Have you ever faced an event firing twice in "Tag Assistant," like the 'Purchase' event, and wondered how to fix it? In my latest post, I’ve covered two key topics: 1️⃣ How it impacts your tracking. 2️⃣ A step-by-step guide to fix the issue. 🅰️ The Impact: Paid Ads: If the same conversion is recorded multiple times, it can be challenging to determine which campaign or ad group is generating the highest return. This complicates the optimization of your ad campaigns. Increased CPC: If the number of conversions is artificially inflated, you may believe you are getting conversions at a higher cost than you actually are. This can create issues with optimizing your budget and developing cost-effective campaigns. Reporting Issues: Conversion reports can become confusing, making it difficult to determine which campaigns are performing well or where your budget is being spent accurately. GA4 Data Accuracy: Duplicate conversions skew your GA4 dashboard, making measuring the actual number of purchases and overall performance hard. 🅱️ Step-by-Step Guide: 1. Open Google Tag Manager (GTM). 2. Select the tag you want to configure. 3. Navigate to the "Advanced Settings" section. 4. Under Tag Firing Options, select "Once per page". 5. Save and publish the changes 💡 How "Once per page" Works: ➜ When this option is enabled, the tag will fire only the first time the purchase trigger conditions are met during the confirmation page load. ➜ Even if the purchase event is triggered multiple times the tag will not fire again. ----------------------------------------------------------- ♻️ Found this helpful? Repost and share! 🎯 Follow Sobuj Mondal for more expert insights. 💌 Have questions or need assistance? Feel free to DM! _ _ _ #GTM #GoogleTags #TagManager #GoogleTagManager #ConversionTracking #GA4 #GoogleAnalytics4
Web Analytics
Marketing Services
kolkata, West Bengal 117 followers
Web Analytics | eCommerce Tracking | Google Analytics 4 | Google Tag Manager | Pixel Setup | Conversion API
About us
Web Analytics | eCommerce Tracking | Google Analytics 4 | Google Tag Manager | Pixel Setup | Conversion API | Server-Side Tracking
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- kolkata, West Bengal
- Type
- Public Company
- Founded
- 2021
- Specialties
- Web Analytics, Google Analytics 4, Google Tag Manager, Facebook Pixel, Server-Side Tracking, Conversion API, Google Ads Conversion Tracking, Conversion Tracking, Meta Pixel, and Facebook Conversion API
Locations
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Primary
Get directions
kolkata, West Bengal, IN
Employees at Web Analytics
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Redwan Ahmed Mahfuz
Web Analyst
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Habib Bin Rahim
🔥Web Analytics & Tracking Experts | GA4, Google Ads, Conversion Tracking, Pixel Conversion API, Lead & Traffic Specialist 🔥
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Sobuj Mondal
Setting Up and Fixing Website Tracking for Advertisers & Agencies: GA4 | GTM | Meta Pixel Conversion API | Google Ads Conversion Tracking |…
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Sheikh Md. Sayemur Rahman
Google Tag Manager | Google Analytic | Website SEO | YouTube Marketing and Video SEO Expert
Updates
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Unlock the Power of First-Party Domains for Server-Side Tracking Is your data still being sent through third-party domains like www.googletagmanager.com? If so, you’re missing out on the game-changing benefits of server-side tracking: ➜ Bypass Ad Blockers ➜ Enhanced Data Privacy ➜ More Data Accurate Tracking ● If you’re unsure how to modify your GTM for first-party server-side tracking Here’s a quick step-by-step guide to help: Step 01: ➜ Go to Google Tag Manager ➜ Select your desired BROWSER GTM container. Step 02: ➜ Click on "Overview" and then click on your GTM ID (e.g., GTM-TLFTFDFP). Step 03: ➜ Locate the GTM <head> code snippet provided for your container. ➜ Copy this snippet and paste it into a text editor (like Notepad or VS Code). Step 04: ➜ Find the URL (https://www..googletagmanager..com) in the code. ➜ Replace it with your custom domain, for Example (https://ss.shop.com) NOTE: Save the updated snippet. "Use This Version In Your Website’s <head> Section". ● How can you ensure it’s working correctly? Here’s a quick check: 1️⃣ Open Developer Tools on the website (shortcut: F12). 2️⃣ Navigate to the Network tab. 3️⃣ Use the filter to search for "gtm.js". 4️⃣ Check the request URL: If it starts with your custom domain (e.g., https://ss.shop.com), the server-side setup is working perfectly! ----------------------------------- ♻️ If you found this content useful, please share it with your friends and connections. 📌 Need help in Web Analytics? Dm me "NOW." #GTM #GoogleTagManager #GA4 #GoogleAnalytics4 #ServerSideTracking #ServerSideTagging
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Quick Guide: Deleting a Custom Event in GA4 If you've created a custom event in GA4 and need to delete it. Follow these simple steps: 1. Open the GA4 Dashboard and go to "Admin". 2. Go to Property Settings > Data Display. 3. Click on "Events" and then click on "Create event". 4. Select your "Data Stream". 5. Find the event you want to delete and click the arrow icon (>) to view more details. 6. Click the three-dot menu in the top-right corner and finally, click "Delete". Keep your GA4 property organized and focused by removing unnecessary events! --------------------------------------------------------------- ♻️ If you found this content useful, please share it with your friends and connections. 📌 Need help in "GA4"? Dm me "NOW." #GA4 #GoogleAnalytics #GoogleAnalytics4 #Analytics
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No Conversion Tracking for Google Ads or Meta Ads… Why? I sometimes hear this question from OLD clients: “Why isn't conversion tracking working?” And after auditing their TRACKING setups. I've noticed some common issues. In this post, I’ve discussed: "What they actually MISTAKE". 1. GTM Code Removed from the Website: Removing the GTM code disables your entire setup, causing all tags to stop working. 2. Paused or Deleted Tags in GTM: If conversion tags are paused or deleted, conversions won’t be recorded for either Meta or Google Ads. 3. Changed GTM Triggers: Modifying triggers tied to conversion events can prevent tags from firing properly, leading to data loss. 4. Not Submitting GTM Changes: If GTM changes aren’t submitted, they remain inactive, and tracking issues persist. Have you faced similar challenges with your clients? Share your experiences and thoughts in the comments. #MetaAds #MetaPixel #GoogleAds #GoogleAdsConversionTracking #ConversionTracking
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Is your Meta Pixel tracking properly? Not sure how to check? Don’t worry—I’ve got you covered! Here are 3 simple ways: 1️⃣ Meta Pixel Helper Extension: Quickly identify issues with this browser tool. 2️⃣ Event Manager - Test Events: Verify real-time events inside Meta's dashboard. 3️⃣ Google Tag Manager (GTM) Preview Mode: Test and debug directly within GTM if you use GTM. ➜ With these 3 methods, you can easily troubleshoot and ensure your META PIXEL is accurate! ➜ Have questions? Let me know in the comments. --------------------------------------------------------------- ♻️ If you found this content useful, please share it with your friends and connections. 📌 Need help in Web Analytics? Dm me "NOW." #GTM #GoogleTag #TagManager #GoogleTagManager #MetaPixel #MetaPixelConversionAPI #MetaConversionAPI
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🚨 Alert: Conversion Tracking Issues After Shopify Checkout Update One of my Shopify clients recently faced this issue——here’s what caused it: The Problem: ➜ A year ago, I implemented the Data Layer on the "Order Status" page to enable conversion tracking. ➜ However, after the client upgraded their checkout process, the Data Layer code was removed from the "Order Status" page. The Impact: ➜ As a result, conversions were no longer being tracked, affecting the performance of their Meta Ads and Google Ads campaigns. The Solution: ✅ Enable the Data Layer via Shopify's Customer Events. ✅ Add a custom pixel for accurate conversion tracking. Have you experienced similar issues? Please share your thoughts in the comments! #Shopify #ConversionTracking #GA4 #GTM #MetaPixel #GoogleAnalytics #GoogleTagManager #WebAnalytics
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4 Quick Ways to Check if Google Tag Manager (GTM) is Installed on Your Website 1. Use the "Google Tag Assistant Legacy" Extension ➜ Add the Google Tag Assistant Legacy Chrome extension to your browser. ➜ Enable the extension, then reload your website. ➜ The extension will show if GTM or other tags are installed and active. 2. Using "View Page Source" ➜ Right-click anywhere on your website and select "View Page Source" (or press Ctrl+U on Windows or Command+Option+U on Mac). ➜ Search for "googletagmanager.com" using Ctrl+F (Windows) or Command+F (Mac). 3. Using Browser Developer Tools ➜ Open your website in a browser. ➜ Right-click and select "Inspect" (or press Ctrl+Shift+I on Windows or Command+Option+I on Mac). ➜ Go to the "Network" tab and refresh the page. ➜ Look for a request to "gtm.js" under the "Name" column. If you find it, GTM is installed. 4. Use GTM's Preview Mode ➜ Log in to your GTM account and select your container. ➜ Click "Preview" to activate Debug Mode. ➜ Open your website in a new tab. If Debug Mode loads successfully, GTM is installed and working. Do you have similar tips or tricks? Please share them in the comments below! --------------------------------------------------------------- ♻️ If you found this content useful, please share it with your friends and connections. 📌 Need help in Web Analytics? Dm me "NOW." #GTM #GoogleTag #TagManager #GoogleTagManager #WebAnalytics
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Step-by-Step Guide to Adding a GTM Server Container for Mobile Apps Are you ready to supercharge your mobile app tracking with server-side tagging? Steps to Get Started: 1. Log in to your Google Tag Manager account. 2. Go to Admin → Create a GTM Server Container. 3. Name your container (e.g., "Mobile App Server-Side") and set the container type to Server. 4. In GTM, go to Overview, click Clients, and then select New. 5. From the Server GTM template, add "Google Analytics: GA4 (App)". Why Go Server-Side? ● Enhanced data privacy and security. ● Improved data accuracy for analytics and ad platforms. ● Minimized impact from ad blockers and browser limitations. ↪️ Learn more: https://lnkd.in/eWuTnWpd #GTM #ServerSideTagging #MobileApps #WebAnalytics #GoogleTagManager #GTM
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Are your Meta Ads double-counting conversions on your Shopify store? When auditing a Shopify client’s Meta Business Manager, GTM, and Shopify store, I often identify several common issues that lead to conversion double-counting. 1️⃣ Connecting the Meta Pixel through Shopify’s partner integration. 2️⃣ Reconnecting the same Pixel using the Shopify App or Google Tag Manager (GTM). The result? Double-counted conversions that lead to inaccurate reporting and hinder ad optimization. The solution—avoid multiple integrations for the same Pixel and opt for a single method like Google Tag Manager for accurate tracking. ---------------------------------------------------- ♻️ Like or Repost to spread the word 🎯 Follow me, Sobuj Mondal, for the more Web Analytics insight 💌 Newsletter: https://lnkd.in/djFfuuig 📩 Need help? DM me! 🤓 . . . . #FacebookPixel #ConversionAPI #FacebookPixelConversionAPI #MetaPixel #MetaConversionAPI #MetaPixelConversionAPI #FacebookAds #MetaAds #GTM #GoogleTagManager #GoogleTag #TagManager
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Case Study: Shopify App VS Google Tag Manager (GTM) for Google Ads Conversion Tracking Last month, I worked with a UK client to set up Google Ads conversion tracking via GTM. The client had been relying on the Shopify app for tracking but sought a more precise and reliable solution to capture conversion data accurately. ● Client’s Observations After One Month When comparing the data between the Shopify channel app and the GTM-based solution after a month of implementation, the results were eye-opening: → Google Ads Conversions via GTM: 125 conversions recorded → Shopify Channel App: 99 conversions recorded This 26% discrepancy exposed the limitations of the Shopify app, which missed capturing critical conversion events, and highlighted the accuracy and reliability that GTM provides. -------------------------------------------------------------------------- ♻️ Like or Repost to spread the word 🎯 Follow me, Sobuj Mondal, for the more Web Analytics insight 💌 Newsletter: https://lnkd.in/djFfuuig 📩 Need help? DM me! 🤓 . . . #GoogleAds #GoogleAdsTracking #GoogleAdsConversion #GoogleAdsConversionTracking #GTM #GoogleTagManager #GoogleTag #TagManager
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