Akanksha Jain

Huge shoutout to exchange4media for featuring us! We're super excited to connect and work with like-minded brands looking to supercharge their social media presence through: * Eye-catching visual storytelling that grabs consumer attention and keeps it. * Thriving community building to foster connection and brand loyalty. * Strategic social media plans that deliver real results. We're passionate about turning YOUR vision into a reality. Let's chat! Hit us up with a message to schedule a quick briefing and discuss how Anecdot can help you shine in the minds of your audiences. ✨ #Anecdot #SocialMediaMarketing #CommunityBuilding #VisualStorytelling

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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Stress ! This is an honest conversation I had with Sanjay Arora, may be a couple of months after I joined ANTS Digital Pvt. Ltd. In 2021 The agency life when viewed from the positive prism is lively, lovely, exciting, gives you so many opportunities which are versatile. The other way or when viewed from a less positive prism is it’s #stressful to deal with so many clients. Everyday is a new adventure, there is a new problem statement, there are multiple deliverables. Your brain needs to switch from one brand to another and there is internal coordination and client expectation management. I was a little overwhelmed with too many things at a time. So, coming back to the question I asked Sanjay - how do you deal with this stress? He said, #DeliveringEachDay is the only thing we can do to avoid stress. Stress emanates from #overthinking about something that is actually easier to execute. Thinking a lot instead of executing. Lack of #Planning. #Procrastination #LackofDeepFocus The universities teach the subject but these are soft skills one needs to build over time. Not giving a sermon but I had been a person with lot of stress for many years. I used to think a lot about what all could go wrong. But over years I only realised that you have to do what you can do within your capability, by giving your 100%. Beyond that it’s not in your purview to worry about the result. Again, simple truth from #Bhagawadgita. It doesn’t say that do not act. It says act to best of your capacity, but do not stress over outcome. Stress is often made in mind! I am still not 100% stress free but I am definitely better off - in terms of planning, giving my best, being focused and thinking less about outcomes. To be honest, clients expect sincere efforts. They help and pitch in too to make things work. Making a brand work is not just upon the agency it’s upon the client too. Clients are not looking for magicians, they are looking for sincere people who can share their vision and bring their vision alive in the best possible manner!

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Deepinder Goyal has redefined 'paying your dues' in the corporate world, yet again showing why Zomato stays ahead of the curve! This innovative "real-world MBA" approach—requiring a ₹20 lakh commitment fee—puts the candidate right into Zomato’s boardrooms, making waves across the corporate landscape. Love it or question it, one thing’s certain: Zomato never fails to lead the way in redefining corporate norms. A bold move from a brand that consistently drives change and keeps us inspired! Deepinder Goyal #Innovation #CorporateTrends #Zomato

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As I sat and thought about the ways in which PR could be utilised better, the world of post purchase engagement seemed to be an underserved arena worth exploring.So much of what public relations is asked to do is about grabbing attention and attracting customers, investors, or other audiences toward a product, service, brand, or company. This relentless pursuit of attracting the new and creating news is so all-consuming that we often forget it is just the beginning of the communication journey. What happens after the customer buys the product or the investment is made?Post-purchase experience plays a big role in creating a lasting reputational impact (good or bad) and this part of the PR puzzle tends to get far less focus than it should. #WPRD2024 World PR Day

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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Part 2 of the 'Elections Matter: India's report is out now! Do get in touch to understand some interesting insights pertinent to Corporate India!

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Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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Public Relations (PR) in India has come a long way in the last decade. It's no longer just about press releases and pitching stories for your brand or clients. With the growth of digital media, reputation management has become more crucial than ever, making PR a more diverse and strategic field. Now, everything from crisis communications and policy communications to digital PR falls under the remit of PR. Despite all these changes, two skills that have remained critical to the success of PR professionals are the power of content and the ability to build long-lasting relationships. These are the key skills that set successful PR professionals apart. As the PR landscape continues to evolve, it's essential to stay up-to-date with the latest trends and strategies. PR professionals who can adapt to these changes while maintaining a focus on content and relationships will continue to thrive in this dynamic industry. Happy National PR Day to all my fellow PR and Corporate Communications professionals!

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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In an era where the traditional marketing funnel is being replaced by having the need for a multi-channel approach, the unification of data across channels becomes critical. Platforms like Netcore Cloud make it simpler for marketers to cross this technology road map so that they can center their focus on creativity. Excited to discuss this and how marketing has evolved with some amazing industry leaders. Do register, it’s going to be a great exchange of best practises. APAC News Network Swati Sahai Sukanya Bhan Joel Pinto Abin Chacko Moozhiyil

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Bharat Ki Baat. An industry-first study by the PRCAI on the hopes and aspirations of Indian citizens was launched at #PRana last week. The results reveal their views and expectations in 10 key areas — growth and prosperity; geo-political influence; infrastructure; healthcare; sustainability and environment; education; skilling, employment and livelihood; ease of living in cities and digital governance; technology and innovation; and communications and information. The study was conducted by Local Circles, using a community platform that received 180,000 responses from over 40,000 citizens located in 396 districts of India. To know more and get yourself a copy, click here: https://lnkd.in/gD8cTDJx We hope to revisit these questions year-on-year to understand the voices of the people and their expectations from government, private sector and civil society. Deeptie Sethi Atul Sharma Nikhil Dey Kunal Kishore Neha Mehrotra Santanu Gogoi Amit Misra https://lnkd.in/g6cY9dHQ

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How does doing #PR in #india differ from the US? Our @PRGN partner in #NewDelhi discusses the business and communications environment and offers insight on navigating his home market: https://bit.ly/4ciTzBc #GlobalPR #PRGN

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It was a pleasure to have this extensive interaction with TheCSRUniverse on our corporate social responsibility initiatives at HGS - Hinduja Global Solutions. Over the last eight years, our flagship CSR program #WorkToGive has mobilized over 70,000 employees to volunteer more than 100,000 hours in social impact initiatives across health, skilling, education, support for persons with disabilities, and water conservation, among others. CSR is not a standalone practice for us. We also align it with our Diversity, Equity, and Inclusion (DEI) and Environment, Sustainability, and Governance (ESG) objectives. For instance, our various skilling initiatives have an emphasis on preparing young women for the workforce in various capacities. Another example is our Eco-Club, which strives to encourage environment conservation among our employees through sustainability awareness sessions, volunteering opportunities, and collaboration with external organizations. I discuss more below. #CSR #DEI #ESG #Skilling #Education #Health #PwD #Environment #GenderEquality #HGS #LifeAtHGS https://lnkd.in/gvYs_Qzs

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🌍 India’s Influence is Growing Like Never Before — and so should your brand’s presence in the digital world! 📈 At PR Professionals, we believe that just like #India is rising on the global diplomatic stage, your #brand can also dominate its industry through the power of strategic communication. 🚀 From crisis management to thought leadership, we specialize in amplifying your brand’s story and delivering high-impact PR and social media strategies tailored to your needs. We’ve successfully delivered for the best of brands such as UNICEF, DLF Limited, Jindal Stainless, Delhi Metro Rail Corporation (DMRC), National Capital Region Transport Corporation (NCRTC) IDFC FIRST Bank, Ministry of Power, IITs, IIMs, Manipal, Artemis, and now, we’re ready to take your brand to the next level! Just like India's diplomatic rise being acknowledged globally, it's time for your brand to make waves in the market! 🌟 Let’s harness this momentum and -- Grow your digital footprint 📲 Enhance brand visibility 🌐 Navigate crisis situations with confidence ⚠️ Get in touch ([email protected]) with us today to unlock your brand’s full potential. #PR #SocialMedia #BrandVisibility #DigitalGrowth #StrategicCommunication #CrisisManagement #Leadership #Marketing #BrandInfluence #publicrelations #mediamanagement #communication #branding

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#IndianPRAgencies | Want to stand out in a cluttered market and boost media visibility? Here’s a list of public relations agencies helping build and drive narratives that shape public perception and corporate identities Adfactors PR Avian WE Edelman Genesis BCW Ketchum Sampark MSLGROUP India Perfect Relations PR Pundit Havas Red #Value360 Weber Shandwick Story by: Mishika Bangia #PR #PRAgenciesIndia #PressInsider #IndiasGlobalVoice

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