Brijendra Singh

A new era going to start in Vaccines segment.

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Below article on socioeconomic changes are also affecting India's generic pharma market. Right time forTransformation. *GTM (Go-to-Market) to GTP (Go-to-Patient) Approach:* 1. Direct-to-Patient (DTP) marketing: Engage patients through digital channels, patient support programs, and educational content. 2. Patient advocacy: Partner with patient organizations, focus groups, and influencers. 3. Digital health platforms: Leverage telemedicine, health apps, and online consultation platforms. *Sustainable Business Models:* 1. Value-based healthcare: Focus on outcomes, patient satisfaction, and cost-effective solutions. 2. Data-driven decision-making: Utilize analytics, AI, and machine learning for insights. 3. Patient-centric services: Offer personalized medicine, adherence programs, and disease management. *Innovative Sales Strategies:* 1. Key Account Management (KAM): Build relationships with healthcare providers, hospitals, and retailers. 2. Multichannel engagement: Combine digital, face-to-face, and tele-detailing interactions. 3. Medical liaison: Provide scientific expertise, education, and support. *Differentiation in a Generic Market:* 1. Branded generics: Develop unique brand identities, packaging, and marketing. 2. Quality differentiation: Highlight manufacturing excellence, quality control, and regulatory compliance. 3. Service-based differentiation: Offer flexible packaging, patient support programs, and logistics excellence. *Digital Transformation:* 1. E-commerce platforms: Partner with online pharmacies, e-commerce sites, or create own platforms. 2. Digital marketing: Leverage social media, search engine optimization (SEO), and content marketing. 3. Analytics and insights: Monitor market trends, patient behavior, and sales performance. *Partnerships and Collaborations:* 1. Healthcare provider partnerships: Collaborate with hospitals, clinics, and medical institutions. 2. Patient organization partnerships: Work with patient advocacy groups, NGOs, and support networks. 3. Technology partnerships: Integrate with healthtech startups, digital health platforms, and data analytics firms. - Enhance patient engagement - Improve brand differentiation - Increase sales efficiency - Foster sustainable growth - Stay competitive in a rapidly changing market.

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Sourav Ganguly was one of the most aggressive leaders in Indian cricket history who was focused on delivering victories for India, building a strong team and a winning culture. I fully agree with his leadership insights, lessons in this interview wherein he says that once you delegate a task to your team, you need to believe them, empower them to add value and do their best. As long as your team member is delivering results, following the process, you need to trust him/her. I believe senior leaders must work like a Compass 🧭. They should give strategic direction to the team. As a senior leaders, you should observe whether right process is being followed or not, but you should not work like a Google Map 🗾 or GPS, hand holding them in daily operations. You need to empower middle line managers, front line managers who in turn can work like GPS and help team members down the line to deliver operational excellence and results. Leaders should keep a track of progress, monitor the process, improve the process efficiency,but they should not do micro management. If you have the right team in place, allow them to do value addition, trust them to deliver results. By building an empowered team, robust process , tracking the progress and trusting the team to deliver results, leaders can deliver amazing outcomes. Do you agree? #Leadership #Empowerment #LessonsFromCricket Thanks a lot Sourav Ganguly Dada for such valuable lessons. Source: Vikas Khemani on Twitter

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Will be talking about how analytical measurements support not only compliance, but also sales and marketing in today's era of customers making informed and educated purchase decisions.

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A simple and interesting book by dear Anuradha Buvaraagan. "The primary objective of this book is to get across the following extremely important message, which will help unlock up the gates to happiness, peace, and optimal health. An optimistic mindset, also known as positive thinking, involves emphasising the positive aspects of any given circumstance. The greatest approach to inwardly motivating oneself to follow our dreams is to think positively. It offers contentment, inner serenity, prosperity, stronger bonds with others, greater health, and happiness. Additionally, it facilitates the flow of daily life and adds brightness and promise to it. The secret to humanity's soul lies within Mother Nature, in all her splendour and beauty. Actually, we are bonded and guided by her inherent grandeur and harmony. Mother Earth has much to teach us about the value of stillness and meditation. Through the practice of unconditional sharing and receiving, we can develop the ability to provide and accept safe haven from others. I pray for universal synchronisation. Best regards, Anuradha" I recommend it. please check it on this Amazon link https://amzn.eu/d/1x6rfHe

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On this World Mental Health Day, we are honored to present insights from Dr. Vijay Mehtry, a leading psychiatrist from Bangalore. Watch now to learn how you can take steps towards better mental well-being for yourself and those around you. Let’s break the silence and make mental health a priority for all!"

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The 3 Most powerful and defining symbols to catapult your life trajectory onwards and upwards . i = Inquisitiveness P = Probing intent ? = Right Questions ( Open & Close) If the above rings a bell 🛎️ you are on track towards attracting infinite possibilities and that’s the essence of Life itself . Cheers to LIFE ✅✅✔️✔️💕💕.

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Management Lessons from T20 Finals Resilience and Adaptability Lesson: In business, the ability to adapt and recover from setbacks is crucial. Example: India’s recovery from a challenging start, led by Virat Kohli’s crucial 76 runs off 59 balls, demonstrates the importance of resilience and adaptability in achieving goals. Strategic Planning and Execution Lesson: Effective strategies and their execution are key to success. Example: India’s bowlers, like Hardik Pandya (3/20) and Jasprit Bumrah (2/18), executed their plans effectively, highlighting the importance of strategic planning and precise execution in business. Teamwork and Collaboration Lesson: Success often depends on the collective effort and collaboration of the team. Example: India’s sharp fielding, including crucial catches and run-outs, underscores the value of teamwork and collaboration in achieving organizational objectives. Versatility and Multi-Tasking Lesson: Having versatile team members who can handle multiple roles enhances organizational efficiency. Example: Contributions from all-rounders like Hardik Pandya and Axar Patel, who excelled in both batting and bowling, illustrate the importance of versatility and multi-tasking in a business environment. Handling Pressure and Crisis Management Lesson: The ability to remain calm and make informed decisions under pressure is vital. Example: South Africa’s struggle in the final overs highlights the need for effective crisis management and maintaining composure in high-stakes situations. Leadership and Experience Lesson: Experienced leaders play a crucial role in guiding teams through challenges. Example: The leadership and experience of senior players like Virat Kohli and Rohit Sharma were instrumental in India’s success, emphasizing the importance of experienced leadership in business. Conclusion Emphasize the importance of resilience, strategic planning, teamwork, versatility, crisis management, and experienced leadership. How these lessons can be applied to achieve success in our day to day business Have a great learning..!

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Ever met Rajeev? 🇮🇳 🤔 He's a top pharma sales director, juggling targets, team challenges, and now...AI? 🤯 Rajeev isn't alone. Most Indian pharma sales leaders feel the same: 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱: Large language models (LLMs) sound amazing, but where to start? 𝗨𝗻𝘀𝘂𝗿𝗲: How can AI actually boost sales, beyond the buzzwords? 𝗪𝗼𝗿𝗿𝗶𝗲𝗱: Will falling behind on this tech mean falling behind the competition? Rajeev was stuck, until he discovered... 𝗧𝗵𝗲 𝗟𝗟𝗠 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗧𝗵𝗮𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝗱 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 🚀 It's not just about the tech. It's about YOU – your team, your goals, YOUR success. 💪 This workshop isn't a lecture, it's a game-changer, designed for: 𝗭𝗼𝗻𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀, 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: Translate AI into real-world strategies. 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: Empower your entire sales force with cutting-edge tools. 𝗔𝗻𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁𝘀: To unlock AI's power for smarter decisions and BIGGER wins. Here's the magic 🪄: 𝗗𝗲𝗰𝗼𝗱𝗲 𝘁𝗵𝗲 𝗔𝗜 𝗝𝗮𝗿𝗴𝗼𝗻: We'll break it down in simple terms, no tech degree needed. 𝗛𝗮𝗻𝗱𝘀-𝗢𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲: Learn by DOING, with real pharma sales scenarios. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Your challenges, your team – we tailor the training to YOU. What's in it for YOU? 🤔 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Uncover hidden patterns in your sales data. 🎯 𝗪𝗼𝗿𝗱𝘀 𝗧𝗵𝗮𝘁 𝗪𝗼𝗿𝗸: Craft pitches that connect, emails that convert, and reports that impress. 📈 𝗟𝗲𝘀𝘀 𝗧𝗶𝗺𝗲 𝗼𝗻 𝗧𝗲𝗱𝗶𝗼𝘂𝘀 𝗧𝗮𝘀𝗸𝘀: Let AI handle the boring stuff, so your team can focus on what they do best. 🙌 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: Understand your team's needs, guide them better, and watch them soar. 🚀 Imagine Rajeev... Confidently using AI to predict market trends and plan smarter campaigns. 😎 Motivating his team with data-backed insights and personalized coaching. 💪 Hitting those targets, exceeding expectations, and leading the way in pharma sales. 🏆 That could be YOU! Ready to take the next step? 👉 Click here https://lnkd.in/gnpNHfpT to learn more about the LLM workshop and secure your spot. 👈 𝗗𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹.

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Health Economics is changing - whether a pill or a device , a Rx or a tender ,a patent or a generic or an emerging health technology. Being a Health Economics Professional keeps you abreast with these dynamic changes & it’s impact on effectiveness of healthcare solutions. SVKM's Narsee Monjee Institute of Management Studies (NMIMS) HEOR Conferences Health economics The Indian Society for Training & Development (ISTD) Indian Society for Training & Development (ISTD) Global Health Economics and Sustainability SHIVAM SHINGLA Chittaranjan Bhattacharjee Rajasulochana Subramania Raju Dr Ashok Kumar Bhattacharya, PhD ( HC ) , MLE Harvard Square Dr. Swati Sinha Dr. Satish Gupta #HEOR #Pharma #Skills #Capabilities #Future

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Learning as a #marketer!!! Offer early with short impactful narratives. Launch ideas on time. A good idea launched late loose charm. Create, write n tell benefits that matter to different groups. Address gaps or issues before they grow bigger. Solve or address problems quicker Use emotional stories that stick. Strong and simple messages are sticky than using old narratives that lost charms. Be mindful of cultural values. Respect your audience's beliefs to avoid losing their trust.

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👉🏻🌏Pharma Manufacturing Conclave 👉🏻🌏The Pharma Manufacturing India Conclave 2024 is curated to address critical discussions on the theme India as Global Leader in the pharma space with focus on manufacturing. Decision-makers from manufacturers, academics, industry associations, contract manufacturing organisations and other key stakeholders gather under one roof to brainstorm on navigating the challenges and discuss the road ahead. 👉🏻🌏Pharma Sustainability Conclave 👉🏻The Pharma Sustainability Conclave 2024 is the only forum that looks at exploring the key sustainability challenges faced by the pharma and biopharma industry, analyze effective strategies for reducing its environmental footprint, and unveiling the exciting opportunities that lie ahead for a greener future of Indian pharmaceuticals.

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On #WorldPrediabetesDay, we raise #awareness about the importance of #earlydetection and #lifestylechanges to prevent the progression to diabetes. By making informed choices and adopting #healthierhabits, we can #reducetherisk and #improvelives. Let’s #commit to spreading #knowledge and #supporting those at risk. #Humrahi #Mypartnerincare

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Threads of Change… making Raksha & Bandhan real! Raksha Bandhan, a festival symbolizing the bond of protection between brothers & sisters, holds deep significance in our cultural fabric. It’s a festival that also resonates the idea of protection, care & respect. However, this year's celebration is overshadowed by a very tragic & heinous crime against a PGT doctor in Kolkata. This tragedy is a stark reminder that the promise of protection needs to go beyond just our families—it’s about making our streets, schools, and workplaces safe for everyone. In a time when such crime persist, Raksha Bandhan is not just a ritual but a call to action. It's a reminder that protection isn't limited to the symbolic threads we tie on wrists but must manifest in our daily lives. The need for stringent laws, awareness, and social change is more urgent than ever. Let's make the spirit of Raksha Bandhan real by standing up for respect, equality, and safety for all, not just on this day, but every day. #rakshabandhan #change #equality #respectforwomen

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🅰🆁🅴 🆆🅴 🆁🅴🅰🅻🅻🆈 🅸🅽🅳🅴🅿🅴🅽🅳🅴🅽🆃?? As we celebrate Independence Day, it's crucial to reflect on the state of our nation. While we gained independence from colonial rule 77 years ago, we must ask ourselves if we have truly achieved the ideals of freedom, equality, and justice envisioned by our founding leaders. Recent incidents in India have highlighted various challenges: Social Justice and Equality: Issues like caste discrimination, gender inequality, and religious intolerance continue to plague our society. True independence means freedom from these social evils. Economic Disparity: Despite significant economic progress, the gap between the rich and the poor remains vast. Independence should bring equitable opportunities for all citizens, regardless of their socio-economic background. Freedom of Expression: The ability to speak freely and hold diverse opinions is a cornerstone of a democratic society. Instances of censorship and suppression of dissent challenge this fundamental right. Environmental Sustainability: Independence also means ensuring a sustainable future. Environmental degradation and climate change pose serious threats to our country’s well-being. Governance and Corruption: Efficient and transparent governance is crucial for a truly independent nation. Corruption and lack of accountability undermine the democratic process. While we have made significant strides since 1947, these issues remind us that the journey towards true independence is ongoing. As we celebrate, let’s also commit to addressing these challenges, ensuring that every citizen enjoys the full spectrum of freedom and rights envisioned by our forefathers. This reflection acknowledges the progress made while also recognizing the areas where work is still needed to achieve true independence.

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