Aarush Joshi

99% Do Keyword Research 1% Do Customer Research To get leads out of SEO do this - Video call with a bunch of customers - Take notes - Team meeting - Develop your ICP - Choose only *one* ICP - Target 1000s of topics - Check the search demand - Curate a strong content backlog - Prioritize based on your ICP - Start content execution Customer research ain't that difficult You just need to talk to them Then when creating content you will be solving real life issues And THAT generates leads > sales > cash Use that research to populate content into other channels Best combo for B2B: LinkedIn + SEO And for those who do not know... ICP means "I Cook Pancakes" Naah: Ideal Client Profile 😀 Talking regularly about hashtag #content hashtag #seo hashtag #seotips hashtag #contentmarketing hashtag #contentresearch hashtag #eeat hashtag #technicalseo hashtag #googlesheets hashtag #saasSEO hashtag #ecommerceSEO

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The importance of indexing and crawlability issues are often reiterated in the world of SEO. And here’s why. Let me just give you a context - a showcase of a recent case study. 💻 Let's take an exmaple of the web performance of a website I recently took charge of. Below is a chart of how the trend of number of clicks and impressions had performed for the past 16 months. As you can see, the trend for both metrics seems to be on an upward trajectory from December onwards. 📈 That was also when the indexing and crawlability errors and issues were discovered and solved. It makes sense because if crawlability and indexing issues remain unresolved, your pages will never be accessible to search engines and as a result will never appear in search results - no matter how valuable and helpful your content is. Could you then imagine just how much loss in web traffic and potential revenue to the local business there were? The result of these critical technical SEO issues was a loss of more than double that of CTR and about -50% in number of impressions! Next time before any new SEO campaigns get started, it’s best to check if there are any crawlability and indexing issues of the website! ✅ #technicalseo #seo #google

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Here are 4 types of keyword search intent 1. Navigational: Searchers aim to visit a specific site. 2. Informational: Users seek knowledge or answers. 3. Commercial: Users compare options for future purchases. 4. Transactional: Users intend to buy or act. #seo #seotips #seokeywords #keywords #typesofkeywords #digitalmarketing

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Technical SEO Checklist You Need to Know 🚀 No matter what industry your brand or company is in, the principles of technical SEO have never been more important. Ensuring your website is technically sound increases organic traffic, ranking keywords, and conversions. 1. Improve core web vitals 2. Ensure content displays well on mobile devices 3. Review safe browsing site status (HTTP vs HTTPS) 4. Include signed exchanges for faster page loads 5. Look for crawl errors 6. Fix broken links 7. Get rid of duplicate content 8. URLs have a clean structure 9. Setup and optimize XML sitemap 10. Optimize the robots.txt file Follow me Sonia . for more valuable content 😇 #seo #seooptimization #seoexpert #seotips #seo2024 #digitalmarketing #technicalseo #seoaudit #seochecklist

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That moment when you have to explain SEO to someone and suddenly realize it's like describing why water is wet... 😅 P.S. Every SEO professional has been here - While they trying to explain meta tags, backlinks, and why no, we can't guarantee first position on Google in 24 hours! Who else has been in this situation? Share your favorite 'explaining SEO' story below! 👇 #seo #seomemes #seolife #linkedInhumor #searchengineoptimization

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IPL's projected overall ad revenue is ₹1,55,386 crore in 2024. While global adex is projected to grow 5.3% , India’s 10.2% growth will be the fastest.🏏 -GroupM India’s This Year Next Year (TYNY) Report Let's dive into the revenue streams of IPL franchises! From media rights to ticket sales, merchandising to sponsorship, and even selling stakes, discover how these teams turn cricket into cash. Learn about their diverse strategies in our latest LinkedIn post. ✍️🖋️- Sparsh Jain, Deepak Kumar For more posts like this, follow Penguin International 📲 #IPL #BusinessOfCricket #SportsEconomics #IPLBusiness #CricketEconomics #SportsFinance #RevenueGeneration #FranchiseManagement #MediaRights #TicketSales #MerchandisingMarket #SponsorshipDeals #BrandValue #InvestmentOpportunities #MarketResearch #SportsIndustryInsights #StrategicConsulting #FinancialAnalysis

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🔗 Building Authority with Quality Backlinks 🔗 ➤ Quality over Quantity – A few high-authority backlinks are more powerful than dozens of low-quality ones. Quality links build trust with search engines, boosting your credibility. ➤ Why Quality Backlinks Matter     ✓ They drive relevant traffic from trusted sites, leading to better engagement.     ✓ Google values quality – high-authority links can improve your rankings faster than low-grade ones.     ✓ They help establish industry authority and make your content more trustworthy. ➤ Advanced Tips     ✓ Guest post on reputable sites in your niche for impactful links.     ✓ Use outreach to build connections and earn links naturally.     ✓ Regularly audit your backlinks to remove harmful or spammy links that could hurt your SEO. 👀 Follow for more pro SEO insights! #LinkBuilding #QualityBacklinks #SEOstrategy #DigitalMarketing #ContentMarketing #AuthorityBuilding #SEOGrowth #OnlineSuccess #BacklinkTips

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SEO Recovery: A Marathon, Not a Sprint 🏃‍♂️ When your site gets hit by a Google algorithm update, it takes more than just quick fixes to bounce back. It's a journey requiring dedication, strategic SEO efforts, and, above all, patience. Here's what to focus on: Analyze the Impact 🔍: Understand what changed and how it affected your site. Fix Issues 🛠️: Address any technical SEO problems, content quality issues, or backlink concerns. Improve Continuously 📈: Enhance user experience, produce high-quality content, and build a strong backlink profile. Monitor Progress 📊: Keep track of your site's performance and make adjustments as needed. Remember, recovery is a marathon, not a sprint. Stay committed, and you'll see progress over time. #SEO #GoogleUpdate #DigitalMarketing #SearchEngineOptimization #organic #seotips

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7 Semantic SEO Techniques to Boost Your Rankings Semantic SEO refers to a search engine optimization (SEO) approach that focuses on understanding the meaning behind search queries and web content. It goes beyond simply matching keywords to web pages and aims to provide more relevant and accurate search results by understanding the context and intent of the user's query. Semantic SEO improves the search experience in several ways: 1. More Relevant Results 2. Better Understanding of User Intent 3. Enhanced User Experience 4. Increased Click-Through Rates 5. Improved Rankings 6. Voice Search Optimization 7. Future-Proofing SEO strategies for achieving higher rankings: Focus on Topic Clusters: Organize your content around broad topics and create clusters of related content that cover different aspects of those topics. This helps search engines understand the context of your content and its relevance to specific search queries. Optimize for Long-Tail Keywords: Long-tail keywords are more specific and often indicate clearer user intent. By optimizing your content for long-tail keywords, you can attract more targeted traffic and improve your chances of ranking for niche topics. Create Comprehensive Content: Produce in-depth, comprehensive content that thoroughly covers a topic. This not only provides more value to users but also signals to search engines that your content is authoritative and relevant. Optimize for User Intent: Understand the different types of user intent (e.g., informational, navigational, transactional) and optimize your content to satisfy those intents. This involves aligning your content with the specific needs and goals of your target audience. Improve Website Structure and Navigation: Ensure that your website is well-organized and easy to navigate, both for users and search engines. A clear website structure helps search engines understand the relationship between different pages and the hierarchy of your content. Optimize for Mobile and Voice Search: With the increasing popularity of mobile devices and voice search, it's essential to optimize your website for these platforms. This includes making your site mobile-friendly, optimizing for local search, and adapting your content to match the conversational nature of voice queries. #SEOtips #SearchEngineOptimization #DigitalMarketing #ContentStrategy #SEM #MarketingStrategy #SEOexpert #ContentMarketing #GoogleRankings #KeywordOptimization #OnlineVisibility #DigitalStrategy #SEOstrategy #WebTraffic #SERP #GoogleAlgorithm #WebsiteOptimization #SEOconsultant #InternetMarketing

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What Are Backlinks & Why They Matter in SEO A backlink, which is also referred to as an inbound link, an external link, or just a link, is essentially a reference, or citation, from one page to another. When clicked, a backlink connects the user from their current page to another web resource. Backlinks are used in search engine optimization (SEO) to increase ranking through white-hat outreach. Backlinks are used as an off-page technique to increase the ranking of a website according to search engine results. What Are the Benefits of Using Backlinks? 👉 It builds the authority of your website 👉 Improves your organic search rankings 👉 Brings more traffic to your content and website #seo #backlinks #seotips #digitalmarketing #linkbuilding #linkbuildingstrategy #seoexpert #branding #searchengineoptimization #offpageseo

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🛡️ How to Remove Spammy Backlinks and Reduce Your Website Spam Score! 🔍 Identify Spammy Backlinks: Use SEO Tools: Use tools like Ahrefs, Moz, or SEMrush to identify spammy backlinks. Check Manual Actions: Review any manual actions in Google Search Console. 🚫 Remove Spammy Backlinks: 🗹 Contact Webmasters: Reach out to the website owners and politely ask them to remove the backlinks. 🗹 Use Disavow Tool: If contacting webmasters doesn't work, use Google's Disavow Tool. 📋 Steps to Use the Disavow Tool: 1. Prepare Your Disavow File: 🗹 Create a .txt file with a list of URLs or domains you want to disavow. 2. Upload Disavow File: 🗹Go to Google's Disavow Tool. 🗹Select your website. 🗹Click on "Disavow links." 🗹Upload your .txt file. 🚀 Tips to Reduce Spam Score: Regular Backlink Audits: Regularly check for spammy backlinks. Build Quality Backlinks: Focus on acquiring high-quality backlinks from reputable sources. Monitor Your Site's Health: Use Google Search Console and other SEO tools to monitor your site's backlink profile and overall health. #SEO #BacklinkRemoval #SpamScore #DisavowTool #SEOtips #DigitalMarketing #WebmasterTools #GoogleSearchConsole #BacklinkAudit #OnlineMarketing #SEOTools #SpammyBacklinks #SiteHealth #SEOstrategy #ContentMarketing

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Most SaaS companies miss out on SEO growth by neglecting internal linking between articles 🖇️. It's a common pattern that can be easily rectified. Here's how: 1/ Tie up semantic related articles together: - Internal link articles with subject overlaps to strengthen sub clusters. 2/ Link hub articles to supporting articles: - Ensure both hub and supporting articles are interconnected. 3/ Place internal links strategically in H2s/H3s: - Direct internal links within sub-sections for clear relationships. 4/ Optimize anchor texts for internal links: - Use short, keyword-optimized anchor texts for better SEO results. 5/ Be deliberate with internal linking: - Prioritize internal links to revenue-driving pages for enhanced SEO impact. By following these strategies, you can consistently boost your SEO performance. Stay proactive to avoid revisiting internal linking issues later on. #SEO #InternalLinking #DigitalMarketing

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- If Not 90% , Your domain holds at least 89% value In ranking factors when you are working in a micro niche , So please choose them accordingly to Your “ Kw / niche intents “ - Got some Queries to Audit websites last week , 2 of them were working on “ Download intent kws “ with Domain names like ( abcguide.com ) ( abconline.com ) , - Please learn that the Domain represents the Main Objective of your website , before content or anything else . - How do you expect crawlers to give you authority to rank on a downloading kw with Guide & Online Words in Your domain while they represent some other intent . 🤲🏻 - Choosing a PMD is Good but choose according to your Website’s intent . #domain #buyonlinedomain #domainname

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I know submitting on different product directories is not the answer to bringing traffic to you product. However, just considering #seo , they are a good source of high quality backlink. Not to mention the actual traffic they bring help a lot in the early stage. Here's the list of directories I have submitted my products Stock Market GPT and Prompt Hackers: 1. Product Hunt The most popular place to launch your product. If you get featured on the homepage the high quality traffic can bring you the first set of your customers! For Stock Market GPT, we got our 1st paying users from the successful launch 2. There's An AI For That The largest AI product directory on the planet. If you are building an #AI product, you need to be on TAAFT. You will see the traffic spike on the launch day for yourself. 3. Futurepedia One of the largest AI product directory on the planet alongside TAAFT. Also the high DR is a good source of backlink 4. aiTree Again a good source of backlink and traffic if you are building in the AI domain. 5. Toolify AI I have personally seen good traffic on my products from this site. A good option for early stage builders. Here's a snippet of the traffic from these directories for Stock Market GPT 👇 👇

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Right data leads to right decisions but admit it that we all have seen multiple web data streams here and there and we have seen multiple GA4 properties for no valid reason !! Today let's see what GA4 account structure looks like !! #GA4

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