Ashok K Kammara

Common Misconceptions About ROAS In Digital Marketing🤔 High ROAS = Successful Campaign? Not necessarily! Consider lead quality, conversion rate and customer lifetime value too. ROAS is just one piece of the puzzle. Metrics like ROI, CTR, CVR and AOV matter too. ROAS is not equal to ROI. ROAS measures revenue relative to ad costs, while ROI measures net profit relative to total investment costs. ROAS can be improved! Optimize targeting, A/B testing and make creatives adjustments. Low ROAS? Don't panic. It highlights areas for improvement and can align with long-term goals. Understanding these misconceptions allows you to more effectively utilize ROAS, leading to more successful digital marketing campaigns. What other ROAS misconceptions have you encountered? Share your thoughts!🤔 #DigitalMarketing #ROAS #MetricsMatter #ROIvsROAS #ShareYourInsights #MarketingTips #CampaignSuccess #BusinessGrowth #fooracles #shubhamtyagi

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Google Search Ads fails for Mid Market and Enterprise Audience.😳😳 There are a lotttt of SaaS companies who have tried Google Search Ad Campaigns only to burn money getting junk leads. 😫 Absolutely possible since Google is about targeting keywords intent and not the demographics.👍🏻 How do you solve for this and make Google Search campaigns a powerhouse for capturing demand from the right ICP and generating SQLs?🤔 Here are some simple steps things you should be doing👇 1. Write ad copies for YOUR ICP. ✅ Could you write in a way that resonates with your enterprise ICP? 2. Try to avoid the first position✅ Along with highly relevant ad copies, see if your first ad rank could be driving irrelevant traffic from users who reflexively click on the first ad. Try ranking on second or third position. 3. Position yourself for YOUR ICP ✅ Align your messaging on your LP with your ad copy, speak to your enterprise customer, showcase case studies/logos that resonate. And finally and probably the most important step which most of you wouldn’t be doing👇 (Consider this my Diwali Gift for all my performance marketing and markops friends)❤️ 🪔Pass on conversion data back to Google Adwords from HubSpot. 🪔Setup events under Ads for Lead, Opportunity and Customer and also pass conversion value for the three. This helps the google algo learn about the quality of leads and optimise accordingly Don’t have a paid HubSpot?❌ Use $8 pm Zapier to pass this data back.🎉 🪔Again, you can build 3 zaps to pass the three conversions (leads, opportunity and customer). 🪔Create three lists on HubSpot. 🪔Then, map the list with the Zap and pass the offline conversion data along with email and gclick id and the value of conversion for each Zap. We have had huge success for mid market and enterprise customers with this approach.❤️❤️ I would be more than happy to take you through the entire process on a quick 10 mins call. Just comment and we can set it up.👇👍🏻 PS: Happy Diwali to All 🪔🎉 #performancemarketing #googlesearch #ads #zapier #markops #saas #saasmarketing

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Essential points for Google Ads: Quality Score & Ad Rank - Improve ad relevance, understand how ad rank determines ad position. Conversion Tracking & Remarketing - Track key actions, re-engage visitors with ads.Ad Extensions & Ad Formats - Enhance ads with callouts, sitelinks, and structured snippets. Use text, responsive search, and image ads for visibility and engagement. [email protected] www.ubwebs.com #ContentMarketing #DigitalMarketing #MarketingStrategy #VideoContent #EmailMarketing #PaidPromotion #AudienceEngagement #MarketingTips #UBWebs #GoogleAds #DigitalMarketing #PPC

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Do you want to make sure you are targeting the right audience when you are launching a product? If YES, then SAVE this post now. The first thing you should do before launching ads or creating your store you must create a customer avatar. How to do it? Include: -Name -Age -Gender -Occupation -Likes/dislikes -Pain Points -Goals -Objections The better you know your customers, the more you’ll sell. It’s simple. I hope this helps, if it did then give me a follow to learn more about e-commerce. #ecommerce #ecommercedropshipping #dropshipping

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Unlock the Full Potential of Your Responsive Search Ads RSAs with These 3 Pro Tips! 🚀 Are you looking to supercharge your ad campaigns and boost your ROI? Here are three game-changing steps to help you create and optimise better Responsive Search Ads RSAs and achieve stellar performance! 1. Utilise All Available Fields - Make sure you use every available headline and description field. - Incorporate keywords and compelling calls to action to capture your audience's attention. 2. Leverage the "Ad Strength" Indicator - Aim for "Good" or "Excellent" ratings on Google's Ad Strength indicator. - Follow the provided suggestions, like adding more headlines or specific keywords, to enhance the quality and performance of your ad. 3. Continuous Monitoring and Optimisation - Regularly check the "Asset" report in Google Ads. - Identify and pause underperforming assets and promote the high-performing ones. By implementing these steps, you’re not just creating ads; you’re crafting powerful engagement tools that can lead to significant improvements in your campaign performance. 🚨 Did you know? Ads with multiple headlines and descriptions have a 15% higher click-through rate! 📈 💬 Questions to Ponder: - How often do you monitor your RSA performance? - What strategies have you used to enhance your ad’s Ad Strength? 📢 Ready to elevate your ad game? Share your experiences and tips below! Learn more about these expert tips here: https://buff.ly/4d1brAV #DigitalMarketing #AdCampaigns #GoogleAds #MarketingTips #RaysDigital

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2 Tips On Google Ads - Device Bidding & Ad Scheduling Don't let your Google Ads fall flat! Here's a common pitfall: neglecting device bidding. 🔍 Check your devices tab and optimise for conversions. If tablets aren't bringing in leads, cut them off. If mobiles are performing well, pump up the budget! 💡 Next tip: don't let your ads run 24/7. Schedule them for when you're open. 🕒 Collect data, find your prime times, and boost those budgets! 💰 #GoogleAdsTips #GoogleAdsOptimisation #Digitalmarketing

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Split testing between slightly different script structures is a waste of time. What you should be A/B testing is: > Offers > Pain points > Value propositions > AI personalization > Market segments > Script length > Intent data The difference between a few words in an email when the offer and targeting is the same is irrelevant. The actual content and focus of the message is what matters to test, not just how the message itself reads.

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Old Way of D2C Retention: - Run email capture campaigns with huge offers - Marketing and abandon cart emails often ignored in spam - No tracking of customer journey - Spammy website regular pop up’s - Burn money on Meta ads hoping for re-engaging customer Alternate New Way of D2C Retention : ( using mobile apps ) - Retain audience with personalised push notification - Track customer journey and drop offs , retarget them through Meta using symmetrical messaging - Easy UX for crucial features : Exchange, Returns and Delivery Tracking - High intent messaging and product updates in real time #Shopify #D2C #MobileApps

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This is NOT how advertising works. 1. Customer sees ad 2. Customer clicks on ad 3. Customer buys Realistically... it goes like this: 1. Customer sees ad 2. Customer clicks on ad 3. Customer gets distracted buy there dog 4. Customer forgets about your product 5. Customer sees ad again in a week 6. Customer clicks on ad 7. Customer thinks about their trip to Maui last summer 8. Customer forgets about product 9. Customer gets retargeted by ad and clicks and adds to cart 10. Customer realizes they want some coffee and forget about the product again 11. Customer's pain point reaches new level after something happens in their life and then they MAYBE make a purchase We all wish it was as easy as throw up an ad and get a flood of leads and sales. But, look at your own purchase behavior. Rarely is making an online purchase that linear. Yet, somehow most business owners believe if they just put up an advertisement on Google or Facebook, it will be that easy. So, understand it takes time, money, persistence and a well though out ad strategy before you gain a customer's hard earned dollar. Interested in learning the best way to advertise utilizing customer psychology? 📧 [email protected]

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Practical ways to use ICP to improve: 1. INBOUND PIPELINE For many B2B companies, inbound pipeline is unpredictable, and many inbound leads have low revenue potential. 𝘜𝘚𝘐𝘕𝘎 𝘐𝘊𝘗 𝘐𝘕 𝘈 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕:  - Identify clusters of ICP accounts that share a common use-case, and have highest revenue potential (e.g. financial service companies with a recent M&A looking to prevent churn of acquired customers) - Target accounts from this cluster with content and messaging aligned with the use-case 2. CONTENT Most B2B content has little impact on buyers and revenue. 𝘜𝘚𝘐𝘕𝘎 𝘐𝘊𝘗 𝘐𝘕 𝘈 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕:  - Align content with challenges & JTBDs of ICP account clusters and your business goals.  - Distribute content on places where target ICP buyers hang out and learn  - Use formats sales can use to start conversations 3. OUTBOUND PIPELINE Most sales teams are experiencing a decline in outreach response rates and oubound pipeline. In the age of AI, personalization is not enough. Buyers receive so much outreach, they only read messages from people they know. 𝘜𝘚𝘐𝘕𝘎 𝘐𝘊𝘗 𝘐𝘕 𝘈 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕:  - Align marketing and sales on the same ICP accounts and account clusters  - Create awareness and distribute content via salespeople’s profiles - When leading with relevant ICP content, sales will start many more relevant conversations. 4. MQLs NOT CONVERTING For many B2B companies, MQLs are not converting into pipeline and marketing leads are ignored by sales. 𝘜𝘚𝘐𝘕𝘎 𝘐𝘊𝘗 𝘐𝘕 𝘈 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕:  - Turn MQL activities into multiple touch points of a cluster-based program targeting ICP accounts with similar challenges - Each touchpoint is a new opportunity to:  (1) start a conversation  (2) collect key insights about their priorities, challenges, existing solutions, needs, buying center…  (3) educate them about the value we can create  (4) position ourselves as an industry expert --- In 2024, the biggest opportunity for most B2B companies is to fix the marketing and sales misalignment, and create joint programs focused on your best ICP accounts. And it all starts by understanding the common characteristics, the buying center and the buying process of your best customers. Or, with ICP development. In today's Full-Funnel Live, and tomorrow's Substack, Andrei Zinkevich and I will share a deep dive into creating and using ICP in B2B companies. fullfunnel[.]substack[.]com

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I generated 300+ email opt-ins for my SaaS client. Through an asset that gets ~78% open rate & 5.4% CTR. This is how I did it: 1. Jot down their ICP’s 5 biggest pain points 2. Create practical solutions for their ICP's pains 3. Convert these solutions into educational emails 4. Create a landing page with a solid offer for the ICP  (where they can take only one action — enter their email) 5. Package the educational emails as a 5-day email course 6. Launch the educational email course on their socials & website Result = More leads, higher open rates, lower CAC, better CTR. It's simple when you know how to execute the playbook. If you're a B2B SaaS - Driving sizeable traffic through social media/blog/newsletters (1000+ visitors/month) - Want to get the benefits of having an educational email course - Don’t want to create this yourself DM me "EEC" to get me to create an outline for you for free.​

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10 post ideas you need to convert readers into paying clients: (Bookmark this for later) 1. How-to guides 2. Industry news analysis 3. Behind-the-scenes peeks 4. Customer success stories 5. Trend predictions 6. Personal reflections 7. Tool/resource reviews 8. Myth-busting posts 9. Expert interviews 10. Case studies Pick one. Start there.

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🚀 6 Best Practices for Semantic SEO 🚀 Want to rank higher on search engines in 2024? These Semantic SEO strategies will help you match search intent, optimise content, and boost your visibility! 🌐 📌 1. Match Search Intent – Create content that aligns with what users are searching for. 📌 2. Update Old Content – Refresh existing articles with new keywords and trends. 📌 3. Use Keyword Variations – Naturally incorporate multiple keyword variations. 📌 4. Implement Schema Markup – Make your content stand out in SERPs. 📌 5. Be Comprehensive, Not Fluffy – Focus on value, not word count. 📌 6. Focus on Topics – Cover broader topics to address user needs better. Ready to transform your SEO game? Please contact 5 Tree Digital to see how we can help your business thrive. 💼 . . . #SemanticSEO #SEOTrends #DigitalMarketing #5TreeDigital #SEOforBusiness #ContentStrategy #SearchIntent #RankHigher #WebsiteOptimization #DigitalGrowth #MarketingTips

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5 Underrated Metrics Every B2B Online Business Should Track Many B2B businesses focus on basic metrics like CTR and CPC, but deeper insights come from tracking metrics that align with **long-term growth and sustainability**. Here are five lesser-known but powerful metrics you should monitor to scale more effectively. 1. Marketing Efficiency Ratio (MER)     ↳ Measures total revenue vs. total marketing spend     ↳ Helps assess overall marketing performance and efficiency     ↳ Example: A MER of 5x means every marketing dollar drives 5x revenue, signaling efficient spend. 2. LTV/CAC Ratio (Customer Lifetime Value / Customer Acquisition Cost)     ↳ Ensures your profits exceed the cost of acquiring new customers     ↳ Aim for a ratio of at least 3:1 for healthy growth     ↳ Example: A high CAC is acceptable if the LTV justifies it. 3. Customer Retention Rate (CRR)    ↳ Tracks the percentage of customers retained over time     ↳ A key metric for subscription-based B2B businesses     ↳ Example: A 5% increase in CRR can drive up profits by as much as 95%. 4. Sales Velocity     ↳ Measures how fast your revenue flows through the pipeline     ↳ Formula: (Opportunities x Deal Size x Win Rate) / Sales Cycle Length     ↳ Example: Faster sales velocity means more revenue within shorter time frames, improving cash flow. 5. Revenue Per Lead (RPL)     ↳ Measures the average revenue generated per qualified lead     ↳ Useful for optimizing both lead quality and sales efficiency     ↳ Example: A rising RPL signals that your lead generation efforts are attracting high-value prospects. These metrics shift the focus from just acquiring leads to sustaining long-term growth and optimizing operations at every stage of the funnel. By tracking these metrics, B2B businesses can improve efficiency and scale more effectively. Which metrics are you tracking today? And which one will you adopt next? #B2BMarketing #SalesMetrics #GrowthStrategy #CustomerRetention #PerformanceMarketing #LeadGeneration

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Generating Good Leads Can Be HARD This 5-step process makes it EASY 1) Build the campaign audience in real time. - trusting the latest, global contact data 2) Identify the most active prospects with purchase intent signals. - examining the audience's behavior over the previous 90 days 3) Engage these with programmatic display ads. - capturing motivated prospects' attention and familiarizing the brand 4) Retarget hand raisers - when prospects show interest but don't immediately commit 5) Promote and distribute content directly - the final step is to engage this audience through personalized email and live calls, promoting select content while surveying each lead with qualifying questions The Highly Qualified Leads that are then delivered each week have engaged with the brand, interested in learning more, and consistently convert with standard engagement and nurturing. Does it work? - $1.8M in new closed sales in 8 months from a single campaign - $22-$25 per-lead ROI across all campaigns after 12 months for one client - up to 25% conversions across select campaigns in 4-6 weeks Here's the offer: - guaranteed weekly qualified lead deliveries - with standard engagement, you WILL see conversions in the first month - less than 1 week to create your campaign and launch it - just send us your content, answer a few questions, and wait for your delivery And with everything included under a single cost-per-lead, from $50-$90 each, these campaigns couldn't be easier to plan and budget for. Do you need more qualified opportunities? Could your content reach more of your audience? Does your entire ICP know your brand? Do you want to collect insights from your audience to help in personalization? Are you trying to facilitate more partnerships and co-selling opportunities? Do you want to expand your audience? Our strict and transparent Highly Qualified Lead generation process is proven and affordable. We'd love to help. 🧡

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