Arjun Vaidya
Co-Founder @ V3 Ventures I Founder @ Dr. Vaidya's (acquired) I D2C Founder & Early Stage Investor I Forbes Asia 30U30 I Podcast Host I Business World 40U40 I
Mumbai, Maharashtra, India
136K followers
500+ connections
About
Hi, I’m Arjun, and I’m a D2C founder & investor. I built Dr. Vaidya’s to India’s largest Ayurveda brand online and took it to an acquisition. I now lead venture investing for Verlinvest through a new fund called V3 Ventures.
I'm also an active angel investor and mentor to brands in India’s startup ecosystem. If you’re an early-stage founder DM me - I'm happy to chat!
Here's my story:
‘Vaidya’ my last name means Ayurvedic doctor and I come from 150 years of Ayurveda legacy. I grew up with asthma and after 14 years of treatment, I was cured. More than just being a family legacy, I became a believer in the potential of the science and so I promised him I’d take forward this legacy.
In 2009, I went to Brown University for my undergrad. I witnessed the natural and organic products revolution there. I also saw yoga become a multibillion-dollar industry with a repackaged identity for modern consumers. This made me think about the opportunity we had with Ayurveda…
In 2013, I moved back to India and joined a consumer sector focused growth private equity fund called L Catterton. Here, I spent time understanding and investing in the Indian consumer story. I was also fortunate to see the advent of e-commerce in India closely.
In this time, my grandfather passed and so, I decided to action the promise I had made him.
In October 2016, I quit my job to take on my family’s Ayurveda legacy. Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, we successfully reached 2m+ consumers across 16,500+ pin codes in India and launched 80+ products and clocked 5,000+ orders per day!
I was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! We also won Youth SMB of the Year from Amazon and the Retail Startup Award from the Retailers Association of India. In June 2019, we partnered with the USD 4b RP Sanjiv Goenka Group and led the business to an acquisition by the group – making it one of India’s first successful D2C exits.
Post the exit, I have become an active early stage investor (through V3 Ventures and as an angel).
Outside work, I’m a World Economic Forum Global Shaper and a part Brown University’s Young Alumni Advisory Council. I also run a podcast called Direct to a Billion Consumers on navigating India’s complex and exciting FMCG ecosystem. Check it out here: https://campsite.bio/d2bc
Articles by Arjun
Contributions
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What do you do if your social media presence isn't attracting potential investors in Venture Capital?
The easiest way to start is to tell a story. Tell the story of your team, your business and the impact that you are having on your customers. This may seem inane and normal for you - but its what gets external parties connected to the business. It is what tells more of a story than the numbers or website. I can't tell you how many founders have started conversations with investors because of this. Yes, it will not close an investment but, it will definitely start a conversation!
Activity
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This school teacher turned a FAILING company into a ₹1.21 LAKH CRORE giant 🤯 Meet Qimat Rai Gupta – a man from Malerkotla, Punjab, who swapped…
This school teacher turned a FAILING company into a ₹1.21 LAKH CRORE giant 🤯 Meet Qimat Rai Gupta – a man from Malerkotla, Punjab, who swapped…
Liked by Arjun Vaidya
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In my past career, as a woman working in the jewelry industry, people stereotyped me as a designer. The funny thing is, I’ve never designed a single…
In my past career, as a woman working in the jewelry industry, people stereotyped me as a designer. The funny thing is, I’ve never designed a single…
Liked by Arjun Vaidya
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The other day, we invited friends over for dinner. Instinctively, we checked dietary preferences. India has come a long way in the way we eat. It’s…
The other day, we invited friends over for dinner. Instinctively, we checked dietary preferences. India has come a long way in the way we eat. It’s…
Liked by Arjun Vaidya
Experience
Education
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Brown University
Bachelor of Arts (B.A.) International Relations and Affairs & Economics
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Activities and Societies: Phi Beta Kappa, Omicron Delta Epsilon, Magna Cum Laude, Cricket, International Mentoring, Brown Daily Herald (Newspaper), Brown International Organization
Volunteer Experience
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Advisor - Fund Raising and Partnerships
Just For Kicks - India
- Present 9 years 10 months
Children
Just For Kicks aims to get every child to learn and play an organised sport in their school. Using the global sport of football, Just For Kicks ensures students from both government and lean private schools have an opportunity to experience the joy of playing a sport and potentially pursuing a career in the same.
I play the role of advisor work with the team on fund raising, corporate partnerships and branding among other areas. -
Mentor
Atal Innovation Mission
- Present 6 years 10 months
Education
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Managing Committee Member
Ayurvedic Drug Manufacturer's Assocation
- Present 4 years 11 months
Health
ADMA is the industry body for Ayurvedic Manufacturers in India. As part of the managing committee, we are responsible for leading progressive change in the Ayurvedic products and services sector.
Skills
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Spanish
Limited working proficiency
More activity by Arjun
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The other day, we invited friends over for dinner. Instinctively, we checked dietary preferences. India has come a long way in the way we eat. It’s…
The other day, we invited friends over for dinner. Instinctively, we checked dietary preferences. India has come a long way in the way we eat. It’s…
Posted by Arjun Vaidya
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Founders suck at saying no to investors when they are not ready. VCs are always evaluating even if they mean to "catch-up". Letting an investor…
Founders suck at saying no to investors when they are not ready. VCs are always evaluating even if they mean to "catch-up". Letting an investor…
Liked by Arjun Vaidya
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What’s the first thought that comes to your mind when you see this image? As someone who isn’t exactly a gardening enthusiast, here’s what I…
What’s the first thought that comes to your mind when you see this image? As someone who isn’t exactly a gardening enthusiast, here’s what I…
Liked by Arjun Vaidya
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The VC Fellowship turns 1 today 🥳💐 & we are just getting started. Within the year, we are Ranked #1 Venture Capital fellowship in India. 4…
The VC Fellowship turns 1 today 🥳💐 & we are just getting started. Within the year, we are Ranked #1 Venture Capital fellowship in India. 4…
Liked by Arjun Vaidya
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