Nicola Gallagher

Want to get more out of your Instagram account? It’s time for a profile audit. A well-optimized Instagram bio can be the key to better engagement, brand visibility, and driving more traffic. Our latest toolkit, “How to Audit Your Instagram Profile,” by Irish Content Creator Evelina Krusinskaite walks through each step of the process. Learn how to assess your bio, image, content strategy, and much more to ensure your account is working hard for you! Ready to take your Instagram to the next level? Get started today by checking out the full audit guide here: https://buff.ly/3UslaZx #InstagramAudit #SocialMediaStrategy #DigitalMarketing #InstagramTips #BrandGrowth

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Consistent Design, Imagery, Posting, Messaging etc. is key to standing out and driving home confidence in self and brand. Let’s talk Design… Consistent design is crucial for a strong brand identity. Cohesive logos, color schemes, and typography make your brand memorable and professional. Prioritise consistent design to stand out and connect with your audience. #BrandIdentity #DesignConsistency #Design #Consistent #SwiftStreetDesign

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The Do's and Don'ts of ad creatives... can be tricky, but there's one thing everyone agrees on - your creatives need to be on-brand. ✅ Whether you're scaling up or working with a team that isn’t full of designers, keeping everything consistent can be challenging. We get it. That’s why we have a functionality called the Brand Kit. 🛠️ By centralizing your logos, fonts, and colors, we make sure every team member has the tools they need to stay on-brand every time. It’s a straightforward way to solve a complex problem and maintain a strong brand identity across all your ads. Try it out and see the difference. #branding #creativeautomation #onbrand #digitaladvertising

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🌟 Branding is a critical part of building a great business. By staying in front of your ideal clients and engaging with them, you ensure you are a recognised leader in your field. This goes far beyond packaging and traditional advertising. To avoid being perceived as unknown, you must stay present to your clients and gain their trust. 🔑 Here is a tip - Be Consistent Your message may change, you can have multiple slogans, and your advertising campaigns will vary based on the ideal client. However, your brand is what people recognise. Presenting something consistent will constantly remind your clients and prospective clients that you are a name they know and can count on. Consistency in your brand’s voice, visuals, and values will help build a robust and recognisable identity that fosters trust and loyalty. Keep showing up, engaging, and being the brand they know and love! ✨ #Branding #Marketing #BusinessStrategy #BrandConsistency #CustomerEngagement

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Freelancers, is your Instagram bringing in clients?🧲 Instagram has 2 billion users and was the most downloaded app in 2023. If you're not using it to attract clients, you're leaving money on the table. Here's how to turn your profile into a client magnet👇

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User-generated content (UGC) can make a huge difference in your marketing. Research shows that 85% of consumers trust UGC more than branded visuals, and campaigns that include it see 29% higher conversion rates. If you’re not using UGC yet, now’s the time to start. Follow Monarch if you want to learn more. #ugcstrategy #ugccontent #usergeneratedcontent #socialmediatips #ecommercetips #onlinemarketing #digitalbranding

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⭕ Design is a matter of taste, content is a matter of connection. ❝ Changing your Marketing Team is often unnecessary. Simply wrapping their existing skills with a Human Behaviour focus can make all the difference. ❞ Understanding why people do what they do enables us to market more effectively and influence more successfully. If we do not know how our audience thinks, why they think the way they do and perhaps more importantly, have an awareness that our own ego and assumptions always colour our approach, then promotional efforts are often at the mercy of luck and accidental good timing. Which is expensive and unnecessary. ⭕ Unlock your business & personal potential - Step into the world of applied Human Behaviour #Marketing #Promotion #BeyondtheChaos - Gain Clarity Remove Doubt Become Empowered

💡 It’s not just designers getting the spotlight copywriters are leading the way, too! 🎨📝 Midjourney isn’t just about creating visuals; it’s helping our copywriters turn their ideas into reality, changing how we approach ad spend, Meta ads, and marketing. 🚀 Want to see how creativity and technology are reshaping the game? Watch the full podcast on Marketing Gossip channel #Marketing #CreativeStrategy #GraphicDesigners #Copywriter #AI #Designers

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😵 If you think print marketing is dead, think again. We'd noticed a rise from clients for campaigns to cross into print, and the results were so good we copied them - using our own rules. 🥇 - Do NOT blend in. Think about where your ads are being shown, look at the competition (not competitors, but those competing for attention where your print ads are running) and be different! 🥈 - Creative concepts win. We chose a half-page ad with the idea of using our brand rips to "take over" the other ad. No one came close to anything similar in the B2B mags we were running in. And tracking ROI has been easy because every person that contacted us because of the ad mentioned how much they loved the ad! 🥉 - Don't say too much. Singular message (get more ii's on your business). Services clearly identified. Some intrigue and fun (does the URL with all those ii's work?*) Print isn't dead. Boring marketing content is what kills campaigns. It always will. #creativemarketing #print #printmarketing #marketingconcepts * Yes, we bought a shed-load for our campaign message of getting more ii's. Try it.

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𝐎𝐮𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐖𝐨𝐫𝐝𝐬: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 ✨ Influencer marketing has become a powerful tool for brands, but with great power comes great responsibility (and strategy!). Here at Branding Council Organisation, we believe successful influencer marketing hinges on two key elements: 🌟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲:Partnering with influencers who genuinely align with your brand values and target audience. Forget mass followings, focus on engaged communities that trust their go-to influencer. 🔍 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Be upfront and clear about sponsored content. Let your audience know when an influencer is collaborating with your brand. By prioritizing authenticity and transparency, influencer marketing can be a game-changer for building brand trust and driving real results. 🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? We can help you craft a data-driven influencer marketing strategy that connects you with the right partners and achieves your branding goals. Let's chat! 💬"

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“The bigger the brand, the longer you wait for payment!… 10+ years doing freelance work and it’s never changed… had to go part time for my own sanity” 👆 This is the old system. Creatives, enough is enough. You need to be paid for the work you have done. Never get paid late again, there's a new system for creative collaboration. 💙 🔗 Sign up at www.creativesapp.com #creatives #freelancing #contentcreation #latepayments

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Don't neglect your logo for the sake of the creative vision! Each banner frame should stand alone, so including your logo on every frame ensures your ad remains recognisable. #marketinghumour #digitalmarketing #marketingmemes #displaybanners

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