Lexus Ireland

As 2024 draws to a close we can celebrate a very successful year for Lexus Ireland, with over 1,000 registrations, the first time since 2008 we have achieved that milestone, our sales grew by 65%. The new LBX compact crossover was a key part of this success with 80% of customers being first time Lexus owners. Next year will see the launch of two exciting new models expanding our EV and hybrid powertrains and with the recent opening of our 6th retailer, Lexus Waterford we are in a great position to build on the momentum we have achieved this year. Finally, we would like to wish all our retailer teams and customers a Happy Christmas and New Year and thank them for their dedication, support and custom.

Shimoyama, The new international headquarters for Lexus, a state of the art purpose built facility in Japan brings all Lexus functions under one roof for the first time including R&D and design. Coinciding with Lexus 35th anniversary it also includes high-speed test track and routes replicating different road types from around the world representing a €1.8 billion euro investment.

Lexus has unveiled Liminal Cycles, a multisensory and responsive installation created in collaboration with Bratislava-based research and design studio Crafting Plastics. Presented in partnership with the Institute of Contemporary Art, Miami (ICA Miami), the installation embodies Lexus’ exploration of material innovation, responsive technology and personalization, drawing inspiration from the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car.

Congratulations to all the team at Lexus Cork, Lexus Retailer of the Year, for already achieving record sales, & premium car market share in Cork in 2024.

Lexus has celebrated an 8th successful year as official car partner to the Venice Film Festival taking actors, directors, celebrities and officials to and from festival red carpet events.

Lexus Ireland are delighted to announce Sara Byrne as a new brand ambassador. Recently graduated from the University of Miami with numerous amateur championship wins Sara will play in this year’s Arnold Palmer Cup and after the summer schedule she will be turning professional. We are very excited to be part of Sara’s journey as she begins her career during which she will drive the new Lexus LBX

Introducing the next evolution of the Lexus Luxury Yacht LY680 which embodies the Lexus design philosophy as a luxury lifestyle brand and is available to order from March 2024.

The Lexus Ireland retailer network were in sunny Spain for training this week on the new LBX compact crossover which arrives in Ireland very shortly. Over half of our attendees were at their first Lexus Pan-European training event and they also had a chance to be immersed in the Lexus philosophy of Japanese customer experience called Omotenashi. In addition, a Lexus Ireland took top prize in the inter-country competition based on product and brand knowledge across the two day event. So great excitement about the new LBX among all participants, as well as the new UX SUV which will further enhance our great start to 2024 which has seen our premium market share increasing from 3% to 4.5% so far.

Lexus is looking forward to a second season of top-level international sporting excitement and competition as the Official Automotive Partner and Platinum Partner of the ATP Tour.

Lexus’ all-new breakthrough compact crossover, the LBX receives its first major awards, winning What Car? overall Car of the Year and Small SUV of the Year titles.