Apoorv Sharma

Day 81/100 whetting the customer's appetite: OnePlus: The hype is real! They master the art of creating a buzz with cryptic teasers and limited reveals. New phone on the horizon? Their strategy leaves you wanting more... and that's exactly the point. OnePlus OnePlus India #digitalmarketing #digitalmarketingagency #digitalmarketingtips #casestudy #casestudies #marketingcasestudy #oneplusindia

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‘You have to start somewhere!’ 🎙️ Sharing my first podcast experience! Courtesy Nitin Sabharwal. As someone always in learning mode, there’s always more to discover and insights to gain. In hindsight, there are areas I could have expanded on and been more insightful from a marketer’s perspective, but it was a valuable learning experience nonetheless. Looking forward to the next one (if at all 😉)! #FirstPodcast #LearningJourney #AlwaysImproving #ContinuousLearning

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𝐒𝐭𝐨𝐩 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. Having seen the conventional funnel in large scale operations for products in BYJU'S, and an inverted funnel that starts with free offerings focused on the customer's problems for Design Crescendo gigs, there are a few things that I've picked up about product and service marketing in general. When you're dealing with direct-response and bottom-of-the-funnel marketing, it makes more sense to promote your offer than your product. This is where you drive people into demos, consultations, audits, etc. Often, smaller units start here, and then expand to the middle and top as time and budget allow. The reason why at some point the expansion to other parts of the funnel is essential is because marketing only your offer isn't easily scalable. There are only so many prospects "in-market" at any given time, and at some point, you have to invest in generating demand rather than just capturing it with offer marketing. Here's a bit on the same - #productmarketing #funnel #marketing #conversion

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A silent revolution is happening in the e-commerce space. The quick commerce majors, BigBasket, Blinkit and others, have started delivering the latest iPhone 16 in a record time of 7 to 15 minutes. This is a major attack on traditional e-commerce players, whose almost half revenues come from handsets. Is this the moment that triggers everything towards Q-Commerce? Time will only tell. #ecommerce #business #strategy

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Insights from Brand's journey shared by The Branding Nook From Precious grains of knowledge to Pure & Deep trust, Tata Salt's journey is truly iconic! 🇮🇳 Remember the voice & awareness built around iodine deficiency? Tata Salt was at the forefront, educating India about the importance of fortified salt. Now, it's a household name, synonymous with purity and a symbol of national well-being.  Every kitchen, every celebration, different causes, different occasions, Tata Salt has its presence and connection. What is that one word which comes to your mind, when you think of Tata Salt? Share in the comments below. Tata Group Tata Neu #TataSalt #IndianBrands #BrandStory #health #brandjourney #DeshKaNamak #Marketing #Nostalgia #brandethos #brandingstrategy #brandlearnings #thebrandingnook #IodineAwareness #MadeInIndia #BrandBuilding

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All of us are used to purchasing stuff online and most of the time, we make a purchase after reading reviews - knowing fully well that these reviews could be paid, could be lopsided, could be fake!! Many of us suffer because of these reviews - I recently bought a dining table from Amazon after reading almost 17 reviews and I felt it was a good deal. But within 3 months, the poor quality started showing up. Now, I am struggling with the seller to replace it. These misguiding reviews lead to wrong purchases many times. Well, no more. Government is acting on bringing stringent laws against fake reviews. There are plans to make anti-fake review rules mandatory for e-commerce firms. I think as consumers it will be a big win. As marketers, the job will be tougher. But that is another story. #ecommerce #marketing #productmarketing #branding #brandbuilding #advertising #consumerinsights

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Blinkit is taking on the ecommerce players like Myntra Fashion and AJIO.com , and of course partly competing with e-tail giants like Amazon Business as well. This Quick Commerce Vs Ecommerce battle is interesting. Cost-efficiency or Fast, On-Demand service? How is it going to shape the future of Retail? Let us wait and see

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Brick and Mortar route after taking the D2C expressway? From a strategic point of view, this looks great! We have a few good examples - Lenskart is one of them. However, from a consumer behaviour point of view, in an offline environment, consumers reference for comparison shift to other other offline options. In offline settings, say for Liscious, making the whole range of products available could be a challenge unless the stores serve as online delivery hubs as well. Interesting space - a two way traffic😊 #marketing D2C Brands Step Up Hiring to Drive Offline Expansion https://lnkd.in/g7Z34RFv Download Economic Times App to stay updated with Business News - https://lnkd.in/dUpTKhZ

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The recent self-declaration rules procedures have sparked discussions within the industry. While ensuring responsible advertising is crucial, some initial delays are being reported. This could potentially impact campaign timelines, particularly with the festive season approaching. Shared my thoughts on the potential impact for the ad industry with ADGULLY Check out the full article here: https://lnkd.in/gDegkrUM #SelfDeclarationRules #ResponsibleAdvertising #AdIndustryChallenges #CampaignTimelines #FestiveSeasonAds

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Brand purpose is your brand’s superpower - Karen Bailey 1. Purpose driven branding is about connecting your brand with causes that matter to your customers. 2. Brands captivated with purpose aren't distracted by comparison. 3. The brands that will thrive in the coming years are the ones that have a purpose beyond profit - Richard Branson. 4. A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product - Scott Bedbury Shared below is a powerful purpose driven brand communication by Clinic Plus - An ode to all the daughters. Hindustan Unilever Limited (HUL) is the parent company of Clinic Plus. HUL launched Clinic Plus Health shampoo in India in 1987, and it is the country's best-selling shampoo brand. Richard Branson Karen Bailey Scott Bedbury #BetiBannKeAana #BrandPurpose #Branding

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Wah Marketers! In a market as diverse and vibrant as India, one thing remains constant: consumers know they have needs, but often, they may not fully understand what those needs are until brands step in and show them the way. It’s our responsibility as marketers to simplify the complexity for consumers, guiding them toward what truly enhances their lives. It’s not just about creating products; it’s about showing consumers why they need them. In India, where the choice of products is vast and the preferences vary by region, culture, and lifestyle, this becomes even more critical. If brands don’t communicate clearly, how will consumers know the difference between a product that meets their needs and one that changes the way they live? This is where India’s marketing professionals step in as key drivers of growth. India doesn’t just need marketers; we need great marketing minds who can decode the intricacies of consumer behavior and speak the language of the people. A brand’s message must be simple, relatable, and powerful enough to cut through the noise. It’s this clarity that builds trust, and trust is what keeps a brand alive in the hearts and minds of consumers. Brand building isn’t just an art - it’s the holy grail of business. In a country where emotional connections influence buying decisions, a strong brand can make all the difference. It’s not just about selling a product; it’s about creating an experience that stays with the consumer long after the purchase. As CMOs, CXOs, let's go beyond just building products - let's build stories, build trust, build brands. As we navigate the ever-evolving landscape of Indian consumerism, one thing is certain: brands that know how to connect, communicate, and care will lead the way. And that’s the essence of why brand building is the ultimate key to success in India.

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THE WORLD OF CELEBRITY BRANDS Kroll is out with its annual survey on celebrities once again. And Virat Kohli in spite of his relatively decreasing fortunes in cricket is no 1 again beating the top film stars. What is interesting is that almost 50% of the ad spends are now digital. India now really looks like a mature market for digital. Such is the force of celebrity endorsement in India that the top 25 in terms of television presence had endorsed 311 brands over 22 categories. This pretty much makes India I think a celebrity brand market. Celebrity endorsements dominate brand advertising. And often marketers don't even care about the fit of the brand to the celebrities personality. The top 3 brands advertised on television are Harpic by Akshay Kumar, Lux soap by Anushka Sharma, Kareena Kapur and ( gulp!) Virat Kohli and Veet endorsed by Sara Ali Khan. Of course Viraj is not the first male to feature in a Lux Soap ad. Shahrukh Khan appeared in a Lux soap ad back in 2005. In the West, they found that male celebrities did not work for Lux Soap after they tried Paul Newman in a Lux film ages ago. But obviously India has discarded that learning because celebrities are a potent force in the country. Gender hardly seems to matter? Another new trend is that celebrities are now entering our board rooms with interests in start ups and other ventures. Celebrities as entrepreneurs are a new trend. But is mass advertising with celebrities resulting in fatigue. Often one tends to remember the celebrity rather than the brand. As the overdependence of celebrities for Indian brands becomes more and more prominent, one has to see if this trend is deteriorating the quality of advertising ideas in India since they are so celebrity dependent. #advertisingandmarketing #celebrityendorsement #brandmanagement

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So powerful. Hats off to copy person.

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'Framing' is a timeless lesson in marketing communications. The crux: when trying to tackle negative perception, reframe the picture using a positive aspect. OYO's new ad campaign that goes in the opposite direction, I believe, to mine subversive humor! https://lnkd.in/g4YbjJfQ #advertising #marketing #creative #framing #perception

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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C-level Strategy Means Nothing Without Real-World Insights! I admire the actions of Zomato CEO Deepinder Goyal as he checks out the ground realities and steps into the shoes of an average delivery rider at Zomato. He goes to malls to pick up orders and deliver them but struggles with the mall entrance staff and gates. This experience makes him realize the challenges these riders face. He will most likely work on improving systems or engage with mall management to make it easier for a seamless delivery experience for his customers while enhancing the experience for the riders as well. Lesson for all C-level employees: Get out of the boardroom and get into the business! 🔥 #Leadership #BusinessGrowth #CLevelInsights #GroundRealities #EmpathyInBusiness #BusinessSuccess #LeadershipMatters #OperationalExcellence #EmployeeEngagement #StrategicLeadership #GrowthMindset #zomato #deepindergoyal #leadershiplesson #ceo #zomato

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Looking forward to my session at Indian Institute of Management, Lucknow on Marketing Strategy. The good thing is that this is part of their course for CMOs. Hope they don't give up their dreams of becoming one, after this session😜

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