Ajay Padmanabhan

THE NUCLEAR FAMILY'S UNRAVELING: HOW MARKETING MUST ADAPT Today's Hindustan Times features an insightful article by Ambi Parameswaran discussing the evolution of the nuclear family, marking its centennial milestone this year. The piece delves into how this familial structure has influenced societal trends, particularly in India and the US. Parameswaran's narrative extends to the impact on marketing, highlighting the tailored products and services designed for the typical "family of four." However, the landscape is evolving rapidly, with the emergence of diverse family structures like single-parent, same-sex, and platonic co-parent households, reshaping traditional gender roles and personal identities. When you think about it (as a marketer and a sociologist), Ambi's article is actually the tip of the proverbial iceberg. The nuclear family continues to being redefined (much faster than earlier) - much of it now led by technology and popular culture. As marketers navigate this ever-changing terrain, the focus shifts from targeting the family unit as a whole, to catering to the fluid identities within. With the rise of demographic segmentation and data-driven digital media strategies, brands are adapting to engage with specific audience groups based on various criteria. The increasing complexity of shifting family dynamics and individual identities within is leading to consumer identities becoming more intricate, prompting brands and marketers to rethink their strategies to resonate with a diverse and evolving customer base. The nuclear family is dead. Long live the nuclear family! Explore the full article here: [Story Link](https://lnkd.in/giDVzJjT)

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The Adani-Azure Solar power deal- first red flagged in Andhra Current TDP minister had sent 16 point written objections to CERC in 2022 on Adani-Azure solar deal with AP govt Challenged CERC order okaying downward tariff revision in AP High Court CPI’s K Rama Krishna’s PIL also pending Red flags raised :- * Tender ceiling tariff at Rs 2.93/kWh, 'exorbitantly higher than existing day tariff' of near ₹2 * later Sou moto reduction by Adani-Azure to Rs 2.54/kWh odd * Integrating solar electricity & manufacturing units in one tender curtailed no of participants  * how was 'Green shoe' option granted post bid to Adani Green and Azure Power Detailing it at The Economic Times https://lnkd.in/g4ed4TyD

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#Budget2024 Two key announcements made by the finance minister in the critical minerals sector and how it will shape India's energy transition journey. All covered in my report below-- https://lnkd.in/dhagUN7J

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These four reports — World Solar Market Report, World Investment Report, World Technology Report, and Green Hydrogen Readiness Assessment for African Countries — may give the RE sector stakeholders a god insight into what the future looks like for #solar …

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In the run up to #COP29, I spotlight India's Adani Group, a controversial conglomerate that lies at the center of India's clean energy challenge to China. The group's ambitions reflect the country's twin aims of aggressively chasing renewable-energy targets while reducing dependence on Chinese imports - goals are often in conflict with each other. The Wall Street Journal #energytransition #climatechange #China https://lnkd.in/gSd5E6FR

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Powering progress: Indo National's bold charge into new markets Chennai-based Indo National Ltd has taken a distinctive approach—focusing on sustainability and long-term relevance rather than chasing short-term gains. Instead of merely aiming for top-line growth, the company seeks to build a business that thrives for decades through innovations in the battery sector, exploring adjacent markets, or expanding into entirely new categories. The goal is to continuously evolve and remain a key player in the long run. “This is the vision for our future,” says Pavan Kumar BVS, Chief Operating Officer at INL. Pavan, who joined the company earlier this year, brings over two decades of experience from industry giants such as Reckitt Benckiser, Walt Disney Company, GSK Consumer, and ID Fresh Food. INL is not only strengthening its position in the battery sector but also diversifying into complementary industries. The company is making significant strides into home care products, with the goal of establishing a strong, lasting presence in new market segments. Here’s a closer look at Indo National’s journey, based on insights from Pavan Kumar. Pavan Kumar BVS Indo National Ltd https://lnkd.in/g4aNVTwP

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"Exciting news! MD PPIB and Energy Minister Sindh share their visions for a brighter, greener future in honor of the 18th Anniversary of Energy Update Magazine. Their commitment to sustainable energy solutions inspires us all. #EnergyUpdateAnniversary #SustainableEnergy #PPIB #EnergyMinisterSindh"

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Air pollution saga- New study points to transport and road dust in Delhi; industry in NCR Farm fires: 7%-10% contribution to PM 10 & PM 2.5 in NCR 2 wheelers and 3 wheelers biggest contributors to PM 10 & PM 2.5 levels followed by trucks @ETPolitics https://lnkd.in/gpJhZ-dG

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**Uddhav Thackeray Under Pressure to Exit MVA Alliance** Amid a significant dip in Shiv Sena (UBT)’s assembly strength, with their tally now at just 20, **Uddhav Thackeray** is facing increasing pressure from party leaders to reconsider the **Maha Vikas Aghadi (MVA)** alliance. Many MLAs are questioning the alliance’s **effectiveness**, expressing concerns about losing the party’s core **Marathi** and **Hindu vote base** to the rival **Shinde Sena**. This shift in sentiment could mark a crucial turning point in Maharashtra's political landscape. The next steps for Shiv Sena (UBT) and its leadership are closely watched as the situation develops. #UddhavThackeray #ShivSenaUBT #MVA #MaharashtraPolitics #PoliticalPressure #ShindeSena #MarathiVote #HinduVote #MaharashtraAssembly #PoliticalStrategy

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Green energy-focused NBFC IREDA plans to set up subsidiary to finance green projects of small businesses

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In conversation with Utkarsh Singh 🇮🇳, CEO and Founder, on BatX Energies’ role in India’s clean energy future. To find out, click here: https://shorturl.at/atw35 #Funding #innovation #ZeroWasteZeroEmission #Sustainableenergysolutions

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Critical Mineral Mission In a strategic move, India has launched the Critical Mineral Mission as part of Budget 2024-25 to address the pressing issue of critical mineral supply chain security. #CriticalMineralMission #IndiaBudget #2024Budget #RenewableEnergy #SupplyChain #NetZeroIndia #AtmanirbharBharat #UPSC #CivilServices #UPSCIAS #UPSCCoaching #UPSCPreparation #CurrentAffairs #UPSCCSE #IASPreparation #UPSCMains #currentaffairsforupsc #dailycurrentaffairs #IndianEconomy #MineralResources #GreenTechnology #Lithium #CriticalMinerals #RareEarthElements #MineralMission

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Today's Economic Times highlights how government-private collaboration is driving the Make in India initiative in upcoming/ sunrise sectors. Smart policies. Smart results.

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