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24% savings on my Zepto cart. A lot of people who support quick commerce platforms or argues that QCom players aren't a threat to kirana stores/modern trade should read this. I ordered 5 items few minutes back on Zepto. The cart value was supposed to be 1012/- but thanks to their new service - Zepto Super Saver aimed at a larger cart value (MOV 799), I paid a total of 812/- including delivery fees and everything included. I paid the bill using one of my credit cards which offers a flat 5% cashback on online spends. In short, I saved 24% on this order without even stepping out. Its been more than 9 minutes and I know the order will get delayed (zepto is always late idk why), its okay. You might be trying to find criticism or gyaan here but I'm just sharing this to tell you how great it is to be a consumer in India right now. Thanks to all the investors & the zepto team for funding these savings (not my first though, sometimes bank offers are pretty cool though so gotta thank them too)! Btw, some inactive users get free wallet money as well to spend from Zepto :D

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True story: A legacy brand signed a cricketer for a year and made a huge advance payment, only to lose a third of that time waiting for a shoot date. Ouch! 🤦‍♀️ The CMO of a legacy brand (can’t reveal names because NDAs exist 😂) reached out to me in distress because they had signed a celebrity endorser  but were not able to shoot anything for months! So I went ahead and asked to see the contract and it turns out the ‘date allocation’ clause was super vague and favored the celebrity. End result? The brand was left watching the calendar pages flip. Waste of time and money. The fact is, celebrities, especially actors and athletes (mostly cricketers) are VERY BUSY! They are shooting movies, playing tournaments and then also endorsing so many other brands. Plus there are news and PR campaigns that take time. And hey, I am not even counting the personal and social commitments here! Trying to pin down a date with them is harder than finding a quiet corner in a cricket stadium! So, here’s what you should remember from this story: >Always discuss possible shoot schedules while negotiating the contract  >Build concrete scenarios into your contracts to cover the "what-ifs." >Have a good lawyer negotiate your contract. A seasoned endorsement lawyer that is. Contracts can be mind-boggling, but you can always let us at Thriverse Advisory tackle the tough stuff for you. 😉 PS: I will be sharing more about celebrity endorsements here! Stay tuned for #thrivewiththriverse #brandambassador #celebrityendorsement #branding #brands #founder 

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After a successful chapter in Mumbai with 150+ founders, GrowthX is coming to Namma Bengaluru to impact the revenue journeys of 400+ founders. This masterclass is designed to be extremely high ROI for founders solving pure DHANDA. Also gives you a taste of the experience which helped 350+ founders inside GrowthX clock $150Mn in revenue last year. I’m attending the masterclass to uncover three things: 1️⃣ An intense learning session - Design a low CAC distribution channel for your product. - Learn to attract, build and retain early growth stage talent. 2️⃣ Founder-focused fireside chat Growing revenue is a lonely battle, hear from Saurabh Jain, Sudarshan Ravi, Rasik Pansare & Arvind Singh on how they navigate through this journey. 3️⃣ Founder-focused networking session Speak to a diverse selection of Seed to Series B+ founders. Build your inner circle to learn & soundboard with each other. The current market demands revenue growth & If you’re defining the 1-year revenue growth roadmap this will be a super high ROI for your time. Register here - https://lnkd.in/gfm-awz6

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Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India!  Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up?   As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge

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Fundraising challenges in India - an India story that's not that promising VC Firms - need startups to dematerialise shares before wiring funds NSDL office - we haven't processed applications of Aug yet. We also have a priority list to process for larger companies first. Irony - Younger stage companies can't wait for such bottlenecks while raising small, early rounds but are being made to wait the most, thanks to the system. I can't believe an org like NSDL can't have separate teams looking at applications for startups of different market cap ranges. While every policy rolled out comes with a mandatory ask, our govt org systems should work more towards making bureaucracy more startup friendly. As of now, as I speak with founders, raising small rounds is becoming a herculean task.

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ah! Ventures invests in Ayurveda-backed Skincare Startup Dear Me through its First Gear Platform ah! Ventures invests in Dear Me, Ayurveda-backed Skincare Startup that works for Sensitive Skin, through its First Gear Platform. ah! Ventures has done 241 investments in 138 startups till date taking its total investment portfolio to INR 455 CR (~56 MN USD) with 17 exits and 57 follow on rounds. 42 investments have happened through all three platforms and the fund in 2024. Suysh Jain, Founder at Dear Me says, "The modern consumer is shifting towards natural and sustainable products that deliver proven results. Dear Me is perfectly positioned to capitalize on this trend, offering premium Ayurvedic skincare that stands apart due to its deep-rooted science-backed formulations." Amit D Kumar, Senior Partner at ah! Ventures commented, “Personal care has always been an interesting space. With new age brands with new perspectives mushrooming on a regular basis, Dear Me should be one of them to watch out for. Backed by Ayurveda, a well proven, ancient science, is sure to attract lot of people looking out for nature based products. We are excited to be part of Dear Me’s initiatives and look forward to an ah!mazing association.” More at: http://ahv.fyi/dearmepr ah! Ventures ah! Ventures ah! Ventures Fund Ankitraj Singh Harshad Lahoti Harsh Modi CA Anvita Dasari Vaidehi Rathi Divyanshi Gupta Nishad Halkarni Malik Gilani 🇮🇳

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Acculi Labs Pvt Ltd 🏭💗AcculiLyfasOnePAIOApp: (PAIO Exit, Payout) Execution, Brand Migration, Restructuring and Platform Onboarding: DAY-1 A. Platform Organization -There are two primary hubs: a) PALO Hub, which encompasses all the startups. b) My Hub, which encompasses your profile. B. General Information to the EXIT-INVESTORS 1. The exit of the PAIO investors opted for exit, and restructuring of the company has been incorporated into the PALO Platform. 2. User Access has been created and all the exit investors will obtain their platform user access today before 2PM(20-Nov-2024). 3. Please check your email registered with us for the access information. 4. Once you log in, go to the "My Profile"-> My Portfolio Section. All your investments up for exits will be shown in the section. Please check the details. 5. In the Profile section, please update your UPI ID and bank details. 6. By tomorrow(21-NOV-2024), 9AM IST, you will receive a random transaction in your bank. Please login to the app, go to Portfolio, in the Remittance section, and add the amount and utr number in the verification section. Once verified, you shall see "Ready for exit." 7. With Ready for Exit, by 22-NOV-2024, "Source of Remittance," "Buying Back Investor," "Buying Back Investor's Proposal(Which includes their offered amount, date, etc)" shall be reflected. C. If there are conflicts and confusions, or a need of negotiation, or any other Issues: 1. Go to My Hub-> Portfolio->Tickets-> Create a Ticket with the issue. Select "PAIO Exit" as the issue category(this is already set as priority). 2. So, soon as we resolve or address the issue, you will see the reflection on the Ticket Section. D. All other Investors, Including PAIO-IV 1. PAIO-IV investors when you click on your investment card(PAIO-IV), you shall see a "Profit Payout Account" option. Please update and the banking and UPI details there. 2. You shall also see Encryption keys for PAIO-IV certificate, and Profit Sharing Agreement. These two components will start getting reflected by 24-NOV-2024. E. SIP Investors 1. The investment process is not fully automated. Provisional bond of all the 24-month's equity will be available in your profile, just after the first SIP investment. 2. For the SIP, investment payment links will be available, which would provide you immediate feedback through email, as well as encryption key reflection in profile, as well as SIP Portfolio. 3. For company's daily profit, you can go to PALO Hub->Acculi->Home->Quick Sales Entry, and can see company's sales and revenue on real time. When you come back to your My Hub, in portfolio, profit sharing amount of yours will be reflected in real time, and on daily basis. 4. You can withdraw profit yourself, by selecting going to My Profit Account in My Hub and selecting =>Get profit to bank. Sweta Laxminarasimha Reddy is Director of PALO. Reach out to her with any issues you face with the platform till onboarding.

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Innovations Venture Studio Invests in NewsReach India, India's Leading PR Tech Platform Innovations Venture Studio, a premier investment firm focused on early-stage technology investments, today announced a significant investment in NewsReach, India's groundbreaking press release distribution platform. The capital infusion will allow NewsReach to rapidly scale its proprietary technology, expand its market footprint, and solidify its position as the nation's preeminent solution for maximising brand visibility and digital presence. NewsReach is a company that provides huge PR support to individuals and businesses across various industries, including startups, philanthropic organisations, entertainment, and FMCG brands. With over 1,550 satisfied clients, NewsReach aims to connect advertisers with the right audience in the right location. Read the full article here - https://lnkd.in/dJp46ADa Darshan Shah #innovations #investment #PR #startups #news #prplatform #expansion #funding #growth #technology #philanthropic #branding #advertising

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Lucky Seven for RevSportz at the Paris Olympics The Paris Olympics are done, and it is time to go home. While the Indian campaign has been modest, team RevSportz has done its absolute best here at the Games. As a young organisation less than three years old, we had made an ambitious plan for Paris. To get a team of seven to the Olympics was considered crazy. How could we spend so much money? How would we generate so much revenue? Is this model of getting seven journalists to a Games sustainable? Honestly, as founder and editor-in-chief, I did not have answers to these questions. All I knew was that it was essential the Olympics were covered in the best way possible, and one or two people could never do justice to a spectacle like this. I had seen bigger crews like the NBC or the BBC cover the Games, and the learning was that we needed reporters at as many venues as possible, and also have someone intellectually strong enough to report on the cultural Olympiad and the society hosting the Games. That’s how the plan was made. Get more people out there with a knowledge of Olympic sport, and make sure that all Indian events are covered real time on ground. It was a clear case of disruption in sports media coverage, and not many believed in the plan. However, once in Paris, it worked like magic. On days when Indian action was on simultaneously, we were the only team that had people everywhere. The shooting events were held three hours away from Paris, and we had a dedicated team stationed in Chateauroux for all the action. It meant they weren’t exhausted with the commute, and could report in real time. Sharmistha Gooptu was dedicatedly bringing the culture stories to our viewers, and the overwhelming reaction to our coverage said it all. It was important we asked the hard questions. Be constructively critical when needed. The idea was always to be as objective as possible, and yet not compromise on asking the tough questions when needed. We questioned the incompetence of the support staff in the case of both Vinesh Phogat and Antim Panghal, and asked why our athletes lacked mental strength, as in the case of Lakshya Sen, and why the entire team wouldn’t take responsibility. We also queried why such things happen to India time and again after the Nishant Dev verdict in the boxing. We did videos real time, broke news, did exclusives and scaled new heights in coverage. It has given us the confidence to take things further going ahead, and we will apply our learnings in our Paralympics coverage two weeks from now. To everyone who watched with us, read our pieces, commented on our work and engaged with us, a very sincere thank you. It was wonderful doing the Olympics yet again and, as I said, setting a new benchmark for ourselves. We now turn to the Paralympics, with the promise that we will report with the same passion and commitment as we did for the Olympics. Expecting the same support from you all.

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Exposing the VMAS ASIA INDIA Scam: A Cautionary Tale for the Entertainment Industry In an alarming turn of events, a fraudulent operation masquerading as an OTT platform, VMAS ASIA INDIA, has been unmasked as a scam targeting dubbing vendors and production houses in India. What initially seemed like a promising venture in Hindi, Marathi, Gujarati, Bengali, and Punjabi content turned out to be a scheme devised by a small group of individuals—just four to five people—whose primary goal was to defraud industry professionals. The Illusion of VMAS ASIA INDIA VMAS ASIA INDIA presented itself as an upcoming OTT platform, luring unsuspecting vendors with promises of partnership and financial gain. Their tactics were created an elaborate facade, replete with a professional website and fabricated testimonials, to convince potential partners of their legitimacy. However, the core of their operation was far from genuine. Their main motto was straightforward: extract money from dubbing vendors and production houses under the pretense of launching an OTT platform. They sought upfront payments, often through contracts that appeared professional but were essentially empty promises. Legal Intimidation Tactics To maintain their ruse and dissuade potential whistleblowers, the perpetrators employed legal intimidation tactics. They sent fake legal notices, supposedly from lawyers, threatening anyone who might consider taking action against them. This ploy was designed to instill fear and silence dissent, convincing victims that speaking out could lead to dire consequences. However, our team at Absolute Films refused to be intimidated. After discovering the true nature of VMAS, we took a stand. When we exposed their fraudulent activities on LinkedIn, they retaliated with a legal notice, attempting to scare us into silence. But our resolve only strengthened. We consulted our own legal team and responded to their threats with full confidence. The Truth Revealed To further investigate, we sent the legal notice to VMAS's alleged head office in Delhi via registered speed post. To our shock, we discovered that there was no such office in existence. This revelation was the final confirmation of our suspicions; VMAS ASIA INDIA was merely a facade with no legitimate business infrastructure. Taking a Stand At Absolute Films, We urge our colleagues to be cautious and to conduct thorough research before entering into any business agreements. Trust your instincts—if something feels off, it probably is. Conclusion The VMAS ASIA INDIA scam serves as a stark reminder of the importance of vigilance in the entertainment industry. We must come together to expose and dismantle these fraudulent operations. By raising awareness and standing firm against intimidation tactics, we can protect not only ourselves but also our colleagues and the integrity of our industry. Let us work together to create a safer environment for all. #aabsolutefilms #vmasasiaindia Dubbing Company VMAS ASIA (INDIA)

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we're hiring! ⚠⚠⚠ do share this amongst your connections, ⚠⚠⚠ ⚠⚠⚠ comment or repost. ⚠⚠⚠ ⚠⚠⚠ this would help them as well as us! ⚠⚠⚠ Detailed JDs will be shared in a few days! But Let's share our vision before that! Directly message me! Markupx is solving the creator economy and supply chain, we partner with content creators to launch their own brand in just 10 weeks! but we are not stopping here, we are building a full-stack platform to launch a brand in a few days! We are looking for #hustlers and #startup enthusiasts! - Copywriters - Web developers - AI engineers - Content creators - Content researchers Excited to work? Let's connect today! MarkupX Brands . . . #hiring #webdeveloper #hiringdevelopers #developersjobs #techjobs #hiringinterns #hiringintern #internships #summerintern #intern #devlopers #research #contentjob #creativeintern #ai #ml #aijob #copywriter #contentcreator #collegeintern #jobs #startup

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🌟 In the country of 1.5 billion people, do we have the right Role models for our youth to look up to? From where should our youth get any inspiration? 👉 Actors are endorsing any shady product which harms health (e.g., Vimal Gutka) 👉 Cricketers are endorsing betting apps and chewable tomato products (Rajnigandha, Dream11 etc.) 👉 Politicians are engaging in huge corruption and power battles 👉 IAS/IPS officers are also engaging in corrupt practices 👉 Young entrepreneurs are getting blinded by the valuation game and are fooling people. Can you give 5 names in our country whom youth or entrepreneurs can look up to?

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Regional OTT has a larger scope to serve with regional content. The context is given below. 👇 A recent article by BS said that this is an era of democratizing the content which will generate more jobs in India (direct & indirect). This number is just for major languages Hindi, Tamil, Telugu & Kannada. Still, there are mass opportunities for other regional languages & dialects. It means job creation will be doubled & it will reach to 700,000+ (Direct & Indirect). It's time to democratise the content & serve the mass market. #OTT #Content #RegionalLanguage

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Why Bollywood is Trying (and Failing) to Break Into Mobile Games—and How to Fix It Bollywood, has long captivated Indian audiences with its epic storytelling and larger-than-life characters. It is trying to extend its film success into mobile gaming, aiming to tap into new revenue streams and keep fans engaged beyond the screen. Despite the obvious synergies, it has mostly failed to replicate the success of its films. Most Bollywood-themed games have struggled. Why Bollywood is Venturing Into Mobile Games 1. Money! Successful mobile games tied to blockbuster films can generate substantial income through in-app purchases, ads, and premium content. Baahubali: The Game, saw over 10 Mn downloads within its first year and generated good money from in-app purchases and ads. The game extended the film’s universe and kept fans engaged long after the movie had left theaters. 2. Fan love Where cinema attendance is declining and OTT platforms dominate. Games allow fans to experience their favorite films in new ways Why Bollywood Games Are Failing Bollywood’s mobile games have largely failed to capture the attention and engagement of gamers. 1. Rushed Low-Quality Development One of the biggest problems with Bollywood-themed mobile games is that they are often rushed to market to coincide with a film’s release. Poor graphics, buggy gameplay, and shallow mechanics are common Ra.One Genesis, a game released alongside SRK's Ra.One. Despite the film grossing ₹207 crs, the game flopped due to shallow gameplay. 2. Weak Game Design and Lack of Innovation Unlike the complex narratives of Bollywood films, mobile games often focus on basic mechanics like fighting or racing, with little story. This disconnect has prevented them from resonating with players. Sholay: The Game, based on one of India’s most iconic films, failed to live up to fan expectations. The game’s lackluster mechanics and poor narrative failed to capture the essence of the original film. 3. Ineffective Monetization Many Bollywood-themed games rely too heavily on ad revenue rather than adopting strategies like in-app purchases. In a market where 95% of gamers prefer free-to-play models, game developers need to be more creative with how they monetize. Bombarding players with ads drives them away. While Baahubali: The Game balanced in-app purchases with ads, games like Ra.One Genesis failed to provide compelling reasons for players to spend money. This led to limited revenue opportunities and a diminished gaming experience for players. How Bollywood Can Succeed - Change in thought 1. Games should be seen as long-term investments that extend a film’s universe, not just as marketing tools for the film’s release. 2. Tap into competitive Gaming - Use Youtubers as much as you can 3. Instead of relying solely on ad revenue, Bollywood games should offer meaningful in-game purchases, such as unlocking special levels, gaining access to exclusive content, or customizing characters based on film themes.

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Buffet or A La Carte? Subscription vs One-Time Sales. If you create the most successful game in the world, such as Call of Duty, and generate 30 Billion USD revenues (2.4 LAC Crores) (from 2003), you will keep what's worked for you. At least you and me. But life and business are ALWAYS about disruption. Microsoft - the new owner of the Call of Duty (COD) game, is fixing what isn't broken. They are offering the new COD release as a SUBSCRIPTION and an individual sale. What's the big deal? Microsoft's Xbox service, Game Pass, costs $9.99 to $16.99 a month and provides access to hundreds of games from Microsoft and dozens of other companies. Call of Duty has released new editions annually for around $70 each in recent years. (25 million copies sold per edition) What's the Big Fuss? Microsoft could lose (25 million * $45 = 1 BILLION ) revenue if everyone bought subscriptions. But Microsoft doesn't care. It has adopted this model to grow its subscription base instead of bothering with one-time sales. Who gets affected? STAND ALONE independent studios that release Big Hits now have to compete in a market where the biggest game in the world is available as a subscription. This isn't helping them financially. What's the lesson? Big Tech WILL eat the Software trade for Breakfast, Lunch, Dinner, and High Tea. If you are a standalone sandwich, vada pao, or samosa, you should become part of the Big Tech Buffet instead of trying to sell your little savoury. (message- sell to them and retire). Mota Moti - Traditional Niche Business models have no meaning when large corporations enter those businesses. They think long-long-long term vs medium or short term. Your takeaway? #Dhandhekibaat Link to WSJ article in comment.

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