NewsWhip

Ever wondered how much time and money your team could save with the right tools? Our new ROI Calculator visualizes it for you, showing the tangible benefits of using NewsWhip’s reports, AI digests, and Real-Time Alerts. Check out the calculator today to see how much you could save. Linked in comments.

Our latest report explores the shift in news consumption, with more and more people now getting their news from a variety of social platforms, especially TikTok and Instagram. Our Director of Content, Benedict Nicholson, shares some key insights from the report, and how this shift is impacting publishers. Report linked in comments 🔗 .

In this edition of the Note we looked at the public's reaction to Jaguar's rebrand, which has picked up criticism for multiple reasons in the last couple of days. Plus, layoffs ramp up before the holidays.

News consumption is changing, and so is how news outlets approach its distribution on social. In our latest report, we took 50 of the top outlets from across the different platforms, encompassing news, lifestyle, sports, and politics, and looked at the key trends shaping how publishers are succeeding on social today. In the report, you'll discover more about: 📌 Success on video platforms: Instagram and TikTok have dominated when it comes to social engagement with news publishers, making visual, short-form video content an essential part of their strategy, which will only continue into 2025. 📌 Dominant players: ESPN, Bleacher Report, Daily Mail, LADbible, and Vogue together account for more than half of the total engagement across all platforms, all of which have seen success with visual content. 📌 Ongoing Facebook influence: Despite new video platforms, Facebook remains as a high engagement driver, particularly for viral videos. You can read the full report to explore more charts and get all the insights. Linked in comments.

We've got an exciting release today. Top Themes uses the very latest AI models to give instant insights about any breaking news event - extracting themes, performing analysis, and identifying otherwise hidden elements of a story. It makes it possible to analyze and understand news events at a volume and at a latency (seconds) that was never possible before. Open and live right now for all users of NewsWhip Spike. Go have a look, and let us know what you think. This is only part of our wider product vision to reveal the stories shaping the world, as they happen. New visualisations and a "God's Eye View" are coming to the platform too - later this month. Details in our post in the first comment below.

In this edition of the Note we dive into our latest report, looking at the key trends shaping how publishers are succeeding on social media today. Plus, a new era of combined social, news, and influencer monitoring.

Introducing Top Themes — your very own AI-powered analyst. With Top Themes, you’ll get quick, actionable summaries of the most significant themes from the most engaged articles right within your dashboard. This AI-powered feature combines both quantitative and qualitative insights, ensuring you can focus on what matters the most without the burden of manual analysis. Check out our blog for more on how Top Themes can do the heavy lifting for you. Linked in comments 🔗.

News consumption is changing, and so is how news publishers approach its distribution on social. It’s no longer just about driving website traffic, it’s about building a brand where audiences naturally engage. In our latest report, we took 50 of the top outlets from across the different platforms — including news, lifestyle, politics, and sports — and uncovered the key trends shaping their success on social today. Here’s a glimpse at what we found: 📌 Success on video platforms: Instagram and TikTok have dominated when it comes to social engagement with news publishers, making visual, short-form video content an essential part of their strategy, which will only continue into 2025. 📌 Cable and local news thrive on TikTok: Cable news outlets and local stories are capturing interest with younger audiences who look to social media for their news consumption. 📌 The importance of measurement: These trends are constantly in flux, and to be successful in social publishing, you need to be able to understand and react to them in real time. Read the full report for more insights and examples of the most successful publishers on each platform. Linked in comments 🔗.

Searching for the right social listening and analytics tool? We spoke with Chris Miles, a former CrowdTangle founding team member, to get his expert take on what publishers should prioritize. He recommends that media teams keep the following checklist in mind when making their decision: 📌 Multi-platform 📌 Ease of use 📌 Distribution of insights 📌 Data coverage 📌 Strategic Partner Discover how NewsWhip can be the perfect partner for your team, and hear more from Chris in our latest blog. Linked in comments.

We're back with another election edition. Today, we looked at the top stories and social posts driving public interest post-election. Plus, news influencers command TikTok.