Apurwa Sarwajit

8 Product Leaders You Must Follow On LinkedIn To Become a Top 1% Product Manager 👇 (These Experts Will Teach You Everything You Need to Know) #productmanager

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“How to become a Product Manager” If you aspire to become a product manager (PM), you know that PM roles are very competitive. A couple of months ago when Zepto posted a PM opening there were apparently 5000+ applications. I have talked to a few aspiring PMs (with 1-3 years of work experience) about why they wish to be a PM and what they think they will be doing in their roles. It was evident that no one had much clarity. At Vizuara, we so badly wanted to create a lecture series on this topic to fill the knowledge gaps and address the below questions. 1) What exactly is a product manager (PM)? 2) How many people are typically managed by PMs? 3) What kind of salaries do they make? 4) How many years of work-ex do you need to become PM? 5) Do PMs work on technical stuff or managerial stuff? 6) Do PMs envision an entire product or only features within a product? 7) What are some good resources to utilize? 8) How are PM interviews structured? What to learn for that? 9) What do you become after being a PM? Is it a stepping stone to something else? 10) What is the difference between being a PM at a startup vs a big company? When Sreerag Panat agreed to make a full-blown lecture series on product management we were incredibly excited. He has co-founded two startups in the past and knows what it means to be a founder in a tech role, taking things from 0 to 1. He also has incredible experience working as PM at fast-growing startups, helping them scale to take things from 1 to 10. He is also an alumnus of IIT Bombay. We will be releasing this lecture series on Vizuara’s YouTube channel. We really hope that this series will bring you immense clarity and actionable items to your list. Here is the first lecture: https://lnkd.in/gfV7vV5Y Sreerag is currently transitioning the workplace. So if you wish to work with him, or get advice from his experience as founder and PM please feel free to reach out to him.

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A Crystal ball for those tough product decisions 🔮 !! Product managers face a constant dilemma, Which features to prioritize? What markets to target/enter? How to allocate resources? … the list goes on & it's enough to make you dizzy. 🤯 Decision-making tools are like a PM's secret weapon – turning those "𝘂𝗵 𝗼𝗵 🥴" times into "𝗮𝗵𝗮! 🤩" moments. I went through several Articles, Blogs, and whatnot! Listing a few of my favorites: ✦ 𝗧𝗵𝗲 𝗘𝗶𝘀𝗲𝗻𝗵𝗼𝘄𝗲𝗿 𝗠𝗮𝘁𝗿𝗶𝘅: Ranks tasks- prioritizing urgency & importance, helping you zero in on the right things at the right time. (Think of it as a "do, decide, delegate, or delete" tool.) ✦ 𝗗𝗔𝗖𝗜 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Spells out roles (Driver, Approver, Contributor Informed) to speed up decision-making and stop never-ending discussions. ✦ 𝗥𝗜𝗖𝗘 𝗦𝗰𝗼𝗿𝗶𝗻𝗴: Ranks features using Reach, Impact, Confidence, & Effort – a numbers-based method to maximize value. ✦ 𝗞𝗮𝗻𝗼 𝗠𝗼𝗱𝗲𝗹: Groups features into "must-haves," "performance payoffs," & "delighters" to zero in on what users care about. And this is just scratching the surface! 🧊 Each framework gives a different way to look at options and make smart choices that fit with your product vision. #ProductManagement #DecisionMaking #Leadership #ProductStrategy #Frameworks #Productivity #Innovation

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🚀 **The Future of Product Management: Embracing Change and Driving Innovation** 🚀 As we navigate through the ever-evolving landscape of technology, the role of a Product Manager (PM) is becoming more crucial than ever. In today's fast-paced world, PMs are not just product leaders but also visionaries who drive innovation and bridge the gap between technology and customer needs. Here's what the future holds for this dynamic role: 🔍 **Data-Driven Decision Making:** The future PM will be a data maestro, using advanced analytics and AI to make informed decisions. Harnessing big data, predictive analytics, and real-time insights will enable PMs to anticipate market trends and customer behaviors with unprecedented accuracy. 🌐 **Customer-Centric Innovation:** Understanding the customer will remain at the heart of product management. However, the tools and methods to achieve this will evolve. Advanced UX research, immersive user testing, and AI-driven customer insights will help PMs create products that truly resonate with users. 🤝 **Cross-Functional Collaboration:** The complexity of modern products requires seamless collaboration across diverse teams. Future PMs will master the art of cross-functional teamwork, working closely with engineering, design, marketing, and sales to ensure a cohesive product vision and execution. 🚀 **Agility and Adaptability:** In an era of rapid change, agility is key. PMs will need to embrace agile methodologies and foster a culture of continuous improvement. Being adaptable and responsive to market shifts will be essential for staying ahead of the competition. 🌱 **Sustainability and Ethical Considerations:** As global awareness of sustainability and ethics grows, PMs will play a pivotal role in ensuring their products align with these values. Future products will be designed with a focus on environmental impact, social responsibility, and ethical considerations. 📚 **Lifelong Learning:** The future belongs to those who continuously learn and adapt. PMs will need to stay updated with the latest technologies, market trends, and best practices. Investing in continuous education and professional development will be a hallmark of successful PMs. 💡 **Innovative Mindset:** Innovation will be the cornerstone of product management. PMs will need to foster a culture of creativity and experimentation, encouraging their teams to think outside the box and push the boundaries of what's possible. The future of product management is bright and full of opportunities. By embracing these trends, PMs can not only lead their teams to success but also shape the future of technology and customer experiences. Let's continue to innovate, inspire, and make a lasting impact! #ProductManagement #Innovation #FutureOfWork #Agile #CustomerCentric #Sustainability #TechTrends #Leadership

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“Product Manager (PM) interviews at top companies” When Zepto posted a PM opening 3 months ago there were 5000+ applications for just one spot. PM roles are incredibly lucrative and competitive. As an aspiring product manager, what should you do? I have talked to several aspiring PMs about how they plan to accomplish their dream. No one had much clarity. This knowledge gap tremendously inspired us at Vizuara to create a lecture series on the topic of product management. When Sreerag Panat agreed to make a full-blown lecture series on product management we were incredibly excited due to 2 reasons. 1) He has co-founded two startups in the past and knows what it means to be a founder in a tech role, taking things from 0 to 1. 2) He also has incredible experience working as a PM at fast-growing startups, helping them scale from 1 to 10. He is also an alumnus of IIT Bombay. Just now we have released a new lecture on Vizuara’s YouTube channel. In this lecture, you will learn the concepts and jargon you should be familiar with when you prepare for interviews at top companies: https://lnkd.in/g_BRGc2v The whole Product Management lecture series will be uploaded as a separate playlist here. Check this out: https://lnkd.in/gEubP8kp Sreerag is currently transitioning at his workplace. So if you wish to work with him, or get advice from his experience please feel free to reach out to him.

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✨🚀 Product Management Trends for 2024 🚀✨ As we navigate through the ever-evolving landscape of product management, it's crucial to stay ahead of the curve and embrace the emerging trends, technologies, and methodologies that are shaping the field in 2024. Here are some key insights to help you navigate the dynamic world of product management this year: 🔍 **Customer-Centric Innovation:** Putting the customer at the center of everything we do is no longer just a buzzword; it's a strategic imperative. Product managers in 2024 must leverage real-time customer feedback, data analytics, and user research to drive customer-centric innovation. 🌐 **Global Collaboration:** In today's interconnected world, product teams are no longer confined to a single location. Embracing global collaboration tools, cross-functional teams, and remote work setups will be critical for driving product success in 2024. 📈 **Data-Driven Decision Making:** Data is the fuel that powers effective product management. Product managers need to harness the power of data analytics, predictive modeling, and AI-driven insights to make informed decisions that drive product growth and success. 🔮 **AI and Machine Learning:** The era of AI and machine learning is here to stay, and product managers need to embrace these technologies to deliver personalized, intelligent products that meet the evolving needs of their customers. 🚀 **Rapid Experimentation:** In a fast-paced, competitive market, the ability to quickly experiment, iterate, and pivot is key to success. Product managers should prioritize rapid experimentation, A/B testing, and prototyping to drive innovation and continuous improvement. 🔥 **Sustainability and Ethical Product Management:** As consumer awareness around sustainability and ethical practices grows, product managers need to prioritize building products that are environmentally friendly, socially responsible, and ethically sound. In conclusion, by staying abreast of these emerging trends and adopting a forward-thinking mindset, product managers can position themselves for success in 2024 and beyond. Embrace change, foster innovation, and always keep the customer at the heart of your product strategy. Here's to a year of exciting developments and endless possibilities in the world of product management! 🌟 #ProductManagement #Trends2024 #InnovationIsKey

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🙌 𝗟𝗶𝘃𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 #201 - Launching GTM for Share.Market by PhonePe 😍 Winners Get 📜 💪Certificate of Achievement 🌟 PM School Scholarships 𝗧𝗼 𝗯𝗲 𝗮𝘁𝘁𝗲𝗺𝗽𝘁𝗲𝗱 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝗹𝘆 𝗼𝗻𝗹𝘆. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗟𝗶𝗻𝗸 𝗮𝗻𝗱 𝗘𝗺𝗮𝗶𝗹 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻. 🚀 Please share in your network and tag the folks you think can crack this challenge. (The challenge is hypothetical in nature and is not sponsored. Any Existing proposition needs to be re-imagined) Live Challenge 👇 https://lnkd.in/d2JWzWRw Follow PM School for everything under the sun of Product Management 🙌 #pmschool #productmanagement #product #job #interview #resume #mockinterview #community #livechallenge #casestudies #casemanagement #management #sharemarket

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“Product manager interviews in top companies: How to prepare in terms of concepts and jargon?” If you aspire to become a product manager (PM), you know that PM roles are very competitive. A couple of months ago when Zepto posted a PM opening there were apparently 5000+ applications. I have talked to a few aspiring PMs (with 1-3 years of work experience) about why they wish to be a PM and what do they think they will be doing in their roles. It was evident that no one had much clarity. At Vizuara, we so badly wanted to create a lecture series on this topic to fill the knowledge gaps to address the below questions. 1) What exactly is a product manager (PM)? 2) How many people are typically managed by PMs? 3) What kind of salaries do they make? 4) How many years of work-ex do you need to become PM? 5) Do PMs work on technical stuff or managerial stuff? 6) Do PMs envision an entire product or only features within a product? 7) What are some good resources to utilize? 8) How are PM interviews structured? What to learn for that? 9) What do you become after being a PM? Is it a stepping stone to something else? 10) What is the difference between being a PM at a startup vs a big company? When Sreerag Panat agreed to make a full-blown lecture series on product management we were incredibly excited. He has co-founded two startups in the past and knows what it means to be a founder in a tech role, taking things from 0 to 1. He also has incredible experience working as PM at fast-growing startups, helping them scale to take things from 1 to 10. He is also an alumnus of IIT Bombay. We have released this lecture series on Vizuara’s YouTube channel. In this lecture, you will learn the concepts and jargon you should be familiar with as an aspiring PM: https://lnkd.in/gMM7HEsq Sreerag is currently transitioning his workplace. So if you wish to work with him, or get advice from his experience please feel free to reach out to him.

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How to leverage Jobs-to-be-done framework to build amazing products? . . Jobs-to-be-done framework is a powerful tool for product managers to carry out user research and understand what needs to be built. It helps PMs understand the needs of the users and gives them clarity on 1. Why are users hiring (or using) a particular product, basically the thought process behind selecting a product? 2. What all jobs (or tasks) are users doing from a particular product? Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Clayton Christensen says, “People buy products and services to get a job done”. Pros: [1] Customer-centric and provides clarity into why customers choose certain solutions [2] Can drive innovative by focusing on first-principles thinking [3] Aligns the team with actual customer needs Cons: [1] Requires in-depth qualitative research and customer interviews [2] Can be challenging to translate abstract jobs into product features [3] Can be time consuming to thoroughly understand customer jobs Examples to understand the framework in real-life scenarios: Example 1: To develop a new product Scenario → A tech company is developing a new productivity tool. JTBD approach → Understand that users need a tool that helps them manage tasks efficiently and minimize distractions. Outcome → A productivity app with features like task prioritization, time tracking, and focus mode. Example 2: Understand the potential for introducing new offerings Scenario → A healthcare startup is exploring new service offerings. JTBD approach → Discover that patients seek convenient, timely access to healthcare advice. Outcome: A telehealth service providing instant consultations with healthcare professionals. Liked this? Follow Vishal Bagla for more. #ProductManagement #Frameworks #ProductManagers #InterviewPrep #JobsToBeDone

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PM Overload: Why India’s Product Managers Are Facing an Identity Crisis . . India's tech landscape is buzzing with an influx of aspiring Product Managers (PMs). But with abundance comes competition, and with competition, the inevitable rise of shortcuts and quick-fix courses. The question is: Are PMs in India at risk of becoming the next wave of digital marketers—plentiful but diluted in quality? The numbers game: (Src: Edureka, Payscale) Associate Product Managers (APMs): 30,000 - 50,000 Product Managers: 100,000 - 120,000 Senior Product Managers: 30,000 - 40,000 Group Product Managers: 8,000 - 10,000 With over 150,000 active and aspiring PMs across various levels, the competition is fierce. This isn’t just a battle for jobs; it’s a race to stand out in a sea of resumes. The rise in numbers isn’t surprising, given the multitude of industries now embracing product management roles. From technology and e-commerce to healthcare and manufacturing, companies are hiring PMs to steer their product strategy. Companies in the Game (Source: foundit India): Technology (Software, IT Services, Fintech): 1,500 - 2,000 companies E-commerce & Retail: 400 - 600 companies Banking & Financial Services: 300 - 500 companies Manufacturing & Industry: 200 - 300 companies Healthcare & Pharmaceuticals: 100 - 200 companies But here’s where it gets tricky. With so many opportunities, the demand for quick certifications and crash courses has surged, leading to a proliferation of product management programs. There are currently around 120 to 130 courses available across India, catering to the aspiring PM crowd (Source - upGrad KnowledgeHut, PremierAgile) But here's the catch: Not all PM courses are created equal. The Good, the Bad, and the Ugly of PM Courses Not all PM courses are created equal. While some programs provide in-depth knowledge and real-world experience, others might be little more than glorified PowerPoint presentations. Aspiring PMs need to tread carefully—choosing the wrong course could mean wasting time, money, and ultimately, stalling their career progression. The abundance of PMs in India is both an opportunity and a challenge. As the competition heats up, so does the pressure to be better, faster, and more qualified. But in this race, it’s essential not to lose sight of what truly matters—gaining real skills and experience that go beyond certifications. The approximate number of aspiring Product Managers in India is around 30,000-50,000, with many individuals enrolled in APM programs and transitioning from other fields. So, as India’s PM scene continues to grow, will the quality keep pace with the quantity? Or are we on the verge of seeing a generation of PMs that are no different from the wave of digital marketers who came before them—vast in numbers but variable in expertise? Let's discuss: How do you see the future of Product Management in India? #ProductManagement #CareerGrowth #IndiaTech #PMCommunity #LinkedInPost

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Quick reference to great learning material. Take a look if you want to revise product management. In addition, I would recommend product school too which is a channel on Youtube and generates high wuality PM content.👍🏻

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𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗣𝗠 PM School equips Product Managers with a robust arsenal to turn ideas into thriving products. Here are five foundational documents crucial for navigating the complex product development journey: 1. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 (𝗣𝗥𝗗)   The PRD acts as the blueprint for your product:   - Goals: Clearly defines what the product aims to achieve.   - Target Audience: Describes who the product is intended for and their needs.   - Features: Specifies the functionalities and capabilities of the product.   - Functionality: Details how each feature will work to meet user needs.   - Alignment: Ensures alignment across teams, from engineering to marketing, guiding development with clarity and purpose. 2. 𝗨𝘀𝗲𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀   At the heart of agile development, user stories:   - Human-Centered: Capture user needs from their perspective.   - Clear and Concise: Describe features in simple, understandable terms.   - Prioritization: Help prioritize features based on user impact and value.   - Collaboration: Facilitate effective teamwork and decision-making.   - Iteration: Allow for iterative development cycles focused on user feedback and validation. 3.𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲 (𝗨𝗜) 𝗠𝗼𝗰𝗸𝘂𝗽𝘀 𝗮𝗻𝗱 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀   Visualizing the product experience is essential:   - UI Mockups: Static representations of the product's interface.   - Prototypes: Interactive models demonstrating user interactions.   - Feedback: Gather feedback early to refine design and usability.   - Design-Development Bridge: Align design concepts with technical feasibility.   - User Experience (UX) Refinement: Iteratively improve UX based on user testing and feedback. 4. 𝗦𝗶𝘁𝗲𝗺𝗮𝗽   Think of the sitemap as the architectural blueprint of your digital product:   - Information Hierarchy: Organizes content based on importance and relevance.   - Navigation Structure: Defines how users will navigate through the product.   - User Journey: Ensures a logical flow from entry points to desired outcomes.   - Content Organization: Clusters related information for easy access and understanding.   - SEO Considerations: Helps in optimizing the site structure for search engines. 5. 𝗨𝘀𝗲𝗿 𝗔𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 (𝗨𝗔𝗧) 𝗣𝗹𝗮𝗻   Before launching your product, a robust UAT plan:   - Testing Procedures: Defines systematic approaches to test the product.   - Acceptance Criteria: Sets standards for product acceptance by stakeholders.   - Roles and Responsibilities: Clarifies who is responsible for each testing phase.   - Bug Identification: Ensures all identified bugs and issues are addressed.   - Quality Assurance: Validates that the product meets user expectations and business requirements. 🔔 𝗥𝗲𝗽𝗼𝘀𝘁 ♻️ and share knowledge with your fellow product warriors. Follow Rahul Rawat for more product management insights and resources. #productmanagement #productmanagers #product

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Founders must know what to expect from Product Leader. 1.Design - Are PM's at YouTube, Instagram, LinkedIn, TikTok ShareChat etc mad to use same design ? No !!! They use Principle of Familiarity. Show user what they are familiar with & let them derive 10x value once they use. Some founders who has core tech background, miss this aspect of design and strive on "We would do something new & unique". This approach leads to friction of product usage. 2.Customer Journey : Your customer is not as smart & logical as you. You are tech leader, not the user. They are layman. If you have to explain & train everything to user, it is a failure of product. If PM tries to simplify, they should listen to it. 3.Buyer vs User Fatigue : The buyer's lens is 180 degree different from user's lens. End user needs hassle free ; smooth ; self learning & quick customer support. Buyer needs "How by using this product i either save time or make more money" 4. PM's are like Orchestrator who doesn't play any instrument but if PM is not there, it becomes a noise & not music. 5. PM is never KAM ; never PR person ; never sign deals. If PM does this, founder should be blessed. 6. If the vision, mission & strategy is not clear for a company ; its a tough time for founders, company, funding & alot more. People would come & go ; even people retention becomes a challenge. 7. Release Plan : Some Tech leaders release at their own time with absolute zero planning even on weekly basis & then they wonder how client is not aware of the updates. Unless you plan, how do you communicate ? Minimum 4 weeks release plan is mandatory on desk of PM. 8. Know the line of work - Imagine your team waits for your instruction on "What to do today! Can anything be more pathetic than this ? Who is to be blamed when there is no result & output as expected ? 9.The founder who works with the mindset of "Use & Throw people" are the one's where clients, user & investors also "Use & throw" such companies. 10.What is the delta change of the client after using our product ? if this question goes unanswered for a long time, even the good people in company does not last for long ! #product #management #leadership #founder #consultant

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𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 In the competitive world of product management, effective product positioning is crucial for success. Product positioning defines how your product fits in the market and differentiates from competitors. It’s about creating a unique value proposition that resonates with your target audience. Here’s how you can master the art of product positioning: 🎯 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗨𝗩𝗣): 𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘠𝘰𝘶𝘳 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦: Understand who your target customers are, their needs, and pain points. 𝘏𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵 𝘉𝘦𝘯𝘦𝘧𝘪𝘵𝘴: Clearly articulate the key benefits and features of your product that solve specific problems for your customers. 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 𝘧𝘳𝘰𝘮 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴: Showcase what makes your product unique and why it’s better than alternatives available in the market. 🔍 𝗖𝗿𝗮𝗳𝘁 𝗬𝗼𝘂𝗿 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁: A strong positioning statement includes: 𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚: Who is your product for? 𝙈𝙖𝙧𝙠𝙚𝙩 𝘿𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣: In which market category does your product compete? 𝘽𝙧𝙖𝙣𝙙 𝙋𝙧𝙤𝙢𝙞𝙨𝙚: What key benefit does your product offer? 𝙍𝙚𝙖𝙨𝙤𝙣 𝙩𝙤 𝘽𝙚𝙡𝙞𝙚𝙫𝙚: Why should customers believe in your brand promise? 📈 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆: 𝙈𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜: Develop consistent messaging across all marketing channels that aligns with your positioning statement. 𝘽𝙧𝙖𝙣𝙙 𝙑𝙤𝙞𝙘𝙚: Ensure your brand voice reflects the personality and values you want to convey to your audience. 𝙑𝙞𝙨𝙪𝙖𝙡 𝙄𝙙𝙚𝙣𝙩𝙞𝙩𝙮: Use visuals that align with your positioning, including logo, color schemes, and design elements. Example of a Positioning Statement: "𝗙𝗼𝗿 [𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦], 𝗼𝘂𝗿 [𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘯𝘢𝘮𝘦] 𝗶𝘀 𝘁𝗵𝗲 [𝘮𝘢𝘳𝘬𝘦𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺] 𝘁𝗵𝗮𝘁 [𝘬𝘦𝘺 𝘣𝘦𝘯𝘦𝘧𝘪𝘵] 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 [𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦]." 𝙒𝙝𝙮 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙈𝙖𝙩𝙩𝙚𝙧𝙨: 𝘊𝘳𝘦𝘢𝘵𝘦𝘴 𝘊𝘭𝘢𝘳𝘪𝘵𝘺: Helps customers understand what your product is about and why it’s valuable. 𝘉𝘶𝘪𝘭𝘥𝘴 𝘉𝘳𝘢𝘯𝘥 𝘓𝘰𝘺𝘢𝘭𝘵𝘺: Consistent and clear positioning fosters trust and loyalty among customers. 𝘎𝘶𝘪𝘥𝘦𝘴 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴: Provides a framework for all marketing and communication strategies, ensuring alignment and focus. 🔎 How do you position your product? Comment with your strategy and share your experiences! #ProductManagement #Positioning #Marketing #ValueProposition #BrandStrategy [D18]

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Hi Product Market Fit: PMF is not a stage or milestone. Instead, it is a process that is iterative in nature. While launching a new product/platform, expecting to hit the bull's eye in its first round is rare. Teams should seek fundamental questions before scaling up and going blazed about it. - Are customers resonating with the product? Feedback will provide the answer. -Is there some organic traction through referrals and word of mouth? The low cost of customer acquisition and organic sign-up are some of the positive indicators. - How does the economic profitability look in short, mid, and long runs? Break-even to limited margins at the pilot stage and healthy margins at the scale-up stage. - Can we create and keep the moats? The differentiated algorithms, unique business models, capital, team, and more. - What does the rate of growth look like? You did not anticipate this, and you need to respond to this hypergrowth; expect some late-night pizzas and coffees at this stage. 😇 Based on such factors, product teams reiterate and get the next version of the product ready. Even though we got the product positioning correct and got accepted in the market with iterations, we still need to keep playing with the strings to steer under the headwinds, keep an eye on the competition and macro dynamics, and, most importantly, keep our core sacred. Kindly share your views. #product #productmarketfit #scalingup #productmanagement #productmarketing #startuptoscale #vancouvertech #tech

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I've seen corporate Product Managers dreaming of working in a start-up and vice-versa. Well, the truth is, that grass ain't greener on the other side. Which side is better though? Let's settle this once and for all: I've worked in both types of companies and here's my breakdown: 𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 Working in an early company can be appealing. You have the real power to shape the product and only the CEO can stand in your way. You are free to take risks and move fast. Your small team will feel like brothers in arms, and you’ll often have direct access to users, enabling quick iterations. But that freedom comes with stress. Start-ups are unpredictable. You carry the weight of the product’s success on your shoulders. It can be exciting, but also exhausting, with long hours and few processes to guide you. That is no 9-5 job - it's an ongoing battle for survival. If you prefer to relax and calm over a stressful roller-coaster ride, perhaps you should consider: 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 Big company PM jobs, especially at big names like FAANG or MANGA, offer structure, stability, and opportunities to focus on your core Product Manager responsibilities. You’ll have clear processes, a system of benefits, and room to grow within different teams or levels of seniority. However, it's not all sunshine and rainbows. Decision-making is slower, takes almost forever, and is bogged down by dependencies and approvals. You might be far removed from users, relying on analytics and aggregated feedback rather than direct insights. And let’s be honest, not every team in a big company has the same passion or drive you’ll find in start-ups. That said, there’s a built-in safety net. Even if your project fails, you’re less likely to lose your job. And great managers (if you’re lucky enough to work with them) can turn this structured environment into a growth powerhouse for your career. With all that, a question remains: 𝗪𝗵𝗶𝗰𝗵 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗖𝗵𝗼𝗼𝘀𝗲? Neither start-ups nor corporates are universally better. It boils down to the people you’ll work with and the culture of the company. The best environment is the one where you’ll feel supported, inspired, and empowered to succeed. It's also not universal: Some start-ups will just develop nicely without you sacrificing your soul, and some corporations will keep you at night with deadlines. Thus, focus less on the size of the company and more on the vibe and reputation. If the people are passionate, the process is reasonable, and the vision excites you, go for it! Ignore whether it’s a scrappy start-up or a corporate giant, great people make all the difference. Which one would you prefer? Sound off in the comments! #productmanagement #startups #corporate P.S. Want to learn more about navigating both worlds? Check out my courses at www. drbartpm .com :) Today's the final day of this year's final 60% off sale! Use code DRBBF6024 on checkout or click the link in the comments :)

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Case study for all budding PMs and working PMs . . In today's times, an average person has 12 paid subscriptions. Millennials are even higher, with  an average of 17 subscriptions. These subscriptions could be Netflix, Disney+ Hotstar, Spotify,  YouTube, The Ken, The Economic Times, The Times Of India, moneycontrol.com Pro, Lenskart.com Gold,  Audible and many more. Most of these companies will ask you to add your credit details and set  up a mandate so that auto-debit can happen every month. And, these would start with a monthly  or a quarterly trial. In order to try the service, you would add these details and then tend to forget  that you have set up an auto-mandate. This results in a significant expense for users when calculated at a yearly level. Now, you as a product manager want to build an app that can help  users manage all their subscription services. Think of all the features that you would want to give users and why. What problem will each feature solve for the user? Consider this to be a free app that users can download from the Android Play Store or the Apple App Store. Share your answers in the comments section. And, I will add my views to it. Liked this? Follow Vishal Bagla for more. #CaseStudy #ProductManagement #ProductManagers

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What is Product strategy and how to create one? Product strategy is a plan for achieving product goals and objectives. Now let's create one for yourself by answering below given questions. 1. Start by understand your company: Take a pen and paper and write down company's strengths, weaknesses, and goals. What sets your company apart? What do you aspire to achieve? 2. Define your market: Dive deep into your target market to understand their needs and trends. Who are your customers? What are their needs, desires, and pain points? What are the current market trends and dynamics? 3. Set Clear Objectives: Define specific goals for your product strategy. What do you want your products to achieve? How do you see them fitting into the lives of your customers? 4. Identify Target Segments: Identify the key customer segments you want to serve. Who are the customers most likely to benefit from your products? 5. Innovate: Use design thinking to brainstorm creative product ideas and features. (We will did down on it a bit later) 6. Positioning: Decide how you want your product to be perceived in the market. What is your unique value proposition? How do you differentiate yourself from competitors? 7. Choose Distribution Channels: Determine how you'll bring your product to market. Where do my customers shop? Will I leverage online platforms? 8. Pricing Strategy: Set pricing that reflects your product's value and competitive positioning. What are my costs? What is the perceived value of my product? How elastic is demand for my product? 9. Marketing Plan: Develop a plan to promote your product and create awareness. What are my marketing objectives? What messaging and creative assets will I use? How will I differentiate my brand? 10. Feedback Loop: Listen to customer feedback and continuously improve your product. 11. Measure Success: Monitor KPIs and be ready to adapt based on results and market changes. What steps do you take to take to create your product strategy? #productstrategy #marketing #productdevelopment #longtermsuccess #productmanagement #productmanager

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