About us

Rupa And Company Limited is India’s largest selling knitwear brand, covering the entire range of knitted garments from Inner Wear to Casual Wear, Sleep Wear to Thermal Wear. Starting as a dream in the far-sighted mindscape of three men of vision and enterprise, the company has evolved into a fashion-forward brand with a strong brand presence across the nation. Rupa And Company Limited is the largest manufacturer of Inner and Casual Wear in India offering a myriad of products under different brands for both men and women. Some of the popular brands under Rupa basket are Frontline, Euro, Bumchums, Torrido, Thermocot, Softline, and Jon. Synonymous with quality and durability, Rupa brands are integrated across the hosiery value chain. They cater to all the sections of society like economy, mid-premium, premium and super-premium and enjoy top-of-the-mind recall across all segments.

Website
https://www.rupa.co.in
Industry
Textile Manufacturing
Company size
501-1,000 employees
Headquarters
Kolkata
Type
Public Company
Specialties
Apparel, Textiles, Retail, Underwear, Inner Wear, Casual Wear, Kids Wear, Knitwear, and Hosiery

Locations

Employees at Rupa And Company Limited

Updates

  • 𝐑𝐮𝐩𝐚 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐫𝐢𝐜𝐤𝐞𝐭 𝐋𝐞𝐚𝐠𝐮𝐞 – 𝐀 𝐃𝐚𝐲 𝐭𝐨 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫! 🏆   A day filled with thrilling matches, boundless energy, and true team spirit brought the entire Rupa family together. From powerful shots to cheerful high-fives, every moment celebrated fun and healthy competition.   More than just cricket, it was about building bonds, fostering unity, and creating memories to cherish.   Here’s to teamwork, sportsmanship, and the unstoppable spirit of Rupa! #RupaCorporateLeague #TeamSpirit #WorkPlayWin #EmployeeEngagement #CricketMatch #Corporatecricket2024 #Worklifebalance #Officecricketflashback #Rupafamily

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  • Zakir Hussain, the legendary Tabla virtuoso, whose beats transcended boundaries, now plays in the heavens. His legacy continues to inspire, uniting us through the universal language of melody and rhythm—a true icon, now at peace among the stars. #TributeToLegend #TablaMaestro #RhythmEternal #MusicalIcon #LegacyOfHarmony #InspirationForever #IndianClassicalMusic #HeavenlyBeats #MusicLivesOn

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  • 𝗪𝗲 𝗮𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! #GRAPHICDESIGNER 𝗥𝗢𝗟𝗘: · Creative designing for Digital / Social Media: a)     Social Media Posts b)     Social Media Contest Posts c)     Moment Marketing Posts d)     Emailers e)     Festive Posts f)      Google/Native ads · Motion Graphics for Digital / Social Media: a)     Videos, b)     GIFs · Adaptations for Digital / Social Media: a)     Websites/Social Media Banners/Wallpapers b)     Ecommerce – Image retouching · Creative designing / adaptation for Offline/Print Media: a)     Catalogue b)     Scheme/Pricelist/Leaflets c)     Posters / Leaflet d)     Itinerary · Cross Functional Team Support: a)     Retail/EBO b)     HR · Software Proficiency: (mandatory skills) a)     Photoshop b)     Illustrator c)     Premiere d)     Aftereffects e)     Knowledge of HTML & CSS Language ·   Experience: Max of 3-5 years of experience in Graphic Designing ·   Background: Retail/Agency/FMCG sector with exposure in digital & motion graphics. Interested candidates kindly mail your updated resume at - [email protected] and [email protected]. #jobopportunity #graphicdesigner #photoshop #Illustrator #motiongraphics #premiere #aftereffects #HTML #CSS #SocialMediaPosts #banners #wallpapers #MomentMarketingPosts #Catalogue #SchemePricelistLeaflets

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  • #WeareHiring #Jobopportunity #Jobvacancy #jobalert #digitalmarketing #socialmediamarketing #digitalcampaign 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 Rupa And Company Limited is India’s largest selling knitwear brand, offering a range of knitted garments from Inner Wear to Casual Wear, Sleep Wear to Thermal Wear. The company has a strong brand presence across the nation with popular brands like Frontline, Colors, Euro, Bumchums, Torrido, Thermocot, Softline, and Jon. Rupa brands are known for quality, durability, and catering to various segments of society. 𝐑𝐨𝐥𝐞 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 This is a full-time on-site role for a Digital Marketing Manager located in Kolkata. The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing strategies, web analytics, and overall digital marketing efforts to enhance the brand's online presence and drive engagement. * A minimum of 6-15 years of experience in the field of Digital Marketing preferred. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 1. Content management on social media and running paid campaigns for Meta. 2. Reports on social media analysis, Google Analytics, and campaign case studies. 3. Local store visits, and shopping ads on Meta. 4. Influencer campaigns for Instagram. 5. Keyword research for SEO and meta descriptions for the website. 6. WhatsApp paid promotion and verification. 7. Paid campaigns on video views and engagement. 8. Email marketing campaign-wise. 9. Meta shopping catalog monitoring. 10. Planning and coordination for digital banners on 3rd party apps and websites. 11. QR code creation for website URLs and pages. 12. Google search ads. Editorial Calendar and campaign plans for Facebook, Instagram, LinkedIn, and YouTube. 13. Coordination with vendors for website integration, ORM tools, and other platforms. 14. In-depth display, Pmax, discover, and local store visit campaigns on Google. 15. Budgeting and campaign strategizing for digital. 16. Interactive digital ads and website innovation. 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 Graduation/MBA Job Location - Kolkata (On-Site) *Interested Candidates please share your resume at [email protected] and [email protected]

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  • View profile for Olimita Ghosh, graphic

    HR

    #Hiring #jobopportunity #jobvacancy #RetailMerchandiser We are currently seeking candidates with minimum 5 to 10 years experience for #RetailMerchandiser in Kolkata only from #textile / #apparel industry. Role Description: - Inventory analysis and stock replenishment - Ensure appropriate inventory levels - Sales strategies and discount planning - Buying, Planning and Merchandising - Ensure credibility of merchandise on time - Understanding the current trends, opportunities, colour, design - Handle complete day to day(daily, weekly, monthly and fortnightly) work activity and ensure setting up streamlined process - Right product placement and consolidation of stock within the store - Supporting and product strategizing ongoing marketing events - Product category planning and implementation - Season Calendar - Planning of Stock Liquidation and Movement Interested candidates, please share the updated resume at [email protected] & [email protected]. Rupa And Company Limited #retailmerchandiser #retailmerchandising #StockLiquidation #stockreplenishment #textile #apparel

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  • View profile for Olimita Ghosh, graphic

    HR

    #Hiring #EcommerceExecutive We are currently seeking candidates with minimum 3 to 5 years experience for #EcommerceExecutive in Kolkata : Role Description: ·        Ecommerce product listing and cataloguing. ·        Improved visibility of the products and increased sales. ·        Product listing in E-commerce Platform. ·        Daily order dispatch from marketplace and website. ·        Product listing in E-commerce Platform. ·        Manage Website through Shopify. ·        Manage return and claim. ·        Manage Customer Support. ·        Product listing and SKU Creation. ·        New product development. Interested candidates, can apply directly or share the updated resume at [email protected] & [email protected]. #ecommerceexecutive #amazon #flipkart #myntra #ecommerceplatform #ecommerceportal #productlisting #cataloguing

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  • Rupa And Company Limited reposted this

    #jobopportunity #Moderntradeoperation #Moderntradesales #MTsales #LFS #Businessdevelopment #salestarget Key Responsibilities: Sales Strategy & Execution Develop and implement strategic sales plans to achieve and exceed secondary sales targets across the area. Drive initiatives to increase market penetration, including promotional activities, sales campaigns, and other engagement efforts. Identify opportunities to expand reach within the area and work with location managers to capitalize on growth opportunities. Budgeting & Forecasting Create and manage sales budgets, ensuring alignment with business goals. Forecast monthly and quarterly sales volumes based on historical data, market trends, and sales pipeline. Monitor and control budget expenditures, adjusting sales strategies to maintain profitability and ensure adherence to budget constraints. Performance Tracking & Reporting Analyze and track sales performance data to identify trends, growth opportunities, and areas for improvement. Prepare regular reports on sales performance, budget utilization, and forecast accuracy, presenting findings to leadership. Use data-driven insights to refine sales strategies and improve resource allocation. Relationship Management Build and maintain relationships with key stakeholders and key accounts. Address and resolve issues with channel partners to ensure smooth sales operations and high customer satisfaction. Collaborate with marketing teams to develop and implement targeted campaigns that drive secondary sales. Team Leadership & Development Train, motivate, and coach location managers and sales staff to ensure effective execution of sales strategies. Set performance goals for team members, monitor progress, and conduct regular performance reviews. Foster a culture of continuous improvement, encouraging team members to identify opportunities to increase efficiency and sales performance. Compliance & Process Management Ensure all operations comply with company policies, industry standards, and legal requirements. Standardize best practices across locations for consistency in service delivery and brand representation. Qualifications: Bachelor’s degree in Business, Marketing, Sales, or a related field. Proven experience in sales management, operations, and budgeting within a multi-location environment. Strong analytical skills, with experience in budgeting, forecasting, and sales data analysis. Excellent interpersonal, leadership, and communication skills. Ability to travel within the area to support location managers and oversee sales operations. Exp - 6-10 years in relevant field. Interested candidates, please send your updated resumes in [email protected] & [email protected].

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  • 𝗪𝗲 𝗮𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! GRAPHIC DESIGNER 𝗥𝗢𝗟𝗘: · Creative designing for Digital / Social Media: a)     Social Media Posts b)     Social Media Contest Posts c)     Moment Marketing Posts d)     Emailers e)     Festive Posts f)      Google/Native ads · Motion Graphics for Digital / Social Media: a)     Videos, b)     GIFs · Adaptations for Digital / Social Media: a)     Websites/Social Media Banners/Wallpapers b)     Ecommerce – Image retouching · Creative designing / adaptation for Offline/Print Media: a)     Catalogue b)     Scheme/Pricelist/Leaflets c)     Posters / Leaflet d)     Itinerary · Cross Functional Team Support: a)     Retail/EBO b)     HR · Software Proficiency: (mandatory skills) a)     Photoshop b)     Illustrator c)     Premiere d)     Aftereffects e)     Knowledge of HTML & CSS Language ·   Experience: Max of 3-5 years of experience in Graphic Designing ·   Background: Retail/Agency/FMCG sector with exposure in digital & motion graphics. Interested candidates kindly mail your updated resume at - [email protected] and [email protected]. #jobopportunity #graphicdesigner #photoshop #Illustrator #motiongraphics #premiere #aftereffects #HTML #CSS #SocialMediaPosts #banners #wallpapers #MomentMarketingPosts #Catalogue #SchemePricelistLeaflets

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  • 𝗪𝗲 𝗮𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! DIGITAL MARKETING SPECIALIST Experience – 4+ years Preferred Education – Graduation with digital certification / MBA 𝗥𝗢𝗟𝗘: • Content management on social media and running paid campaigns for Meta. • Reports on social media analysis, Google analytics, campaign case studies. Hyper Local activity to increase EBO footfalls, shopping ads on Meta. • Influencer campaigns for Social Media. • Keyword research for SEO and Meta descriptions for website. • WhatsApp paid promotion and verification. • Paid campaigns on video views and engagement. • Meta shopping catalogue monitoring. • Planning and coordination for digital banners on 3rd party apps and websites. • QR code creation for website URLs and pages. • Google AdWords and GDN campaigns. • Calendar campaign plans in social footprints. • Vendor Management. • In depth display, Pmax, discover, local store visit campaigns on Google. • Budgeting and campaign strategizing for digital. • Help grow e-commerce business. 𝗘𝗺𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲 𝘁𝗼 - [email protected] & [email protected]. #jobopportunity #digitalmarketing #SEO #SEM #PPC #CPM #GoogleAds #MetaAds #ROI #digitalmarketingcampaign #contentmanagement

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  • #jobopportunity #Moderntradeoperation #Moderntradesales #MTsales #LFS #Businessdevelopment #salestarget Key Responsibilities: Sales Strategy & Execution Develop and implement strategic sales plans to achieve and exceed secondary sales targets across the area. Drive initiatives to increase market penetration, including promotional activities, sales campaigns, and other engagement efforts. Identify opportunities to expand reach within the area and work with location managers to capitalize on growth opportunities. Budgeting & Forecasting Create and manage sales budgets, ensuring alignment with business goals. Forecast monthly and quarterly sales volumes based on historical data, market trends, and sales pipeline. Monitor and control budget expenditures, adjusting sales strategies to maintain profitability and ensure adherence to budget constraints. Performance Tracking & Reporting Analyze and track sales performance data to identify trends, growth opportunities, and areas for improvement. Prepare regular reports on sales performance, budget utilization, and forecast accuracy, presenting findings to leadership. Use data-driven insights to refine sales strategies and improve resource allocation. Relationship Management Build and maintain relationships with key stakeholders and key accounts. Address and resolve issues with channel partners to ensure smooth sales operations and high customer satisfaction. Collaborate with marketing teams to develop and implement targeted campaigns that drive secondary sales. Team Leadership & Development Train, motivate, and coach location managers and sales staff to ensure effective execution of sales strategies. Set performance goals for team members, monitor progress, and conduct regular performance reviews. Foster a culture of continuous improvement, encouraging team members to identify opportunities to increase efficiency and sales performance. Compliance & Process Management Ensure all operations comply with company policies, industry standards, and legal requirements. Standardize best practices across locations for consistency in service delivery and brand representation. Qualifications: Bachelor’s degree in Business, Marketing, Sales, or a related field. Proven experience in sales management, operations, and budgeting within a multi-location environment. Strong analytical skills, with experience in budgeting, forecasting, and sales data analysis. Excellent interpersonal, leadership, and communication skills. Ability to travel within the area to support location managers and oversee sales operations. Exp - 6-10 years in relevant field. Interested candidates, please send your updated resumes in [email protected] & [email protected].

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