Archana Jain

In the inaugural session of Dharma Dialogues “Today’s Investors Demand Strong Brand Identities”, Amit Pandey, Lead: VC Ecosystem & Capacity Building, Indian Venture and Alternate Capital Association (IVCA), and Shutapa Paul, Founder, Dharma Media Consultants, discussed strategies to build a brand identity. In the realm of brand building, authenticity and innovation are the cornerstones of success. Stay true to your core values while daring to challenge the status quo. Remember the "purple cow" effect, a term coined by Seth Godin, which talks about how in a world saturated with ordinary products and services (represented by brown cows), something truly exceptional (a purple cow) is needed to capture attention and stand out. #BrandBuilding #Authenticity #Innovation #BrandingTips #BusinessSuccess

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TRENT IN FOCUS - The company has unveiled a Lab Grown Diamonds Jewellery Line - The lab-grown diamond jewelry brand is called ‘Pome’, now in Westside stores. Kotak Securities Says: This product has 1) Disruptive pricing (1 carat solitaire engagement ring at Rs24-29k) 2) Elegant designs with exquisite craftsmanship. They Believe - Pome has the potential to be Zudio of LGD jewelry market. Trent is moving quickly into newer and high growth categories ripe for value-led disruption. They recently also announced their entry into the beauty products market. Zudio could well be the Primark and H&M Equivalent of India. It's also important to track what Tata Trent (Retail)’s entry in LGD does to the other group institution - Titan Company Limited Very, very interesting space this - Titan selling clothing through Taneira and fragrances through Skinn, while Trent is dabbling with Lab Grown Diamonds - It's all happening :) Adding a snippet of this conversation with Ajoy Chawla from a few months ago - where I asked him specifically about the “Zudio-isation of Jewellery” which he did say - was a trend - but little did we know then, that Zudio owners would actually get into it :) Can't wait to see how this pans out! Therefore, I say - #FMCGisLife #StockMarket #TataGroup #Trent #Retail #India #Consumption #Diamonds #LabGrownDiamond #Value #Beauty #Fashion #FastFashion

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India's big strength in healthcare has always been generic drugs. As a reporter with Asia Business News-Dow Jones and as a public health advocacy expert doing outreach campaigns for The Global Fund I found that the role of Indian generics was pivotal in affordable HIV/AIDS treatment. However, the next wave of Indian healthcare firms is focusing on providing the tech for health services firms in the US. This development coupled with the latest AI/tech trends around India -US collab is drawing the interest of smaller US PR firms to have a presence in India. I spoke to Andrew Goldberg of #Quanta+Makovsky, to find out if the next wave of consolidation in the Indian PR market could be led by US mid-sized firms, how will this consolidation differ from the earlier acquisitions by network firms, can Indian PR firms go global and more. Do give it a read and share your thoughts. https://lnkd.in/g3qj3i5g PRmoment India

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Celebrating the Success of Our First Masters of PR Live with Jitendra Jha 🎉 What an incredible start to our Masters of PR Live, PR Founders' series! 🙌 We had the privilege of hosting the one and only Jitendra. S. Jha, a true visionary in the world of Public Relations, and the insights he shared were nothing short of game-changing. 💡 From navigating the evolving landscape of PR to crafting narratives that resonate, JJ’s session was packed with valuable lessons and real-world strategies. Whether you’re a seasoned professional or just starting your journey in PR, his words will leave you inspired and ready to elevate your game. Key Takeaways: The art of building authentic relationships in the digital age. How storytelling continues to be the heart of impactful PR campaigns. The future of PR: What’s next, and how can we prepare? For those who missed the live session, we’ve got you covered! 🎥 Here’s the full video of the event, where you can relive every moment of JJ’s wisdom. 👉 [Link to the comments] Don’t forget to share your thoughts in the comments—What was your biggest takeaway from the session? Let’s keep the conversation going! We are looking for more such heroes for our PR Founders' series on Masters of PR Live, do connect us to someone you think has been as inspirational. #MastersOfPRLive #PublicRelations #Leadership #Storytelling #Innovation #PRTrends #Networking #Inspiration #PRFounders #PRAgencyFounders #PR

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Check out my new podcast episode

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A RevSportz Exclusive “I enjoy the pressure that comes with the job” – Nicholas Pooran on being retained for 21 crores Shashwat Goenka, who will lead the Lucknow franchise at the upcoming IPL auction, and Nicholas Pooran, who has been retained at a cost of 21 crores, talk to me about auction plans and the pressure of the price tag. Excerpts from the conversation: Boria: Shashwat, I will start with you. Why Nicholas Pooran for a whopping amount of 21 crores? Shashwat: As you mentioned before we started, he is currently one of the best T20 batters in the world, and arguably the most destructive. Look at his strike-rate and you will know. Someone who scores at 190 [162 in the IPL] is special. Against RCB, he had a strike-rate last year of over 300. He can change the game within overs and can hit sixes from ball one. In modern T20 cricket, that’s what you will need. Our cricket think tank, Justin [Langer] and Zaheer [Khan] both mentioned this, and there was never any debate who would be our top retention. Boria: Nicholas, 21 crores is a hell of a lot of money. Thoughts on being LSG’s top retention and does it add to the pressure? Pooran: The best part about this franchise is they have never put me under pressure. When you are paid a lot of money, there is always pressure. Not so much from outside but from within. You know you need to justify this price tag. You need to deliver for the franchise and stand up and be counted. You know you have to make a difference. And that’s what you need to enjoy. I have always wanted to be the best T20 batter in the world. Make a difference for my team. Be the best version of myself and do justice to the talent and ability I have. Having been through an accident and seen what it is like when you are down, I cherish every moment of the opportunity that has come my way, and that’s why I have managed to enjoy the pressure that comes with the job. Boria: Nicholas, the entire world has come to associate you with big hits. It isn’t easy to start hitting from all one and yet you have been consistently doing this for some years now. Tell me about this level of consistency and for a change do you think of the bowlers when you keep hitting? Pooran: (Smiles). When you are hitting sixes, there is often a sense of fright on the face of the bowler. You want to see them scared! But yes, it is not easy. Never easy to go out and hit the first ball for a six, or keep hitting at a strike-rate of 200. But then, that’s why you are being chosen. So you need to master it, and keep practicing. Think of ways you can improve, evolve better and be the best version of yourself. I know things will not always go your way. I know you could be laid low. That’s why you need to make the most of every opportunity. I want to win the IPL with LSG in the next few years and that’s the goal. We need to pursue it consistently and it can happen. Boria: Have you tried Kolkata mishti? Pooran: Too much sugar! (Points to his abs) Will get fat!

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Unlocking the Potential of Tier 2 and Tier 3 Cities: Evaga Entertainment Pvt Ltd (An Event Management Company) Global Startup Nexus Leading the Way. Tier 2 and Tier 3 cities hold the key to unlocking the next phase of economic growth and innovation. As we look towards becoming the third economy, startups from these regions will play a pivotal role in driving this transformation. However, to realize their full potential, startups need access to networking opportunities, proper assistance, investor connections, and essential services such as legal and financial support. Enter Evaga Entertainment Pvt Ltd (An Event Management Company) & Global Startup Nexus a pioneering platform dedicated to empowering startups from Tier 2 and Tier 3 cities. By providing a comprehensive ecosystem of support, Evaga enables startups to thrive and contribute significantly to the global startup community. From networking events that bring together founders, aspiring entrepreneurs, and industry experts to offering assistance with business development and investor connections, Evaga is committed to nurturing the growth of startups in these regions. Moreover, Global Startup Nexus understands the importance of legal and financial compliance for startups. By partnering with professionals like chartered accountants, company secretaries, and legal experts, Evaga ensures that startups have access to the necessary guidance and support to navigate regulatory frameworks with ease. The platform also serves as a catalyst for collaboration and innovation through its summits and events. By bringing together a diverse community of founders, investors, VCs, PE firms, angel investors, and incubators, Evaga creates opportunities for knowledge exchange, partnership building, and collective growth. In essence, Global Startup Nexus provides Tier 2 and Tier 3 cities with the platform they need to join the ranks of the world's largest startup communities. By inviting founders of all backgrounds, investors, and professionals to form a vibrant ecosystem of innovation, Evaga is paving the way for these cities to become hotbeds of entrepreneurial activity. Together, let's harness the potential of Tier 2 and Tier 3 cities with Tier 1 and shape the future of the economy. Join the page for more updates Global Startup Nexus #Networking #3rdLargestEconomy #Startupworld #startupecosystem #Startups #Investors #Entrepreneurs #Professionals #Growth #StartupGlobalNexus #EvagaEntertainmentPvtLtd

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Ronak Modi Helps Nitin Explore D2C for His Sportswear Brand "Hum D2C launch kare sir?" asked Nitin Mittal, seeking advice on transitioning his sportswear brand online. He connected with Ronak Modi, an experienced private equity investor, who shared key insights: 👉Differentiate D2C products from B2B to avoid customer conflict. 👉Build a strong marketing team to drive online growth. 👉List on marketplaces like Myntra for more traction. In his words, “Online jane ke liye jo skill set aur paisa chahiye, wo apko performance marketing me dalna padega.” Want to launch your D2C brand? Watch the full session on Unikon.ai! Download the app now - https://lnkd.in/gCQxmmKi

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I am glad that I could take PR ahead with Legacy Matrix IP. Right now it is hidden and in the backseat but I am sure after 2 decades it would be a basic reference for all Marketers and Thought Leaders. Legacy Matrix enhances the PR role of presence building to power building. Greetings on National PR Day. #india #pr #publicrelations #communications #ip #intellectualproperty

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A little over 10 years ago, I sat through umpteen strategy meetings where sizing the digital potential of India was done with the funnel approach; % of the % of the population with access to internet. My favorite punchline was ‘Even if we get 1% of that base to pay us a dollar we are home’, I wish I had a dollar for every time I heard it. This oversimplification of the problem continues to this decade and some strategies and challenges seem déjà vu. While the industry has certainly gotten savvier about the streaming space and the % of the % of the population with access to internet has gone up and perhaps the ask is now more than a dollar, I wonder why the approach isn’t changing, considering it was never able to make a sizeable dent even then. While there is a massive overlap in consumption of entertainment/ sports between the offerings of tech giants and media companies, the consumer behavior is distinctly different and there lies the opportunity for those who believe in expanding the pie by creating value rather than being the replacement because you have content.

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🔴 NEW TREND: Not endorsing. Creating brands. These days celebrities are not just endorsing; they're creating brands. Just look at the examples: Anushka Sharma    ┈➤    Nush Priyanka Chopra    ┈➤    Anomaly Katrina Kaif         ┈➤    Kay Beauty Alia Bhatt          ┈➤    Ed-a-Mamma Today, let's take a look at Deepika Padukone's recent fun raise plans of ₹50 CR for her brand 82°E to. Check out the carousel below. 📌 P.S.: Do you think it's easier for celebrities to raise funds? #brands #celebritybrands

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There are 1.8 billion Gen Z globally and 47.2 crore in India, accounting for 27% of the population. However, the dichotomy in India’s Gen Z crowd is clearly visible in the rural-urban divide. While those in tier 3 and 4 cities in India are digital natives and tech-savvy, they are also noticeably different from their metro counterparts. With high-speed internet becoming commonplace in smaller Indian cities, alongside new opportunities for #entrepreneurship and employment, MSL India's ‘Make Way for Bharat Z’ report expects a rise in spending by Gen Z in these areas over the next few years. #Brands that tailor their products and services to meet the unique tastes of this expanding market will gain a significant advantage. To attract this practical-minded group, they should emphasise the functional benefits and value of their offerings and also enhance their digital presence to capture this audience. Read more at: https://lnkd.in/dZhAhBp3 #advertising #creativity #digitalmarketing #digitalmarketingagency #brandbuilding #media #advertisingagency #contentcreators #marketing #mediapitch #influencers #campaign #brand #GenZ MSLGROUP India, Amit Misra

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When SEBI mandated curated media intelligence for all top Listed Companies in India, #Kanalytics was the first choice for many of the corporates. We keep you on top of relevant market information and analyze that info to help you decide faster and better! Talk to us at [email protected]! #SEBI #MediaScan #MediaAnalysis

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#GOAT crosses ₹ 20 cr mark in 2 weeks - a total that may not seem impressive at first glance... However, considering it didn't release in national chains [#PVR, #INOX, #Cinepolis] in #NorthIndia markets - leading to a significant loss in potential revenue - this is still a decent figure. The national chains as well as #NorthIndia distribution rights holders [#ZeeStudios] have incurred significant revenue losses due to non-release at national chains... It's crucial that the key stakeholders come together to address and resolve the issue at the earliest to prevent further setbacks and ensure a smooth release strategy going forward. [Week 2] Fri 55 lacs, Sat 98 lacs, Sun 1.34 cr, Mon 62 lacs, Tue 65 lacs, Wed 43 lacs, Thu 33 lacs. Total: ₹ 20.48 cr. Nett BOC. Note: HINDI version. Also includes #Tamil and #Telugu versions in #NorthIndia markets. #GOAT biz at a glance… ⭐️ Week 1: ₹ 15.61 cr [full-fledged release on Thu] ⭐️ Week 2: ₹ 4.90 cr ⭐️ Total: ₹ 20.51 cr #India biz. Nett BOC. #Boxoffice

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The merger between Reliance and Disney's HotStar has sparked curiosity about the future of the platform. With RIL poised to take control, the fate of HotStar hangs in the balance - will it integrate with Jio Cinema or both emerge as a new brand altogether? Of particular concern is the potential monopoly on cricket rights in India, raising alarms among advertisers and agencies about possible spikes in ad rates. Both Reliance and Disney have made substantial investments in cricket rights, with commitments to keep ad rates reasonable. There are indications that both companies have made concessions, assuring not to unjustly increase advertising rates for streamed cricket matches. The timing of the regulatory approval, coinciding with Reliance's Annual General Meeting, adds an element of intrigue to the merger. Will consumers benefit from free IPL streaming on Jio Cinema, or will subscription rates remain regulated? With both companies wielding over $2 billion +++ in sports investments in India, the landscape of streaming and sports entertainment is set for a transformation. #Viacom18 #Reliance #Disney #Merger #HotStar #JioCinema #CricketRights #Streaming #Advertising #Monopoly #Investments #CCIApproval

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Amidst all the discussions on how Zomato's acquisition of Paytm's entertainment ticketing business is likely to affect market share in this promising segment, personally would be more interested in seeing how the increased competition in this arena is likely to benefit customers. No doubt, though, that the acquisition would make for a good talking point at Zomato's upcoming AGM on August 28. #Zomato #ZomatoAGM #acquisition #Paytm #BookMyShow  #entertainment #ticketing #competition  #customers

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Exciting Insights from the Advertising & Branding Industry! Recently, had connected with industry luminary, Parvez Shaikh from Purple Crayons, and the conversation sparked some game-changing insights! "Cross The Table": Shifting Perspectives for Greater Impact Traditionally, agencies have sat opposite clients, pitching ideas. But the game is evolving! To truly excel, agencies must now embrace "Cross The Table" approach. It's about stepping into the client's shoes, understanding their challenges, and immersing in their world. Beyond Promotion: Delving Deeper into Client's Realm Gone are the days when branding was just about promotion. Today, it's about understanding the entire ecosystem. Agencies must dive deep, exploring how products/services are delivered and consumed. By aligning with the client's vision and operations, agencies can offer transformative solutions that fuel brand growth. In the spirit of collaboration and growth, it's imperative to document these insights. Certain meetings are invaluable treasures of wisdom that can propel the entire industry forward. Let's harness the power of shared knowledge to elevate the advertising and branding landscape collectively! Join the movement towards a more collaborative, client-centric approach in the advertising and branding realm. At Inhouse we will surely initiate to #CrossTheTable and unlock new realms of success! #Advertising #Branding #IndustryInsights #Collaboration #ClientCentricity

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