Digitally Scrambled

When 'deadline' becomes a lifestyle! The chaotic symphony of the end-of-year rush at marketing agencies.

Gen Z may just be the most ad-savvy generation yet - growing up with social media, streaming services, and smartphone games, they've been immersed in branded content from the get-go. Ads are simply part of the online landscape for them, which could mean big opportunities for content marketers in the future. Each social media platform holds different value for Gen Z - they understand the game better than anyone, tailoring their content sharing and consumption across platforms like Instagram, Snapchat, Twitter, and Facebook. If you want to reach them, it's critical to serve up personalized messaging that fits each platform like a glove. These young users are all about authenticity and sniffing out the fakes. From caring deeply about social issues to seeing through brands trying to cash in on 'cause marketing', Gen Z knows when someone's genuine and when they're just putting on a show. It's a lesson for brands and influencers alike in the importance of staying true to your values. Forget the platform wars - for Gen Z, it's all about the content. They'll gobble up videos on YouTube as easily as on Netflix, and consume a whopping 68 videos a day across social media. Create content that resonates, and they'll be sure to share it with their network. So how do you market to Gen Z? Embrace video marketing, lean into native ads, and most importantly, keep it relatable. Dive into their world, understand their values, and craft a brand story that goes beyond just selling products. Authenticity, relatability, and a sense of purpose will be the keys to capturing the attention of this next-gen audience #GenZ #SocialMedia #SocialMediaManagement #SMM #GetSocial #socialmediamarketingtip

When it comes to deciding between Google Ads and Facebook Ads for your ad budget, it's crucial to consider the unique strengths of each platform. Google Ads reigns supreme when it comes to search dominance, intent-driven users, and high purchase potential. On the other hand, Facebook Ads boasts advanced targeting options, visually engaging ad formats, and a large user base. It's important to dig into the specifics of your target audience, campaign objectives, and ad formats to determine the best fit for your brand. In the end, a strategic blend of both platforms might be the winning formula to maximize your ad budget. #GoogleAds #FacebookAds #MetaAds #PPC #PayPerClick #PPCAdvertising #AdManager #AdManagement #DigitalAdvertizing #FBAds #PayPerClickManager

Digital marketing success starts with a bang! Imagine your website wowing visitors, your keywords hitting the bullseye, and your tracking on point. It's like having a well-oiled machine ready to roll. Every step you take in the beginning sets the tone for the entire journey ahead. So, buckle up, get these essentials right, and watch your brand take off! #digitalmarketing #keywords #keywordranking #keywordresearch #keywordanalysis #keyworddensity #keywordrankings #keywordtargeting

Thinking about using Google Ads for your business? Here are 7 things to know before you get started: Know your goals - Figure out what you want to achieve with your ads, whether it's sales, leads, or brand awareness. Understand your customers - Get inside the heads of your potential customers to make sure your ads and landing pages meet their needs. Check out your competitors - See what your competition is doing and how you can stand out. Identify your USP - Determine what makes your business unique and why customers should choose you. Know your budget - Understand the costs and set a budget that aligns with your goals. Have the right landing page - Make sure the page people land on is optimized and designed for conversion. Track what happens next - Be prepared to manage the leads and customers that come in from your ads.

From a single cafe to a trio, our journey with Caravela Cafe embodies a unique blend of trust and creative freedom. At Digitally Scrambled, we prioritize lasting relationships, evident in our distinctive approach—no approvals needed, just collaborative strategy discussions over coffee. This freedom has allowed us to craft engaging social media content from witty captions to influencer collaborations, shaping a thriving online community. Witnessing Caravela Cafe's growth and success has been nothing short of inspiring. #TrustInAction #ClientCollaboration #CreativeFreedom #GoaAgency #GoaMarketingAgency #Goa #GoaCafes #GoaCoffeeShops #GoaMarketing #CreativeAgency #Creativity #ClientRelationships

In a world of cookie-cutter hotel rooms, Casa Boutique Hotels stands out as a beacon of individuality and style. Our journey to revamp their website was a delightful dive into the vibrant realm of modern decor, nature-inspired beauty, and unique design elements. Each room, each hotel is a masterpiece of personality waiting to be explored. Join us as we unveil a digital showcase dripping with finesse, perfectly echoing the essence of Casa Boutique Hotels' one-of-a-kind charm in Goa and Uttarakhand. #newwebsite ##websitelaunch #newwebsitelaunch #hospitality #hotelwebsite #hotelgram #hoteldesign #hotellife #hotelsuite #hotelrooms #hotelgoa #goawebisteagency #goadesignagency #goadesigners

Managing B2C brands across different locations can indeed pose challenges such as obtaining real-time, high-quality content and staying updated on local competitors' activities. However, at Digitally Scrambled, we are fortunate to have the opportunity to work with remarkable brands that understand these challenges and assist us in overcoming them. We effectively manage social media for a dynamic kids' play area in Pune. Our creative visuals and captivating storytelling bring to life everything from daycare and workshops to play zones and exciting kiddie parties, all while encapsulating the pure joy of childhood. With our playful and lively approach, we celebrate the magic of childhood and foster a vibrant online community. #socialmediamanagement #socialmedia #socials #socialmediamanager #b2c #b2cbrands #kidsplayarea #pune #punemarketingagency #puneagency #pune #newwork #agencywork

Is your website, social media, or blog in need of a health check? Our digital marketing audits deep dive into your online channels and provide you with a list of improvements you can action. Think quick wins to improve your website design and user experience, easy SEO tips, lead generation, email opt-in newsletters, and more. Connect with us today! #digitalmarketing #marketingagency #digitalmarketingagency #onlineaudit #marketingaudit #seoaudit #socialmediaaudit

Imagine link farming as a shortcut to growing crops. Instead of tending to a proper farm with quality soil, proper irrigation, and careful cultivation, link farming involves scattering links across unrelated websites to artificially boost a website's ranking. It's like trying to force the growth of your website without putting in the necessary effort. However, just like a shortcut in farming can lead to poor-quality crops, link farming has significant downsides. Firstly, search engines like Google are smart enough to detect this deceptive practice. They view it as an unethical way to manipulate rankings and can penalize your website. This can result in a significant drop in rankings or even removal from search engine results altogether. Secondly, link farming often involves generating low-quality and irrelevant links. These links don't provide any value to users and can actually harm your website's reputation. Visitors may associate your site with spam or untrustworthiness, causing them to avoid it altogether. Additionally, link farming is an outdated and ineffective strategy in today's SEO landscape. Search engines have become more sophisticated in identifying manipulative techniques. Engaging in link farming can damage your website's credibility and lead to a loss in rankings. Link farming is a risky endeavor that can have long-lasting negative consequences for your website's visibility and reputation. Instead, focus on organic link building through quality content, relevant partnerships, and ethical SEO practices to cultivate sustainable growth for your website. #linkfarming #seo #seopractices #seoagency #seoservices #seoexpert #seoagencygoa #goaagency #agencylife #digitalmarketing #marketingplan #marketingtips #marketingdigital #marketingstrategy #marketingtips