Moran Guy

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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What are AI Gateways and why are they trending? Learn from Iddo Gino & Eyal S. in Episode 1 of "Unlocking the Power of AI Gateways 👉 https://lnkd.in/d5PWpDYh

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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Are you looking for some practical tips on how to enhance your product's UX? Look no further than the latest episode of the Product Builder podcast with special guest, UX expert Bar Rhamim. (Available in Hebrew) If you're a product manager, this episode is a must-watch. Bar's expertise in understanding user needs and creating user-friendly solutions offers valuable lessons you can apply to your projects. 🎧 Listen now and transform your product's UX! (Links in the comments) #ProductBuilderPodcast #UserResearch #UXDesign #ProductManagement #PMPodcast #ProductManager

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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ENTIRELY AI GENERATED COMMERCIAL! This is not a drill. There is an entirely Ai-generated advertisement on Israeli TV.

Here is a great video (it's in English, with Hebrew subtitles), summarizing all the things you need to know about where we are at with anti-semitism and hatred in the world. It was sent to me this morning by a treasured friend and reflects all the things that I, and many other people, have been saying here since October 7. For those of you who do not know the author Douglas Murray, he is not Jewish. But he explains the motives behind and implications of anti-semitism in a way that can be easily understood. I highly recommend you watch this video. Here are a few of the many key takeaways: -- That anti-semitism is the canary in the coal mine. When it's okay to express hate against Jews, any other group can become a target, and likely will. -- That the Islamic terrorism experienced on October 7 in Israel (and many, many, many times before) is the same Islamic terrorism experienced everywhere else in the world, like the bombing of the Ariana Grande concert in Manchester, the Bataclan nightclub attack, and so many more. I feel this acutely, having lost a beloved colleague on 9/11. -- That civilization itself flourishes because of Judaism and the contributions of Jews (think medicine, arts, philanthropy, technology, etc.). -- That the accusations against the Jewish nation are externalized deficiencies. This is a well-known psychological principle, but somehow overlooked in this situation. TL;DR: anytime you accuse someone of something, you'd better look in the mirror. Let me know what you think. Link is here: https://lnkd.in/gTQGsvrm #standwithisrael #neveragainisnow #islamicterrorism #westisnext

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How to Maximize Office Space and Breathe Life into It with Experiential Content ✨ Dive into our full article in TheMarker👇🏼

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I'm back in Israel, after the insightful 58th ICA conference. I found out that Israel can be one of the global leaders of the AI revolution, but in order to do so, we must collaborate with our true friends in the world. Such a collaboration can only happen when we listen carefully to our international partners, and understand that their critique comes from true friendship. I believe that international collaboration is the key to overcoming obstacles, both in AI, and in the current multidimensional crisis that Israel is facing. https://lnkd.in/dEaRPfM3

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WhatsApp Business and ChatGPT: A Dynamic Duo Transforming Customer Communication! 🌟 I'm thrilled to share an insightful new blog post from Commbox that delves into the revolutionary integration of WhatsApp Business and ChatGPT. This dynamic duo will transform customer service across industries, offering unparalleled efficiency and personalisation. In today's digital-first world, businesses must leverage cutting-edge technology to meet the high expectations of modern consumers. The integration of WhatsApp Business with ChatGPT is not just a technological upgrade; it's a paradigm shift in how we engage and support our customers. From healthcare to retail and education to municipal services, this powerful combination enhances customer interactions like never before. Explore the future implications of AI in customer communications and learn how to navigate the challenges and opportunities ahead. Take advantage of this must-read post that uncovers the potential of AI-driven customer service! Read the full blog 🔗https://bit.ly/3wVntfb #CustomerService #AI #WhatsAppBusiness #ChatGPT #DigitalTransformation #Innovation #CustomerExperience #FutureOfWork #Commbox CommBox

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A short case study on how we utilized TikTok on a #B2B campaign hint: it all starts with precise crowd characterization and tailor-made AI #content creation. Curious to find out more? No worries - check the link in the 1st comment and discover all our secrets

The Voice of the Consumer (VoC) - or Voice Of People ( VoP )- refers to the process of capturing and analyzing customer feedback, opinions, preferences, trends and expectations regarding a political party, persons, product, service, or brand. It's crucial for businesses and political persons as it provides valuable insights into customer needs and helps in shaping marketing and messaging strategies . Improving VoC involves several steps: 1. Encourage customers to share their feedback through various channels such as surveys, social media, customer support interactions, and online reviews. 2. Collect comprehensive data including trends, opinions and popular anchor terms that people use. 3. Utilize analytics tools to analyze the collected data. Look for patterns, trends, words , anchor terms of each groups and correlations to identify key insights and prioritize areas for improvement. 4. Act on the insights gained from customer behavior analytics by making necessary changes in messaging, products, services, processes, or policies to better align with people's expectations. 5. Foster ongoing communication with people to keep them engaged with your updated ideas, insights and messaging. If you are interested in VoC/VoP you should talk with Hiveurban.com

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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I'll be at the Tel Aviv Adtech conference on December 10th, discussing what's important to publishers, how AI is providing insights to vendors and how we generate more revenue, together. If you want to grab a coffee or ice cream, you hear one of the great speakers, feel free to save 30% by using the promo code: AdTech30DZ #IsraelAdTech #AdTech #DigitalAdvertising Ilan Amit

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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😇𝐓𝐡𝐢𝐬 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐚 𝐥𝐨𝐧𝐠 𝐨𝐧𝐞, 𝐛𝐮𝐭 𝐢𝐭 𝐢𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐭𝐡 𝐢𝐭: Yotpo 𝐢𝐬 𝐝𝐨𝐢𝐧𝐠 𝐋𝐀. 😇 Asaf (our COO) and I just finished an amazing week in LA, meeting some of our top current and future customers and agency partners. I cannot emphasize enough the amount of learning we had and the pages of notes we took on product roadmap, marketing ideas, how to make sure our agency program is the best there is, market understanding, and eventually meeting amazing entrepreneurs in their journey building in eCommerce. We started the week meeting the amazing team from Barefoot Dreams, Inc., who are just launching such an exciting loyalty program (kudos to Kristen and Jamie)! The fabric of their robes is unbelievable; buy it for someone you love. Robbie, you had a huge impact on their ability to launch on time, kudos man. Then we had such an inspiring meeting with Sammy (thank you Sara, the rooftop was amazing as well). I think your insights are going to define a big portion of our email and agency roadmap for the next 12 months. I still cannot believe I was so impressed by someone who named his agency after his cat, I hate cats. 🐈 ❌ Tuesday morning, we met with the one-man show of Saie, John Perasco, one of the most amazing human beings, and we geeked out on the amazing options we are building together when you combine loyalty and subscription solutions on the same data platform. We are going to make a massive impact with this combo, and I'm so excited about it. It made us so happy to hear how he speaks about Anna Lesser—you are having a huge impact. Right after, meeting with Thomas and the rest of the PACSUN team was all about our AI innovation in reviews and how our insights product can level up their merchandising. Then, unfortunately, the LA traffic hit, and we got just on time to meet the amazing Murad UK team. Seeing what Soo, Lisa, and the rest of the team are doing is awesome. Besides being the nicest person I probably met, Soo gave us some great feedback and product ideas we are going to implement. We came out so excited about the future of this partnership. Justin, you should have heard the compliments Soo gave you. Tuesday continued with meeting the lean and mean team of Milani Cosmetics. It's amazing to see how a small team, with the command of Jeremy, can make so much happen in retail, Amazon, and DTC. We are going to bring in an agency to unlock some DTC growth for the 2nd half of the year. Oh, and the dogs were amazing—next time, I am bringing Charlie! 🐶 Diego really looking forward to start workin together.

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🔍 The State of Ad Creatives in App Marketing Our UA Technical Lead - Social, Dana Shaviv, will be joining a webinar with experts from AppsFlyer and TikTok to discuss key creative strategies for 2024. Tune in to learn about the latest trends in creative optimization. Discover insights from our AI, which has analyzed over 220,000 creative variations to identify what makes a winning ad. Don’t miss this opportunity to elevate your app marketing game! https://bit.ly/3KkaoPU #AppMarketing #CreativeStrategies #Webinar #AI #

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