Ayesha Kazi

Comprehensive Textbook for Marketing Practices, Integrating: ✅ Core Concepts ✅ Real-World Examples ✅ Case Studies Within The Indian Context Look inside the book here: https://lnkd.in/dBZqZwxX Like It? Buy Now with Free Expedited Shipping & Get a Limited Period Discount! https://lnkd.in/dkBN4A4F #TaxmannUpdates #TaxmannBooks #Marketing #NEP #MarketingConcepts #CaseStudy

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Feeling stuck on X? It's a tale of 90% of SMMs. Here are 5 growth hacks that turned profile visitors to followers: - Optimize posting times - Use relevant hashtags strategically - Engage with your audience consistently - Create eye-catching visual content - Collaborate with influencers in your niche Which one resonates with you? Share your thoughts! #XGrowth #SocialMediaTips

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Is your performance marketing campaign missing the mark? 🎯 Romy J, a performance marketing pro with 4+ years of experience, joins us on Grab N' Go to discuss common and costly 😉 campaign oversights by brands (especially on Google & Meta!). #performancemarketing #experttalks #metaads #googleads

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Ready to maximize your ad revenue? Understanding the difference between CPM and eCPM is key to creating profitable ad campaigns. While CPM focuses on ad costs, eCPM helps you track revenue performance. Dive into our latest comparison to see how both metrics can shape your ad strategy. Click the link below to know more..... https://lnkd.in/gjkfAYBs #CPM #eCPM #DigitalMarketing #AdRevenue #ProgrammaticAds #AdvertisingStrategy #PublisherRevenue #magicbid #MarketingMetrics

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See how Budweiser's "Puppy Love" ad went viral using a strategic digital & emotional marketing approach. ➡️ Swipe to learn how they: 🐾 Conquered the challenge of creating the most popular ad. 🐾 Crafted an emotionally-charged story with "Puppy Love." 🐾 Leveraged YouTube to generate pre-game buzz. 🐾 Achieved massive results (and cuteness overload). Ready to craft a winning marketing strategy? Contact Skyview Advertising today! Visit our website to learn more: https://ow.ly/VU9f50SPaxQ #skyviewadvertising #EmotionalMarketing #YouTubeMarketing #DigitalMarketing #AdvertisingStrategy #MarketingTips #ViralAds #MarketingAgency #MarketingStrategy #CreativeAdvertising #BrandStorytelling

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Build a full-funnel strategy,' they say. But what if the funnel itself is broken? The traditional B2B funnel is dead. Here's why: - Buyers don't follow linear paths anymore. They zigzag between stages, platforms, and touchpoints. - Top-of-funnel metrics are vanity metrics. More leads often mean more noise, not more revenue. - The funnel ignores post-purchase dynamics - where real growth happens. Instead of a funnel, imagine a flywheel: 1. Attract: Focus on high-intent signals, not just awareness 2. Engage: Prioritize personalized interactions over generic content 3. Delight: Turn customers into advocates who fuel acquisition Key mindset shift: Stop thinking about moving leads down. Start thinking about creating momentum.

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🎥 Why CPV is a Pivotal Metric for Influencer Marketing Success Watch Rishabh Asrani, Sr Brand Success Manager, explain how Cost Per View can ensure you get the maximum value for your influencer marketing efforts. Here are a few crucial benefits that can elevate your campaign planning: 1️⃣ Budget Efficiency CPV helps you understand how much you are paying for each view of your content. This metric is crucial for optimizing your budget, ensuring you are spending efficiently to get maximum exposure for your money. 2️⃣  Measuring Performance  By comparing CPV across campaigns or influencers, you can identify which influencers provide the best value for money and which campaigns are more effective at attracting views. 3️⃣  Estimating ROI CPV is an essential metric for calculating the ROI of your influencer marketing campaigns. By knowing how much each view costs, you can better estimate the overall return and make more informed decisions about future investments. 4️⃣ Audience Engagement CPV indirectly relates to audience engagement – lower CPV often indicates better audience engagement since more people are viewing the content at a lower cost. #influencermarketing #marketingmetrics #agency #confluencr #CPV

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"Content Marketing, Market Insights and a Deep Connect with your Customers are Irreplaceable and Timeless." Learn from some examples of most prominent Indian Startups on how they focus on "Content" as a major tool for their Marketing efforts. #content #marketing . . https://lnkd.in/d6U35bKa

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Following Instagram’s lead, Meta has announced that Facebook will now focus on “views” as the primary performance metric for all content types. For brands and creators, this means a more consistent way to measure impact. What do you think about this shift? Share your thoughts in the comments! 👇 . . #Avignyata #SocialMediaNews #SocialMedia #FacebookUpdate #ContentStrategy #DigitalMarketing #Meta #DigitalMarketingAgency #Mumbai

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This is how you create effective product messaging for your go-to-market strategy 👇 Step 1. Understand your ICP pain points Step 2. Create feature-benefit- value ladder Step 3. Create personas and value props summary Step 4. Iterate on messaging and positioning constantly Step 5. Create messaging houses for key personas and products Step 6. Create an internal glossary to align communication

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Unlock Festive Season Success with Retargeting + User Acquisition! 🚀 Here are 5 must-know tips from our latest article to supercharge your festive campaigns: 1. 📈 Mobile usage soars by 25-30% from Dussehra to Diwali—capitalize on this surge! 2. 🔁 Retarget users at key moments (Day 7 vs Day 30) to turn disengaged users into loyal customers. 3. 🛒 Convert window shoppers into buyers by retargeting based on their journey—boost conversions effortlessly! 4. 🎯 Personalize offers using a dynamic creative approach and audience segmentation to keep users coming back for more. 5. 💡 A full-funnel strategy blends UA + retargeting to maximize ROI and engage both new and lapsed users. Don’t miss out on festive success—read more: https://lnkd.in/gqa_Pa6w #FestiveMarketing #Retargeting #AppGrowth #UserAcquisition #Diwali2024 #ProgrammaticAdvertising

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Over half APAC social teams prioritize AI in 2024 amid resource crunch Know more:- https://lnkd.in/dcrCD6dY Meltwater #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

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Let’s start with automating growth! Programmatic advertising is a tool that enables marketers to reach their desired audience. But what’s the secret? Creativity and complex automated technologies. And with programmatic ads, marketers need to only work on the creative side. Let the ads speak for themselves and let technology do the rest. From bidding to placements, analyze how programmatic ads work for the marketer: https://lnkd.in/dVyWD9z4 #Marketing #B2BAdvertising #ProgrammaticAds #Coledab2b

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🌟 Master Brand Strategy with Manish Vaishnav’s Expert Guide! Unlock the secrets to a successful brand strategy with insights from industry expert Manish Vaishnav. Whether you're looking to refine your brand or build one from the ground up, this comprehensive guide has you covered. Elevate your brand’s presence and connect with your audience like never before. 📖 Read the full guide here: https://lnkd.in/gmQXcQPm #BrandStrategy #MarketingTips #BrandingExpert #ManishVaishnav #BusinessGrowth #BrandDevelopment #MarketingStrategy #SuccessGuide #BrandBuilding #DigitalMarketing #ExpertAdvice

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