Honasa is happy to announce an entry into the personal wash category!
With Mamaearth’s innovative Moisturizing Lotion Soaps, Honasa is setting a new standard for Grade 1 status with Made-Safe certification, ensuring toxin-free hygiene 🚀
Irrespective of the advancements in the personal care industry, personal wash products have lacked substantial innovation. The market is dominated by Grade 2 & 3 soaps with low TFM, and very limited Grade 1 alternatives.
Staying at the forefront of innovation, Mamaearth's soaps are crafted with the signature blend of natural ingredients. The new soap range is Grade 1 category soap that combines deep cleansing with the nourishing power of a moisturizing lotion.
The new range is now accessible online and at select retail outlets across India, offering consumers a wider selection of toxin-free and safe options.
Across Honasa’s house of brands, our commitment is clear – to provide safe, toxin-free alternatives for daily hygiene without compromising efficacy.
Commenting on this innovation, Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Ltd. adds: “The lack of innovation in the personal wash category has been a challenge for the category particularly given the constant demand for natural, eco-friendly, and safer alternatives, without compromising on the efficacy. This presented an interesting challenge for us, and we began our quest to solve this problem. With the launch of our lotion soaps, we are solving the need for a soap that deeply cleanses and does not dry the skin, instead provides moisturization as well. At Mamaearth, we are committed to offering safe and toxin-free alternatives, and with the entry into the personal wash category, we will continue working on innovative formats to disrupt this category and provide consumers with a wider selection of toxin-free and safe options for their daily hygiene routine."
For further details, check the link: https://lnkd.in/gsGVMSsQ
#Innovation #SkinCare #BeautyIndustry