Avneet Kaur Talwar

Hello everyone! These past 5 months of 2024 may have gone away too fast for you; but for me it was a slow strive towards building something ↗ The last time I talked of my progress, Ascendio Media was still just an infant - an agency started from my insane urge to build brands and tell their stories. From there we have come a long way - ◾We have worked with severable notable clients and delivered results as asked and beyond ◾We have taken up various challenges, sometimes even beyond our capacities and still have seen them through ◾We have now become a team of 9 people, building intensely and creatively, no matter the scale of the work ◾We have attained big monetary figures but even bigger personal and professional wins This is not to say that it was all a walk through the garden; there were some pretty nerve racking days We have been overworked, underpaid and sometimes even straight up exploited but I think, just like in life, challenges in your workplace is also just the next step to growth that you can’t bypass. But all in all, it was a once in a lifetime experience that I wouldn’t trade in for comfier days. Here’s to ascending to greater heights with Ascendio Media! If you are a founder looking to grow your brand, don’t hesitate to DM me. Let’s get started today! 🚀 #founder #agency #smma #brand 

36

7 Comments

𝗛𝗼𝘄 𝗡𝗼𝘁 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗢𝗳𝗳𝗲𝗿 𝗟𝗲𝘁𝘁𝗲𝗿 𝗕𝗲𝗰𝗮𝗺𝗲 𝗠𝘆 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗥𝗲𝗴𝗿𝗲𝘁 𝗶𝗻 𝗟𝗶𝗳𝗲 It was my second year, and I was 𝗲𝗮𝗴𝗲𝗿 𝗮𝘀 𝗵𝗲𝗹𝗹 𝘁𝗼 𝗴𝗿𝗮𝗯 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽. An 𝗲𝘃𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗶𝗿𝗺 was handling our promotional activities and artist requirements for an event. Two of our seniors were working with them. The founders of that firm saw the work of around 7-8 of us and 𝗵𝗶𝗿𝗲𝗱 𝘂𝘀 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆. Being an excited chap, 𝗜 𝗱𝗶𝗱𝗻’𝘁 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿 𝗹𝗲𝘁𝘁𝗲𝗿 carefully. It mentioned a performance-based stipend of up to 15k. I was damn good at verbal and reading comprehension, but “I don’t know why that day I couldn’t understand the simple ‘𝘂𝗽 𝘁𝗼’ 𝗽𝗵𝗿𝗮𝘀𝗲.” We 𝗱𝗶𝗱 𝘀𝗮𝗹𝗲𝘀 𝗱𝗮𝘆 𝗶𝗻 𝗮𝗻𝗱 𝗱𝗮𝘆 𝗼𝘂𝘁, working hard at different college events. But when it came to stipend disbursements, they started their 𝗱𝗶𝗿𝘁𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. I was the first one to 𝗽𝗼𝗶𝗻𝘁 𝗼𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗶𝘀𝗵𝘆, followed by my friends. That was my lowest phase. I kind of lost trust in people. I got around 3.5k, and my friend received 5-7k. Money wasn’t a factor but our handwork was something else I just can’t show it to you. We left in a month! We fought, preferably only I fought ! But no issues, That person and his girlfriend are no longer part of our lives. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗵𝘂𝗻𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗴𝗲𝘁 𝘁𝗿𝗮𝗽𝗽𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗽𝗹𝗮𝗻. They still visit several placement cell events in DU, and they are 𝘀𝘁𝗶𝗹𝗹 𝗵𝗶𝗿𝗶𝗻𝗴! 𝗦𝗮𝘃𝗱𝗵𝗮𝗮𝗻 𝗥𝗮𝗵𝗲, 𝗦𝗮𝘁𝗮𝗿𝗸 𝗥𝗮𝗵𝗲! I won’t mention their name, not because they can file a legal case against me, but because 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗴𝗮𝗻𝗴𝘀𝘁𝗲𝗿𝘀 in the name of founders as they have been to police station several times. So better be happy.🫶 If you still want to know, you can check out my profile. There’s only one event management firm there.

119

62 Comments

Bringing back our Content Showcase series, this time with Dolly Chaiwala & TVS Motor Company! 🚀 Jab chai☕aur campaign💪dono dhamakedaar ho, tab dekhna toh banta hai! Want to craft your own unique campaign experience like this for your brand? Head over to www.kofluence.com & request demo to hear how we can plan yours!🚀 #kofluence #contentshowcase #dollychaiwala #trendingreels #featured #explore #fyp #influencermarketing #contentcreators #contentcreation #influencers #brandmarketing #digitalmarketing #platform #ai #l

13

Zudio has officially reached the status of a $500 million fashion brand. Here’s what you probably don’t know: When Zudio first started back in 2015, they had zero market presence. But just a few years later, they became a significant player in the Indian fashion industry. How did this happen? It was all about tapping into the heart of 'Bharat' – India's tier 2, 3, and 4 cities, and understanding the aspirational needs of the people there. Here’s the story: Zudio’s story begins in 2015, with a clear goal of capturing the Indian fashion retail market. Operating in a highly competitive sector, Zudio was not trying to compete head-on with established brands like Zara or H&M. Instead, they aimed to crack the code of 'value fashion' by offering trendy clothes under 999 rupees. For a while, Zudio tried to find success doing random things: Experimenting with pricing Exploring different customer segments Adjusting their marketing strategies Until one day, everything changed. Zudio realized the potential of Bharat, where tier 2 to 4 cities spent 77% more than tier 1 cities in their last online shopping transaction. They saw this as an opportunity—and took it. Their game plan: Absolute obsession with inventory – ensuring regular refreshes to keep the brand dynamic and relevant. Focusing on operational efficiency – keeping marketing costs down, selecting store locations strategically, and ensuring high revenue per square foot. Avoiding e-commerce – this allowed Zudio to maintain slim profit margins and focus on rapid store growth. Private labeling – this enabled maximum profit margins and provided the flexibility to keep up with ongoing trends. As you can probably guess: it worked. By 2021, Zudio had risen to a wild level of success—way beyond they probably ever thought possible for themselves. Over 350 outlets operating in 119 cities Average revenue per square feet surpassing the industry average A whopping $500 million brand value And the rest is history. I love this story because it is the perfect encapsulation of what it takes to achieve market leadership in a competitive industry. It also shows how, in order to be “lucky,” you need to put yourself in a position to receive luck. Great reminder for anyone with big dreams.

15

1 Comment

The duality of a YouTuber: From comfy clothes and takeout to crafting engaging content for YOU! That's Unni in real and reel life which made Ranga successful, wanna be a ranga in marketing! #Mediater #youtuber #Fafa #entertainment #trolls #illuminati #movies #funnyvideos #reels #dualcharacter

8

#Sharing my first shoot experience 📹 It was my first attempt at creating a reel and being in front of the camera, not behind (like I always do). Here is one of the glimpses of the shooting and obviously, all the laughter behind it. But what did I learn from it #marketing? ⚫Engagement increases with real-time recorded videos. (We didn't boost the video on either of the SM platforms but received a high engagement.) ⚫It is important that the content is brief but answers the query of your #targetaudience. 👀 PS. Personally, it is extremely challenging to be on the camera and act relaxed. ------ The Covie is a co-living space - a new concept in India but a much-needed requirement in the current times. From promoting sustainable living & efficient usage, it is the #homeawayfromhome for individuals like us. #FirstExperience #coliving #covie #marketing #engagement #SocialMedia #video #shoots #comfort #convenience

43

1 Comment

Engaging discussion with Mr. Mukilan from Osho Body Builder on advancing our digital marketing strategies to elevate the brand's impact. #DigitalMarketing #BrandStrategy #OshoBodyBuilder.

9

Zomato doesn’t have a Marketing Team but MarkATEing Team. Zomato India is one of the few brands that never disappoints me with their strategies. The ideas and the execution is just commendable and it’s safe to say that nobody does it like them. So, this post is an appreciation post for their Marketing Team (who I am a fan of). I can’t wait to be a part of this team. Manifesting. Zomato Zomato India Sahibjeet Singh Sawhney #Zomato #ZomatoIndia #Marketing

1

𝐅𝐫𝐨𝐦 1,000 𝐭𝐨 10,000 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝐬𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬! 🚀 Taking over the social media for a 𝑵𝒂𝒊𝒍 𝑨𝒓𝒕 𝑺𝒂𝒍𝒐𝒏 in Vadodara was an exciting challenge. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: The client was initially hesitant about trying new strategies, especially with so much competition in the fast-growing nail art scene. But after presenting a detailed month-by-month growth plan, we decided to take the plunge and make some bold changes. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐢𝐝: 👉 Refreshed the brand colors for a cohesive and modern look. 👉 Encouraged bookings directly through Facebook. 👉 Hosted LIVE sessions and actively engaged with followers. 👉 Shared practical tips instead of just showcasing pretty pictures. 👉 Launched giveaways to generate buzz and excitement! 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬?  ✔ Thriving community ✔ More inquiries ✔ Increased appointments ✔ An incredible journey from 1,000 to 10,000 followers

62

11 Comments

Branding used as Bramhastra by these companies to emerge as Industry leaders: Several Indian companies have adeptly utilized branding to position themselves as industry leaders. These companies have strategically employed branding to solidify their market dominance Amul: Renowned for its iconic "Amul Girl" advertising campaign, Amul has successfully fostered a strong emotional connection with consumers through clever and relatable advertisements. Their consistent branding efforts have firmly established them as a household name in India. Titan: Titan has crafted a robust brand image in the Indian market by prioritizing quality, innovation, and a customer-centric approach. Positioned as a symbol of trust and sophistication in the watch . Cadbury: Cadbury has won over Indian consumers with its memorable advertisements and emotionally resonant campaigns, exemplified by slogans like "Kuch Meetha Ho Jaye" . Reliance Jio: Revolutionizing the telecom industry in India, Reliance Jio employed bold branding strategies, offering affordable data plans and positioning itself as a digital lifestyle brand. Their innovative marketing initiatives & celebrity endorsements have been pivotal to their success. Tanishq: A brand under Titan Company Limited, has skillfully carved a niche in the Indian jewelry market by highlighting craftsmanship, purity, and designs. Their thought-provoking advertisements, such as the impactful "Super Woman" campaign, resonate deeply with Indian consumers. #tanishq #titan #amul #cadbury #branding #india

9

Amid election buzz, Calm brings 30 seconds of silence to screens nationwide, offering a much-needed pause.  More here: https://bit.ly/3YTv219 Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #campaign | #election | #USelection

18

Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

8

Amul: A Masterclass in Creative Copy and Moment Marketing! For decades, Amul (GCMMF) has consistently set the bar in advertising with its sharp, witty, and perfectly timed ads that capture the nation's pulse. Their secret? A seamless blend of creativity and timing. Amul’s iconic billboard ads do more than promote products they reflect current events, social issues, and cultural moments, all with a humorous twist. This approach has transformed Amul India from a dairy brand into a cultural voice that resonates with millions. However, one of the true stars behind their success is the Amul Girl mascot, a constant presence since the 1960s. She’s more than just a character she’s a symbol of Amul’s playful yet thought-provoking take on everything from politics to pop culture. What keeps her trending year after year? The simplicity and timeless charm she brings ensure that audiences never grow tired of her witty commentary. Want to stay relevant in the ever-changing marketing world? Take a page from Amul: Be timely, be creative, and most of all, be unforgettable. #AmulAds #CreativeMarketing #MomentMarketing #AmulGirl #IconicBranding #WittyAdvertising #MarketingGenius #TimelessCreativity #CulturalPulse #BrandStory #AdvertisingMasterclass #MarketingInspiration #TrendingWithAmul #BeUnforgettable #StayRelevant #MarketingMagic

11

As you see the supply of CPG brands increase in India, you'll soon notice an increased amount of 'classism' amongst the Indian population. Hence you'll see more brands being clubbed together & known as "Chapri Brands". || Thanks to easy EMIs, I have a bad gut feeling Apple's phone range in India will suffer a similar fate to KTM after 3-4 years. (i.e. A great product globally, sold at a premium but since mass majority can finance it & often tend to misuse it, it'll become a "chapri" brand.) #Branding || #BrandMarketing || #Marketing ||

4