Sean Broderick

How Behavioral Insights Can Supercharge Your ABM Campaigns 

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Whether you are new to channel partner acquisition or looking to improve your existing program, our eBook offers the knowledge and tools you need to succeed. In this Best Advice Guide. You'll discover: - How to identify the right channel partners for your business - The best practices for recruiting and onboarding channel partners - How to build and maintain strong relationships with your partners - The key metrics for measuring your channel partner program's success -Strategies for addressing common challenges in channel partner management Don't miss this opportunity to unlock your business's potential with effective channel partner acquisition. Download our eBook now and start growing your business today. #Channelpartnermarketing #CPM #b2bmarketing #Demandgeneration

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Crush Your Marketing Goals by Conquering Cross-Channel Chaos We get it - the modern marketing landscape can feel downright dizzying. Customers are navigating an ever-expanding maze of touchpoints, and you're responsible for orchestrating it all. But fear not, my fellow marketing mavens - I've got the secret sauce to help you rise above the noise and ignite growth. Our recent article dived deep into the core challenges and proven best practices for mastering multi-channel marketing. Want the juicy details? Let's break it down: ✨ Maintaining a Cohesive Brand Voice: Consistent messaging across channels is crucial to avoid confusing your customers and diluting your impact. Hello, brand superstardom! ✨ Harness the Power of Automation: By integrating tools like Pardot, you can streamline campaign management, supercharge personalization, and watch your efficiency soar. Goodbye, tedious tasks! ✨ Get a 360-Degree Customer View: Seamless data sync between marketing and sales systems gives you the intel you need to optimize the full customer journey. Sayonara, siloed data! ✨ Continuously Adapt & Optimize: Journey mapping and behavioral analytics empower you to continuously fine-tune your campaigns based on prospect engagement. Adios, stagnant strategies! [Read full article] https://lnkd.in/gDXwYNMH Tackle these multi-channel hurdles, and you'll be swimming in the sweet nectar of higher lead conversion rates, lower acquisition costs, and boosted customer lifetime value. Ready to level up your marketing prowess and turn heads in your industry? Drop me a line - let's connect and chart your path to cross-channel domination! #marketing #digitalmarketing #demandgen #salesandmarketing #growthhacking #multichannel

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The potential the sales technology explosion brings to the tech industry is one thing. Evaluating a boatload of new tools is another. In fact, it's one of the most challenging parts of leading and supporting teams. Learn how Xactly Corp uses our market reports to size up the B2B purchasing market and make data-driven decisions. You'll find out "Xactly" why they were named a Leader is Sales Software for 2025 and their key takeaways from our IT Spend Report. 🙌

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Dawn of the Battlecard for ABM The foundation of account based marketing (ABM) is insight into customer challenges, needs, priorities, and areas of interest. Is there a way that intelligence can be gathered fast and cost efficiently, and then put into action? It's Sales Battlecard time! #AccountBasedMarketing #FieldMarketing #IndustryMarketing #B2BMarketing #PublicSectorMarketing #DemandGeneration https://lnkd.in/eZnJQNzD

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75% of CMOs say ABM programs deliver the best ROI, according to a Forrester survey. But success depends on a strong sales and marketing partnership, built around a smart ABX model. When aligned, these teams work together across every stage of the buyer journey for greater results. Read the full blog to learn more about empowering your revenue team! https://lnkd.in/eNRMxVrk #transformtoabx #salesandmarketingalignment #CMO #MarketingStrategy #MarketingLeaders #RevenueTeam #ABMstrategy

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It's clear, and it has been for years now: consumers want personalisation. For companies, it can increase purchase frequency, boost engagement and drive incremental revenue. But many marketers are still struggling to deliver it effectively. Read our guide to personalisation to learn more ⤵ https://lnkd.in/e7QtzuaB  #personalisation #customermarketing #marketingandcrm 

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Whether you are new to channel partner acquisition or looking to improve your existing program, our eBook offers the knowledge and tools you need to succeed. In this Best Advice Guide. You'll discover: - How to identify the right channel partners for your business - The best practices for recruiting and onboarding channel partners - How to build and maintain strong relationships with your partners - The key metrics for measuring your channel partner program's success -Strategies for addressing common challenges in channel partner management Don't miss this opportunity to unlock your business's potential with effective channel partner acquisition. Download our eBook now and start growing your business today. #Channelpartnermarketing #CPM #b2bmarketing #Demandgeneration

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🚨 Marketers, here’s your reminder: Success in ABM doesn’t just happen—it’s driven by a series of metrics and KPIs that allow you to understand what’s working and where your efforts fall short. This knowledge not only helps you prove marketing’s impact on your company’s bottom line but also makes it easier to create repeatable and scalable campaigns that convert your best accounts faster. #abm #b2b #marketing #tips #b2bmarketing #optimize #success #revenue #kpi

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1 Comment

With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Successful ABM strategies integrate technology and personalization, leverage data for strategic decisions, and ensure a cohesive effort across all teams. Find out how using intent data can make your account-based motions more effective, measurable, and scalable by: 🤝 Integrating sales and marketing efforts 🔎 Applying the right attribution model 👍 Focusing on quality vs. quantity 💡Continuously learning and adapting Watch the webinar on demand ➡️ https://lnkd.in/e9at7A7d #ABM #B2BMarketing #IntentData

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For companies striving to excel in B2B sales, having accurate and insightful pipeline analytics is crucial for driving growth and achieving sales targets. 🚀 Dear Lucy transforms the way you manage your sales pipeline by offering a suite of powerful analytics tools directly integrated into your HubSpot CRM 🧡 : 🔸 Pipeline Review 🔸 Pipeline Analysis 🔸 Pipeline Snapshots 🔸 Pipeline Slippage & Leakage Discover more details on our blog 💡 #SalesAnalytics #PipelineManagement #HubSpotCRM #HubSpot #SalesGrowth #RevenueOperations #B2BSales https://lnkd.in/dPjnKSV8

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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We often deal with portfolio companies who don't typically invest in marketing. Budgets are frequently far below norms (we commonly see 1-3% of ARR) This is where cyclical pipelines create a 'hunters urgency' - the need to pressure SDRs on increasing network size and close rates. There are practical, sustainable paths to organic growth that don’t hinge on huge marketing budgets. A disciplined approach that targets the right channels with tailored messaging will drive more revenue than a large, unfocused campaign. Start by analyzing your customer data to identify which channels and audiences (audience segmentation) produce the best leads and focus your resources there. Whether it’s organic search, content marketing, or email campaigns, targeted efforts that resonate with your audience is how you can start to optimize marketing spend, find value, and gain a degree of trust that a more realistic threshold (5-8% of ARR for B2B) is well worth the investment. #gtm #b2bmarketing #valuecreation #organicgrowth #salesenablement #pipeline

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