Abhishek Sehra

Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Maharashtra Polls shine a spotlight on regional OOH media! Maharashtra Polls brings considerable attention towards regional OOH media. BJP Leveraged the length & breadth of the Mumbai city with Mumbai Metro Line 1 train wrap! Read more in detail! exchange4media #TimesOOH #OOH #electionOOH Chehneet Kaur #Indianoutdoormedia #indiaoutdoorindustry

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The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go. Read more👇 https://lnkd.in/d-zqZATD GOZOOP Group | Rediffusion Brand Solutions Pvt Ltd By Kashmeera Sambamurthy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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In a rapid-fire round on CNBC-TV18’s “Kiska Brand Bajega Marketing All Stars” series, Jennifer Jagose asks our CMO Sai Narayan, “If Policybazaar had to choose a brand mascot, which one would it be?”  He responds, “RK Laxman’s The Common Man,” with his signature sharp wit. To the question “Who is your biggest competition,” pat comes his reply – “Consumer inertia”. Watch this very special, very witty interview to get a peek into the research, the technology, and the sheer skill that goes into Policybazaar’s unique brand campaigns that make you chuckle and think at the same time. #BrandMascot #Competition #CreativeMarketing #WitAndWisdom #InsuranceTech #BrandIdentity #InnovativeCampaigns #MarketInsights

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Reliance Industries Limited (RIL), Viacom 18 Media, and The Walt Disney Company have recently finalised a joint venture (JV) to form a massive media conglomerate. In an exclusive conversation with Business Today's Krishna Gopalan, Amaresh Godbole, CEO of Digital Technology Business at Publicis Groupe India, shares insights on the pivotal role technology will play in the success of the Reliance-Disney deal. With both companies holding vast amounts of data and deep insights into user behaviour, Godbole believes that it will be fascinating to watch how the newly merged entity harnesses the power of AI to leverage this data and engage users more effectively. Check out the link to the cover story in the comments section. #merger #JioStar #RelianceDisney #DisneyStar #media

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Unfiltered. Unexpected. Unmissable. 🔥 Watch Dr. Mohit Lalvani founder of Captain Zack facing a no-holds-barred rapid-fire round, dishing on guilty pleasures, fails, and his favourite ‘corporate gaalis’. Think you know his answer? The latest Off The Brandwagon episode will be out soon! 🎙️ Rehan D Dadachanji Kartik Khanna #OffTheBrandwagon #TheStarterLabs #Entrepreneurship #Ideas [Podcast | Brand Storytelling | Digital Strategy | Marketing Insights | Entrepreneurship]

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Personal and professional growth are deeply interconnected. Our CBO, Ankit Banga, shares his journey in IMPACT Weekly Magazine, reflecting on how his career experiences have shaped him into the person he is today. FCB/SIX India #Kinnector #AnkitBanga #FCBKInnect #FCBSixIndia

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Raksha Bandhan is going to be sweet and sour with Hotstar Specials’ Life Hill Gayi, a hilarious sibling rivalry. Leverage the engaged viewership on the show and make your brand stand out. Advertise now with Disney+ Hotstar. #DisneyPlusHotstar #BrandIntegration #BrandCampaigns #AdCampaigns #OTTMarketing #SeamlessIntegrations #AdTools #Innovations #AdInnovations #CreativeAdvertising #OTTAdvertising #AdvertiseNow

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Discover the true essence of MarketingFridays with Nyiko Chauke, the founder himself. Are you curious to know more? Watch this reel and uncover the magic behind our platform.

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Leo Burnett India elevates Vikram Pandey and Sachin Kamble as chief creative officers As chief creative officers, Vikram Pandey and Sachin Kamble were national creative directors, will lead the creative growth for the agency across its offices in Mumbai, Delhi and Bengaluru to elevate its creative output and contribute to the agency’s strategic initiatives. Rajdeepak das | Amitesh Rao Read more 👇 https://lnkd.in/dV5jtmkw #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Five tips for young brands to boost their social media engagement. Digidarts By: Siddhartha Vanvani #socialmediaengagement #audiencepersona #influencerpartnerships

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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Amitesh Rao, CEO of Leo Burnett South Asia reveals how winning five Lions at Cannes for clients like PepsiCo and Mondelēz International showcases the ad agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference. #cannes #cannes2024 #creativity #advertising #advertisers #campaigns #marketing #marketers #brandmarketing #adcampaigns #digitalmarketing

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In this guest column, Abhishek Gupta, Chief Marketing Officer of Edelweiss Life Insurance, explores how brands can harness the emotional power of festivals in India to connect with consumers on a deeper level. Follow the link in the comments to know more #Advertising #Marketing

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ISA Media Charter enhances transparency, security, and collaboration in India's digital advertising ecosystem with key industry guidelines. read more: https://lnkd.in/d_83GV65 Sunil Kataria | The Indian Society of Advertisers (ISA) #DigitalAdvertising #BrandSafety #AdFraud #FirstPartyData #Viewability #Advertising #AdTransparency #MediaSummit #Adtechtoday

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Successful marketing is rooted in understanding human psychology. FOMO marketing plays on our primal instincts to create urgency. Suchitra Gahlot, National Creative Director at FCB Ulka, shares her perspective on the same with Social Samosa in her latest interview. https://lnkd.in/dPkFTk6k #FCB #FCBUlka #Marketing Social Samosa

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