Harry Haines

Enhancing Visibility and Reach Is your website optimised for search engines? The likelihood is you're not. You're probably not even ranking locally for your main business service. A strong SEO strategy ensures your business is visible to potential customers actively searching for solar solutions. You can increase traffic and, ultimately, sales by appearing higher in search results. Don’t miss out on opportunities. Ensure your website and SEO are up to par. If you don't you're missing out on leads, and enquiries. #SolarUK #SEO #Visibility #WebTraffic

Getting organic leads isn’t luck. Some clients seem to have an endless supply. But how?👇 𝟭. 𝗥𝗮𝗻𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗧𝗼𝗽 When customers search for “solar installers near me,” the top results get the enquiries. If you’re not ranking high, you’re missing out on valuable leads! Don’t overlook the Google Map Pack! This section is where most customers choose their installer. Proximity and quality reviews are key factors. The more high-quality reviews you have, the better your visibility and the more leads you generate. 𝟮. 𝗕𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗩𝗼𝗶𝗰𝗲 Companies like Spirit Energy, Heatable and Artisan Electrics draw customers in by sharing valuable insights and information. Provide answers to common questions and trending topics: • "Is the Tesla Powerwall 3 really the best battery on the market?" • "Are micro-inverters worth the investment?" • "Is a battery-only install a better choice?" • "Why you shouldn't wait for panel prices to keep dropping." This builds trust and draws in organic enquiries without costing a penny! 𝟯. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗮𝗻 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 Happy customers become your best advocates and often lead to the highest quality referrals. Provide outstanding service from start to finish. Your goal should be to exceed customer expectations. If your service stands out, clients will be more inclined to refer you to friends and family. Referral incentives can stimulate more referrals. 𝟰. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗢𝗹𝗱-𝗦𝗰𝗵𝗼𝗼𝗹 𝗪𝗮𝘆 Don’t underestimate the power of a good conversation. Talk about what you do with friends, family, and community groups. Networking can lead to unexpected referrals. Join local business groups like BNI (Business Network International) or community organisations. In short: ✅ Utilise Old-school networking  ✅ Become an educational voice  ✅ Provide a great service  ✅ Encourage referrals ✅ Collect social proof P.S. What’s the most unlikely place you’ve met a paying customer? It could be on a plane, up a mountain, or even at a sushi-making class 🍣 

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💡 Thinking about investing in paid advertising but unsure where to start? 💡 Paid advertising can be a game changer for your business, but only if you know how to navigate the various platforms and strategies available. From Google Ads to social media, each platform has its own strengths. This guide highlights how to make the most of paid advertising, whether you're targeting short-term gains or long-term growth. "The key is understanding your audience and matching your ad strategy to your goals." The article breaks down the types of paid ads, key metrics, and how to budget effectively to ensure you get the most from your spend. Want to unlock the full potential of paid ads for your business? 👉 Read my guide: https://lnkd.in/e8nHY25M

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Solar case studies >>>>> everything else Listen to me rant about solar companies not effectively utilising case studies from about 6:15 onwards I'm passionate about this If you want a quick actionable tip for your solar website just literally have one page with your best project breakdown, or a gallery It won't have the same effect as our client's fully specced out case study sections - but it'll help. Cheers. --- PS - Go check out Joe Garbutt's post on why you want more expensive leads. https://lnkd.in/dcSaysGZ --- We're building a 2025 solar demand generation monster doc The content in this video is one section of approx. 1,243,912 Get access by sacrificing your email below https://lnkd.in/eCcNEdBX Or by commenting "I don't want your newsletter mate" Cheers

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Transform you sales team from order taker. Into problem solver. The reality is in sales you need to think to close. That means you need to understand the client. Even better than your solution. The problem is if you solution is: Complex, Multifaceted or even tough to articulate simply. You will struggle. The reason: Potential buyers ask lots of questions. And if your solution is detailed... You have to do some fancy footwork to engage effectively. I know this, because I see it weekly. With my clients. They get frustrated that sales teams feel more like order takers. Instead of problem solvers. There is a way around this. It's called a conversation guide. It an interactive document that packages your value simply. Plus the guide can go wherever the conversation leads. At the click of a mouse. It means more great conversations. That lead to sales. DM me if you'd like to know more. #sales #marketing #entrepreneur

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Struggling to find the perfect email length? Our latest guide has you covered! Learn how to optimise your email content for maximum engagement and conversions. https://lnkd.in/g5j5aaYy Ready to improve your email marketing game? Book a FREE consultation. #BelmoreDigital #DigitalMarketing #DigitalStrategy #EmailMarketing #EmailStrategy #EDM #CustomerRelationships #CRM #CustomerRelationshipManagement #CustomerJourney #UserJourney

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🚨 Looking for High-Quality GBIS or ECO4 Leads? 🚨 We specialize in delivering high-quality GBIS and ECO4 leads directly to your business. Whether you’re looking for a consistent flow of leads or just getting started with these schemes, our tried-and-tested lead generation system is designed to bring you the volume and quality you need. ✅ GBIS Leads: Consistent, high-intent homeowners ready for surveys and installs. ✅ ECO4 Leads: Non-mains gas, electric, or insulation-ready properties, all fully qualified. ✅ Proven Lead System: We’ve been in the ECO space for years, and our system has helped many installers and businesses grow. Don't wait for leads to come to you when you can control the flow and get the volume you need. If you’re looking to grow your business with reliable, steady leads, drop me a message or comment below, and let’s discuss how we can help! #eco4 #solar #renewableenergy

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〽️Tip #12 👉 Email Marketing Secrets for SMEs 🤫 Forget what you've heard about email marketing being dead. You heard me. 👀 Email marketing for SMEs isn't about blasting promotional messages. It's about crafting a digital experience that turns subscribers into brand advocates. Here's a little look at one of my most basic approaches when it comes to set up👇👇 🪡 Segmentation Mastery: Going beyond basic demographics to behaviour-based targeting. 🧠 Automation with a Personal Touch: Triggers that feel like mind-reading to your customers. 📧 Content Ecosystem: Turning your email list into a community, not just a database. One of my clients saw a 150% increase in email-driven sales using some of these techniques. The game-changer? A custom-designed loyalty loop embedded in their longer term email strategy. ✌️ #EmailMarketingTips #SMEGrowth #CustomerEngagement #Mailchimp #Klayviyo #CampaignMonitor #EmailStrategy

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Excited to share my foundation business marketing strategy! This guide will walk you through a step-by-step process packed with resources, advice, and clear guidelines to help you grow your business. 🚀 #MarketingMadeSimple #BusinessGrowth #StrategyForSuccess"

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As a solar company, cheap leads doesn't equal successful ad campaigns... "Really?" "Lower cost leads means a better campaign?" "Cheap leads equals cheaper cost per install right?" Actually paying more for your leads is likely to result in more time efficiency, better quality enquiries and higher margins. In this video I break down exactly how that can be the case, and also how we implement it to achieve better overall results for our clients at solaronsteroids.com P.S. If you havn't already, check out my co-founder Jude Cornish's video on what we've been up to over the past 6 months for context: https://lnkd.in/gGqEDtvG --- We're building a 2025 solar demand generation doc The content in this video is one section of approx. 1,243,912 Get access by sacrificing your email below https://lnkd.in/eCcNEdBX Or by commenting "I don't want your newsletter mate" Cheers

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So much of Marketing is Strategic Thinking. Thinking about your buyers. Thinking about your messaging and target audience. Thinking about how to pitch your offering in the right way, with the right words, with the right data. Thinking about your distribution strategy to maximise impact. Thinking about your qualification systems. And then Doing. Learning. Repeating. Failing Fast. There is of course a balancing act between strategy and launch. Sometimes it is just about getting the damn campaign live. But for the most part, don’t feel guilty for taking the time to think deeply in order to ramp and scale at just the right time. I know there’s often the pressure to go for the random acts of marketing. But in most cases, it really will pay dividends. ^ Musings come to me as I work through a chunky client audit this week 💭📈

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💡💰 Make your excess energy work for you! 💰💡 Attention business owners! Are you tired of letting your excess solar energy go to waste, or worse, back to the national grid for free? Look no further! Business Utilities Group has partnered with suppliers who are eager to buy your business solar energy, even if it's under 500,000 kWh per hour. We understand that many businesses may not consider smaller-scale energy production, but we're here to change that mindset. Every bit of energy counts, and we're committed to helping you turn your surplus into profit. Don't miss out on this opportunity to boost your revenue and contribute to a sustainable future. Contact us today to start making money from your excess solar energy! ☀️💼💵 - https://buff.ly/3Np79FQ #SolarEnergy #BusinessOpportunity #SustainableFuture

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