Amogha Dalvi

Guess who’s quietly become the silent co-founder of almost every brand? Meta and Google. 🤫 We’ve all seen it — brands pouring money into ads, seeing a quick spike in growth, only to watch it plateau in a few months. Paid marketing might be fast, but it’s fleeting. Meanwhile, organic growth? That’s where the magic happens. ✨ Here’s the truth 👉 - Paid marketing is about efficiency. - Organic growth is about consistency. - And the brands that win are the ones that listen to their community and evolve their product based on real feedback. 📈 If brands focused on nurturing that feedback loop instead of handing over cash to Meta and Google, they’d see real, sustainable growth — without the constant ad spend. 💸 Stop feeding just the ad machine. Start building what actually matters: your community 🌱

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Talent managers are throwing their money down the drain if they are not automating their whatsapp game🚨 We all know influencer marketing agencies practically LIVE on WhatsApp. It's a non-stop barrage of brand deals, collabs, and "urgent" messages. But here's the kicker - most of you are still doing this manually like it's 2010 or something. Enter CreatorHQ. We're not just changing the game; we're flipping the whole damn table. Check this out: 🤖 Our AI reads your WhatsApp groups for you 🚨 It tells you when there's a hot brand deal 📊 It sorts the good stuff from the junk 🎯 It even helps you pitch to brands automatically Sounds like magic? It kinda is. 🪄 Here's what it means for you: • No more missed opportunities • Way less time wasted on your phone • More deals closed, faster Look, you can keep drowning in WhatsApp notifications and missing out on killer opportunities or you can join the future where AI does the heavy lifting, and you focus on building strategy and relationships. Wanna see what it's like to run your agency on autopilot? Hit me up. Let's show you how CreatorHQ can turn your WhatsApp headache into a money-making machine. #influencermarketing #RosterManagement #CreatorEconomy

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Culture-first is not the same as social-first. Perfect example? Gap’s campaigns with Tyla and Troye Sivan which came up in recent conversation. The person I was talking with said these campaigns had social-first content. Even as a die-hard Gap fan, I disagreed. 😅 While both performed well on social, I consider them culture-first which I'm defining as any form of marketing or advertising dependent on widely known, 'time sensitive' elements to position itself as relevant. Here's how Gap's content was culture-first: • Celeb-focused: Used mainstream talent shining bright in the cultural zeitgeist. • Trend-based: Utilized viral or incredibly popular songs from the last 6 months to a year. • Traditional roll out: Published teasers before the launch spot and supported with static assets and BTS clips. Topicals, on the other hand, knew exactly how to nail the social-first approach with a recent promotional video for their Faded product line. Here's how they pulled it off: • Human-centric: A cast of digital creators with personalities on full display. • Platform-native: Vertically filmed video to optimize mobile views. • Re-creatable: Professionally produced but still ‘raw’ enough that people can easily see themselves creating something similar alongside the brand. Both are valid forms of building out effective content. They're just not synonymous. Thoughts?

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I’m officially among the top 1% creators in India. (If I was starting today, I’d do THIS!) 1. Post 7x/week 2. Tune out trends. 3. Support people selflessly. 4. Use clear, actionable CTAs. 5. Keep your formatting clean. 6. Solve one problem per post. 7. Prioritise depth over numbers. 8. Engage before and after you post. 9. Write to educate, inspire, entertain. 10. Spend 70% of your time on the hook. 11. Have more conversations in the DMs. Success on LinkedIn isn’t magic. It’s strategy and consistency. DM me “content” if you’re ready to make LinkedIn work for you.

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How do I inculcate principles of writing in my work? Being a writer, catering to the clients’ requirements is not an easy shoe to get into. It’s like a game of shape-shift snake. Not a fan of reptiles, but the life of a content writer is somewhat like this. 1️⃣ Clarity is one of those principles of effective writing which will give you a clear idea about your clients’ vision. Ask as many as logical questions you need to grab all the details. 2️⃣ Reading is a must thing for an effective writer. The more you read, the more you get to know. Nowadays, you can seek knowledge by watching or listening to high-quality podcasts too. 3️⃣ Simplicity can help you to get rid off unwanted distractions. As I’m a big fan of the concept of “less is more”, I love being minimalist and simple in my approach. 4️⃣ Jargons are another deal maker and deal breaker. At times, some clients understand some specific jargons, but some don’t. So, its highly recommended to communicate in the simplest ways. Introduce the jargons and then get the opinions from the clients. 5️⃣ Audience plays a vital role in content writing. You can only figure out the target audience once you understand the client and their respective business. There are some more effective writing principles followed by my fellow content writers, but personally I like to keep my eyes on the above-mentioned principles. PS — What other principles do you follow to deliver high-quality content to your clients? Follow Moumita Biswas to read more inspiring and unique stories. #Moumitawrites #contentwriting #entrepreneur #contentmarketing #contentstrategising

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🚨 Just In: Instagram Launches "Unskippable Ads" 🚨 Instagram is rolling out a new feature: unskippable ads that can't be scrolled past. Users will now encounter these ads while browsing posts or Stories, with some being skippable after a few seconds, similar to YouTube ads. Why is Instagram introducing this feature? 1. Revenue Generation: By capturing users' attention for 5-30 seconds, Instagram aims to boost its revenue through higher Cost Per Click (CPC) rates. 💰 2. Increased Conversion Rates: With a current conversion rate of 1.08%, Instagram expects this feature to significantly enhance ad effectiveness and conversions. 📈 Impact on Users and Advertisers For Brands: This is a game-changer, especially since Instagram has a strong user base of 16-35-year-olds who are highly engaged and easily influenced by online ads. 🛍️ For Users: It would be frustrating to the end users because, the one who is high on dopamine to watch next post/story will have to wait for next 5-30 seconds to skip the ad and if these ads are repetitive, it is going to be horribly tamper the User experience on Instagram.😬 I'm eager to see how this new feature will perform – will it be a hit or a miss? #Instagram #SocialMedia #Advertising #TechNews #MarketingStrategy #BusinessGrowth #UserExperience #AdTech #SocialMediaMarketing #unlearnProduct #productManagement Unlearn Product

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It's not just about : lower prices, and greater benefits for the Indian consumer anymore. The Indian consumer, is an art in itself - so complex but so easy to tap into, only if you understand their emotional mapping - the conversation they are having with themselves while making a purchase. With the current lot of consumers, for the majority of them, it's not just the price : profit battle - (For example, ' Oh okay, I am getting this for ₹450 online, but I can just go myself and buy it for ₹300, from the xyz market nearby). Now there is a new variable in this equation of price : profit - 'value.' The 'value' being the overall benefits perceived by the customer before making a decision, and if the perceived benefit self-talk is convincing enough, then 'price' & 'profit' go weak, and the decision is entirely made based on 'value'. If perceived benefit self-talk is not convincing enough then 'price' & 'value' go weak, and 'profit' makes the decision. So your product should not try to force its value, rather it should come out as a hero, in their 'perceived benefits' self-talk. #price #profit #value

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Good writers possess good ideas. They go beyond information. They have lived life and experienced failure. They write about what they know and have experienced. You feel something when you come across a good piece of writing. Fancy vocabulary, extravagant use of metaphors, deeply ingrained sarcasm, and puns don’t make someone a good writer. Good ideas do.

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I don't offer my 'done-for-you' programs for free. I wouldn't recommend offering pro-bono programs to any entrepreneur, either. But sometimes, people do this to test their program. To understand the value before charging for it. There's a better testing method That doesn't require you to give away 30 or more days of work. In this video, I share exactly how to test your program and attract potential clients:

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When a Hinglish brief this cool comes your way on a long weekend, you can't help but hop on the wagon! Shubham Gune's brief was simple: Ola launching an exclusive feature for its female patrons on Rakshabandhan. The task? Coin the feature, craft the launch, pick media, and think beyond just safety. After plenty scribbles and scratches, here's Herसफर - a feature focused on nurturing trust for safer journeys. [More context: I chose radio and OOH because of the direct interaction with these channels during a ride; media planning 101] Tag Ola in the comments and let me know what you think about this! #hinglish #creativebrief #specads #copywriting

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“Shreya, How can my brand stand out in this cluttered market?” Ask 70% of my clients. Be it a person or a brand, the trick is to Build Authority and Authenticity And here’s how I do it: 1. Show up. Show up as a founder. Show up as a passionate, humble founder for your brand. 2. Go Phygital. Just social media won’t make the you a big brand. Physical reach helps you gain authentic audience. Meet your customers . Curate experiences and opportunities to meet them. There is a reason why all digital e-commerce startups eventually want to open stores. Not just the bigger pie, it gives them the connect and real insights on ground. 3. Go the ‘boring way’. Unpopular but true. Repeat. Repeat. Repeat. And be consistent. Talk the same thing, again and again and again at different touch points. SIMPLE, Right ? #Brandstrategy #gotomarket #marketingtips #brandbuilding

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Sumit Batra has just started with introducing his first digital product - Technical Writing Templates for Release Note and User Guide at Rs 1999. You can reach out to him if you are looking to accelerate your product deliveries using highly customised technical templates. Please share it with your references. He is giving a 50% discount as part of this launch. If interested, DM him. #digitalproduct #launch #technicalwriting #templates #customized

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3 events that changed "EVERYTHING" after I got Chikungunya!! 1. I became the sole founder of The Dezine Hive after being in a partnership. 2. I had to make the difficult decision to reduce my team size from 6 to 3. 3. I had to shift focus primarily to designing, while slowly bringing back social media management. These were not just business decisions, but EMOTIONAL CHALLENGES that reshaped me: 👉 Losing a partnership is hard, but... Standing alone builds strength. Becoming the sole founder wasn’t easy, but it taught me to trust myself even when everything seemed uncertain. 👉 Downsizing felt like defeat, but... It was a step toward sustainability. Sometimes, you have to take a step back to make a bigger leap forward. 👉 Adapting is surviving. Health struggles forced me to focus on design and rebuild slowly. But even in that, I found new purpose. To those who’ve faced moments where everything seems to fall apart—remember, YOU'RE NOT ALONE. It’s in those very moments that you rise. Stronger, sharper, more determined than ever.

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Most of the hip hop folks i talk to think corporates are lame with a never ending sales cycle and 100s of feedbacks on things they don't even understand 📝 This mis-trust create a huge problem Post office hours a lot of us listen to Divine's Baazigar in our cars, or on earphones in the metro as we struggle to find a seat and think 'Yarr kuch aisa phaadu krte hain next ad ke kiye' 🗿But I really doubt if Karan Kanchan, the producer of that song would listen to a marketer if they say 'Bro! Feel nhi aarhi Let's change this snare drum' 🗿Or if an HR tells Anuv Jain 'Too much emotions. Pls change.' (Yes! That's literally the entire whatsapp msg) How do you figure that relationship going ahead? 🗿Or if you tell MC Stan 'Stan! Iss line ka iss word ka ye consonant mumble ho rha hai'. What do you think will happen? This is why mediocre ad songs keep on happening. Because I'm sure after the 38th version it's already a corpse buried 200m below ground level and still somehow concrete being poured all over it. A song that'll forgotten in a week because then another campaign will be launched and then a famous dancer would come in and then SRK and then Putin and it goes on and on Even the company's employees don't listen to their own anthems, this poses a serious problem. If numbers are you metric, longevity will give you even more. A Brand Song can genuinely n organically reach millions of people and touch their hearts if artists were given the creative freedom to express how they truly want to. It's really not that difficult. #brandraps #musicmarketing #makingcorporatescoolagain

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**Staying Consistent to Build a Platform: Lessons from Growing India Cultural Hub** There have been times when the views on India Cultural Hub dropped **tremendously**—far below what we were used to. It’s disheartening, and it can feel like the momentum is slipping away. But here’s what I’ve learned from growing a community of 750,000 followers organically: When engagement dips, the instinct might be to hold back—but that’s when you need to **post even more**. Consistency is key, and it’s not just about posting often, it’s about telling **compelling stories** with a **strong hook** that resonate with your audience. Whether it’s showcasing cultural stories or driving conversations, the power lies in showing up every day and staying visible. Growth doesn’t happen overnight, but it happens when you keep showing up—even on the low days. Building a platform is a long game. The more consistent you are, the more trust and connection you build. 💡 #ConsistencyIsKey #CommunityBuilding #ContentStrategy #IndiaCulturalHub #SocialMediaGrowth #StayMotivated #BrandBuilding

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The project I loved working on! Shruthi R, an amazing mompreneur and now an agency owner, contacted us for a professional website. She had a website earlier, but it wasn't doing the job. Now that she's scaling her Virtual Assistance Agency, the website plays a key role. Here are the old website problems we had to solve: - It was not at all professional. - It didn't align with her vision. - The colors did not give a professional vibe. - The fonts were playful rather than professional. After a quick meeting with her, we understood what she actually needed. Here's what we did: - First and foremost, we helped her define her brand colors and typeface, aligning with her vision and values. - Then we presented the design and how it would look after completion. - We revamped her service pages, building more authority. - We upgraded her "Our Work" page to a "Case Studies" page, which was more detailed. As she provided the content for all the pages, it helped us a lot. Finally, the website for DelegateWorkflows was ready. You can check it out (Link in comments) Do share your views on this work and our approach.

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The Undying Job: Personalized Content Creators in 2025 and Beyond 🎥✨ Being a personalized content creator is a job that will never die. 🌟 Imagine a role where you observe a company’s journey and craft stories that showcase their growth. Progress, achievements, and vision—all beautifully packaged into meaningful content. 💼✨ If you know tools like Premiere Pro, After Effects, and master storytelling, you’ll solve a huge problem for founders—keeping their brand alive and thriving online. AI can’t replace the human touch of combining visuals, emotions, and real-world moments into stories that matter. 🤝 Want to start? Learn the tools, create a portfolio, and cold email founders: ‘Hey, I’ll create one content piece daily for your company for three months!’ 🚀 This isn’t just a job; it’s the future of content creation. What’s your take? Could you see yourself crafting stories that build brands? Let me know below! 👇 #ContentCreation #StorytellingMatters #FutureJobs #CreativeCareers #SkillsFor2025 #ImmortalCraft

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Designing Without Research is merely a guesswork. And I understood this after wasting the initial 2yrs into my career. You know, when I started my journey as a designer, I thought I had it all figured out. I was pumped, armed with all these cool tools and ideas. But there was one HUGE mistake I made early on: I skipped research. I thought, “Who needs it? I know what is needed and looks good. I can just design.” I couldn't have been more wrong. My designs were beautiful, but no one used them the way I imagined. Turns out, designing without research is like cooking without knowing what your guests like to eat. Sure, the dish might look great, but if they don’t like the taste, it’s a fail. It wasn’t until I started talking to users, understanding their pain points, and digging into what they *actually* needed, that my designs started working. People began interacting with my work in ways I hadn’t even imagined. The moment you understand that design is about solving problems, not just making things pretty, everything changes. So, if you're just starting out, take my advice—don’t repeat the mistakes I made ; never skip research. It’s not glamorous, but it’s where the magic really happens. Do the work. Talk to users. Understand their world. It’s what makes you a better designer.

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