Trend 7 Media

Which Social Media Platforms should you use for your B2B company? Here are 4 questions to ask yourself before choosing ⤵️ 1️⃣ Target Audience Who is your target audience and where do they spend most of their time when on social media? Sounds obvious but sometimes with the hype of platforms, this might move out of focus. Focus on understanding who your target audience and personas are and understand them better than your competitors. To choose your social media platform, your target audience has to be active on it & enough quantity to make it worthwhile for your B2B Marketing efforts. 2️⃣ Content Format What type of content is your B2B company able to create consistently? Do you focus more on written content or have you expanded into including video 📝🎬 Play to your content strengths when starting as this will allow you to get consistent. As you grow you can expand into multiple different content formats. 3️⃣ Collaboration Are organisations / people who your target audience follows also active on this platform? Content collaborations between organisations and individuals are a growing trend to expand your reach to new parts of your target audience. You don’t want to be collaborating with competing brands but there are organisations and people that you can create with, where you both share a similar target audience. 4️⃣ Analytics & Insights Can you get detailed information on your content performance and audience? This is a key part of any B2B social media strategy, ensuring you are measuring your performance and learning more about your audience 📊 You want the social media platform to provide you with solid data you can rely on, this will help you create better content & use those insights for other areas of marketing (paid advertising, product/service development etc) What platforms have been working well for your B2B social media strategy in 2024?⤵️ Send this to a B2B marketer analysing their platforms for 2025 📨 #b2bmarketing #b2b #b2bsocial #b2bsocialmedia #b2bcontent

Which Social Media Platforms should you use for your B2B company? Here are 4 questions to ask yourself before choosing ⤵️ 1️⃣ Target Audience Who is your target audience and where do they spend most of their time when on social media? Sounds obvious but sometimes with the hype of platforms, this might move out of focus. Focus on understanding who your target audience and personas are and understand them better than your competitors. To choose your social media platform, your target audience has to be active on it & enough quantity to make it worthwhile for your B2B Marketing efforts. 2️⃣ Content Format What type of content is your B2B company able to create consistently? Do you focus more on written content or have you expanded into including video 📝🎬 Play to your content strengths when starting as this will allow you to get consistent. As you grow you can expand into multiple different content formats. 3️⃣ Collaboration Are organisations / people who your target audience follows also active on this platform? Content collaborations between organisations and individuals are a growing trend to expand your reach to new parts of your target audience. You don’t want to be collaborating with competing brands but there are organisations and people that you can create with, where you both share a similar target audience. 4️⃣ Analytics & Insights Can you get detailed information on your content performance and audience? This is a key part of any B2B social media strategy, ensuring you are measuring your performance and learning more about your audience 📊 You want the social media platform to provide you with solid data you can rely on, this will help you create better content & use those insights for other areas of marketing (paid advertising, product/service development etc) What platforms have been working well for your B2B social media strategy in 2024?⤵️ Send this to a B2B marketer analysing their platforms for 2025 📨 #b2bmarketing #b2b #b2bsocial #b2bsocialmedia #b2bcontent

Build your product/service around what customers need 💬 New YouTube video with Eugene Murphy of Indeemo on the importance of staying customer focused in your business! Check it out in the comments below ⤵️ #b2bmarketing #marketresearch #b2bcontent #marketingstrategy

The Importance of Understanding Your Customers 💬 📊 Eugene Murphy is on The 1% Insight this week & discusses why it's important to build a business focused on customers problems/needs! Check it out in the comments below ⬇ #b2b #b2bmarketing #marketresearch #customerresearch

New episode of The 1% Insight with Eugene Murphy of Indeemo! Check the comments for the episode 🎙

Stay Tuned for tomorrow's episode 🎙

Whether you are in social media, graphic design, video editing, paid ads etc... This advice from Aaron Howey on constantly learning & adapting is true across every industry 📈 Full episode in the comments below! #socialmediamarketing #b2bmarketing #sportsmarketing #podcast

Great insights at Ludgate Hub yesterday with The Skillnet Innovation Exchange Event 💬

Consistency can lead to improved results over time through the learnings & feedback you receive from your audience 💬

New Video Out Now 📽