Attul Sreenath

Wanna 10X Your D2C Growth? 🤯 Here’s a breakdown of 3 Winning Funnels from D2C brands you can steal today:  --- Funnel 1) boAt Lifestyle – India’s Electronics Juggernaut with ₹3000 Cr+ in Revenue   → Upsell & Cross-sell at Checkout   → Flash Sales & Limited-Time Discounts   → Influencer-Driven Marketing (Bollywood + Cricketers)   → Homepage Pop-ups for Early Access Deals   → Seamless One-Page Checkout  --- Funnel 2) Mamaearth – From ₹24 Cr to ₹1000 Cr in 4 Years   → Strong Product Page Optimization (with Trust Signals)   → Personalized WhatsApp Follow-ups   → Heavy Retargeting Campaigns on Meta & Google   → Subscription Model for Repeat Purchases   → Leveraging Social Proof with Customer Reviews  --- Funnel 3) Sleepy Owl Coffee – A Coffee Brand Changing How India Drinks Coffee   → Direct-Response UGC Ads on Instagram   → Homepage Focused on Customer Education (Brewing Guides)   → Smooth Add-to-Cart Process with Minimal Distractions   → Tiered Discounts for Higher Cart Value   → Email Flows to Nurture Leads and Drive Repeat Sales  --- These funnels didn’t just build brands—they created movements. Every tactic serves a purpose: to increase conversion, drive loyalty, and keep scaling without burning out. Steal these strategies for your D2C business and start seeing real growth today. What’s the best funnel hack you’ve used recently?  #D2CMarketing #PerformanceMarketing #EcommerceGrowth #FunnelStrategy #AgencyLife #IndianBrands #GrowthHacks

15

3 Comments

By adding right WhatsApp Automation Flows you can add additional 20% revenue to your store ✅ Seperate Journeys as per the highest traffic page and bestsellers ✅Work on chatbots and collect data and customer insights ✅Creatives should say more about the message intention ✅ Copy should not be template based boring one but a Branded Message. DM me if you want a Free Audit for your D2C brand of your WhatsApp Marketing.

8

1 Comment

Nike receives 137.1 million monthly traffic  Swiggy receives 12.85 million monthly traffic  Zapier increased its organic traffic growth from 1.19Mn visits per month to over 4.8Mn Here's the secret behind their organic growth... While many brands believe that SEO and content marketing are dead, these brands are leveraging them to get more traction. Here are 3 SEO myths holding your brand back and what’s the reality instead: ❌ Short-form content > Long-form content ✅As per an article by Semrush, long-form content (over 3000 words) outperforms short pieces by: 3X in terms of traffic 4X in terms of shares 3.5X in terms of backlinks In fact, Ahrefs’ 3,000-4,000 word-long blog posts have helped them rank for over 200,000 keywords and attract more than 500,000 organic visits every month, according to SimilarWeb data. ❌ Focus solely on SEO metrics ✅ It’s tempting to obsess over keyword rankings, but metrics like engagement rate, bounce rate, and time on site tell the true story of success. Airbnb has aligned its SEO strategy with its business model. They create location-based content. This has helped them rank for over 13 million keywords globally (Ahrefs data). ❌ Content alone drives success ✅High-quality content is important, but things like site speed, mobile optimization, and technical SEO matter just as much. 53% of users leave a page if it takes more than 3 seconds to load, as per a report by Google. In fact, when The New York Times introduced AMP (Accelerated Mobile Pages) for their articles, they saw a 10% boost in mobile search traffic and a 23% increase in users returning within a week. Here’s what you should do if you want to improve your SEO’s ROI: → Focus on creating pillar content that truly addresses queries. → Set clear goals from day one and track metrics that matter for long-term impact. → Optimize your website's technical aspects and user experience for better engagement. Don’t believe in common misconceptions and start focusing on the right things. You’ll definitely see the results! P.S. Do you think SEO is dead?   #SEO #ContentMarketing #OrganicGrowth #LongFormContent #DigitalMarketing

162

9 Comments

Imagine you are an agency who cares that your DTC clients brand grow. So you give them a ton of raw feedback on their current situation. But in India it seems most of such feedback hurts the brand owners' ego. Instead of taking it as a feedback for their business and brand. They take it as a personal remark in most cases. And that's one of the worst qualities to have as an entrepreneur. In business and in life you become big when you drop your ego. And develop an appetite for constructive feedback. No agency wants to make sure they hurt your personal sentiments. They only want the best for your brand. But I guess this kind of insecurities are deep rooted in Indian culture from few generations in the past. Though such things must not impact business. As a DTC brand owner you should be surrounding yourself with proven marketers. And then let them do their job. Give them a budget, timeline and target. But don't piss them off so much that they start hating on you as a client. PS: agencies aren't your FT employees, you hired them for a purpose but then learn to trust the process. attach is a pic of your favourite "rich spoilt brat"

4

Don't Under Estimate the Power of SEO 👇 Someone asked me Kamlakar at what X we can see as a results when complete control given to you. My Reply- let my strategy outcomes speak louder than my words. one of the strategy result attached. last 30 days audience acquisition report. #ResultDrivenMarketer #RoiDrivenMarketer #SEO #DigitalMarketing #ContentStrategy

5

Running Fb ads changed my client's game 🎉 Meet Yogendra, Life Coach ~ Co-Founder of Digital Gyani 𝐑𝐞𝐬𝐮𝐥𝐭: He sells 91+ courses monthly 😍 Here's his strategy we cracked together: 𝐒𝐭𝐞𝐩 𝟏: Build a strong landing page funnel 𝐒𝐭𝐞𝐩 𝟐: Create messaging to attract the audience 𝐒𝐭𝐞𝐩 𝟑: Develop a solid launch strategy 𝐒𝐭𝐞𝐩 𝟒: Price attractively (Offer Rs. 999) 𝐒𝐭𝐞𝐩 𝟓: Launch a targeted ad campaign 𝐒𝐭𝐞𝐩 𝟔: Focus on video ads and hooks Voila 😍 Our Biggest Win : Achieving 2X+ ROAS, fully automated Enjoy coaching freedom with no webinars -------------- 📌 I'm a Fb Ads Coach, Struggling to scale online business? Get Game Changer Fb ads & Funnel Strategy Shoot DM " GROWTH" = For 1:1 Consultation

143

197 Comments

🚨 May be this post might trigger some of the agencies who are looting clients 🚨 Last month, I onboarded a client and found their ROAS below 0.5 with sales at 3 Lakhs despite offers. They were wasting money on ineffective ads. After some basic optimizations, I improved their ROAS to 1.3 in just 8 days with slight reduction in spend. Seeing the growth, the client trusted me and showed me their previous month's MIS report, revealing they were paying a creative agency 3 Lakhs per month for AI-generated, static social media posts and ad creatives that too without videos and UGC's and each costing Rs. 4500. Only 10% of these were used by their performance marketing agency. I showed them they had been scammed by two agencies for a year. By optimizing campaigns and implementing a revenue-sharing model, I reduced their costs from 8 Lakhs to 2.5 Lakhs, including my fee, while achieving a consistent ROAS of 1.9. With less spend and no offers, I matched their previous sales. Let's promote transparent and honest practices in our industry. 💪 #performancemarketing #ecommerce

22

7 Comments

Surprising WhatsApp Logo Impact (This test increased CR by 1.44% - completely by accident!) Quick context: We added the Whatsapp logo at checkout just to show people they'd get order updates there. Our only goal? Make sure conversions didn't drop. Instead, we discovered this: 1.) ARPU increased by 1.20%   2.) Conversion rate jumped 1.44%   3.) Potential monthly revenue boost: up to €77,630 Why did this work? Simple: When people saw the WhatsApp logo at checkout, they felt more trust. They knew exactly where their updates would arrive. Not through email. Not lost in spam. Right in WhatsApp. The key lesson? Sometimes testing things for strategic reasons (like better customer communication) can surprise you with unexpected revenue gains. You don't always know which tests will boost conversion! Follow (@) Samuel Hess for more insights on ecom, CRO and landing pages! Ps! want to see 90 Original A/B-Tests for $70,000,000+/year brands? I spent 182 hours doing tests ideas for these Top 1% Brands. 𝗜 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘂𝗽𝗹𝗼𝗮𝗱 𝗮𝗹𝗹 𝗼𝗳 𝗶𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻, 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring" 3. Repost this and i'll sent it to you ✨

59

33 Comments

Offer is the single thing that can make or break your business. A great offer can help you: → Charge premium → Stand out in the market → Skyrocket your business growth. So follow these 3 steps to create an irresistible offer. Akash Anand #highticketoffer #offercreation

21

9 Comments

🔥 A Guide to Set Right Target for ROAS! esp for D2C brands... ✅ REPOST to help your network :) How do you set the target for ROAS? A random number to chase or is there some logic? Share in comments >>> _ _ _ Btw, I am Rohit Kumar and you can follow me to get actionable tips (and no gyaan) to improve net ROAS. #performancemarketing #roas #metads #googelads

86

7 Comments

Here's how we generated sales with just 5,720 INR in ad spend and generated 300K INR in revenue. Before our intervention, our client had been running ads with another advertiser for the past year. Despite this, they hadn't achieved any sales; only inquiries. The reason behind this was a combination of factors including a poorly designed landing page UI, incorrect targeting, and unattractive ad creatives. Here's what we did: 1. We thoroughly understood our client's requirements during our initial call. 2. We formulated a strategic plan for generating sales. 3. We improved the landing page UI and ad creatives. 4. We conducted a two-day test for ads to identify the right audience, timing, etc. 5. We initiated the campaign and implemented ad retargeting strategies. 6. We achieved significant results. Note: The selected ads campaign that we created for the client. Category: Finance Product: Course Contact: +91 82643 49663 Website: www.spellgrowth.in #sales #advertisement #spellgrowth

4

🚀PAiGPT's search tool is also a game-changer for SEO experts, sales copywriters, and strategists⬇️⬇️ Aspirants are leveraging PAiGPT's search feature to get real-time and instant answers, making their preparation more efficient and productive. Whether it's for UPSC Prelims or any other competitive exam, PAiGPT's search tool is the go-to solution for quick and accurate information. But that's not all - PAiGPT's search tool is also a game-changer for SEO experts, sales copywriters, and strategists. By analyzing the keywords used by aspirants, we can gain valuable insights into what people are searching for and how we can optimize our content to meet their needs. Take a look at the image below to see what keywords aspirants used on June 16th, the day of UPSC Prelims 2024, to get answers: By understanding what people are searching for, we can refine our SEO strategies, create more effective sales copy, and develop targeted marketing campaigns that resonate with our audience. Don't miss out on the power of PAiGPT's search tool. Join the thousands of aspirants and professionals who are already leveraging its capabilities to stay ahead of the curve. Try PAiGPT's search tool today and unlock the secrets to more efficient research and better SEO strategies 🚀Before this post gives you FOMO, download PAiGPT today. India’s 1st AI Research tool. 🙏 PAiGPT aspirants ki Nayi Aawaaz!  ⬇️Download Now!  App Store : https://lnkd.in/gkPjwV3F Android : https://lnkd.in/gUed48FR Siddharth Jindal Eshank Agarwal INDIAai Addya Rai #RiskitTillYouFixit #ApnaAnswerEngine #BuildingPAiGPT  #IndiaCanDoIt #AtmanirbharBharat #innovation #technology #bootstrapped #answerengine #DreamBig  

7

66 Lakhs Sales In 15 Days! 🚀 NOTE - Multiple Ad creatives is the only way to hit such sales with Meta - Create Multiple variants of Winning Ad Creatives - Have a track on which specific Ad Creative is not performing and stop giving it budget day by day instead improvise it - Check Hook Rate , Hold Rate, Hook to Concersion Rate - Give FREE Gifts on every order if your product AOV is above ₹500

9

🚀 WhatsApp API: The Goldmine for D2C Brands 🚀 In the world of D2C, customer retention and loyalty are more than just buzzwords—they’re the backbone of sustainable growth. And if there’s one tool that’s proving to be a game-changer in this space, it’s the WhatsApp API (Wati). I’ve had the privilege of working with a Premium Motorcycle Accessories brand to integrate the WhatsApp API into their customer journey, and the results speak for themselves: ₹12,74,553 in revenue generated in less than 3 months. Here’s how we did it: 🤖 AI Chatbot Integration: We deployed an AI chatbot that automates 80% of customer queries, providing instant, accurate responses. This not only saves time but also enhances customer satisfaction by delivering real-time support. 🛒 Abandoned Cart & Checkout Reminders: By integrating automated flows for abandoned carts and checkout reminders, we tapped into lost revenue opportunities and guided customers seamlessly back to their purchase journey. The impact? Trust: Customers appreciate the convenience of getting their queries resolved instantly, building trust in the brand. Credibility: Automated flows ensure consistent communication, reinforcing the brand’s reliability. Convenience: The ease of use and immediacy of WhatsApp makes it a preferred channel for customers, driving engagement and loyalty. In a world where attention spans are short and competition is fierce, leveraging the WhatsApp API is no longer an option—it’s a necessity for D2C brands that want to stay ahead. The right blend of automation, personalisation, and strategic communication can turn casual shoppers into loyal customers, and I’m thrilled to have seen this strategy in action. Looking forward to exploring more innovative ways to drive growth and retention! #D2C #WhatsAppAPI #CustomerRetention #Ecommerce #RetentionMarketing #Automation #LoyaltyMarketing

2

This is the reason why the performance of Facebook ads dips again and again for 80% brands: Most business owner who run their own meta ads have 3 primary sources of learning: • YouTube • Valuable posts (like this one) • Asking questions The problem with this is they are using knowledge acquired in totally different conditions as compared to their own. Most of these insights are not personalized. This makes the path to success long and full of trial and errors (errors that cost real money) There is one outlier group of business owners who achieve great results even while running the ad account on their own. These are guys who are focused inwards. Instead of looking for what are the hottest new tips and tricks they look for the following: • What worked in my ad account? • Why did it do so well? • Can I make more versions of this? • Can I make better versions of this? Then they take it to the next level and study their customers: • 35 to 45 year old's buy the most from me • This is the exact problem my product solves for them • Can I make tweaks to make the product better for them? And finally they do what 80% people who are struggling don’t: • They make lots of ads • Initially most of their ads fail • With more reps the ads get better Creative fatigue is #1 reason why 80% of businesses fail at Facebook ads! Which business will get a great ROI vs who will not on Facebook ads can be determined by the amount of ads the launch in every 7 to 15 days. Ps: A meta ads partner like us can come in handy to achieve this. The bottom line is… - Every strategy works with the right offers and ads. - Look for the hottest customer insights, not shortcuts. - Keep making new ads. - If you have bandwidth issues, work with an agency.

4

When it comes to selling solutions to problems they created, nobody does it better than YouTube. By increasing Premium prices to ₹149 in India, YouTube is asking to pay more for the ad-free experience, background play, and access to YouTube Music. It’s a masterclass in turning inconvenience into revenue.

1

5000+ Amazon reviews! before buying any product we all check the reviews most recent ones are the best always.. and after checking 4-5 reviews here are the thoughts 1. this company have sturdy looking product- nice! but 10 reviews..NEXT 2. this one seems OK, product descriptions is bit satisfying but none reviews - REJECT 3. ohh this one have 5000+ reviews , so many people have bought it, reviews seems genuine and a lot of it are positive...hmmm - ADD TO CART Now you see mostly people judge products based on how many reviews it has, rather than the quality of the product itself. That's why having a complete profile on Amazon or any marketplace with numerous genuine reviews is crucial for product based businesses and sellers. But, have you ever wondered why some businesses struggle to get reviews, despite having great products? It's because they lack a solid review strategy! If you're struggling to get reviews, or want to improve your Amazon profile, you might be wondering: - How do I encourage customers to leave reviews? - What's the best way to manage my Amazon reviews? - How can I improve my product listings to increase sales? If you have these questions, you're not alone! Here is how you can increase your Amazon reviews. Tip 1: Encourage satisfied customers to leave reviews by sending follow-up emails or what'sapp messages. Tip 2: Offer incentives, such as discounts or freebies, in exchange for honest reviews. ( you could send a little note with the order for people to share their review and in exchange for a discount on next purchase) Tip 3: Use Amazon's review management tools to request reviews from customers who have purchased from you. comment what strategy do you use to get reviews for your product and do you find it worth it? PS: here is my little setup of my workdesk! where I spend most of time.

5

3 Comments

If your Diwali sales haven't jumped up yet... Make these quick fixes: 1/. Try using 1P data to send offers on whatsapp 2/. Check frequency of remarketing campaigns and allocate more budget 3/. Reactivate your previous best performing campaigns 4/. Do not test any new offer or creative due to high CPM. You may lose money Clock is ticking… Fix your funnel and see the sales rollin’ P.S. What’s working best for your Diwali sales? Allow the sweet strategies to come to us :) . . . . . . P.S. If you need expert’s help, let’s connect! . . . . #ecommerceads #performancemarketing #Diwalisales #metaads

18

2 Comments