Arjun Vaidya

Arjun Vaidya Arjun Vaidya is an influencer

Co-Founder @ V3 Ventures I Founder @ Dr. Vaidya's (acquired) I D2C Founder & Early Stage Investor I Forbes Asia 30U30 I Podcast Host I Business World 40U40 I

Mumbai, Maharashtra, India
136K followers 500+ connections

About

Hi, I’m Arjun, and I’m a D2C founder & investor. I built Dr. Vaidya’s to India’s largest Ayurveda brand online and took it to an acquisition. I now lead venture investing for Verlinvest through a new fund called V3 Ventures.

I'm also an active angel investor and mentor to brands in India’s startup ecosystem. If you’re an early-stage founder DM me - I'm happy to chat!

Here's my story:

‘Vaidya’ my last name means Ayurvedic doctor and I come from 150 years of Ayurveda legacy. I grew up with asthma and after 14 years of treatment, I was cured. More than just being a family legacy, I became a believer in the potential of the science and so I promised him I’d take forward this legacy.

In 2009, I went to Brown University for my undergrad. I witnessed the natural and organic products revolution there. I also saw yoga become a multibillion-dollar industry with a repackaged identity for modern consumers. This made me think about the opportunity we had with Ayurveda…

In 2013, I moved back to India and joined a consumer sector focused growth private equity fund called L Catterton. Here, I spent time understanding and investing in the Indian consumer story. I was also fortunate to see the advent of e-commerce in India closely.

In this time, my grandfather passed and so, I decided to action the promise I had made him.

In October 2016, I quit my job to take on my family’s Ayurveda legacy. Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, we successfully reached 2m+ consumers across 16,500+ pin codes in India and launched 80+ products and clocked 5,000+ orders per day!

I was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! We also won Youth SMB of the Year from Amazon and the Retail Startup Award from the Retailers Association of India. In June 2019, we partnered with the USD 4b RP Sanjiv Goenka Group and led the business to an acquisition by the group – making it one of India’s first successful D2C exits.

Post the exit, I have become an active early stage investor (through V3 Ventures and as an angel).

Outside work, I’m a World Economic Forum Global Shaper and a part Brown University’s Young Alumni Advisory Council. I also run a podcast called Direct to a Billion Consumers on navigating India’s complex and exciting FMCG ecosystem. Check it out here: https://campsite.bio/d2bc

Articles by Arjun

Contributions

Activity

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Experience

  • V3 Ventures Graphic

    Co-Founder

    V3 Ventures

    - Present 3 years 1 month

    Mumbai, Maharashtra, India

    Investing in pre series A and series A rounds across the consumer ecosystem - consumer brands (D2C), platforms, consumer technology and enablers.

    Cheque size: USD 1-5m
    Portfolio: Kuku FM, Eka.care, Entri, Go Zero, Dil Foods & more soon...

    Read more on www.v3.ventures

  • Verlinvest Graphic

    Ventures Lead - India

    Verlinvest

    - Present 3 years 6 months

    Mumbai, Maharashtra, India

    Leading venture investing for Verlinvest in India (now called V3 Ventures). Verlinvest is a 20+ year old consumer sector focussed investor that has invested iconic brands like Vitamin Water, Vita Coco, Pop Chips, Oatly & Lazada.

    In India, the fund has invested in brands like Sula, Veeba, Epigamia, Wakefit, Purplle, Byjus and Heads up For Tails.

    Ventures (now called V3 Ventures) is a new strategy we participate in the early stages of growth of consumer brands (D2C), e-commerce…

    Leading venture investing for Verlinvest in India (now called V3 Ventures). Verlinvest is a 20+ year old consumer sector focussed investor that has invested iconic brands like Vitamin Water, Vita Coco, Pop Chips, Oatly & Lazada.

    In India, the fund has invested in brands like Sula, Veeba, Epigamia, Wakefit, Purplle, Byjus and Heads up For Tails.

    Ventures (now called V3 Ventures) is a new strategy we participate in the early stages of growth of consumer brands (D2C), e-commerce platforms, enablers to e commerce and consumer internet opportunities. Our strategy will largely focus on pre series A and Series A rounds with a ticket size of USD 1-5m.

    Through this strategy we have already invested in Kuku FM and Eka.care in India.

  • Dr. Vaidya's: New Age Ayurveda Graphic

    CEO and 6th Generation Vaidya

    Dr. Vaidya's: New Age Ayurveda

    - 4 years 6 months

    Mumbai Area, India

    Dr. Vaidya’s is a New Age Ayurvedic products company, which endeavours to bring our rich, traditional Indian science of Ayurveda to today’s modern consumer- both in India and Worldwide. Founded by the Vaidya family, who has over 150 years of Ayurvedic heritage, our formulations have been passed from generation to generation, treating thousands in the process.

    Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine all manufactured at our ISO 9001:2015…

    Dr. Vaidya’s is a New Age Ayurvedic products company, which endeavours to bring our rich, traditional Indian science of Ayurveda to today’s modern consumer- both in India and Worldwide. Founded by the Vaidya family, who has over 150 years of Ayurvedic heritage, our formulations have been passed from generation to generation, treating thousands in the process.

    Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine all manufactured at our ISO 9001:2015 approved, GMP certified, US FDA registered, factory in Silvassa (180 km from Mumbai).

    As the founder and CEO, I scaled the brand from 0-5,000 orders a day. Dr. Vaidya's reached 2m transacting customers across 16,5000 pin codes and launched 80+ products. The brand was also featured in the Forbes 30 Under 30 Asia List and Business World 40 U 40 list and voted the Amazon Youth SMB of the Year.

    In June 2019, RP Sanjiv Goenka Group invested in the series A of the company. As of March 2021, the group has acquired the entire business through RPSG Ventures making it one of India's first D2C exits.

  • L Catterton Graphic

    Investment Professional

    L Catterton

    - 2 years 11 months

    Mumbai Area, India

    o Part of the 3-member India Investing Team that assessing a number of deals through the e-commerce, food and beverage, automobile, watches and jewelry, fashion and accessories, boutique hospitality and multi-brand retail sectors through the Indian sub-continent and the Middle East
    o Specific focus on being the deal-lead on all consumer technology and e-commerce opportunities in the region. Engaged with, analyzed and conducted due diligence on various businesses across the online fashion…

    o Part of the 3-member India Investing Team that assessing a number of deals through the e-commerce, food and beverage, automobile, watches and jewelry, fashion and accessories, boutique hospitality and multi-brand retail sectors through the Indian sub-continent and the Middle East
    o Specific focus on being the deal-lead on all consumer technology and e-commerce opportunities in the region. Engaged with, analyzed and conducted due diligence on various businesses across the online fashion, furniture, jewelry, travel, lingerie and refurbished electronics spaces
    o Actively engaged with current portfolio companies by preparing monthly reports, organizing workshops, participating in board meetings and making recommendations on key growth sectors for their businesses going forward
    o Sourced deals, prepared investment memoranda and presented live deals to the investment committee and the larger L Capital Europe and Asia teams
    o Member of the 4 member deal team that led a USD 75m for L Capital Asia in Bateel (a UAE based luxury dates and confectionery manufacturer and retailer as well as a boutique café operator

  • The De Beers Group of Companies Graphic

    Business Development and Strategy Intern

    The De Beers Group of Companies

    - 3 months

    o Worked in collaboration with the London Head Office on the branding and placement of the ‘Forevermark’ property in India
    o Part of the team that planned the venture to move into diamonds as corporate gifting items in India

  • Hublot Genève Graphic

    Marketing and Business Strategy Intern

    Hublot Genève

    - 3 months

    Geneva Area, Switzerland

    o Worked extensively on managing online communities and marketing through web based portals
    o Worked in collaboration with the Managing Director, Ricardo Guadalupe on a price competitor analysis for the brand

  • Condé Nast India Graphic

    Ad Sales and Digital Marketing Intern

    Condé Nast India

    - 3 months

    Mumbai Area, India

    o Planned the online strategy for the group through competitor analyses with the Digital Media Head
    o Worked extensively on the creation of the automobile and cell phone ad space for Vogue and GQ magazines

Education

Volunteer Experience

  • Just For Kicks - India Graphic

    Advisor - Fund Raising and Partnerships

    Just For Kicks - India

    - Present 9 years 10 months

    Children

    Just For Kicks aims to get every child to learn and play an organised sport in their school. Using the global sport of football, Just For Kicks ensures students from both government and lean private schools have an opportunity to experience the joy of playing a sport and potentially pursuing a career in the same.

    I play the role of advisor work with the team on fund raising, corporate partnerships and branding among other areas.

  • Mentor

    Atal Innovation Mission

    - Present 6 years 10 months

    Education

  • World Economic Forum Graphic

    Global Shaper

    World Economic Forum

    - Present 6 years 9 months

    Social Services

  • Managing Committee Member

    Ayurvedic Drug Manufacturer's Assocation

    - Present 4 years 11 months

    Health

    ADMA is the industry body for Ayurvedic Manufacturers in India. As part of the managing committee, we are responsible for leading progressive change in the Ayurvedic products and services sector.

Skills

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

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