Akash Saxena

Gartner latest report on India's commercial messaging market is a must-read for professionals in the business messaging industry. The insights highlight a market projected to exceed $3.2 billion by 2028, primarily fueled by the rapid expansion of advanced messaging channels such as #RCS and #WhatsAppBusinessapi Stay informed and explore the full article from The Economic Times for valuable details. 🔗 https://lnkd.in/gj3utcfy

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Will Generative AI democratize marketing creativity? While a lot has been talked about Gen AI’s promise of extracting efficiencies and effective ROI through personalisation, in this column for Storyboard18 , I explore its potential for experience reimagination by democratising creativity. Have a read and do share your views. Where else have you witnessed the true potential of Gen AI for marketing?

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Thrilled to share my recent interview with The Economic Times!!! We covered everything from the #ETRetail conference to the biggest issues in retail and how Netcore is partnering with Retail & D2C brands to solve them. Take a look and see how we're shaking things up at Netcore Cloud #Retail #D2C #Netcore #RetailSolutions #Innovation #ETRetailConference

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Enjoyed this interaction with Delshad Irani for CNBC-TV18 #mediadialogues We cover a range of topics that marketers globally are grappling with : How disruptive is Gen AI really for marketing? Should purpose take a back seat when performance is under pressure? What marketing ideas find greater support in the boardrooms? Do take a look and share your ideas in comments. I’d love to hear your thoughts and take on these topics. Storyboard18 #purposefulbrands #genai #navigateyournext

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Thank you Kantar Brandz for naming Infosys as a top 100 world’s most valuable brand. What’s even more heartening for us is to be counted among the most-trusted brands in India and in the US. That acknowledgement – coming in a tough year of much disruption, global volatility, and our stakeholders still being able to confidently say they count on us to navigate them through all the uncertainty – means the most to us. Trust. You can build it, win, or lose it. Yet, this intangible asset can feel as tangible as any other corporate resource. Earlier this week, a colleague of mine was talking to a candidate who’d applied for an open position in our team. When asked why Infosys?, her response was simply, ‘I put a lot of myself into my work, my job, and I want to know that my energy will be used by the organization I serve to do what’s right for all. I’ve known Infosys for a great part of my adult life, and I’ve known Infosys to always do the right thing. I feel I’d be in good hands.’ Now that's trust. And whether it comes from employees, clients or from other stakeholders of the business, trust is a foundational pillar for any brand, more so in an environment where trust in institutions is rapidly receding in the world – especially trust in companies headquartered in global powers, according to the 2024 Edelman Trust Barometer Global Report. This secret sauce, we know, fuels customer loyalty, employee satisfaction, shareholder support, regulatory approvals, community support and, of course, growth and longevity. That’s something unchanging for us for over 4 decades and will continue to be at the core of our success in the decades to come. And thank you to all our stakeholders whose continued trust has propelled us amongst the most respected brands in the world. We couldn’t have made it so far without you.

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The US-India collaboration in semiconductors is a partnership that deserves our keen attention, as it represents a strategic intersection of complementary strengths and shared aspirations. Firstly, this partnership exemplifies the power of diversity in innovation. The US brings its advanced technological prowess and market leadership, while India offers its vast pool of engineering talent and growing domestic market. Secondly, this partnership allows both nations to reduce their vulnerabilities. For the US, it provides an alternative to over-reliance on East Asian manufacturing hubs, while for India, it offers a pathway to establish itself as a key player in the global tech ecosystem. If successful, this partnership could entirely change how semiconductors are produced, and how nations must collaborate to address global technological challenges in the 21st century. #innovation #semiconductors #innovation

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Excited to present Forrester's Predictions for India 2025 with Ashutosh Sharma, Biswajeet Mahapatra, Pushpa Marwal, Vasupradha S. and Dane Anderson! Forrester’s Predictions is an annual three-city event bringing predictions and insights based on Forrester's research for business and technology leaders across Gurgaon, Bangalore, and Mumbai. Tomorrow, we kick off the series at The Leela Gurgaon, where I’ll share predictions on how marketing transformation, GenAI, and evolving buyer dynamics will shape the marketing strategies of 2025. Join us to discover trends, strategies, and actionable insights to drive growth and measurable ROI in the coming year. Let’s connect, learn, and chart the course for marketing transformation together. Drop a comment or DM me if you’re attending — I’d love to see you there! Mazher Hashmi, Atul Gupta, Nabanita Pramanik, Sabarna Chatterjee, Tabasum Usman, Palak Kumar Forrester #B2B #Marketing #Predictions2025 #CMOInsights #FutureOfMarketing

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In response to the 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐬𝐥𝐨𝐰𝐝𝐨𝐰𝐧, Indian IT companies are undergoing significant changes. With automation and AI reshaping the industry, professionals need to adapt swiftly to stay relevant. This shift highlights the importance of personal branding. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐜𝐚𝐧: 1. Differentiate you in a competitive market 2. Showcase your adaptability and expertise 3. Enhance your professional reputation In today's evolving job market, investing in your personal brand isn't just an option; it's essential for career growth and stability. Read the news here: https://lnkd.in/dGhhMEm9

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Karnataka's unfair advantage in the Global Capability Center (GCC) landscape is no secret. Our latest report, in collaboration with the Karnataka Digital Economy Mission (KDEM) and launched by IT Minister Shri Priyank Kharge, delves deep into why Karnataka stands at the forefront of the GCC revolution.   While the report focuses on Karnataka, the insights are invaluable for leaders of GCCs across India as well as those looking to establish GCCs in the country. Discover in-depth insights, strategic policies, GCC framework, and the future outlook for GCCs that can benefit you no matter where you are.    Read the ANSR-KDEM Karnataka GCC Landscape Report and reach out if you're looking to build or scale your GCC in India!   Download your copy now: https://bit.ly/4bHK0dR Prem Kumar Clint Thomas Ashutosh Bisht Shekhar Anand Shefali Bhasin Sharanya Rao Saroj M J and our alums Namita Dahiya Sumitesh Patnaik   #GCC #Growth #GlobalCapabilityCenter #GCCPolicy

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Watch the interesting dialogue on AI between Sumit Ganguli and Sandip Patel on the importance of #ResponsibleAI.

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HIM Challenges: Triaging Your Automation Needs in Five Steps by Suhas Nair at AGS Health. HIM is rapidly going digital as advances in automation and artificial intelligence (AI) drive adoption and efficiencies up and costs down—making AI-powered and automated coding and documentation tools attractive options for closing the resource gaps created by ongoing staffing shortages and increasing patient and audit volumes. Click link below to read more. #codingautomation #AI #HCIT #rcm #revenuecyclemanagement https://lnkd.in/gB-Rr8Us

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Ever wondered how the technology behind some of India's most watched streaming events like the IPL works? Rohit Ramanand, New Relic GVP of Engineering for India, breaks it down in this article for TechGig 📺 🏏

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In case you missed it, the CNBC show is now available for you to watch! Discover how Salesforce is leading the digital transformation in India. Watch the full episode below #Salesforce #DigitalTransformation #India

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Yay Amit! Out CTO, Amit Kumar Tyagi, on the cover page of CIO India!

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Celebrating The Persistent Way: Resilient & Future-Ready! Proud to share highlights from Persistent's FY24 Annual Report, showcasing our unique approach to success Our leadership encapsulate The Persistent Way: Sandeep Kalra said : "The Persistent Way embodies our ability to navigate challenging market conditions through strategic investments, client focus, and adaptability." Dr. Anand Deshpande shared his thoughts "In tough times, our people — employees, partners, suppliers, and vendors — are the source of our resilience, driving continued success." The Persistent Way is built on 5 pillars 1. Resilience Our ability to thrive amidst market shifts is evident in our 16 consecutive quarters of growth. This resilience has driven us to a milestone $1.186 billion in revenue, marking our first full year as a billion-dollar enterprise. We've fortified our operations to respond swiftly to industry and macroeconomic headwinds, ensuring consistent value delivery to our clients and stakeholders. 2. Innovation Innovation is at the heart of everything we do. We're pioneering AI solutions like ExtenSURE.AI, SASVA, and Persistent iAURA, positioning ourselves at the forefront of technological advancement. Our commitment to innovation extends to our people, with over 16,000 professionals trained in next-generation technologies 3. Future-Readiness We consistently challenge conventional wisdom and business-as-usual thinking. This forward-thinking approach allows us to capitalize on new trends and technologies, pushing the boundaries of what's possible for our clients & ourselves 4. People-Centric Approach Our global team of 23,800+ professionals across 20 countries is our greatest asset. We foster a diverse, healthy, and engaged workforce, implementing initiatives that spotlight & support diversity & inclusion 5. Positive Impact For 15 years, the Persistent Foundation has been driving meaningful change in our communities. Focusing on education, healthcare, community development, and now wildlife conservation & heritage preservation, we're committed Our dedication to The Persistent Way has not gone unnoticed. We're honored to be recognized as the "Most Promising Company" at CNBC-TV18's India Business Leader Awards & to be included in key indices like the MSCI India Index & S&P BSE 100 We're grateful to our clients for their trust, our global team for their dedication, & our investors. Together, we're not just adapting to the future – we're shaping it Here's to The Persistent Way – guiding us towards new horizons of success & innovation! #ThePersistentWay #Resilience #FutureReady #TechInnovation Dhanashree Bhat Ayon Banerjee Dr. Rajesh Gharpure Yogesh Patgaonkar, MCC Chitra Byregowda Vinit Teredesai Mukesh Agarwal Barath Narayanan S S Ganesh Nathella Kuljesh Puri Rahul Shrivastava Vijay Verma Padmanabhan V Jaideep Vijay Dhok https://lnkd.in/enj3z3pp

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📸Live from Pune - EmgergeTech2024 Pune edition is live. Digital technology adoption by organisations will grow 2X economy by 2025. A total of 100 + years of experience together is up here on the panel discussing best practices for digital business growth. Thank you Vinod Khode Ashok Tiwari Anand Deodhar Kunal Kaushal for me interesting and candid discussion. CIO News Jigar Soni

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