Celebrating cricket victories together at Kaffee-La' feels like home away from home 😍
Team India 🇮🇳 did not win the T20 World Cup alone. With them, the whole nation won after 17 years of patience. I believe cricket 🏏 for Indians is not just a sport; it's an emotion. And we celebrate this emotion like a festival. It was seen in the stadium, at homes, and also in cafes and restaurants. In Diwali, people get to go home and celebrate with their families. However, this win was about to be only a one-day festival. Thus, many celebrated it in cafes, restaurants, or sports bars. And Indians typically spend more money during major sporting events, which turns profitable for the F&B industry. Especially with friends, people don't usually see the tab. They are only concerned about enjoying the moment with great food & amazing people. At Kaffee-La' alone, we recorded a 170% hike in sales during this celebratory festival. I strongly believe that cricket has always been a common emotion that brings people together even when they have nowhere to go. #cricketfever #t20worldcup