Lucas Nygaard

Email marketing is not going to save your brand. I’m sorry to be the one to tell you… but it’s the truth. I used to believe it could, but it can’t. You can’t just depend on email marketing. As well as you cannot depend on just one marketing channel. Now I see email marketing as a catalyst for brands. The better the brand, the better the results. Email marketing work best for brands that: ✅ Have a Product that overdelivers ✅ Build a strong Community ✅ Have a predictable Acquisition strategy Otherwise, thinking email marketing will save your life will just disappoint you.

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Just had mind-blowing conversations with 30+ SEO agencies and experts at Chiang Mai SEO.⁣ ⁣ And I realized something that hit different:⁣ ⁣ My "unconventional" SEO process isn't just working — it's crushing it.⁣ ⁣ Here's the truth about our industry that nobody talks about:⁣ ⁣ - Everyone's running different playbooks.⁣ - Everyone's following different "best practices."⁣ - Everyone's claiming they have THE system.⁣ 👇🏼 ⁣ But here's what I've learned building Ascendily into a powerhouse that manages $20M+ in annual revenue (which is nothing):⁣ ⁣ Most "experts" are just running around like headless chickens (myself included sometimes).⁣ ⁣ The secret?⁣ ⁣ Nobody has it all figured out.⁣ ⁣ And that's actually fantastic news for you.⁣ ⁣ Because while others cling to outdated processes and systems, you have a massive opportunity:⁣ ⁣ - Keep innovating when others won't⁣ 👇🏼 - Break shit and rebuild it better⁣ - Test constantly and refine relentlessly⁣ - Document what actually works⁣ ⁣ The reality?⁣ ⁣ If you're getting real results for clients, you're already ahead of 90% of "experts" out there.⁣ ⁣ - Stop doubting yourself.⁣ - You're doing better than fine.⁣ - Your "imperfect" process that gets results beats a "perfect" process that exists only in theory.⁣ ⁣ My advice?⁣ ⁣ Take those wins and leverage them:⁣ 👇🏼 ⁣ - Hire people who can perfect your craft⁣ - Build systems around what's working⁣ - Scale what's proven to deliver⁣ ⁣ Because in SEO, the biggest wins don't come from following the crowd. (or the Google Parrots)⁣ ⁣ They come from having the courage to forge your own path like the psychos we are.

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20 Off-page SEO techniques (you Must know). (Save for later). Happy Monday 🙋 1. Creating Shareable Content 2. Influencer Outreach 3. Contribute as Guest Author 4. Broken Link Building 5. Local Citation 6. Convert Brand Mention 7. Strong Internal Linking 8. Social Media Engagement 9. Social Bookmarking Sites 10. Forum Submission 11. Blog Directory Submission 12. Article Submission 13. Question and Answer 14. Video Submission 15. Image Submission 16. Infographics Submission 17. Document Sharing 18. Press Release 19. Web2.0 Submission 20. Use Google My Business P.S. Which technique do you mostly use? Let me know in the comments.

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Do you want to go Super SEM? 💡 🚀 Why Every SEO Agency Should Consider Adding PPC—Think of It Like Goku and Vegeta Teaming Up! Imagine SEO and PPC as Goku and Vegeta from Dragon Ball Z. Each one is powerful alone, but together? They’re unstoppable. Here’s how adding PPC to your SEO arsenal can take your agency to Super SEM levels: 🔹 Instant Traffic Boost with PPC While SEO powers up gradually for long-term gains, PPC gives that immediate boost, bringing fast results that keep clients happy. It’s like going Super Saiyan on demand! 🔹 Maximize Conversions PPC helps you find your converting terms, while SEO helps build a content funnel to convert them. Together, they’re the ultimate tag team, driving traffic and making it convert. 🔹 SERP Dominance & Client Loyalty When you offer SEO and PPC, clients don’t have to search elsewhere. You become their ultimate digital warrior, tackling every challenge with a combined strategy no other agency can match. 🔹 Covering All Bases While SEO Builds SEO takes time to reach its full potential, so while it’s powering up, PPC keeps clients engaged and delivers value from the get-go. 🔹 Synergy for the Win Like Goku and Vegeta push each other to new levels, SEO and PPC insights fuel each other. This synergy makes your strategies smarter, stronger, and unbeatable. I did this for 5 years... so if you are on the fence, I can confidently say it worked exceptionally well to scale my previous agency. We added 40% of new revenue in 3 months by simply upselling to our current client base. Ready to go Super SEM for your clients?

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Launching FB Ads for a New Business Don’t use broad targeting; you have little money to test. Focus on finding if your product sells or not. Check if it’s profitable before spending more. Identify your audience with detailed targeting. This helps you reach the right people faster. Start small, learn, then grow your ads.

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How to Maximize Your TikTok Ads Success?   Here are some tips to help you make the most of your campaigns! Swipe right to check them out. 👇   P.S. TikTok ads are just around the corner. If you need help, DM me. 📩   #Tiktokadvertising #Marketingtips #UGC #Tiktokads #Tiktokagency

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Good link building vs Bad link building: (after 7 years of experience in SEO) Let's be honest, over 80% of link building is totally crap. As you many noticed, most of the sites are PBNs with traffic, built for 1 soley purpose - to sell links. Basic theme, AI content, no real authors, no about/tos pages - only fluff. What does bad link building look like? 1. Buying links on link farms based on DR etc. With the rise of marketplaces and shady link building providers, more and more are advertising themselves with a high pool of sites, but when checking closely, most of the sites are having inflated metrics, manipulated traffic, AI. 2. Going after forums/comments links I know that's a 2015 practice, but many SEOs are still going after those kind of links, mostly being no follow, they have almost 0 impact on rankings. 3. Buying PBN links Using PBNs for shady niches such as casino/loans/pharma/CBD it's still a common practice that not only it's working but it's still budget friendly in many cases, not to say the fact that they are easier to build compared with past years with no AI, but for the rest of the niches they are too high-risk stake to take. So… What does good link building look like? 1. PRs When launching a new business, having a PR campaign in place it's the best way for building the foundation of link building Building PR links will usually target the home page, making the site ready for the 2nd phase, which is targeting the commercial inner pages. 2. Guest posting Although many SEOs still rely on vanity metrics such as DR, they are good but only as reference. With a poll of hundreds and thousands sites made for 1 purpose only, selling links, a few checks are a must: - repurposed domains are a no-go - stable/growing traffic trends (excepting Google updates times) - sites with about/TOS/cookies pages - no write for us pages (with some exceptions, there are a few sites that are really using this practice correctly) - no shady outbound links 3. Link insertions Having a mix of PRs and Guest posts is great but troubling some inserts it's the "crème de la crème". Inserting your commercial pages into existing articles with traffic/authority will push those commercial pages into the SERPs. What other GOOD or/and BAD link building practices would you add to the list?

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App Marketing Consulting may cost you $500 or more per hour Here is a way to get free app marketing plan from EXPERTs: 👇 👇 👇 👇 👇 1️⃣ Follow ASOWORLD 2️⃣ Click "Attend" to Join the LinkedIn Event: https://lnkd.in/gfNHJ-Yu ✔ Just do the 2 simple steps, you can claim a 10% OFF discount code after login/register 👉 https://bit.ly/3Vl57hk 3️⃣ Try our ASO tool(s) 4️⃣ Send a post with Screenshot + #ASOWorld #ASOToolChallenge Then you can get your App Store Optimization Plan! Our ASO experts will help you to optimize your Metadata. No extra fee charged! #ASO #AppMarketing #AppStore #GooglePlay #AppStoreOptimization #AppPromotion #AppRanking

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From 10 to 10,700 visitors in 3 months. Nothing much. I just used an on-page SEO formula. BTW, let's know: 1. I went to the Search Console. Then, I input the URL of the content I want to optimize. As a result, I got several keywords. 2. Next, I click on the Impressions arrow. So, I can get all the high-impression keywords for that content. I separate the keywords that have over 100 impressions. And list it to my notepad. 3. Now, I try to find 0 mention keywords. I copy these high-impression keywords one by one and search in the content that I want to optimize. If I find the keyword in my content, I remove the keyword from my notepad. And start searching again with new keywords. If I don't find a keyword in my content, I list it in my notepad as an underserved keyword. By doing these, I got many keywords that are not used in the content but are getting high impressions in Google SERPs. 4. Now is the time to use these. I use all of these 0 mention or underserved keywords on my existing content for tables, paragraphs, headings, and images alts. For example, The Wikipedia dead link strategy is a keyword I found that is currently getting higher impressions from GSC. But this keyword is not used in my content. So, I naturally used it in existing content. I noted down some new keywords also that are low competition. And can be used to write new content. BOOM. I got an amazing result in 3 months. • 10,700 visitors • 64,000 impressions • 3.8 position in Google I will do it with my other article also. You should also do it. Read the detailed SEO strategy: https://lnkd.in/dcbWGS3Z And that's the post...

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I see most people who are running FB ads not having a funnel They run just "ads" A product image + a discount OR some video on IG that got a lot of likes You need these 3 in your creatives to make it work: - TOF: make people familiar & inserted with you - MOF: remind & sell - BOF: upsell Follow this and you will be printing

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If you have multiple lead stages that you upload back to Google Ads, here is what I try to test. Let's say you have form submit, MQL, SAL, Qualification, Opps, Closed won as conversions. From the start, I will optimize the campaigns for all of these conversions. However, I will check what is the conversion volume, if there is enough, I will test the following: - Remove form submit from optimizations - In some cases remove MQL from optimzations This way you are feeding Google with higher value conversions that it can optimize on. Speaking of value, you could assign values to each conversions and run conv.value bid strategy . But in B2B there too many variable to asign values correctly. So people usually create their own relative values, just so each lead stage has higher volume. I honestly haven't seen a major difference between roas vs cpa strategy, even though roas should work better (even on an account that spends 1 mil usd per month). At the end, I still evaluate the performance on cost/per. But that is just me. However, even if you have a lot of volume, there are cases where performance improves when you add "form submits" back in the optimzations. To make it even more messy, some campaigns perform better with some conversions while other need all. (Good that we have campaign level conversion optimization too). So when you see someone say "we do bid startegy testing", it really can be A LOT of things, and doesn't mean just a switch from eCPC to max conversions 😁 lt's all about testing, right?

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I have been out of SEO for 20 years now. Have been watching it and the disconnect between authenticity and click through rates is obvious to everyone. Google used to do a great job in matching content to actual searcher needs and it still does. It amazes me how. But less and less actual SEO is needed these days to get through because the authenticity I think is being rewarded. Secondarily to paid for of course but when AIs arrive and don't need pay it means that Google, if they don't own that AI, face a fundamental threat to their very existence. Stands to reason too that if an AI can match me to my content or product needs what do I need advertising for? What "job" do I tell my 12 year old son to focus on getting when he is at working age? "Be interesting" is my answer. Or "marry well" as I did.

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Dear all, I am going to read a new book on SEO called "SEO 2023: Learn Search Engine Optimization With Smart Internet Marketing Strategies" by Adam Clarke. After completing each chapter, I will summarize it for you. Since many of us do not have enough time to read a book, I will make it short and easy for them. After summarizing this book on LinkedIn, I will compile the chapters and publish them on my website, www.seoanddataentryhub.com. Today is the Introductory chapter. This is the 1st chapter of this book. This chapter contains eight sub-headings, namely: 1. Old-school methods that no longer work, 2. Google updates and how to survive them; 3. Authority, trust, relevance & user experience. Four new powerful SEO strategies explained, 4. How Google ranks sites right now—Google's newest top 10 ranking factors revealed 5. Google's Mobile-First Index, 6. Google's use of machine learning technology to power the search results, 7. Google understands how humans speak, 8. How to stay ahead of Google's updates. First of all, about the writing style, the author chooses a persuasive style to hook the readers. I like it very much. If you read my articles, you will find the same pattern in most cases. Secondly, he did not follow the traditional paragraphing style. He follows the web content writing style of paragraphing, which makes readers comfortable to read. Tomorrow, I will summarize at least three sub-chapters of 8. I hope you will love them. Stay Tuned, Kind regards, Salauddin Biswas #SEO #SEObook #AdamClarke #USA

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Here's a last on-page SEO tips to boost your website's performance. Engage with the tips and follow me to stay updated for more valuable updates! 𝗗𝗮𝘆 𝟳 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Internal linking is a powerful yet often overlooked on-page SEO strategy. By linking to relevant pages within your website, you guide users to explore more content and distribute link equity across your site. This improves not only your SEO rankings but also enhances user navigation, keeping visitors engaged longer. 𝗘𝘅𝘁𝗿𝗮 𝗧𝗶𝗽: Combine internal linking with high-quality, value-driven content to maximize results. Focus on creating content that answers user questions, solves problems, or offers unique insights. The more valuable your content, the more likely users are to stay, explore, and share your website—leading to better website traffic and overall growth. Stay tuned for more updates. #SEOTips #OnPageSEO #DigitalMarketing #WebsiteOptimization #SEOForBusiness #SEOUpdates #ContentOptimization #SEOExpert #SearchEngineOptimization #MarketingTips #SEOCommunity #GrowthHacking #OnlineMarketing #SEOstrategy

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🤔Struggling to get your form tracking aligned with Google Ads? No worries, I've got your back! Here's how I can assist you in resolving those pesky tracking issues: 1. Audit Your Google Ads Account: Let's start by reviewing your Google Ads account setup to ensure that conversion tracking is correctly configured. We'll verify that conversion actions are properly defined and linked to your ads. 2. Check Integration with Google Analytics: Ensure that your Google Analytics and Google Ads accounts are linked correctly. This connection is crucial for tracking and analyzing user behavior, including form submissions. 3. Evaluate Conversion Tracking Tags: We'll examine your conversion tracking tags in Google Tag Manager (GTM) or directly in your website's code to ensure they're firing accurately upon form submission. 4. Verify Tag Triggering: It's essential to confirm that the triggers associated with your conversion tracking tags are set up correctly. We'll check if they're firing at the appropriate times and capturing form submissions reliably. 5. Debug Tag Implementation: If there are discrepancies in tracking data, we'll use debugging tools like Google Tag Assistant to diagnose issues with tag implementation and troubleshoot any errors. 6. Test Form Submissions: I'll guide you through the process of testing form submissions to identify any inconsistencies or errors in tracking behavior. We'll ensure that all types of form submissions are being accurately recorded. 7.Implement Advanced Tracking Features: Depending on your specific tracking needs, we can explore advanced features such as dynamic conversion values, cross-domain tracking, or multi-step form tracking to enhance the accuracy of your data. 8. Analyze Conversion Data: Once tracking is configured correctly, we'll analyze the conversion data in Google Ads to gain insights into the performance of your ad campaigns. We'll look for trends, anomalies, and areas for optimization. 9. Optimize Campaigns Based on Insights: Armed with accurate conversion data, we'll work together to optimize your Google Ads campaigns. We'll adjust bidding strategies, ad creatives, and targeting to maximize the ROI of your advertising efforts. My assistance doesn't stop once the tracking issues are resolved. I'll be here to provide ongoing support, answer any questions you may have, and help you adapt to changes in the advertising landscape! Let's turn those clicks into conversions! DM for more information. #GoogleSearch #PPCsetupandmanagent #Perperclickadvertising #seo #GoogleTagmanager #GoogleAdsTracking #ceo #businesowner #GoogleAds #AdvertisingSuccess #BusinessGrowth #Digitalmarketing #ROIboost #AgathaNweze #BusinessOwners #MarketingStrategy #GoogleAds #GTM #ROI #letsconnect

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E-Commerce SEO: The Key to Driving Organic Sales In the competitive world of e-commerce, SEO (Search Engine Optimization) is your secret weapon to drive consistent, organic traffic and boost sales without relying solely on paid ads. If your products aren't appearing on the first page of search results, you’re missing out on potential customers. Here’s how to master E-Commerce SEO: 1️⃣ Optimize Product Pages Every product page is an opportunity to rank higher. Keyword Research: Identify what shoppers are searching for, including long-tail keywords like “best organic cotton T-shirt.” Unique Descriptions: Avoid duplicate content. Write detailed, engaging descriptions that highlight benefits and features. Image Optimization: Use high-quality images with descriptive alt text for better rankings and accessibility. 2️⃣ Streamline Site Structure Make it easy for users (and search engines) to navigate your site. Use a clear hierarchy: Home > Category > Subcategory > Product. Create SEO-friendly URLs: Keep them short and include target keywords (e.g., https://lnkd.in/exxQW8EV). Implement internal linking: Connect products, blog posts, and categories to keep users engaged. 3️⃣ Prioritize Mobile Optimization Over 60% of online shopping happens on mobile devices. Ensure your site is responsive and loads quickly. Simplify navigation for smaller screens. Use Google’s Mobile-Friendly Test to check and improve. 4️⃣ Leverage Schema Markup Rich snippets make your products stand out in search results. Add schema for product prices, reviews, and availability. Use tools like Google’s Structured Data Markup Helper to implement schema easily. 5️⃣ Focus on Category Pages Don’t just optimize product pages—category pages are gold for broader keywords. Add keyword-rich content at the top or bottom of the category pages. Highlight top products with engaging visuals and descriptions. 6️⃣ Encourage Reviews and UGC Customer reviews build trust and boost rankings. Enable product reviews and feature them on pages. Encourage user-generated content like photos or videos with your products. 7️⃣ Technical SEO Matters Behind-the-scenes optimizations are crucial. Fix broken links and minimize 404 errors. Use XML sitemaps and robots.txt to guide search engines. Improve site speed with tools like GTmetrix or PageSpeed Insights. 8️⃣ Create Content That Converts A blog or resource section can attract shoppers earlier in their buying journey. Write guides like “How to Choose the Perfect Running Shoes.” Use content to link to your products naturally. 💡 Pro Tip: Track your performance using tools like Google Search Console and Ahrefs. Regularly update and optimize underperforming pages. Investing in e-commerce SEO is a long-term strategy that pays off with increased visibility, higher rankings, and consistent sales. What’s your favorite SEO tactic for online stores? Share your experience below! 🚀 #EcommerceSEO #SEO #DigitalMarketing #OrganicTraffic #EcommerceTips

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