Firma. Business Design

Cultural branding is a tool focused on aligning a brand with specific values or ideals. This approach recognizes that consumers often make purchasing decisions based not only on the functional attributes of a brand but also on the cultural environment and the value system of the culture in which they live. Read the full article - https://bit.ly/3OPCvbG

מעולם לא היה נוח יותר לקבל אישור עקרוני למשכנתא! אחרי מחקרי שוק מקיפים, בחינת צרכים מעמיקה שחשפה את הכאבים והצורך של הלקוחות, בניית Road-Map, מודלים חכמים וגיוס כל השותפים העסקיים לתהליך. גאה להציג בפניכם, לראשונה במערכת הבנקאות בישראל (!!!), תהליך הגשת בקשה לאישור עקרוני למשכנתא של #בנקלאומי בדיגיטל צעד זה מהווה אבן דרך משמעותית עבור כל מי שמעוניין לרכוש דירה בישראל! תודה גדולה לכל השותפים המסורים שלקחו חלק במהלך המשמעותי הזה - יחד הפכנו חלום למציאות Firma. Business Design 🚀✨ ותודה מיוחדת על מנהל שהוא עוגן - moshe azuelos

Every birth is a unique story. Our collaborative work with Lis Maternity Hospital at Ichilov revealed a crucial insight: each expectant mother deserves a birth experience that is personal, professional, and precise. Our strategic approach focuses on what truly matters: the skilled hands guiding every birth, and the human connection that transforms moments of uncertainty into confidence. The visual language we developed, inspired by ultrasound contours, tells exactly this story - your birth experience in good hands.

We’re proud to announce that we’ve won 5 categories at the BRAND AWARD competition! A heartfelt thank you to our clients for your partnership, trust, and shared achievements - you are truly exceptional brands. And to our talented Firma team - you are the heart of this success!

💫 שמחים להיות חלק מהמהפכה!

Finding your match, but finding yourself first. Mujual uses AI to help users go through perosnal self-improvement processes, and finding their perfect match, mutually.   Read the Mujual full case study https://bit.ly/491cpvF

Not dull at all! While finding uniqueness in insurance seems to be a tall order, it was super easy to spot at Ayalon Insurance Company Ltd: they bring a boost of fresh energy into everything they do. We're proud to present Ayalon's new energetic brand identity. Read the full case study - https://bit.ly/40HqxZ4

We love collaborating with Israeli born and raised, and world famous brand, Naot. Designing the brand's onine and real-life touchpoints, and implement beauty, comfort and aesthetic ease - has been truly wonderful. Read Naot case study here - https://bit.ly/3UxQQgd

🪰 Ever noticed how a small change can completely transform your daily interactions with technology? Recently, I shared with my team at Firma. Business Design my passion for NUDGE - the fascinating concept that sparked my journey into UX Design. Together, we explored how tiny design decisions can guide users toward better choices while preserving their freedom to choose. Want to see a nudge in action? Notice how this post started with a question and an emoji? 😉 It's just one of many ways we can make digital experiences more engaging and human-centered. What's your favorite example of positive nudging in digital design?

The Jewish year may be coming to an end, but with everything happening, it feels as if the next year is just more of the same. We all try to keep on keeping on, and remember that we have the power to make a difference. Seems almost inevitable to give in to a bleak sense of helplessness, as it sort of becomes the new normal. But we’re here to remind you that we can weather this storm together and rise from destruction to rebirth. We can lead a change and rebuild, create a safe, sane, and pleasant life, and grow again as individuals and as a nation. In the spirit of our Rosh Hashanah tradition here at Firma, we snapped a new Firma shot that serves as a reminder: the power to create better days is in our hands, and we’ll never stop changing for the best💛🎗️.