Tech4serve Food Business Consultants

The Baklava Box – A Sweet Success Story The Baklava Box is a rapidly growing dessert brand in India, specializing in gourmet, freshly prepared Baklava, a traditional Middle Eastern pastry. Founded by Vatsal Agarwal in 2018, The Baklava Box tapped into the growing demand for premium, international sweets in India by offering high-quality, authentic Baklava with creative fusion flavors. Vatsal's love for international desserts, especially Middle Eastern pastries, inspired him to introduce freshly made Baklava to India. While traveling abroad, he was captivated by its rich, flaky texture and realized there was a gap in the Indian market for such a dessert. Determined to cater to Indian tastes, Vatsal perfected the recipe in his kitchen, sourcing premium ingredients like phyllo pastry, organic honey, and high-quality nuts. His journey began with an online delivery service targeting food enthusiasts in major cities like Delhi, Mumbai, and Bangalore. The name "The Baklava Box" was chosen to symbolize the essence of the brand – a premium box of assorted Baklava that could be gifted, shared, or enjoyed personally. Key Catalysts of Triumph: ◼️ Commitment to Authenticity: The company ensures high-quality products by sourcing ingredients from trusted suppliers. ◼️ Fusion with Indian Tastes: Introduced flavors like chocolate, saffron, and rose water Baklava to appeal to Indian consumers. ◼️ Premium Packaging and Presentation: Focused on eco-friendly, premium packaging for a luxury feel. ◼️ Social Media Marketing: Leveraged Instagram and Facebook to build brand recognition and attract customers. ◼️ Direct-to-Consumer Model: Offered home deliveries through its website and app, reaching key cities across India. By 2020, The Baklava Box had expanded its product range and began catering to more diverse customer needs like baklava cheesecake, mini baklava bites etc. The Baklava Box primarily caters to young, urban Indians seeking premium, handcrafted desserts, offering a unique alternative to traditional sweets. The brand has positioned itself as a high-end dessert company with a focus on quality and innovation. The company has expanded through B2B partnerships with cafes, restaurants, and event organizers, allowing Baklava to appear on menus and at corporate events and weddings. The Baklava Box has also thrived in corporate gifting, offering custom Baklava boxes for festivals and corporate events, further enhancing its reach and appeal. As the brand grows, it plans to expand to more regions, introduce new dessert offerings, and strengthen its position as a leader in premium Baklava and fusion sweets. Hitesh Tripathi #fusionsweets #sweets #foodindustry #development #Turkish #Turkishdelights #foodconsultants #consultants #startup #foodentrepreneur #food

7th World Mithai Namkeen Convention and Expo coming to Delhi!! Join us for an exciting event where the veterans of the sweet and namkeen industries come together to celebrate the industry we work in and collaborate for the progress of the industry and also implement automation in the traditional manufacturing process. Date: 18-19-20 Dec 2025 Visit us at Stall B, Hall No.1, Yashobhoomi IICC, Dwarka Sec-25, Delhi Hitesh Tripathi Prachi Nadheria Hi Pitch Designs World Mithai Namkeen Convention & Expo 18-19-20 December 2024,Delhi Firoz H Naqvi #branding #sweetsexpo #foodexpo #FSNM #FSNM2024 #namkeenindustry #foodindustry #exhibition #expo #industry #networking #collaboration

Meethi by Wok: Reviving the Magic of Timeless Mithai!! Meethi by Wok is a heartfelt passion project dedicated to reviving the cherished mithai recipes that have been passed down through generations but are often forgotten today. With a mission to bring the essence of handmade classic mithai back to life, Meethi is committed to delivering sweets that are 100% natural, meticulously handcrafted, and delightfully innovative. The USP of the brand prides is its finest, naturally sourced ingredients while steering clear of artificial additives, stabilizers, or preservatives. This commitment to purity and authenticity is Meethi's unique selling point. Its hallmark lies in recreating hidden recipes with the utmost precision and a dedication to excellence, ensuring a premium experience for every customer. Meethi stands as a luxury mithai brand, renowned for its strict quality control and a flair for customization. Their bestsellers include: ◼️ Kaju Katli: A rich cashew sweet made with rosewater, topped with silver leaf, and free from artificial additives. ◼️ Besan Ladoo: Creamy gram flour balls with nuts, ghee, and cardamom, handcrafted for melt-in-mouth delight. ◼️ Coconut Barfi: A simple, fresh coconut treat with chironjee, dry fruits, and natural sweetness. ◼️ Besan Chana Barfi: A soft barfi made with gram flour, pure ghee, and cardamom, 100% vegetarian. ◼️ Anjeer Kalakand: A festival favorite with milk, dry figs, dates, and nuts, crafted in pure ghee. Hitesh Tripathi #foodindustry #foodveterans #mithaiindustry #artisanalsweets #fusionsweets #sweetsbrand #business #development #foodconsultants #consultants

🌟 Proud to share that Tech4Serve Project Consultants LLP will play a key role in the 7th World Mithai & Namkeen Convention & Expo, happening from 18th to 20th December 2024 at Yashobhoomi, Dwarka, New Delhi! 🍴 Don’t miss the exciting Panel Discussion: "Transforming Food Processing: Tailoring Technologies for India" 📅 Date: Thursday, 19th December ⏰ Time: 11:30 AM to 12:15 PM 📍 Location: Hall No-1, Yashobhoomi, Sector 25, Dwarka 💡 Thrilled to see Hitesh Tripathi from Tech4Serve Project Consultants LLP, sharing the stage with other industry stalwarts: Dr. A.K. Tyagi (Moderator, Haldiram Snacks Pvt. Ltd. #Haldirams) Arun Dadda (Economode #Economode) Chandubhai Virani (Balaji Wafers Pvt. Ltd. #BalajiWafers) Puneet Duggal (Kap Group #KapGroup) Manoj Paul (Heat and Control #HeatAndControl) Ajith Dharan (Buhler India Pvt. Ltd. #BuhlerIndia) This discussion promises to explore advanced technologies and strategies to revolutionize food processing for the Mithai & Namkeen industry in India! Don’t miss this opportunity to learn, network, and contribute to the transformation of the industry. 🚀 Haldiram Snacks Pvt.Ltd. Haldiram Foods International Ltd Bühler Group Heat and Control Inc. ECONOMODE FOOD EQUIPMENT Tech4serve Food Business Consultants Firoz H Naqvi 📌 Mark your calendar now! #Tech4Serve #FoodProcessing #TechnologyInnovation #MithaiNamkeen #BusinessLeadership #NetworkingOpportunities #FoodIndustry #B2BExpo #TasteTheFuture #MithaiAndNamkeenIndustry #IndianFoodIndustry #WMNC

Heard of the Bombay Sweet Shop ?? A new venture, providing the experience of fusion sweets by giving a retouch to the traditional ones. Bombay Sweet Shop, a venture by Hunger Inc. Hospitality, was launched in March 2020 as part of their efforts to modernize and elevate traditional Indian mithai. This is the third initiative by Hunger Inc., following the success of The Bombay Canteen and O Pedro. Situated in Byculla, Mumbai, the brand integrates a dine-in café, factory, and retail experience while focusing on direct-to-consumer (D2C) delivery across India. Early Challenges and Unique Offerings The venture began during the pandemic, initially achieving revenues of ₹7–8 crore in its first year. Its unique approach involves reimagining classic Indian sweets with a modern twist. Some innovative takes on traditional items like coffee rasgulla tiramisu and butterscotch chocolate barks. Their products are crafted with a balance of artisanal handcrafting and scalable processes, ensuring quality and consistency. Growth and Market Presence The brand has grown significantly, contributing ₹31 crore to Hunger Inc.'s revenue in FY23. It now accounts for the majority of the group’s business. Hunger Inc. projects Bombay Sweet Shop to generate over ₹50 crore in annual revenue soon. Reasons for their success: 1. Focus on Quality and Consistency - They maintained high-quality standards while scaling. They blend automation for efficiency with artisanal techniques for authenticity. For example, handcrafted items like their butterscotch chocolate barks are supported by automation for scaling up production, ensuring consistency without compromising on craftsmanship. 2. Building Trust and Brand Recognition: The brand has positioned itself as an aspirational mithai destination, blending tradition with innovation. The menu includes both timeless classics (like kesar paak) and modern creations (like coffee-rasgulla tiramisu). Their approach has fostered trust among customers, with the goal of making mithai a global luxury. 3. Strategic Expansion Plans: Currently operating from three outlets in Mumbai, there are plans to expand to other Indian cities. They are developing a robust framework for identifying regional tastes, effective marketing, and efficient delivery systems. 4. Festival and Gifting Markets: Capitalizing on festivals and gifting seasons, integrating their products into celebrations. Their packaging, branding, and product innovation cater to both Indian and international audiences, making them a preferred choice for festive and corporate gifting. Challenges: Their key challenges was to transition traditional recipe into scalable, shelf-stable formats without compromising taste. Extensive recipe testing and packaging innovations have allowed them to overcome these challenges. Hitesh Tripathi #fusionsweets #indianmarket #successstory #foodbrand #branding #success #growth #sweetsbrand #foodconsultants #business #consultants #growingbig #startups

Rasgulla: The Burst of Happiness Don't we all remember Bengali Rasgulla in clay pots...Let's know more ?? These days with advanced technology, they come in tin cans and their sale forms a relevant market share in the organised sweet sector. Earlier these mouth watering desserts are said to be originated in West Bengal by Nobin Chandra Das who is credited for creating this chenna sweet made from cottage cheese that we all know today. History also goes that it was originated in Odisha where it was offered to Lord Jagannath as an offering. The sweet provides comparitively low calorie than other sweets and is delectable also. Each piece gives around 125 calorie that mostly comes from sugar syrup. Today with various transition and modernizations stuffed rasgulla, chocolate rasgulla and gur rasgulla are available in the market but who can the authentic "roshogolla". Hitesh Tripathi #sweets #history #traditionalsweets #authentic #foodindustry #mithaiindustry

Got a huge screen time...turn this habit into a skill!! We are looking for a Social Media Marketer who is acknowledged with all latest social media trends. Turn this passion of yours into an opportunity. If interested, mail us your CV: [email protected] Hitesh Tripathi #socialmediamarketing #vacancy #socialmediamarketer #jobs #designagency

Building a successful business is not easy..without the team. Success is sweeter when shared with friends who turn ideas into reality. Celebrating friendships that turn professional, making every project not just achievable but extraordinary. Here's to teamwork, innovation, and countless milestones together!! Hitesh Tripathi

Ghevar: A Sweet Tradition!! A batter of flour, ghee, and cold water is used to make this traditional Rajasthani sweet treat. The batter is then carefully placed into boiling hot oil or ghee to fry, creating a circular, disc-shaped dish with a beautiful pattern. Once the dish is perfectly deep-fried, it is either drenched in sugar syrup or covered in it. It is then usually topped with chopped nuts like pistachios or almonds, silver flakes, and thickened milk (rabri). Cultural Significance: Ghevar is not just a dessert but also a token of love and goodwill. During Teej, women often receive ghevar as part of their 'Sindhara', a gift sent by their parents after marriage. On Raksha Bandhan, it is commonly exchanged between siblings as a symbol of the sweet bond they share. Ghevar is unique for its preparation method: A thin batter made of refined flour, water, and ghee is poured into hot ghee in a specific manner, creating a porous disc. Once fried, the ghevar is soaked in sugar syrup and garnished with silver leaf, nuts, and saffron. The artistry required to achieve its delicate, airy texture speaks to the skill of Indian halwais (sweet makers), who have perfected this technique over generations. Over time, ghevar has evolved into various forms: ◼️ Plain Ghevar: The traditional version soaked in sugar syrup. ◼️ Malai Ghevar: Topped with a creamy layer of thickened milk. ◼️ Kesar Ghevar: Infused with saffron for added flavor and aroma. ◼️ Chocolate Ghevar: A modern twist that blends tradition with contemporary tastes. Today, ghevar remains a cherished sweet in Indian households, with both traditional halwais and modern confectioners giving it a contemporary appeal. Its cultural significance ensures that it remains a centerpiece in many Indian festivities. Hitesh Tripathi #sweets #sweetindustry #mithai #traditionalsweets #tradition #foodindustry #food

Sandesh: Bengal’s Iconic Sweet!! Sandesh, a beloved Bengali delicacy, is a testament to the region’s culinary artistry. Having its roots to the Portugese settlement in West Bengal during 1700s, it is made from fresh chhena (curdled milk), it is a versatile sweet known for its delicate flavors and melt-in-the-mouth texture. As the name suggests "sandesh" means an invitation, it was used for gifting and special occasions to invite people and celebrate happiness. Today, sandesh is available in various shapes, sizes and options like: ◾ Kacha Golla Sandesh: Soft, crumbly delight made with minimally cooked chhena for a light and fresh flavor. ◾ Gur (Jaggery) Sandesh: Winter treat infused with rich date palm jaggery, offering a caramel-like taste and golden hue. ◾ Chocolate Sandesh: Modern fusion dessert featuring the rich flavor of cocoa or melted chocolate. ◾ Bhapa Sandesh: Steamed variation with a firmer texture, infused with aromatic cardamom or saffron. ◾ Fruit-Flavored Sandesh: Refreshing twist enhanced with fruity flavors like mango or pineapple. Hitesh Tripathi #sweets #traditionalsweets #bengalisweets #bengalirennaisance #traditionmeetsmodern #fusion #sweetsindustry