Amantran Ghosh

How can FMCG stores benefit from partnerships like BeSure Sainik Canteen? Partnerships like with BeSure Sainik Canteen can significantly benefit FMCG stores by expanding product reach across India, leveraging a network of 900+ stores operated by retired force personnel. This collaboration enhances brand visibility, fosters national distribution, and supports the retired force community.

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🌟 NHBC Management Consultancy: Empowering FMCG Brands to Reach New Heights 🌍 We specialize in providing comprehensive FMCG solutions across India. With a robust distribution network spanning General Trade, Modern Trade, HORECA, E-com, Institutions (CSD, CPC, and IRCTC), we ensure our clients' products reach every corner of the market efficiently. Our extensive experience in the FMCG sector allows us to deliver end-to-end solutions, from brand creation to nationwide distribution & successful marketing. 🚀 Key Achievements:🏋‍♀️ In a short period, NHBC has successfully helped build and scale iconic FMCG brands:⏬️ BumSuit Baby Diapers: Rapidly expanded to become one of the top brands in the baby care category, growing by 40% month-on-month 📈 Mauri Herbals: Elevated from a niche brand to a market leader in herbal wellness with 300% sales growth in its first year 💚 Gangotri Camphor: Increased market penetration by 50% in just 6 months, becoming a household name in the spiritual and wellness segment 🌿 TGB Bakery Products: Established a strong presence in the bakery foods segment with a 45% increase in retail distribution 🥐 📊 Our #Winning Formula✌️ We pride ourselves on delivering results-driven strategies that combine expertise, innovation, and dedication:⏬️ Professional Team: With a team of 400+ experienced professionals, we bring deep industry knowledge and specialized skills to each project. 👩‍💼👨‍💼 Strategic Partnerships: We collaborate with 500+ financially reputed channel partners, including C&F Agents, Super Stockists, and Distributors. These partnerships drive both national and international success 🌍🤝 Product Launch & Brand Building: Our process for product launches is strategic and tailored to ensure immediate market impact and sustained growth 🎯 Marketing Excellence: We lead impactful ATL/BTL marketing campaigns, targeted promotions, and retail activations 🚀📢 Training & Development: We conduct regular training programs for teams, ensuring they have the tools and knowledge to succeed 🔧🏋‍♀️ 💡 Our #Leadership: Experience in the FMCG industry, our leadership team combines strategic vision and hands-on expertise to drive growth and deliver results. Our deep commitment to excellence, innovation, and sustainable growth sets us apart as a trusted consultancy partner.🤝 Why Choose NHBC?📌 Dedicated Leadership: Our founder brings over 3 decades of experience in shaping and guiding FMCG brands through market complexities 🔑 Custom-Tailored Solutions: We offer end-to-end services, from brand conceptualization and product development to distribution strategies and sales marketing solutions 🎨 Proven Results: Our success stories and measurable growth speak for themselves 📊 🌱 Our Promise: At NHBC, we don’t just create brands — we build thriving businesses. Every project we take on is executed with dedication, precision, and unwavering energy. 🔥 ✳️ Courtesy:New Horizon Business Consultants (www.nhbconsultants.com)

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Step into the dynamic world of Varun Beverages Limited (VBL)—a trailblazer in the beverage industry with a power-packed portfolio! From the iconic Pepsi, refreshing Tropicana Juices, and the bold energy of Sting, to the timeless purity of Aquafina, VBL is quenching thirsts and dominating emerging markets with unmatched innovation.💫 Our Equity Research Report offers a deep dive into: 📊 Operational Strength 💼 Market Leadership 💰 Financial Performance 📈 Valuation Insights 🌟 Investment Thesis Gain valuable insights into VBL's journey and potential #VarunBeverages #EquityResearch #GrowthOpportunities #InvestmentAnalysis #VBL

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5 Key Trends to Watch out in Indian Snacking Consumption 🇮🇳 As consumers seek convenience and variety in their snacking choices, manufacturers are innovating to meet these demands. Here are the top trends shaping the dynamic snack landscape in India: 🌟 Rising Demand for Premium Snacks 🌟 Fusion of Flavours 🌟 E-com & D2C 🌟 Nutritious Snack Choices 🌟 Regional Delicacies in Every Bite Stay ahead of the curve and keep an eye on these trends that are set to transform the snacking industry in the years to come! 🍿🌶️🥜 #Snacking #Trends #Innovation 🚀

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Gain valuable insights on evolving consumption patterns in India, Marico's D2C strategies and its twin-engine growth drivers. Catch our MD & CEO, Saugata Gupta in conversation with Govindraj Ethiraj in The Core Report podcast. Click here: https://lnkd.in/drg9BW_u #Marico #Podcast #TheCoreReport #ConsumerTrends #MaricoLimited

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FMCG sector flags urban consumption slowdown as food inflation bites Consumer goods companies are pointing to a variety of reasons for urban slackening but it could be temporary A worrying trend is unfolding in the Indian consumer sector, with fast-moving consumer goods (FMCG) companies reporting a slowdown in urban consumption in the September quarter. While temporary factors, such as a heavy monsoon, have worsened the slowdown, especially for out-of-home consumption, companies say high levels of food inflation remain a key concern for urban consumers. Late last month, Nestle India Chairman and Managing Director Suresh Narayanan set the cat among pigeons at a media roundtable, saying FMCG companies are facing muted demand due to an urban slowdown led by metros and mega cities. From double digits a few quarters ago, growth in the F&B sector is down to 1.5-2 per cent, he stated. “Food inflation has been a cause of concern due to sharp uptick in prices of fruits and vegetables and oil prices. This could lead to an increase in prices if raw material costs become unmanageable for companies. We are ourselves facing a difficult situation as far as coffee and cocoa prices are concerned,” he said. The Rs 5-lakh-crore domestic fast-moving consumer goods (FMCG) market witnessed a decline in both overall value and volume growth in the September quarter compared with the year-ago period, as a slowdown in urban areas took a toll on business, a report by market researcher NielsenIQ The industry overall FMCG value growth came in at 5.7% in the September quarter versus 9% a year ago. The overall volume growth stood at 4.1% in the quarter versus 8.6 sales. Both urban and rural volume growth in the September quarter at 2.8% and 6%, respectively, are below the growth numbers reported in the same quarter last year (10.2% urban growth and 6.4% rural growth reported last year) Sequentially, the picture changes as rural volume growth is twice as fast as urban volume growth. While the urban volume growth was stagnant at 2.8% in the June and September quarters each, rural volume growth improved from 5.2% in the June quarter to 6% in the September quarter, NielsenIQ data show. The Indian FMCG industry showed resilience with steady value growth and marginal price increase. Small manufacturers are rebounding after a recent decline, while major players trail in value growth,” Roosevelt Dsouza, head of commercial, India, NielsenIQ, said in a statement on Thursday. Large companies with sales between Rs 1,000 crore and Rs 5,000 crore, accounting for 20% of the FMCG market, experienced the highest growth in the quarter at 9.6%, according to the market research agency. Small players, on the other hand, with sales of less than Rs 100 crore, accounting for 17% of the market, rebounded after three consecutive quarters of consumption decline, clocking a growth of 5.9% in the quarter.

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Coca-Cola Launches Initiative To Bolster Retailers In India Coca-Cola india has announced a new support programme for small to medium sized retailers, the Super Power Retailer Program, with which the soft drink giant is seeking to 'empower retailers amidst a rapidly evolving retail landscape'. Launched alongside the National Skill Development Corporation (NSDC), the Super Power Retailer Program will provide guidance to store owners in areas such as product display, customer engagement, and sales strategies, in turn enriching the customer experience and driving additional sales. Local stores – or 'kiranas' as they are known in India – will be equipped with new coolers integrated with inventory management features, which enable retailers to manage stock more effectively and increase product availability. Scalable Platform "Our approach to cooler technology is about creating a long term, scalable platform for retail growth," commented Sundeep Bajoria, vice president of India operations at Coca–Cola India. "From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We're committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce." Coke Buddy Allied to this, Coca-Cola is also rolling out the 'Coke Buddy' initiative, which leverages AI-driven insights to support retailers around the clock, and provide a 'more personalised and seamless shopping experience', the soft drinks firm said. According to data from ICRIER, the non-alcoholic beverage sector contributes significantly to the Indian economy, supporting more than 4.5 million retailer livelihoods across the country, in terms of adding value and creating jobs. 'It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry,' Coca-Cola India added. 'With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India's vision of Viksit Bharat, paving the way for shared progress.'

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FMCG Sector Needs Innovation for Growth: Experts suggest the FMCG sector must reignite volume expansion and embrace strategic innovation to maintain growth amid slowdown in urban demand. The FMCG sector needs to reignite volume expansion and embrace strategic innovation to maintain growth, Pidilite Managing Director Bharat Puri said on Wednesday amid the FMCG companies reportedly facing subdued growth during October and November hit by the slowdown in urban demand. To maintain growth, the FMCG sector must focus on reigniting volume growth and embracing strategic innovation. Companies have shown that market outperformance is possible through product and distribution innovation," said Puri at a Summit on the FMCG sector hosted by the CII here. Noting that modern trade and quick-commerce channels are thriving, offering new growth avenues, he said insurgent brands are capturing significant growth by winning the hearts of underserved customers. To stay competitive, companies must innovate, invest in digital capabilities, and adopt entrepreneurial operating models, while maintaining robust data strategies for personalized engagement. Overall FMCG industry revenue growth to return to consistent lower double digit growth in over the next 3-5 years; relatively higher contribution from volume growth compared to prior years, varying across categories.Stating that Indian FMCG has a great potential to achieve volume growth. Margin expansion is likely to continue in the days to come.Modern channels are now contributing over a quarter of packaged FMCG sales in over one million towns, and growing rapidly. Shopper missions are becoming more frequent, and 60 per cent of these missions are now unplanned. FMCG companies to re-invent their brands, their pack price architecture, and their approach towards growth in sync with the shifting consumer and channel trends. Against the backdrop of challenging overall consumption growth in recent times, this is almost a perfect storm that presents both significant opportunities as well as a situation where prior playbooks on demand generation and fulfillment are no longer valid. .The rapid rise of dark stores and quick commerce is reshaping retail dynamics, creating a highly competitive and evolving market. Customers today are affluent yet capricious, willing to trade brand loyalty for convenience, which challenges businesses to adapt quickly. Our strategies must include defending core brands, exploring premiumization, and experimenting with formats to stay relevant to Millennials and Gen-Z, who are discovering brands through quick commerce. Quick commerce is transforming how we connect with savvy, well-informed consumers, offering significant opportunities for ITC in premiumization, creating new categories, and delivering convenience.This fast-paced channel demands sharper supply chains, real-time data, and deeper collaboration with e-commerce partners to meet demand waves directly.

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𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗔𝗺𝘂𝗹 𝗶𝘀 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? As we mark World Milk Day today, here is a piece one of the best examples of how Asia’s largest milk brand is leveraging nostalgia in building a brand. The spotlight is back on an iconic Shyam Benegal directed ‘Manthan’ when recently GCMMF walked the red carpet at Cannes where the 4K restored version was released. Did you know Manthan is India’s first crowdfunded film where 5,00,000 farmers donated ₹2 each to bring the project to fruition 48 years ago? The jingle ‘𝘔𝘦𝘳𝘰 𝘎𝘢𝘢𝘮 𝘒𝘢𝘵𝘩𝘢 𝘗𝘢𝘳𝘦𝘺’ taken from the same movie has been refurbished several times by the brand to evoke positive emotions for brand. Amul scored perfectly every time to transport us back to memories and feelings associated with the past to create an emotional connection with its consumers. A wealth of research shows that nostalgia can result in creating more trust towards the brand and increase purchase intention. ➡️Following the reception at Cannes, the restored version of Manthan will be released in 100 theatres, across 50 cities in India on June 1 and June 2. 𝐂𝐡𝐞𝐜𝐤 𝐭𝐡𝐢𝐬 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐭𝐢𝐦𝐞. (𝐀𝐮𝐝𝐢𝐨 𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞!)🔊 This is so iconic and nostalgic, that every time I come across this ad film it gives goosebumps! Happy weekend. #worldmilkday #nostalgia #nostalgiamarketing #retromarketing #amul #marketing #iconicads #bestads

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ITCMAARS has built a unique Phygital platform at scale with speed and is delivering impact for Indian farmers while creating value for ITC. ITC to increase FPOs to 4,000 in next 4 years linking a crore farmers, scale up MAARS ecosystem https://lnkd.in/g8QruCjk Download Economic Times App to stay updated with Business News - https://lnkd.in/gNWE2AWf

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I have been studying the FMCG space in India for the past decade or so. Most large FMCG companies in India struggle to achieve double digits growth (both profit/sales vol) over a long*sustained period of time, mostly due to very high competition intensity & margin pressure. Nestlé is an exception. It has given tremendous growth in last 5 years both in terms of sales vol & profits, which is unlike any other FMCG company in India of that scale.   I was trying to understand what stands them apart from the rest and 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐭𝐚𝐧𝐝𝐩𝐨𝐢𝐧𝐭, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐞𝐰 I could understand that sets them apart from the rest in the league: 🕐 𝑨𝒈𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝑺𝒑𝒆𝒆𝒅: Nestlé has worked on simplifying its innovation processes, reducing the steps from six to three, which has made the process faster and more agile. This approach has shortened the time from concept generation to product launch, enabling quicker market entry. For example, some projects that used to take 33 months now take about 12 months, with some being completed in as little as six to nine months . 🕑 The company uses AI and data mining not only to analyze clinical studies but also to track consumer trends. This helps in creating AI-driven concept development and recipe formulation. 🕒 Nestlé emphasizes differentiation through intellectual property protection. The company has significantly increased its patent filings, seeing a 90% rise in patents for new technologies and innovative solutions. This reflects its commitment to safeguarding its innovation-driven advancements . 🕓 Innovation is fostered through both internal and external partnerships. Internally, initiatives like an "internal Shark Tank" encourage employees to propose ideas, while externally, Nestlé collaborates with startups and institutions, such as the Indian Institute of Millets Research, to drive product development . 🕔 𝑮𝒍𝒐𝒃𝒂𝒍 𝒂𝒏𝒅 𝑳𝒐𝒄𝒂𝒍 𝑺𝒚𝒏𝒆𝒓𝒈𝒚: Nestlé operates a three-tier R&D structure that supports global innovation while also catering to local market needs. This structure allows them to tap into global knowledge and adapt it to regional consumer preferences, ensuring that products resonate with local tastes and conditions . What do you think about these innovation strategies? How do you see other FMCG companies adapting to the changing landscape? Share your thoughts in the comments below and let’s discuss how innovation is shaping the future of the FMCG sector in India! #Innovation #FMCG #India

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The 'real' Brand Ambassador : In India, usually in #FMCD (#consumerelectronics) & #mobile (#smartphone) industry, trained professionals are planted inside the Multi brand outlets, Modern Trade Stores, Regional Specialty Stores & Brand Shops by each brand. These trained professionals undergo rigorous training programs for the specific products / solutions marketed by the brand. The idea is that these well trained pros would entertain & resolve queries of the consumer walk-ins. They would engage, educate & deliver best-in-class experience to the prospective buyer / consumer. These trained professionals are called by various names across the industries, viz., In-Shop Promoters (ISPs), Shop Sales Executives (SSEs), In-Shop Demonstrators (ISDs) etc. In general, these individuals are either 10th / 12th pass, may be graduates, and a little bit of them are post graduates; and from a bit lower strata of the society. I don't mean to tag them or anyone here in any which ways, but just want to let you know who they really are. In other industries like #Paints, #Buildingmaterials, #Mobility, #Infra, #Automobiles etc., the product / solutions training is provided to the painters, plumbers & plumbing contractors, Tire technicians, Fabricators, Electricians, Shop Floor Professionals, and so on & so forth. This community of people is like a soldier standing on the border of the country. They are the first & the last consumer / customer facing 'humans' between the 'brand' and the 'prospective buyer'. Hence, I feel this community (ISPs, SSEs, ISDs, Painters, Plumbers, Tire Technicians, Fabricators, Electricians etc....etc....) are the 'REAL' Brand Ambassadors in their respective industries for their respective brands. We need to take care of them & the frontline sales team, the way we treat the 'signed' #BrandAmbassadors who are either Bollywood actors, Cricket players and / or big known celebrities. The 'REAL' Brand Ambassadors deserve the same, if not more; attention, respect & focus; as that given to the 'signed' Brand Ambassadors. Agree ?!! Thoughts please.......... #sales #marketing #brand #business #categorymanagement #productplanning #recruitment #search #selection #staffing #humanresources #consultant #team #culture #jobs #jobsearch #OpenToWork #India #recruitmentprofessionals #headhunter

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PepsiCo on Tuesday reported a "high single-digit growth" in its beverage unit volume in the Indian market during the first quarter of 2024. The company's convenient food business reported a "double-digit growth" in the country during the period, according to a global earnings statement from the food and beverages major. #beverages #fmcg #consumergoods #retail #revenue #latestnews

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#FMCG leaders - STOP TAKING INDIAN CONSUMER FOR A RIDE For years, major FMCG BRANDS HAVE CONTROLLED Indian households through convenience and clever marketing—pumping consumers with SUB-STANDARD, LOW-QUALITY, UNHEALTHY PRODUCTS under the guise of “healthy” benefits that were outright misleading. Kirana shops were silent partners. The untold rules: “STOCK LEADS TO SALES” and “HAMMER FALSE CLAIMS UNTIL CONSUMER BELIEVES them” Here’s the reality check: QUICK COMMERCE and SOCIAL MEDIA have disrupted, democratized, and transformed the FMCG landscape. Consumers are now INFORMED, EMPOWERED, and DONE with being taken for granted and misled. FMCG brands, kirana shop owners, and the government—it’s time to wake up or GET LEFT BEHIND. ## FMCG Brands: STOP BLAMING - EARN BACK CONSUMER TRUST • TRANSPARENCY IS NON-NEGOTIABLE: Consumers are FED UP with hidden ingredients and false health claims. Start being HONEST about what’s inside. Drop the sugar, additives, and processed junk—OR GET READY TO BE REPLACED by cleaner, more transparent brands. • STOP BANKING ON BLIND LOYALTY: Loyalty is DEAD. Today’s consumers want HEALTH, QUALITY, and ETHICS—not empty promises. If you can’t innovate with products that truly resonate, prepare to watch your market share slip away to brands that can. • GO DIGITAL—FAST: Quick commerce isn’t a threat; it’s a TOOL. Embrace it, or get outplayed by brands that leverage digital channels and data to stay relevant. Your consumers have moved online—WHY HAVEN’T YOU? #KiranaShop Owners: WORK FOR THE CONSUMER NOT THE BRAND • BE THE LOCAL TRUST HUB: People trust you. Stock brands that are HONEST and HEALTH-FOCUSED. Become the go-to for QUALITY, not just convenience. • PARTNER WITH HONEST BRANDS: Consumers want alternatives to cheating brands. Build relationships with ethical brands that match new consumer values. Become known for QUALITY, not just the same old products. • DIGITIZE TO COMPETE: Small steps matter. List your shop online, offer home delivery, and STAY CONNECTED with your customers. Quick commerce can’t replace your local credibility—USE IT TO YOUR ADVANTAGE. Government: PROTECT CONSUMER INTEREST • MANDATE HONEST LABELS: Enforce strict standards on health claims. STOP BRANDS FROM MISLEADING CONSUMERS. If you don’t protect them, you’ll FURTHER lose credibility. • EMPOWER KIRANA SHOPS: Support local stores with incentives for digital tools and training. KEEP THEM COMPETITIVE in an online world where big players dominate. • FOSTER LOCAL, ETHICAL BRANDS: Give small, honest brands a leg up. INCENTIVIZE SUSTAINABLE PRACTICES and help these businesses reach more consumers. ##BottomLine FMCG ecosystem is transforming because CONSUMERS ARE TRANSFORMING. Quick commerce has given consumers CHOICE, SPEED, and INFORMATION. The era of taking consumers for granted is OVER. Embrace transparency, empower kirana stores, and support honest brands. THAT’S THE FUTURE OF FMCG #RatneshJain Revant Himatsingka (Food Pharmer)

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Bottlers are the moat of Coke/Pepsi. And it looks like Reliance may be able to overcome that disadvantage. “If need be, we will make a range which will fight that (B-segment) pricing also," said Ravi Jaipuria, chairman of the Varun Beverages, PepsiCo's largest bottling partner in India, though he said PepsiCo "is not affected" by the pricing strategy of Campa. "Going forward, they will take share of the total market. Who will get affected first - I'm not sure ... I don't know. But we are improving our go-to market," Jaipuria said. This is a quote from an interview by Ravi Jaipuria, the largest Pepsi bottler. What he is really saying is that Pepsi volumes are under pressure but the company is not ready to compromise on margins. Hence Pepsi is planning to launch new mass brands where they will play the discounting game to tackle Campa. Campa cola will face bottling challenges initially due to demand surge. They have the capital to make it happen. But it takes time to set up these bottling plants all over India with a large scale capacity. Coke/Pepsi bottlers operate on a thin margin. It is a turnover business. If volumes are affected in a major way for Coke/Pepsi, Bottlers will revolt. And then they can migrate to Reliance for higher margins & volumes. That is when the business of Coke/Pepsi will suffer acutely. If they retain bottlers, they may have to part with higher margins. In which case their own profit margins will start suffering. In the last couple of years both Coke/Pepsi have migrated from Company owned bottling to Franchisee owned bottling operations and freed up cash by selling assets. Infact Coke is in the last leg of monetising HCCB (bottling operation owned by Coke) This will come back to bite them if the above scenario pans out with bottler migration to Reliance. We live in interesting times. Link to the interview in comments. Read my views on how retailers are behaving in this price war: https://lnkd.in/ga3xhGjg My views on how consumer adoption for Campa can work: https://lnkd.in/gSifuUMV

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As soon as the #elections concluded, major dairies across India raised #milk prices by ₹2 per liter. This move comes despite assurances from the top management of the country’s largest dairy, who recently expressed confidence in #stable input prices, citing significant growth in #milkavailability and ample stocks of #dairycommodities nationwide. #dairy in #India needs more #transparency Kuldeep Sharma Dairynews7x7Department of Animal Husbandry and Dairying Indian Dairy Association Ndri Graduates https://lnkd.in/g9jCTa39

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"FMCG Sales Soar: Festive Cheers and Rural Dreams Fuel the Growth!" #FMCG sales are on the rise, driven by a surge in rural demand, easing inflation, and the festive season. This growth reflects a buoyant market where consumers are eager to spend, with companies poised to capitalize on this upswing. Benori's data-driven insights can help benchmark differentiated portfolio, GTM and investment strategies of competitors to build a point of view for strategic decision makers. Benori is a knowledge partner to global CPG organisations and provides value-added research and data solutions. Our key solution areas include - Vantage (strategy support), Leap (sales and marketing acceleration), Pulse (industry monitoring), Invest (investment support), Sustain (sustainability research), and Innovate (innovation acceleration) If you would like to learn more about Benori's solutions, write to [email protected] (ANURAG MISHRA) or [email protected] #FMCG #salesurge #Indiamarket #Benori #Marketrecovery

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