Adhish Zaveri

Yesterday, got this opportunity to attend CMO Collective Event by Google here in Mumbai Here are a few key takeaways 1. AI is here to make life simpler and quicker for marketers. Creative personalization and adaptation that usually takes time can now be achieved with ease and much lesser time. More time for designers to think than to scramble for making so many adapts Copywriters can leverage AI to come up with performance oriented communication that enable marketers to quickly deploy, learn, discard and re-deploy 2. There is an ecosystem that helps build actionable plan to implement and adopt AI. Rajat Mathur is running GenAI catalyst progam to guide businesses 3. Digital Media buying is becoming much simpler with the help of AI by leveraging first party data and combining it with 3rd party insights. We marketers don't need to make assumptions and hunches anymore 4. The role of CMO is now expanding and growing bigger. Understanding of technology gives us a better edge and make much more informed decisions. What are your thoughts? Would like to know more about how you are using AI to make life simpler. Thanks Megna Shankaranarayanan for the invite. Look forward to adopt some of these for 5paisa It was nice meeting old colleagues/friends Jennifer Pandya Manish Dhamankar and cherishing good old memories Made new connections Ashish Mishra Suvarna Athavale . It was pleasure meeting you. Look forward to stay connected

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When you are entering a competitive market, brand positioning is an essential tool unless you wish to beat by pricing. Elements like brand identity, symbols, color pallate & most importantly positioning doesn't require budgets but deep understanding on "how" you wish to be different. Examples - You want to position around "Being one with nature" or "Mighty & Gentle" Once this is decided "distribution" of this positioning at scale will require budgets. So essentially the journey starts with creativity & then with budgets depending on your revenue goal. Worry less about budgets & focus more on differentiating your brand from others. #brandpositioning

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What is the process of Making Advertisements? Such an important topic, yet it isn't something you are likely to learn in B School. This is just one example of the many topics I cover in my book 'The Practical Marketer'. Thank you Dushyant Bhatt for sharing this fantastic conversation. The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing is available on Amazon at https://amzn.in/d/0zRbvnR or at Crosswords Bookstore near you. #thepracticalmarketer #advertizing #brands #marketing

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This raises a few key questions: How can traditional media stay relevant as digital takes over? As rural markets grow, how can brands speak to them in an authentic way? How do brands balance quick digital wins with long-term brand value? The landscape is changing fast. How are we adapting to this transformation? #DigitalAdvertising #AdvertisingTrends #MarketingInnovation

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Are your ads not performing like they were? As the political landscape adjusts to the digital era - it's high time advertisers pay close attention to their campaigns around election season. With the leading political parties' spend approaching 100 cr this season, it's important to understand the impact on advertisers (big & small). Between March and May you should expect your costs to rise at an alarming rate. Read below to find out more: **All information is available on platforms like Google & Meta due to transparency requirements. We got our data from India Today's compilation of ad spend information (source is in the comments).

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Print Ads Just Got a (mixed) Reality Check, Once Again! Today's #TimesOfIndia had this ad by Dabur India Limited for its Chyawanprash brand. The campaign redefines engagement where you scan, discover and experience the magic of the brand via Mixed reality. In this era of skipping the ad after 5 seconds, such an #immersive experience makes the consumer engage with the brand and therefore stays with the consumer for a longer time This is not the first time such a concept has been executed, but definitely well done! 👍 #PrintAdInnovation #Marketing #Innovation #Advertising meets #Technology Flam #TOI

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This is a classic case of when in India, think Indian! Apple didn't anticipate consumers' love for Cash dealing for even expensive purchases such as Apple phones. In retail-oriented business, besides the dynamics of cost structure, payment terms play a big part in ensuring smooth transactions. In my experience, the above is dynamic enough to vary in different parts of the country and hence there is no standard set of applicable rules While companies are smart enough to understand this over time, those who don't, never get past basic issues. What are the other examples that you can think of Indian consumer's ingenuity and unique approach? Do share in the comments #Indianretail #salesandmarketing #Indinconsumers

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Interesting insights for all my connections in the newspaper business and of course everyone else who is interested in looking at data that gives you a proxy for your demand compared to the market.

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With India's OTT landscape shifting towards content syndication, marketers and brands have a unique chance to expand reach and connect deeply with a varied audience. This strategic move not only broadens content distribution but also opens doors for creative advertising and brand integrations across multiple platforms. By leveraging syndicated content, brands can craft a unified and compelling message that resonates strongly with consumers, enhancing brand loyalty and creating a lasting impact in a competitive digital market. #OTT #Content #Marketing

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Zed Black: We’re not big on digital marketing. Ankit Agrawal, Partner and Director, Mysore Deep Perfumery House & #ZedBlack talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more. ✍ Arka Roy Chowdhury #e4m #ZedBlack #TV #Election #Advertising 

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CMOs are a dying breed. Nykaa, Nestlé India, and others are living proof. Companies are trading in the chief marketing officer for channel-specific specialists, leaving marketers to juggle tactics without a unifying strategy, reports Debanjali Biswas. Read the full story by clicking the link in the comments. ---------- #TheKen #Marketing #Marketer #CMO #CXO

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Suresh was struggling with low foot traffic despite having a wide range of products. 👉🏻Ever wondered how to make your marketing campaigns more effective and impactful? ✅Let’s delve into a success story from one of my clients, Suresh, who owns an electronics store in Bangalore. 📌We implemented a dual strategy: hyper-local Google Ads targeting residents within a specific radius and engaging email campaigns that offered exclusive deals and promotions. 📌By precisely targeting his ads to the local community and maintaining consistent engagement through personalized emails, Suresh saw a 50% increase in store visits and a 35% rise in sales within three months. ✅The secret was precision targeting and maintaining consistent, relevant communication with potential customers. 👉🏻If you want to enhance your marketing impact and drive more traffic to your business, let’s connect and craft a customized strategy tailored to your unique needs. #MarketingStrategies #BusinessGrowth #IndianRetail #CustomerEngagement #strategy #businesscoaching

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Media, entertainment and advertising workforce amongst the least happy: study Read more at: https://lnkd.in/dS-DZN8n According to the report, 70 per cent of the workforce is unhappy in 2024. This indicates the urgent need for organisations to understand what really drives happiness in the workplace. Industry leaders should be concern on this study rather than their personal recognizations, photo sessions, awards, interviews, news articles & book launches etc

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Some good takeaways for those wanting to know more about what went behind the Gold winning campaign #TohMarketMeinMatAa straight from our CEO Jaideep Arora, CMO Jean-Christophe GOUGEON and my viewpoint on how other brands can connect with millennials in today scenario of social media driving viewpoints #marketing #brandbuilding #marketinglessons

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In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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What is a Consumer's Journey? - The Marketer's Perspective From awareness to action, every click holds a story waiting to be told! Let's hear it from Surabhi Raghavan Chhadwa, founder of Pentableu. Stay tuned for insights that bridge the gap between curiosity and commitment! Thank you for being the first guest of our Mumbai Podcast Episodes Ministry of Ads Branding Blueprint with Sudhanshu The podcast is going Live on 13th December at 12 Noon #ConsumerJourney #MarketingMindset #ClicksToConversion #BrandingBlueprint”

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PVR Limited’s move to lower ticket prices amid declining footfalls highlights the industry's challenges. Yet, as a movie enthusiast and marketer, I believe boosting cinema attendance requires more than just price adjustments. Indian consumers prioritize value, and addressing their preferences demands creative strategies. Cinema owners have experimented with food offerings, but often encounter underused concession areas. Family outings to the movies can be pricey. As a marketer, I suggest: 1. Tailored Membership Programs: Offer subscription-style memberships with tiered pricing based on age demographics to engage a broad range of audiences. Also to maintain balance between footfalls and paying footfalls. 2. Interactive Movie Nights: Host community-driven movie nights featuring classics to foster engagement. 3. Democratizing Cinema Screenings: Showcase emerging talent and diverse storytelling to enrich the cinematic landscape. 4. Movie Marathons: Organize extended entertainment experiences during long-weekends, holidays to encourage repeat visits. I’m sure good people at PVRINOX PICTURES/ PVR Limited would have already thought of the options but extra ideas won’t harm. Feel free to share yours.

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