Ananta Mehrotra

WPP India’s LFL revenue up 9% in Q2. According to the company’s interim results, in the first half of 2024, WPP saw 8% growth in India but decline in Rest of World. #e4m #wpp #revenue #growth #advertising

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A recent study by the The Advertising Standards Council of India (ASCI) Academy, in collaboration with design firm Parallel HQ, has uncovered the extensive use of deceptive or 'dark' patterns in popular Indian apps. Dark patterns are misleading UI/UX strategies that can trick users into making unintended choices. The report, titled ‘Conscious Patterns’, analysed over 12,000 screens from 53 apps across nine industries and found that 52 of these employ deceptive design practices. #design #designing #branding #branddesign #advertising #apps #appdesign

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A 2023 IAB Southeast Asia and India study commissioned by Carousell found that 99% of marketers plan to increase their spend on retail media networks, indicating a strong appetite for investment. GrabAds and Kantar also recently forecasted that RMN ad spend in Southeast Asia will reach US$4.7 billion by 2030. 📈 Despite this potential, IAB’s Retail Media Council members note that many advertisers remain hesitant, partly due to the industry's infancy. Read the full article below to uncover key insights into this investment gap: 🛒 Navigating the numerous RMN options in the region 🎯 Leveraging full-funnel marketing to maximise impact 💡 The role of education and collaboration in driving retail media success #RetailMedia #Advertising #DigitalAdvertising

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Once brands join #BiggBoss, they find it hard to leave: Pavithra KR, Revenue Head at Colors (Viacom18 Media Private Limited). More insights here ➡️ https://lnkd.in/gEiNyBdP By Aditi Gupta #e4m #ExclusiveInterview #FestiveMarketing #Colors #Brands #MarketingInsights #Advertising #BrandStrategy

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New IAB SEA+India Whitepaper Release: "Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India's Digital Consumers" Our IAB SEA+India Retail Media Council has created a comprehensive guide exploring how RMNs are transforming digital advertising across SEA and India's $1.3 trillion digital economy. From upper-funnel brand building delivering 2.3x Kantar norms on ad recall, through the "messy middle" where vernacular marketing reaches 740M+ users, to bottom-funnel strategies achieving up to 26x ROAS - this whitepaper breaks down winning strategies at every stage of the consumer journey. Featuring exclusive insights on: ✅ Data-driven personalisation strategies leveraging first-party retail data ✅ Innovative formats from shoppable livestreams to O2O integration ✅ Cross-platform measurement solutions and attribution models ✅ Market-specific case studies showing remarkable results across SEA and India Thanks to our expert council authors Emir Caglayan Mindshare, Aniko Andras Meta, Abhinav Mehra Grab, Nathalie Pellegrini GroupM, Jennifer Marquet-Béraud GroupM, Ryan Pham Google, Prasetyo Nurramdhan The Walt Disney Company, specialist council contributors Suvidha Bhatia Criteo, Fai-keung N. The Trade Desk, Vera Wang TikTok, Khin Mu Yar Soe PubMatic, Maria Hashmi Unilever, Meghna Apparao Meta, Vineeth Kallarakkal The Walt Disney Company, Warish Jain GrabAds, Boram Ku AppLovin, Aileen Chua RTB House and Council Leads Jennie Johnson and Miranda Dimopoulos. See how leading brands like The Coca-Cola Company, Samsung Electronics, Unilever, GARNIER and Jollibee Group are achieving measurable results across SEA and India's retail media landscape, with case studies ranging from 9.3x ROAS in performance campaigns to 154% sales uplift during mega sale events. Download our latest whitepaper to navigate the full potential of retail media networks in Southeast Asia and India.

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Hiring ! Senior Media Planner - Performance Marketing - paid media Location – Gurgaon 
Experience - 4-6 years Job Description: As a Senior Media Planner at DigiRovers, you will be responsible for planning, executing, and optimizing our client’s digital marketing campaigns across various platforms, with a focus on Google Ads and Facebook Ads. You will work closely with cross-functional teams to develop and implement data-driven marketing strategies that maximize ROI, increase brand awareness and drive customer acquisition. Key Responsibilities: Monitor and strategize digital marketing campaigns on biddable platforms such as but not limited to Google, Bing, Meta etc for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc. 

Hands on experience of working on different platforms & google / meta reach planner to understand audience activity. Keyword analysis, creating campaign structure and responsible for managing daily campaign budgets as per goals defined with the client Collaborating with other internal teams on client briefs and to ensure implementation of agreed campaign KPI’s Develop and Execute Digital Marketing Strategies: Create, manage, and optimize high-impact digital marketing campaigns on Google Ads and Facebook Ads to achieve business objectives and KPIs of CPI, CPL, CPA or RoAS Data Analysis and Optimization: Analyze campaign performance data, identify trends, and leverage insights to optimize campaigns, improve conversion rates, and maximize ROI. Budget Management: Manage client’s marketing budgets effectively, allocate resources strategically, and ensure cost-efficient campaign delivery while achieving desired results. A/B Testing: Conduct A/B tests to optimize ad copy, creative elements, landing pages, and audience targeting to improve campaign performance continuously. Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting Share your profile at [email protected] #hiring #mediaplanner #paidmedia #digitalmarketing #jobalert #newjob #hiringalert #facebookmanager #googlemanager #PPC #paidmarketing

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In 2023, the digital advertising market in India reached a value of $4.95 billion. By 2025, it is projected to grow to $7.55 billion, reflecting a compounded annual growth rate of 23%. As the holiday season approaches, is your business prepared to capitalize on this growth? Contact our team today to explore how #Adscripto can assist you in navigating this dynamic market. #adtech #marketing #programmatic #monetization

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The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go. Read more👇 https://lnkd.in/d-zqZATD GOZOOP Group | Rediffusion Brand Solutions Pvt Ltd By Kashmeera Sambamurthy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Onads and StrategiQ partner for digital marketing transformation in India Link in the comments Jignesh Maniar Andy Smith Onads StrategiQ #mediabrief #Onads #StrategiQ #partner #digitalmarketing #digital #media

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Live Now! Retail Media 2.0: A Game-Changer for Brand Building at IMPACT 2024! Vijay Iyer, MMA India Board Member and Director of Amazon Ads India, just rocked the stage at IMPACT 2024 with his insights on Retail Media 2.0! The future of digital advertising is here, and it's all about moving up the funnel. Key takeaways from this keynote session: 1. Retail Media's evolution: We learned how Retail Media 2.0 builds upon its e-commerce foundation to become a multi-channel powerhouse. 2. Beyond search: First-party data is now fueling display, video, and even streaming TV ads, thanks to Retail Media 2.0. 3. Full-funnel impact: Discover how to leverage Retail Media solutions for brand building and driving sales simultaneously. This session provided a roadmap for capitalizing on the power of Retail Media 2.0! Stay tuned for more impactful takeaways from IMPACT 2024. Big thanks to Rohit Bhasin for offering the token of appreciation. #Impact2024 #IndustryEvents #MarketingInAI #AI #Marketing

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IPL's projected overall ad revenue is ₹1,55,386 crore in 2024. While global adex is projected to grow 5.3% , India’s 10.2% growth will be the fastest.🏏 -GroupM India’s This Year Next Year (TYNY) Report Let's dive into the revenue streams of IPL franchises! From media rights to ticket sales, merchandising to sponsorship, and even selling stakes, discover how these teams turn cricket into cash. Learn about their diverse strategies in our latest LinkedIn post. ✍️🖋️- Sparsh Jain, Deepak Kumar For more posts like this, follow Penguin International 📲 #IPL #BusinessOfCricket #SportsEconomics #IPLBusiness #CricketEconomics #SportsFinance #RevenueGeneration #FranchiseManagement #MediaRights #TicketSales #MerchandisingMarket #SponsorshipDeals #BrandValue #InvestmentOpportunities #MarketResearch #SportsIndustryInsights #StrategicConsulting #FinancialAnalysis

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Understanding consumer psychology is key to unlocking e-commerce success. In an article covered by Campaign India, Narinder Mahajan dives deep into how strategic alignment between content and product can significantly impact sales and brand trust. Explore the full article: https://lnkd.in/getE4ba9 Key takeaway? The message is clear—precise, resonant e-commerce content is essential for setting accurate expectations, driving conversions, and building long-term brand reliability. #ODNDigital #EcommerceContent #ContentStrategy #ContentForConversion #CampaignIndia

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