Aditya Menon

𝐋𝐞𝐨 𝐁𝐮𝐫𝐧𝐞𝐭𝐭 𝐈𝐧𝐝𝐢𝐚 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐬 𝐑𝐚𝐣𝐞𝐞𝐯 𝐑𝐚𝐤𝐬𝐡𝐢𝐭 𝐀𝐬 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫- 𝐁𝐚𝐧𝐠𝐚𝐥𝐨𝐫𝐞 Leo Burnett India has appointed Rajeev Rakshit as Executive Director, Leo Burnett, Bangalore. Rakshit will report to Amitesh Rao – CEO, Leo Burnett – South Asia, and is tasked with taking the agency forward to the next level across client relationships, solutions, talent, and growth. The appointment comes on the back of the agency’s partnerships with Bengaluru-based clients including Ikea, RedBus, Kingfisher, Heineken, Lenovo, Acko, Flipkart, and others. #publicrelations #reputationcrafters #currentaffairs #PRaffairs #PRagency #prstrategy #corporatecommunications #agencylife #PRcampaigns #PRdailyupdate #PRnewswire #communicationstrategy #prupdates #prnewsupdate #trendingprupdates #trendingprnews #industryupdates

3

In an exclusive interaction with Marketing Mind, Ashish Mishra, CEO, Interbrand India and South Asia, opened up on the burgeoning trend of brands opting for rebranding despite economic uncertainties, the probable factors fuelling the move like increased connectivity and new innovations, the challenges that come in the way for legacy brands’ rebranding and more. #MarketingMind #InterbrandIndia

16

In this guest column, Abhishek Gupta, Chief Marketing Officer of Edelweiss Life Insurance, explores how brands can harness the emotional power of festivals in India to connect with consumers on a deeper level. Follow the link in the comments to know more #Advertising #Marketing

3

1 Comment

From clever ads that celebrate the nation's spirit to heartwarming messages of commitment, brands are turning India's Independence Day into a showcase of their innovative flair. Here are some that caught Campaign's attention.  #independenceday #momentmarketing #adcampaigns #campaignindia #advertising #marketing

#BrandAmbassadors Converse introduces Harsh Varrdhan Kapoor & Khushi Kapoor as brand ambassadors Converse has announced Harsh Varrdhan Kapoor and Khushi Kapoor as its brand ambassadors in India. 📌 Read the full story here: https://lnkd.in/gaw4qvnj Converse Bhaane Group India Fashion Forum Anjali Sondhi Nikhil Behl Suvir Jaggi Lokesh Chopra #Marketing #RetailExpansion #NewCollaboration #FashionNews #FashionUpdates #BoFDaily #BoFNews #BoFUpdates

11

The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go. Read more👇 https://lnkd.in/d-zqZATD GOZOOP Group | Rediffusion Brand Solutions Pvt Ltd By Kashmeera Sambamurthy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

2

Personal and professional growth are deeply interconnected. Our CBO, Ankit Banga, shares his journey in IMPACT Weekly Magazine, reflecting on how his career experiences have shaped him into the person he is today. FCB/SIX India #Kinnector #AnkitBanga #FCBKInnect #FCBSixIndia

10

From redefining the way India discovers new products to launching the empowering #TryItAll movement, the past 9 years has been nothing short of incredible!💙  Dive into our journey and see how we’re transforming the way Gen Z chooses, tries, and explores new options every day. Read more here👇 https://lnkd.in/gYc__fXr #Smytten #GetSmytten #TryItAll

17

Amitabh Bachchan and Gujarat, Sachin Tendulkar and Boost, Michael Jordan and Nike – need we say more? An instant recall is created for brands if they can work with powerful and relatable brand ambassadors. But are only celebrities who are powerful and relatable brand ambassadors? What if you can unlock the power of brand ambassador marketing through some exclusive assets you already have? Yes, we are talking about your employees, your most powerful brand ambassadors. Enlist them. But to make this initiative count, you must enable them through a focused approach and strategy. And it all begins from the top. Explore this blog to learn what it entails: https://lnkd.in/g-WBwsR4 #brandambassador #marketingstrategy #employees

17

Raksha Bandhan is going to be sweet and sour with Hotstar Specials’ Life Hill Gayi, a hilarious sibling rivalry. Leverage the engaged viewership on the show and make your brand stand out. Advertise now with Disney+ Hotstar. #DisneyPlusHotstar #BrandIntegration #BrandCampaigns #AdCampaigns #OTTMarketing #SeamlessIntegrations #AdTools #Innovations #AdInnovations #CreativeAdvertising #OTTAdvertising #AdvertiseNow

7

1 Comment

Batting for success with Wavemaker India and Cadbury’s Bournvita 🏏 Cricket is big business in India, and with this at the heart of their efforts, Wavemaker India, Ogilvy India and Bournvita teams hacked an insight which sets to improve the health of children across the nation. While vitamin D is a major contributor to bone strength, studies indicate the prevalence of Vitamin D deficiency among children. The teams positively provoked the nation to encourage children to spend more time in the sunlight and brush up on their cricket skills, launching the ‘D for Dreams’ campaign with cricket legend Rahul Dravid, all while harnessing an AI tool which lies the message of Bournvita’s valuable vitamin D health benefits for children. 🧡 🗣 Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East at Wavemaker India said: “Our goal is to encourage parents to support our cause by leveraging personalised communications and immersive experiences. We are advancing the brand’s 'Vitamin D ki Taakat' proposition with some unique platform partnerships like NoBrokerHood and enhance credibility by onboarding faces like Ajinkya Rahane and mom influencers to motivate parents to encourage their kids to play outside and develop their cricket skills.” 🗣 Nitin Saini, Vice President, Marketing at Mondelēz India said: “As a brand that’s always advocated holistic development, we believe this engaging experience will help kids and parents work in the same direction with more ease and a lot more excitement as they learn different strokes from the legend first-hand.” More on the campaign 👇 https://lnkd.in/eS4-mzUu Wavemaker Asia-Pacific Mondelēz International #Cadbury #Bournvita #AI #campaign

39

#BrandVoice A tale of segmentation Last week, during a casual chat with an academician friend, my thoughts struck around brand segmentation. It’s a riveting story about how the universe of consumer products has evolved. Segmentation, once a prisoner of convention and rigid rules and gender stereotypes is now transforming into a canvas of inclusivity. Most of us would possibly recall the iconic Surf Ad, when TV was a rare luxury in middle class homes. Back then, a graceful lady named Lalita Ji was the star, intelligently advocating how to choose a detergent for a sparkling clean white cloth, like her sari. Today, the brand has evolved into a lovely father-daughter story in the new Surf Excel Matic Liquid ad, re-scripted to connect with a diverse world. Let me take this thought to the spin cycle of laundry machines. Once stereotyped as a female territory, have adapted to the modern rhythm of DINKY & DEWKs, both. Major brands have sprinkled their machines with the fairy dust of smart technology, turning them into AI-driven helpers, magically sensing the fabric type and selecting the perfect wash cycle, remotely even from offices, engaging couples equally in the laundry job. Likewise, the kitchen, long considered as a woman’s place, is now being embraced by men, specially in the post COVID period, as they discover their inner chef. Several brands are creating campaigns where men wield spatulas like magic wands, conjuring up delicious meals, encouraging women to ask for a shared role in the kitchen. Beyond these traditionally female centric domains, there are categories where gender lines have already blurred. In the world of sound, brands like Bose & Boat appeals to music lovers. Mobile phone Ads showcase diverse experiences, while notebook ads highlight creativity and portability. Cola commercials, featuring stars from Aishwarya to Amir and Shahrukh to Samantha tell the interesting stories behind. The dance of consumerism is spinning a vibrant tapestry of inclusivity, continually! #Brand #BrandStrategy #MarketSegmentation #AdvertisingandMarketing #EdChat

7

2 Comments

What makes a 'like' turn into loyalty, and how does an 'impression' become an actual sale? Debashis Sen, Deepak Kumar Behera , Prof. Kanagaraj Ayyalusamy, Pankaj Gupta, Prof. Santanu Gupta, and Saurabh jajodia explore the question that keeps brand strategists on their toes: Is social media driving real sales, or is it just amplifying the noise? Exploring everything from traditional advertising’s broad reach to social media’s precise targeting, this discussion challenges the value of engagement versus actual revenue. Wondering where your brand fits in this digital battleground? Tune in and find out if you’re measuring the metrics that could shape your next big move. For more videos, visit https://lnkd.in/dDKGRgW6 XLRI Jamshedpur XLRI Delhi-NCR CEO Lounge Deepak Yadav Hari Govind Nair Rajni Ranjan Singh

61

3 Comments

Vertical video might make you think of Reels, but it's so much more! Just like AI and other trends, CGI is pushing the boundaries of what's possible in vertical ads. This recent campaign showcases the power of CGI in creating a truly immersive and engaging experience for viewers. Here's the thing: Vertical video with CGI isn't just a fad, it's the future! It allows brands to tell captivating stories in a format that grabs attention and resonates with mobile audiences. At Two99 , we're diving headfirst into the world of CGI for vertical video. We're passionate about helping brands unlock the full potential of this exciting format. Ready to take your vertical video marketing to the next level?

6