MarTech Legacy

Nikhil Mirashi sheds light on what it takes to make field marketing a strategic powerhouse. But as we dive into his perspectives, let’s take a moment to reflect: 🔍 What’s your take on these questions? 1. How can field marketing become the driving force behind customer engagement in a digital-first world? 2. Are we measuring the right metrics to showcase true campaign impact? 3. How will AI and automation reshape the future of this field? 💡 Inspired by Nikhil's insights? Let’s keep the conversation going! Drop your thoughts below.👇 #FieldMarketing #MarketingInsights #B2BMarketing

What does it take to transition into field marketing? According to Nikhil Mirashi, Former Regional Head of Marketing at MoEngage, the role is like being a "mini CMO" of your region. It demands a mix of business acumen, exceptional #communication skills, and sharp project management. Add to that, the ability to navigate data-driven decisions and the confidence to say "no" when needed, and you have the foundation for success. Curious to learn more about how field marketers juggle #strategy, stakeholder management, and execution? Tune in to the podcast for insights straight from an expert 👉 https://lnkd.in/dGHCJHTA #FieldMarketing #MarketingSkills #MarketingInsights #B2BMarketing #Marketing

How do you build a field marketing strategy that works across regions but feels local everywhere? In this episode, we chat with Nikhil Mirashi, former Regional Head of Marketing at MoEngage, to uncover the secrets to crafting a winning global field marketing strategy. 👉 How can marketers balance global consistency with local relevance? 👉 What are the biggest pitfalls to avoid in field marketing? 👉 How do you align sales and marketing to drive real impact? Nikhil shares lessons from his journey, practical tips, and stories that will inspire your next strategy. 🎧 Tune in for a thoughtful conversation filled with actionable insights: https://lnkd.in/dGHCJHTA #FieldMarketing #GlobalMarketing #MarketingStrategy #b2bMarketing

🌟 How do you craft a digital presence that stands out? 🌟 In our latest podcast, Harsh Kishore, Director of Marketing & Strategy at LeadSquared, shared insights that challenge the norm and redefine what it means to build a lasting brand presence. From lessons in sales to the art of authentic community building, his approach is a masterclass in strategy and value creation. Curious about Harsh’s unique journey and actionable takeaways? Watch the episode here 👉 https://lnkd.in/dEP-amcX #MarketingStrategy #DigitalPresence #LeadershipInsights #CommunityBuilding

How do you market a product that’s too complex to explain in a single line? Harsh Kishore, Director of Marketing & Strategy at LeadSquared, shares a fascinating experience from his work, where he tackled this exact challenge. Faced with a client's innovative offering—an AI-powered tool that turns text into lifelike video narrations—Harsh identified a key gap: their messaging wasn’t resonating with enterprise buyers. By rethinking the buyer personas, creating tailored landing pages, and introducing an explainer video, he transformed their outreach strategy. The result? Clearer communication, better engagement, and a thriving enterprise sales pipeline. Want to hear how he made it happen? Tune in to the podcast for the full story: https://lnkd.in/dEP-amcX #MarketingStrategy #GrowthStories #AIInnovation #CustomerCentricity

Tune in as we chat with Harsh Kishore, Director of Marketing and Strategy at LeadSquared, about Web Footprints: Crafting Your Digital Self. From practical tips on crafting an authentic online persona to aligning your web presence with your goals, this episode is packed with real-world advice and fresh perspectives. Whether you're looking to amplify your personal brand or create a lasting digital impact, there’s something here for everyone. Hit play, and let’s explore how you can take control of your digital self: https://lnkd.in/dEP-amcX #DigitalMarketing #Marketing #DigitalPresence #OnlinePersona #MarketingTips #MarketingStrategy

🚀 Launching a new product? It’s not just about going live—it’s about going live right. How can we ensure that each launch truly resonates with market demands and audience needs? In the previous podcast, Parth Shrivastava shared the intricacies of aligning product launches with market demand: ✨ Listen to your audience ✨ Align with evolving trends ✨ Deliver value first How do you keep your launches in sync with what matters most? Watch the full episode here: https://lnkd.in/dmdPf-RU #ProductLaunch #MarketAlignment #CustomerSuccess

Ever wondered what you should do when a product launch underperforms? Parth Shrivastava shares some surprising lessons from the field and raises thought-provoking questions, including: 👉 When do you know it's time to relaunch? 👉 How can tactical shifts, like community demo days, make a difference? 👉 Is post-launch support where you're losing customer interest? 👉 Have you considered the role of incremental vs. inclusive personas in your strategy? Get ready to rethink your GTM playbook with actionable insights! Catch the full episode here. 🎧 https://lnkd.in/dmdPf-RU #ProductLaunch #GTM #Marketing #productmarketing #marketingstrategies

In this episode, we sit down with Parth Shrivastava, Director of Marketing at Wooqer, to uncover the gritty truths behind product go-to-market (GTM) strategies that didn’t go as planned. 🚀 Ever wonder what goes wrong in a product launch despite meticulous planning? Parth pulls back the curtain on some of the biggest GTM challenges, sharing real stories, surprising pitfalls, and key lessons from launches that missed the mark. 👉 Tune in as we discuss: -Why some GTM strategies look perfect on paper but fail in reality. -The warning signs of a struggling launch—and how to catch them early. -Proven steps to turn around a troubled GTM strategy and lessons learned from launches that fell short. If you’re in #marketing, product development, or are simply fascinated by what makes products succeed (or fail) in the real world, this episode is for you. Watch it here: https://lnkd.in/dmdPf-RU #productmarketing #gtm #productlaunches #marketingstrategy #b2bmarketing

Ever wondered how some people get so much done in just a few hours? Prason S dived deep into productivity hacks, time management strategies, and debunked common multitasking myths. From discovering your peak productivity time to using the Eisenhower Matrix for prioritization, these strategies can change how you work forever. Watch the full episode here 👉 https://lnkd.in/dXTcku7f 🔥 What’s your go-to productivity hack? Drop it in the comments below! #Productivity #MarketingTips #Growth #ProductivityHacks #TimeManagement