David Deeley

With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults believe that the cost of living is only going to get worse with more inflation expected over the next 12 months. #CostOfLiving research carried out by Ipsos B&A.

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The latest RED C Research Brand Reaction Index (BRI) reveals Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand for the third year in a row, with FMCG brands occupying 5 out of the top 10 places. BRI uses facial expressions which act as shortcuts enabling consumers to connect emotions with brands. Testing emotions is important for brands as it is an indicator of future brand growth. This year we tested 177 brands in Ireland. Check out the full report: https://bit.ly/3VTDoVc If you want to find out more about your brand and its context with competitors, get in touch with us at info@redcresearch. Cadbury Ireland Limited, Tayto Snacks, Brennans Bakeries, Fáilte Ireland, Aldi Ireland, Dunnes Stores, Flahavan's, Irish League of Credit Unions, McVitie's, Lidl Ireland #SeeMoreClearly #Brands #Marketing #MarketResearch #BrandReactionIndex #BRI

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Today, Fine Gael launched our manifesto for #GE24, setting out our stall in how we will continue to invest in our economy & provide for our people, putting money back in your pocket, improving public services & securing your future to deal with unforeseen events. More here 👉 finegael.ie/manifesto

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Enjoy a sneak peak of the Business Leader podcast featuring Jim Rankin, the sixth-generation owner of Rankin, as he shares insights on leading a successful cork business through six generations. Discover the secrets behind the legacy and innovation driving Rankin forward. Listen more here: https://lnkd.in/eJ-G5d8F #Rankin #RankinCork #Podcast #BusinessLeader #Cork

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The cost of living crisis continues to grip consumers in Ireland despite easing inflation. The Ipsos Cost of Living Monitor is a 32-country study (including Ireland) looking at how people are doing financially and their expectations for the future. In its sixth edition, it uncovers that despite inflation rates slowing in many countries the number of people struggling financially remains high. Some key findings 💡 While the “Global Economy” is seen as the biggest driver of rising prices in Ireland, (81%), 72% blame the policies of the government, with the same proportion placing the blame on businesses making excessive profits. Globally, 20 countries have seen an increase in the proportion saying their government is making inflation worse compared to November 2023. 💡 Almost half (47%) in Ireland think inflation is higher now than it was at the start of the year (18% believe it’s falling). Almost 3 out of 5 people (58%) think inflation is going to increase further over the next 12 months. https://lnkd.in/eQjhEKQt #IpsosSurvey #Insights #Economy #Inflation #GlobalEconomy #BeSure #DelveDeeper Kieran O'Leary

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🔍 What is your company doing to grow consumers’ trust? 🛍️ Our 2024 Voice of the Consumer survey provides in-depth insights into the evolving expectations and growing demands of Irish consumers and offers key actions businesses can take to build trust. Read it in full here ➡️ https://bit.ly/3VrNH1f. #IrishConsumers #VoiceOfTheConsumer

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Did you catch our latest #REDTalks episode? Be sure to listen to discover the latest on our Consumer Mood Monitor research in the ROI where Geoff Tucker & Colm Finlay shed some light on the ever-evolving consumer economic outlook! #SeeMoreClearly #ConsumerMood #MarketResearch

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Rich insights from The Consumer Goods Forum on how the CPG sector needs to collaborate across the entire food ecosystem to achieve our net zero goals. Key insights…. ▶️ need to shift to regen agri and support farmers with the transition ▶️ help consumers diversify their diets ▶️ Manage food loss and waste across the full value chain PwC Ireland

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2 businesses per day closed in 2023, with a projected 3 per day in 2024. (That was the projection in Q1, but since there's been over 11,700 businesses served demand notices by Revenue in May regarding their tax debt warehouse situation. So the figure of 3 per day for 2024 may be conservative. We can no longer ignore or sideline the reality of the newer and more grave pressure small businesses are under now (that's 98% of all the businesses in Ireland). Calling on Govt to do a 'PRSI rebate' as proposed by Small Firms Association, so as to effectively support every small business in our country rather than just those who pay rates (ICOB - 'Increase in Cost Of Business' package, the €257m support scheme is only getting paid to rate payers.) #sme #smallbusiness Minister Peter Burke and Department of Enterprise, Trade and Employment

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One of the biggest decisions you’ll face as a property owner in Ireland is whether to sell or rent out your residential or commercial space. Both options have their own advantages and challenges, and the right choice depends on your specific circumstances and long-term goals. In this article, we’ll explore the key factors to consider when deciding between selling or renting your property. https://lnkd.in/eS8Nj4UM

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Are you thinking of buying a house in Ireland? 🏡 Here are five essential tips to guide you through the process and ensure a successful purchase.

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Are you thinking of buying a house in Ireland? 🏡 Here are five essential tips to guide you through the process and ensure a successful purchase.

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The Advertising Standards Authority of Ireland (ASAI) has recently upheld a complaint against the National Dairy Council (NDC) for "greenwashing" dairy in a TV advertisement. The ad claimed Irish milk was "naturally nutritious, sustainably produced," but complaints argued that the Irish dairy industry contributes to environmental damage and greenhouse gas emissions. 🥛 This incident highlights the importance of scrutinizing green claims and combating greenwashing. 🌱 While Irish farming groups often tout the carbon efficiency of dairy and beef production, data from the Food and Agriculture Organization (FAO) paints a more complex picture. Irish milk has a higher emissions intensity compared to many EU countries, and beef production is middling. The growth of the dairy herd has led to increased absolute emissions, with enteric fermentation (methane burped out by cows) accounting for a significant portion of Ireland's agricultural emissions. Dairy alone contributes around 17% of the country's overall emissions. 🐄🌍  Acknowledging the challenge of reducing emissions while milk production increases, it's essential to explore sustainable alternatives and practices in livestock farming.  At #FoodRevolution2024 we will not only cover green claims and sustainable livestock farming, but we will go beyond, to explore a wide range of innovations shaping the future of food.  Join us as we explore the challenges, opportunities, and solutions that can drive positive changes in the industry. Let's make a difference in the way we produce and consume food. Register today and be a part of the transformation!  #greenclaims #sustainablefarming  

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Supporting Your Business in Ireland: Essential Marketing Supports Available At 360 Marketing Consultancy, we understand that navigating supports available for marketing and business growth in Ireland can be challenging. Here's a comprehensive guide to some key ones available to businesses. 1. Trading Online Voucher Scheme (https://lnkd.in/dwbieWKY). This scheme offers financial assistance of up to €2,500 for small businesses to enhance their online trading capabilities. It covers up to 50% of the costs associated with developing an e-commerce presence, such as creating a website, implementing payment systems, and digital marketing training​. 2. Digital Transition Fund. Part of Ireland's National Recovery and Resilience Plan, this fund provides extensive support for SMEs at various stages of digital transformation. With an allocated budget of €85 million through 2026, it aims to facilitate businesses across all sectors​. 3. Local Enterprise Offices. a) Feasibility Grants - For exploring the viability of new businesses or expansions. b) Priming Grants - For startups within their first 18 months. c) Business Expansion Grants - For established businesses looking to grow further​ (LocalEnterprise.ie)​. 4. Enterprise Ireland a) Strategic Marketing Review - Helps companies develop market-driven strategies through a comprehensive review of their marketing approaches​ (Enterprise Ireland)​. b) Innovation Voucher - Provides funding to engage with academic institutions for research and development purposes​​. 5. Climate Action Supports. a) Climate Action Voucher - €1,800 to engage consultants for developing sustainability plans. b) GreenStart and GreenPlus Programmes - Financial support to measure and reduce carbon footprints, fostering sustainable practices within businesses​ (Think Business.ie)​. 6. Microfinance Ireland Loans. Provides loans of up to €50,000 to micro-enterprises, offering crucial financial support with lower interest rates and no requirement for collateral for loans up to €25,000​. 7. Government Initiatives. a) Increased Cost of Business (ICOB) Scheme - Reopened to assist with rising business costs, particularly for retail and hospitality sectors. b) Innovation Grant Scheme - Doubled to €10,000 to support innovative business projects. 8. Energy Efficiency Grant Scheme. Increased support for businesses to implement energy-saving measures, reducing their environmental impact and operational costs​. Leveraging these supports can significantly enhance your business's marketing capabilities and overall growth. At 360 Marketing Consultancy, we are here to help you navigate and make the most of these opportunities. For more detailed information on each of these supports, reach out or visit the respective websites of Local Enterprise Office, Enterprise Ireland, and the Government of Ireland. #marketingsupport #irishbusiness #businessgrowth #digitalmarketing

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This series offers clear, actionable guidance on what the latest changes in the digital marketing landscape mean for our industry. It also gives us the opportunity—and permission—to spend valuable working time evaluating emerging trends on Instagram, TikTok and LinkedIn! #digitalmarketing #irishfoodanddrink

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With the budget less than a month away and a general election looming, how are consumers feeling about the current economic climate and the outlook for the Irish economy over the coming months? Our #ConsumerMoodMonitor reveals that despite modest improvements in consumer confidence, it remains generally downbeat with cost-of-living pressures continuing to shape spending habits and overshadow sentiment. Find out more: https://bit.ly/47pDIPK #ConsumerMood #SeeMoreClearly #MarketResearch

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Know your appliances, #ReduceYourUse and save money. A good rule of thumb is if it heats things, it generally uses a lot of electricity. For energy tips visit gov.ie/ReduceYourUse

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Why is digital marketing crucial for Cork businesses? 🌐💡 From expanding your reach to engaging directly with your target audience, the advantages are clear. Take a look at our latest blog and discover the top 6 reasons why Cork companies can’t afford to overlook digital marketing strategies. 🚀 Whether you’re a startup or an established business, see how embracing digital can drive your success. Read more: 👉 https://lnkd.in/ews2_QRr #DigitalMarketingCork #CorkBusiness #ePresence #MarketingTips

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