VITHIT reposted this
🚨 LIVE NOW 🚨 🎙️ Don’t miss Brand Growth Hero, Gary Lavin, founder of VITHIT Drinks in Part 2 of Fiona Fitzpatrick's latest conversation! VITHIT will hit over £80 million in sales by 2025! 💥 But what’s behind this incredible? Gary shares his story—taking on industry giants, breaking into new markets, and building a powerhouse brand fueled by grit and innovation. 🎧 Tune in now at brandgrowthheroes.com or on your favourite podcast platform (links in comments). 📺 You can also watch it on YouTube here: https://lnkd.in/eftgnXvG 📢 Missed Part 1? We’ve got you covered— we have re-released the first episode from four years ago, where it all began (as episode 76). #BrandGrowthHeroes #podcast
Gary Lavin and I have been friends for 25 years, so it's always a good laugh & hugely inspiring to chew the fat and find out how VITHIT is doing. VITHIT's success hasn't happened overnight. It has taken grit, tenacity and a lot of re-mortgaging houses, but Gary has built a business that will sell GBP80 MILLION POUNDS worth of VITHIT drinks in 2025. Our latest conversation is live on the airwaves, don't forget to follow or subscribe to Brand Growth Heroes on your podcast player 🤗 Expect: 1. The reaction of retail buyers when your brand is ahead of the curve/trends....(it's a big NO) 2. The importance of having a visually strong brand that everyone remembers when they see it (I'm going to be biased on this one as my little brother Dave Fitzpatrick designed VITHIT for Gary 👏 ) 2. Self-funding the business and retaining ownership .. .Gary's top tips (he actually gives us real tips here, so don't miss this) 3. A secret mindset to adopt when you only have small marketing budgets (Clue: we used this at Gu Chocolate Puds) 4. The crucial role that sport at school has played in Gary's resilience and determination 5. What it's like when your little brother becomes the CEO of your company (Gary's, not mine 🤣 ) 6. How big you need to be to get noticed by the multinationals (Gary says you need to be hitting the £50M mark) 7. Which rules YOU should be bending! Enjoy...and thanks Gary Lavin, as always it was a blast. #BrandGrowthHeroes #BGHpodcast #Podcast #Entrepreneurship #BrandGrowth #EntrepreneurialJourney #BusinessPodcasts #DrinkInnovation #VITHIT #HealthyDrinks #IrishBrands #BusinessGrowth #ScalingUp #FounderMindset #GaryLavin