Sirohi

Sirohi

Retail Furniture and Home Furnishings

Muzaffarnagar, Uttar Pradesh 9,083 followers

Bringing affordable luxe-sustainable home and lifestyle products, made by Indian artisans,to globally conscious buyers.

About us

Sustainable brand for home and lifestyle products, backed by a strong narrative of women empowerment and circular economy

Industry
Retail Furniture and Home Furnishings
Company size
11-50 employees
Headquarters
Muzaffarnagar, Uttar Pradesh
Type
Privately Held
Founded
2020
Specialties
Clean Technology, Environment, Women Empowerment, Sustainability, Circular Economy, and Waste Management

Locations

Employees at Sirohi

Updates

  • 🌊 Meet The Shore Story – where timeless craftsmanship meets coastal charm! This collection of moonj grass bags brings a little bit of the shore to your everyday. Handwoven by skilled artisans, these bags are as sustainable as they are stylish – the perfect blend of natural beauty and modern utility. Crafted with love using eco-friendly materials, these bags are designed to match you – your mood, your outfit, your every adventure. Whether you’re keeping it neutral or adding a pop of color, there’s a perfect hue waiting for you. Carry the essence of the seaside wherever you go. #TheShoreStory #SustainableStyle #HandwovenWithLove #MoonjMagic #EcoChic

  • A Journey Worth Celebrating! Jitendra’s first bike isn’t just a personal milestone—it’s a testament to what perseverance and belief in one’s work can achieve. Starting as a shy but determined one-man team at our events, Jitendra’s unwavering dedication has helped shape Sirohi into what it is today. From mentoring artisans to ensuring every product meets our highest standards, he has become the beating heart of our operations. At Sirohi, we believe in crafting change—not just through our handmade creations, but by empowering the people behind them. Jitendra’s journey is proof of how far we can go together. Congratulations, Jitendra, on this well-deserved milestone! Here’s to crafting many more success stories. 💚

  • Calling Conscious Creators in Mumbai! We're looking for passionate individuals with 2-3 years of experience in product design or the crafts industry to represent Sirohi at the Conscious Collective from 13th-15th Dec. This is your chance to dive into the world of conscious living, connect with like-minded changemakers, and showcase the magic of sustainable design. Location: Vikhroli, Mumbai Role: Volunteer & Brand Representative If this sounds like you (or someone you know), DM us or email [email protected]! Let's craft a better tomorrow, together. 

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  • This holiday season, give the gift of choice with Sirohi! We’ve crafted something truly special for corporates—a thoughtful blend of the personal touch of a gift and the freedom for your colleagues to choose what they love most. 💌 Here’s how it works: Set a budget for each employee, and we’ll send them a Sirohi Gift Card with a unique code. They can explore the best of handmade India on our website and pick their favorite treasure. With every gift, they receive not just a beautiful Sirohi product but also the heartwarming story of the artisan who created it. Let’s go the extra mile—for your team and for India. Choose handmade. Choose meaningful. Choose Sirohi. Reach out to us to learn more about our custom gift cards!

  • Are You Ready to Take Indian Handcraft to the World? We are hiring for the following positions : 1. Head of Marketing : We’re looking for an experienced (5–7 years) marketing leader to oversee brand campaigns, launch collections, and build a strong digital presence. If you love craft-based design, excel at creating impactful strategies, and have a flair for high-class content, this is your chance to lead marketing for a luxe-sustainable brand. Location : Remote 2. Head of Sales : Sirohi is seeking a B2B Partnerships Head to lead corporate and institutional sales globally. With 7-10 years of experience, you'll drive growth by building strategic partnerships in FMCG, hospitality, and corporate gifting sectors. You'll work closely with leadership to expand our presence and promote handmade, sustainable products to international markets. Location : Delhi/ Gurgaon 3. Product Designer/ Creative Director : Looking for a candidate who has 5-7 years of experience in industrial design, product launches, and working with sustainable materials like rope weaving and natural fibers. This full-time role involves collaborating with artisans, driving product innovation, and helping scale the brand globally. Location : Delhi, Travel to Muzaffarnagar (project site) as required For more details refer to this link : https://shorturl.at/5kAH0 To Apply, write to [email protected] and [email protected] with you CV why you are a fit for the position.

  • View organization page for Sirohi, graphic

    9,083 followers

    Empowering Change, One Craft at a Time. ✨ At Sirohi, we believe in the power of heritage, sustainability, and community. We’re not just creating beautiful, handwoven pieces; we’re building a platform where rural artisans, especially women, thrive with fair wages, pride in their craft, and a path to financial independence. Founded with a vision to elevate Indian craftsmanship globally, Sirohi is proud to be a part of a movement that celebrates tradition, resilience, and the spirit of 'Made in India.' Thank you for being part of our journey. Together, let’s continue to uplift homegrown brands and create an impact that transcends borders. 🌍

    View organization page for Shalimar's, graphic

    12,186 followers

    Celebrating Homegrown Brands feat. Sirohi Sirohi represents more than a brand; it’s a mission-driven movement rooted in Luxe Sustainability. By blending modern design with traditional craftsmanship, Sirohi crafts high-quality, premium handmade products that marry aesthetics with heritage, bringing elegance and meaning into sustainable home decor. A CRAFTMARK-certified brand, Sirohi is dedicated to supporting rural artisans, particularly women, by offering fair wages, 40% higher than standard rates and preserving traditional crafts. By engaging women in artisanal work, Sirohi not only keeps heritage skills alive but also reduces migration away from crafts by 70%. Operating through artisan clusters across five states, Sirohi empowers these artisans with design training and direct market access, enabling them to create stunning products that blend modern aesthetics with cultural heritage. Founded in 2019 by Gauri Malik, an Economics and Finance graduate from the University of Warwick and former investment banker at Deutsche Bank, Sirohi was born out of Gauri’s vision to elevate Indian artisanship and make ‘Made in India’ a global standard for quality. Gauri’s journey, marked by purpose and resilience, began in Muzaffarnagar, where she witnessed her mother’s untapped potential limited by traditional constraints. A transformative experience in Peru, where she supported single mothers to gain financial independence, inspired Gauri’s dedication to empowering women through sustainable business. Since its inception, Sirohi has grown from a single artisan to a community of over 950 women, generating over INR 2 crore in direct income for these artisans and achieving an impressive 400% year-on-year growth since 2021. Gauri’s impact has been widely recognized—she has been honored with awards like the UN Women Generation Equality Award and the British Council’s UK Alumni Award. Sirohi’s collaborations with renowned organizations such as Meta, WeWork, and Uniqlo have expanded opportunities for rural women, transforming traditional crafts into livelihoods. Today, Gauri envisions a future where Indian women lead lives of financial independence, strengthening not only themselves but also their communities.  As a mother, she dreams of a world where her daughters grow up as equals in society. Through Sirohi, she remains dedicated to investing in women and fostering empowerment. Sirohi embodies her values of empowerment, sustainability, and respect for heritage, proudly showcasing the finest of India to the world. P.S. The love you’ve shown to Shalimar’s has made us a household favourite. Keep supporting Sirohi and other homegrown brands, and let’s help our country grow together. 🙂 Aakanksha Arora | Sakshi Gupta #Vocalforlocal #EmpoweringBusinesses #HomegrownBrands #Shalimars #Sirohi

  • View organization page for Sirohi, graphic

    9,083 followers

    We're glad to share that Sirohi has been featured in SustainabilityNext Magazine! "Sirohi blends sustainability and artisan empowerment with design innovation." - Sustainability Next Our founder, Gauri Malik's, vision to empower women through sustainable products that carry a story of tradition and craftsmanship has resonated with the magazine. Read the inspiring story of how Sirohi is making a difference in the lives of nearly 1,000 artisans from 5 states, generating an annual revenue of ₹6 crore in 2023. From recognizing the untapped potential of women in rural India to creating a sustainable business model, Gauri's journey is a testament to the power of social entrepreneurship. Full Article: https://lnkd.in/gk7AcDxP

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  • View organization page for Sirohi, graphic

    9,083 followers

    Exciting News! 🚀 We’re thrilled to announce that Sirohi is joining the Founders for Founders Webinar, hosted by the 200 Million Artisans! 🎉 📅 Date: Wednesday, November 6 ⏰ Time: 5:30 PM IST 📍 Topic: Navigating Capital, Community, and Mental Well-being Join us for an insightful session with founder-driven discussions around building sustainable capital, fostering supportive communities, and prioritizing mental wellness. This is an amazing opportunity to connect, learn, and empower each other! 🔗 Don’t miss it – join us and be part of this enriching experience! Click here - https://bit.ly/48zfanX #Sirohi #MillionArtistsCommunity #FoundersForFounders #Webinar #Entrepreneurship #Sustainability #CommunityBuilders #MentalWellbeing

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  • View organization page for Sirohi, graphic

    9,083 followers

    Every Diwali, we focus on dressing up, new clothes, gift shopping, and giving our homes a festive makeover—but what about those who work tirelessly to make it all so special? This Diwali, Sirohi and Juicy Chemistry joined hands to celebrate our artisans with a Diwali makeover and their favourite beauty treats. 💖 Here’s a glimpse of the joy and sparkle we saw in their eyes when they saw themselves in the mirror! ✨ Featuring our beloved artisans: Meenu, Parul, Sudesh, Sudha, Santlesh 📸 Story & Concept : Aakanksha Arora 🎥 Creative Direction & Edits: Pankhuri Sharma 💄 Makeup & Styling: samiksha kalra  using Juicy Chemistry

  • View organization page for Sirohi, graphic

    9,083 followers

    Are you a Festive Hustler? Every festive campaign looks effortless on the surface, but behind the scenes? It's a whirlwind of creativity, chaos, and pure teamwork. 🎯 Ideas? We’ve Got Plenty: From brainstorming wild concepts to finding the one, it’s where every team member throws their best ideas into the mix. No idea’s too crazy (okay, maybe a few are). 📅 Strategy on Point: What seems like a simple campaign is really a master plan. Timelines, budgets, product drops—every detail is accounted for with military precision (okay, close enough). 📸 Lights, Camera, Action: Photoshoots, video shoots, the works—this is where the magic really happens. Sleepless nights? Yes. Worth it? Definitely. ⚡ Teamwork & Hustle: Tight deadlines, last-minute changes, and a whole lot of hustle. But hey, when the team’s got your back, it’s all part of the fun. So next time you see a festive campaign that wows you, remember—it’s the teamwork, hustle, and a little bit of organized chaos that made it happen. Cheers to the squad that makes the magic real! #diwali #festiveseason #giftingwithsirohi

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