughts here in the comment section and if you have any questions please reach out on [email protected] or visit www.greatneta.com

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Hiring Growth Analysis Across Industries: Oct’24 vs Oct’23 *IT unicorns led a 28% surge in white-collar hiring, while foreign MNCs and GCCs in IT recorded growth of 5% and 10%, respectively. *FMCG sector saw 8% YoY growth, with Bangalore (+20%) and Pune (+36%) as major contributors. *Freshers hiring spiked in Architecture/Interior Design (+57%), KPO/Research/Analytics (+39%), and Agriculture/Dairy (+36%).

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Unlock the power of AI with AdLib Meta DSP. Revolutionize your advertising strategy with Magic Ads that adapt and optimize for maximum engagement. Whether you're starting fresh or scaling up, our platform makes it seamless. Explore new possibilities today: https://bit.ly/35vp5yA #AdLibDSP #MagicAds #DigitalAdvertising

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Continuing our series on AI in Digital Marketing in India. AI is transforming programmatic ad buying in India, enabling businesses to optimize ad spend, target diverse audiences, and enhance campaign impact. As the digital economy grows, responsible use of AI is crucial, especially in light of evolving regulations, to ensure ethical and effective marketing practices. #AI #Programmatic #ethicaladvertising #digitalmarketing #india

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An Interesting Report shows Ad spending in India to reach $17 bn in FY24 (According to a recent report by market research firm Redseer Strategy Consultants) The Indian advertising industry is poised for a $16-17 billion year in FY24. Reflecting a 6% year-on-year growth. While the growth is moderate, there are positive signs for the future. The next 4-5 years are expected a significant jump in ad spending, with a projected CAGR of 9-10%. With digital advertising leading the charge at 11-12% CAGR. Let’s Discuss: ✅ Digital advertising continues to be the main force. Accounting for more than 55% of total spending. It is projected to grow at a slightly higher rate of 6-7% in FY24. The growing importance of reaching consumers online. ✅ The rise of "digital natives" who heavily influence buying patterns presents a unique opportunity for brands to reach a wider And a more diverse audience through targeted advertising. ✅ Experts believe, cutting-edge creative strategies will emerge across platforms. Particularly with the potential of programmatic advertising and GenAI for the sector. ⏪ Despite its strengths, The report acknowledges Overall growth is modest due to a slowdown in consumption and a decline in PE/VC funding. ⏪ Otherwise, The e-commerce sector defies the trend with a 15% increase in ad spending. Interestingly, advertisers focus on platforms with high conversion potential and wider reach. such as retail media (e-commerce, quick-commerce) and content platforms (OTT audio), to maximize their return on investment. Overall, the Indian advertising market presents a cautiously optimistic outlook. ____ Informative? ♻ Repost, Like and Comment. #business #marketing #digitalmarketing #advertising

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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Businesses lose money in marketing because they optimize each channel in isolation (silos). Mapping the customer journey and identifying the right touchpoints for optimization is crucial to achieving a positive return on ad spend (ROAS). Thirdi bridges this gap by stitching together the customer journey and surfacing the most effective touchpoints for optimization, ultimately delivering results.

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Newspaper Print Media and Advertising in a conversation … would look forward to your views and suggestions … do have a look at the video #iwmbuzzmediasummit #mediasummitkolkata #iwmbuzz #mediasummit #print #media #eisamay

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Exploring AdTech Investment Growth in India's Ad & Marketing Industry 🚀 India's advertising and marketing landscape is evolving rapidly with digital adoption and technological advancements. As businesses recognize the power of data-driven strategies, the AdTech sector is becoming pivotal. 🔍 Why AdTech? AdTech, or Advertising Technology, includes tools for targeting, delivering, and analyzing digital ads. With the rise of social media 📱, mobile internet 🌐, and e-commerce 🛒, innovative ad solutions are in high demand. 📈 Investment Potential: Growing Digital Audience: India has over 700 million internet users, with this number expected to reach 974 million by 2025. This vast digital audience creates immense opportunities for targeted advertising 🎯. - Advanced Analytics & Personalization: AdTech leverages AI and machine learning 🤖, driving a 20% increase in ROI for businesses that adopt these technologies. - Favorable Regulatory Environment: Government initiatives like Digital India and favorable policies are expected to boost digital ad spending by 20-25% annually 📊. 🌐 Market Trends  - Programmatic Advertising: Expected to grow at a CAGR of 24.8% from 2020 to 2025, programmatic advertising is revolutionizing ad buying 📉 - Omnichannel Strategies: Businesses using omnichannel strategies see 30% higher customer lifetime value 💡. - Rising Video Consumption: With video consumption increasing by 45% annually, video ad tech solutions are gaining significant traction 🎥. 💡 Future Outlook   India's expanding digital economy positions AdTech for substantial growth. Investors should focus on: - Innovative Startups: The number of AdTech startups in India has increased by 50% over the past five years. Companies like InMobi and Media.net have shown significant success, with investors seeing returns of up to 35% 📈. - Strategic Partnerships: Collaboration between tech firms and traditional agencies can lead to groundbreaking solutions, with partnerships growing by 15% annually 🤝. Companies like TCS and Wipro have successfully partnered with global firms to enhance their ad tech capabilities. - Continuous Learning: Staying updated with the latest trends and technologies is crucial for making informed investment decisions 📚. The AdTech sector in India offers immense growth and innovation potential. Leveraging cutting-edge technologies and tapping into the expanding digital audience can lead to unprecedented success in advertising efforts. Now is the time to invest and innovate! 🚀

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Recently I had an opportunity to speak at Indiantelevision.com #Vidnet Conference and below are my thoughts. #Attention spans are shrinking, and OTT platforms must act! To boost content consumption, we need to prioritize simplicity and user experience, taking a cue from traditional cable TV - plug and play, easy peasy! Let's focus on making customers' lives easy by: Building seamless platforms Enabling API access for aggregators Fostering collaboration across the OTT ecosystem Inspired by ONDC, let's think long-term: Make content available on aggregator platforms with direct streaming integration Embrace a cost-per-stream model, ensuring creators get paid for their everytime customers stream their content. Let's not focus solely on short-term revenue gains from MGs. Instead, build a robust cost-per-subscriber model, investing in world-class technology and solving distribution challenges by endless bundling opportunities. Remember, customers will pay for quality content. Let's work together to make OTT a seamless and enjoyable experience for all so that we increase OTT paying user matket pie atleast equivalent to PayTV in India. #OTT #streaming #userexperience #collaboration #innovation #contentdiscovery #subscriptions #revenuegrowth Anil Wanvari

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‘With growing consumption and gross domestic product (GDP) growth in India, the advertising market is projected to grow at a 9.4% CAGR from INR 1,01,000 crore in 2023 to INR 1,58,000 crore in 2028, which is 1.4x the global average. Most of this growth will come from digital front (internet advertising), which is expected to grow at a 15.6% CAGR, rising from INR 41,000 crore in 2023 to INR 85,000 crore in 2028. Internet advertising’s year-on-year growth, which was 26.0% in 2023, will remain in double digits throughout the forecast period (2024–28), and is expected to be 12.2% in 2028. Traditional TV advertising will grow at a 4.2% CAGR between 2023 to 2028, while global revenues are set to drop by -1.6%. India is poised to become the fourth-largest TV advertising market by 2026.’

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