Moty Fridman

My Suk (open market) Marketing insights from my weekly shopping at the Tel Aviv Carmel open market. Post #2 This week: the arrogant cheese store vendor or how to build brand loyalty. ⭐ This week's focus lies on the loyalty practices of stall owners in the bustling market of Tel Aviv. Over time, they've honed a sixth sense for distinguishing between transient opportunists and potentially loyal, long-term customers. This discernment has prompted some vendors to invest their efforts in cultivating relationships with the latter group, rather than expending energy on one-time visitors unlikely to return. 🧀Take for instance my cheese store. Few years ago, I noticed that my neighbors bought their cheese at a different stall than mine…. I followed their footsteps to reach a store a few hundred meters away from the market main alley. 😩 While I was ordering cheese for the first time there, I was treated by the vendor with despite and arrogance (as a onetime shopper) but since my neighbors were buying there, I took upon myself his unfriendly attitude. I had to taste those cheese…and yes, their brand's reputation was confirmed a few hours later when I opened their bags at home. ❤️ The quality of their cheese overcame by far the unwarm service I received the first time I shopped. But after several visits over there, smiles came upon the vendors' face: they started to joke with me, I was accepted in the "exclusive cheese club store". I was not considered anymore an opportunist one time shopper. The vendors are now buddies and I get to drink coffee when I shop there. 💰 Reflecting on this experience, I have gained a marketing insight: a combination of unwavering confidence in the product's quality with a "hard to get" attitude / scarcity of the offer creates brand loyalty and long-term revenue. But let's keep proportion, there is not yet a line the night before the opening of the cheese store as for the Apple store in NY before the launch of a new IPhone version!

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Attention Israeli companies! Ready to conquer the German market? Join us for the webinar: "How to Navigate the German Market." - It will take place: May 7th, from 10 a.m. to 1 p.m. IL time. Get ready to dive into crucial topics including choosing the perfect location for your subsidiary (Berlin or not Berlin, after all?), selecting the right business entity for your venture, navigating labor and residence laws, essential tax considerations for success, and mastering B2B PR and media strategies. But wait, there's more! We're thrilled to have Aviv Bar Oz from monday.com who will share their success story in the German market. Don't miss out on this opportunity and register now. >> You'll find the link with the detailed agenda and registration form in the first comment. Doron Hemo Christian Kusulis Sina Reck Andreas Kössel Dr. Frank R. Tschesche Daphna Sternfeld Armelle Azoulay-Haim Nicola Stettner Wiebke Fischer GvW Graf von Westphalen Diehl Relations GmbH Israel Export Institute מכון היצוא Deutsch-Israelische Wirtschaftsvereinigung e.V. Israel Economic & Trade Mission, Germany #Israel #Germany #marketaccess #webinar

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Discover the Future of Skincare with AGAS VMAX Magnetic Field Technology! 🌟 An Israeli Development and Patent Dreaming of glowing, smooth, and healthy skin? Meet the AGAS VMAX, the advanced device using magnetic field technology that will make your skin look its best! 💫 ✨ What is Magnetic Field Technology? Magnetic fields penetrate the skin layers, improving blood circulation and stimulating metabolism. The result? Radiant and smooth skin like you've always wanted! ✨ Benefits of the Treatment: 🌸 Reduces wrinkles 🌸 Improves skin elasticity 🌸 Reduces scars and acne marks 🌸 Healthy and refreshed skin appearance ✨ Is the Treatment Safe? Absolutely! The treatment is safe and performed according to manufacturer instructions and under professional supervision. ✨ How Many Treatments Are Needed? Results vary from person to person, but typically, you'll see improvements after just one session! ✨ Who is it Suitable For? Everyone! The treatment is suitable for all skin types and all ages (subject to cosmetologist recommendations). ✨ Are There Any Side Effects? Very rare! You might experience slight skin irritation or a warming sensation that will quickly subside. ✨ Combining with Other Treatments? No problem! This treatment can be combined with other treatments like peeling, hydration, and anti-aging treatments. 💆‍♀️ Don’t wait! Come experience the magic of magnetic field technology and discover your dream skin! 📞 Contact us today to schedule an appointment and get more details! 050-9380759

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🚀 Is your brand ready for international expansion? 🚀 Israel offers unique opportunities for growth and innovation. Here's why you should consider establishing a presence with Israel Growth Venture: 1. Local Expertise: With Israel Growth Venture, you benefit from a seasoned local team that understands the nuances of the Israeli market and can guide you at every step of your expansion. 2. Ongoing Projects: We are currently working on the 'Haboustan Quarter' project in Zikhron Yaakov, offering premium locations for brands looking to establish themselves in a dynamic and growing environment. 3. Partner Network: Through our extensive network of local partners, we can connect you with the right market players to ensure the success of your expansion in Israel. 4. Personalized Support: At Israel Growth Venture, we believe in personalized support. Every brand is unique, which is why we tailor strategies to meet your specific needs. Contact us today to learn how we can help you succeed in expanding to Israel. #InternationalExpansion #Israel #Growth #Innovation 🌍🇮🇱

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Tech Transfer – Have You Tried It? Bridging the gap between research and commercial application is never simple, but it’s an essential leap for innovation, especially in the #foodtech sector that relies on deeptech and biology that takes time to develop. The journey often starts with tough negotiations over licensing agreements. Universities do an excellent job protecting their IP and ensuring their future incomes, and continues with the clash of cultures - academia thrives on exploration and discovery, while the industry needs fast, market-ready solutions. The timelines and priorities don’t always align. Medium Well Technological Solutions began as a spin-off from a concept that emerged at the The Hebrew University of Jerusalem . Like many ventures starting from academia, our path has been complex. But despite the challenges and the physical distance between our labs (initially 200 km apart and then down to 100 km…), we’ve managed to operate as a cohesive team, supporting each other every step of the way. The most important lessons we learned for positive collaboration: 📢 Effective Communication: we kept regular and transparent communication to bridge the gaps and align goals. 🔬 Leverage University Resources: we enjoyed access to advanced analytics, state-of-the-art labs, and experience across various fields. These resources can significantly boost a lean startup, especially in a sector as technically demanding as foodtech. 📈 Plan for Scale Early: We considered scalability and commercialization from the very beginning, and always focused on finding the right moment to transition from research to product development.

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𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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Israel's leading daily business publications, known as Globes, has ranked Sheba Medical Center one of Israel's strongest and most beloved brands based on its 2024 Brand Index. Globes' annual index ranks the top 100 leading brands in Israel across various categories. The index also placed Sheba among the 30 most powerful and recognized brands amongst the Israeli public and the only healthcare brand to enter the top 100 leading brands list. Sheba Canada is immensely proud to be the Canadian Friends of such a powerful brand. If you’ve been following us lately you’d know that Sheba not only prioritizes excellent healthcare for the Israeli public but also extends expertise and hospitality to patients from around the globe. Sheba’s supporters across the world, including the strong community of supporters here in Canada, are unified in their dedication to Sheba’s mission: delivering exceptional medical care, advancing health through innovation, and enhancing both physical and mental well-being - globally. #ShebaMedicalCenter #Globes #HealthcareExcellence #GlobalHealthcare #InnovationInHealthcare #ShebaCanada

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🏢 🇮🇱Does Your Brand Support Israel? 🇮🇱 🌟 Show Your Commitment with Israel Growth Venture (IGV) 🌟 Dear Professionals, As an influential brand, your support for Israel can take many forms. How about establishing your business in the heart of the nation? Israel Growth Venture (IGV) offers you a one-of-a-kind entrepreneurial adventure. As experts in commercial establishment in Israel, we offer you much more than walls: an immersion in a dynamic and innovative entrepreneurial culture. Our mission is to facilitate your success by assisting you in identifying the best locations for your expansion. Whether you are considering establishing yourself in the iconic 'Haboustan Quarter' project in Zikhron Yaakov or seeking opportunities elsewhere in Israel, we have the knowledge and resources to make your projects a reality. 💼 Our services include: - Active search for commercial properties - Personalized advice for your expansion in Israel - Support throughout the establishment process - Access to a vast network of local professionals Show your commitment to Israel by choosing IGV as your partner for expansion. Contact us today to learn more about our services and how we can help you realize your vision in Israel. Does Your Brand Support Israel? Show it with Israel Growth Venture.

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The success stories of our Program beneficiaries bring us great inspiration, as they showcase the results of the work accomplished. This time, our article is about "Mornin" LLC, the first Armenian company producing muesli from local ingredients, founded by a young economist and entrepreneur, Magda Karapetyan. Through the production line and packaging machine acquired with the financial support of USAID funded AGRI CAMP Program of ICARE Foundation, “Mornin” LLC successfully automated the mechanical tasks of its production. Packaging of muesli bars became more reliable and efficient. Additionally, the production volume of muesli bars significantly increased, along with the shelf life of the product. Currently, the company produces more than ten flavors of bars. Moreover, the production capacity achieved through the new machine now allows for outsourcing orders to package bars for other brands. When asked about the secret to their success, Magda Karapetyan of “Mornin” LLC responded as follows: “John D. Rockefeller believed that enthusiasm is a decisive factor for achieving success. Such an approach to work and life helps in seeing opportunities, overcoming challenges, and reaching goals.” Well, hats off! The AGRI CAMP Program continuously supports enthusiastic women entrepreneurs who are ready to make the necessary changes to expand the production of Armenian products and present them to local and international consumers with high quality. Find more details here 👇

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非常開心MKTer Salon, 成立半年的時間, 我們有機會與 數位時代合作, 提供公關票給我們的粉絲, 如果你也對「2024行銷科技高峰會」感興趣, 歡迎點擊連結參加抽獎。 讓我們12/3一起去感受Martech和AI的魅力吧！ _ I’m thrilled that MKTer Salon, in just half a year, has the opportunity to collaborate with 數位時代 to offer giveaway tickets to our fans! If you’re interested in the 「2024 Martech Summit」, feel free to click the link to enter the raffle. Let’s experience the allure of Martech and AI together on 12/3!

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🌍 Why Global Brands Sometimes Fail to Break Into Local Markets 🌍 I'm not a big expert on this, but this is my 2 cents on 7-Eleven's ordeal in #Israel. It’s easy to blame “external factors” for a brand's struggles, but the reality is often more complex. Take the recent decision by Seven & i Holdings to pull out of Israel. While current regional tensions have been highlighted as the reason, the truth goes deeper. Like other big names—think Starbucks—7-Eleven entered the market with big fanfare, but the excitement quickly fizzled out. Why? A range of factors include unoptimized store locations, lack of unique competitive advantages, pricing missteps, and more. This isn’t an isolated case but a pattern we see with international brands attempting to establish a foothold in new markets. Blaming the "situation" is a convenient PR narrative, but it overlooks the critical—and often overlooked—mistakes that international brands make. Entering a market requires more than name recognition; it demands a real understanding of local culture, consumer needs, and on-the-ground strategies. Successful market entry requires getting the basics right, not just making a splash. 🌊 It saddens me to see 7-Eleven stores leave the country, but it even saddens me more to see how the management of the company decides to portray it. #Japan #MarketEntry #GlobalBrands #Strategy #LocalMarkets #BusinessInsights https://lnkd.in/dmgjQvau

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I recently had the pleasure of joining Eyal David on the Product Builder Podcast to share the journey of building Kai.ai and how we’re reshaping emotional support through AI-augmented therapy . What’s AI-augmented therapy? It’s a unique approach that combines human therapists' expertise and empathy with AI's scalability and personalization. This ensures that support is both accessible and deeply tailored to individual needs. In the episode, we discussed: * The growing need for mental health solutions, especially for Gen Z: How we create stigma-free support that seamlessly fits into everyday life. * Why mental health matters for organizations: Supporting employee well-being boosts retention and performance. A big thanks to Eyal David for an engaging conversation and for exploring how we can make mental health a priority in the workplace. Links to the full episode in the first comment. If you’re a leader looking to support your team’s well-being and want to learn more about how Kai can help, feel free to reach out . #MentalHealth #EmployeeWellBeing #FutureOfWork #GenZ —------------------------

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^^𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐢𝐧 𝐈𝐧𝐜𝐨𝐦𝐞 𝐀𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝐑𝐞𝐥𝐢𝐠𝐢𝐨𝐮𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐢𝐬 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐓𝐨𝐩 𝐂𝐡𝐞𝐟𝐬 𝐭𝐨 𝐎𝐩𝐞𝐧 𝐊𝐨𝐬𝐡𝐞𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬^^ The increasing income among Israel's religious and ultra-Orthodox communities is driving significant changes in the local food industry. Renowned chefs such as Eyal Shani and Haim Cohen are seizing the opportunity by opening kosher restaurants to reach a broader audience of religious and traditional customers. 𝐊𝐞𝐲 𝐃𝐚𝐭𝐚 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 1. Income Growth: The average monthly income for ultra-Orthodox households is rising, with significant upward trends despite existing gaps compared to non-Orthodox Jewish households. 2. Employment Surge: Employment rates among ultra-Orthodox men have risen to 53.5%, with 80% of ultra-Orthodox women now employed. Educational Advances: The number of ultra-Orthodox students in higher education has increased by 235%, now constituting 10.5% of all students in Israel. 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭𝐬 𝐨𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧: With rising incomes, the ultra-Orthodox public is increasingly interested in high-quality products and services, including luxury kosher restaurants. Famous chefs are opening kosher establishments, recognizing the demand from this growing market segment. 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐨𝐧 𝐄𝐲𝐚𝐥 𝐒𝐡𝐚𝐧𝐢 𝐚𝐧𝐝 𝐇𝐚𝐢𝐦 𝐂𝐨𝐡𝐞𝐧: @Eyal Shani: Known for his creative dishes, his kosher ventures attract religious and traditional customers @Haim Cohen: His kosher business can draw more customers and solidify his market presence. The economic advancement of the ultra-Orthodox and religious communities is increasing the demand for quality services, including luxury kosher dining. This trend is set to continue, contributing to the growth of the kosher restaurant market in Israel. Join us and find out how this trend can benefit you #KosherCuisine #FoodIndustry #EconomicGrowth #IsraeliChefs #CulinaryInnovation

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Watch and learn about the 5 steps to creating olive oil here in Israel!

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  **Clean2Go System Concludes Successful Pilot in Negev Region, Israel**   We are excited to announce the successful completion of the Clean2Go pilot project in the Negev region, in collaboration with the Ministry of Environmental Protection and the Chief Scientist of Israel.  This innovative waste management platform has showcased impressive results, marking a significant step forward in our efforts to enhance environmental sustainability.   Key Highlights from the Pilot:   -Waste Account Reduction: Two participating municipalities experienced a remarkable decrease in waste metrics, with reductions ranging from 20% to 27%. This demonstrates the effectiveness of Clean2Go in promoting efficient waste disposal practices.   Private Contractor Work Reduction: The pilot also managed to significantly reduce the workload of private contractors, showing a decrease of over 80%. This decrease not only reflects increased efficiency but also promotes a more sustainable model for waste management.   Enhanced Truck Efficiency: There was a notable improvement in the operational efficiency of cleaning trucks, with a 15% increase in their productivity in work mode. This optimization ensures that resources are utilized effectively, leading to better service delivery.   The positive outcomes of this pilot highlight Clean2Go’s potential to transform waste management practices across Israel. As we move forward, we aim to incorporate these findings to further refine the system and expand its implementation including AI capabilities in additional municipalities.   Stay tuned for more updates as we continue our commitment to environmental excellence and community support through innovative solutions like Clean2Go.   For more information, please contact Kobi (Jacob) Kalderon Gold Ventures Investment #Network #Startups #VC #SmartCity #Investor #Goldventuresinvestment

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In a historic move, the U.S. Drug Enforcement Administration (DEA) is expected to approve the Department of Health's recommendation to reschedule cannabis from a Schedule I to a Schedule III drug. This decision acknowledges the plant's medical potential, removes barriers, and opens new opportunities in research and industry. While the ongoing situation in Gaza weighs heavily on our minds and hearts, as we constantly have our brothers and sisters held hostage in gaza in our thoughts and prayers, it is our duty to also continue our lives to the best of our ability and stay informed about significant global developments. This landmark shift in U.S. cannabis policy has far-reaching implications for the medical community, businesses, and society as a whole. Read more about the details and potential impact of this decision in my latest article [link below]. I discuss the differences between Schedule I and Schedule III drugs, what this means for cannabis, the federal implications, and where this could lead us in the future. As the global cannabis market continues to grow, this move by the U.S. government marks a turning point that may influence policies in other countries and accelerate the trend towards market regulation and potential legalization. #cannabis #medicalcannabis #cannabispolicy #historicshift https://lnkd.in/dkYtd6RV

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