Avin Pokardas

Fun and fascinating facts about strategy planning for startups or SMEs: 📌 Strategy Jenga: Strategy planning for startups or SMEs is like playing a game of Jenga. You carefully pull out and rearrange blocks (strategies) to maintain balance and stability (business success) while adapting to changes in the market and business environment. 📌 The "Pivot" Phenomenon: Startups are famous for their ability to pivot - to change direction quickly in response to market feedback. In fact, some of the most successful companies today started with a completely different business model than what made them famous. 📌 David vs. Goliath: Startups and SMEs often compete with larger, more established companies. But, like David facing Goliath, they can use agility, innovation, and focused strategies to outmaneuver their larger competitors. 📌 The Innovation Dance: Strategy planning for startups is like a dance between innovation and execution. While innovation drives differentiation and growth, effective execution ensures that innovative ideas translate into tangible results. ☀ These fun facts highlight the dynamic and exciting nature of strategy planning for startups and SMEs, where creativity, agility, and innovation reign supreme.

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Did you know that VDS was founded in 2021 by the renowned digital marketing expert, Ginny Delaitre?⁠ ⁠ Ginny’s personalized digital marketing approach—UX Marketing—has propelled VDS to become a leader in the industry. It equips businesses with the tools to build meaningful customer connections, generate leads, and drive organic growth.⁠ ⁠ “Marketing shouldn’t just sell a product; it should also convey a story that resonates with the user’s experience. That’s the essence of UX Marketing,” Ginny said. ⁠ ⁠ 👉Book an appointment with Ginny today to learn how VDS can reshape your business's digital marketing efforts at VDSdigitalagency.com⁠ ⁠ #Socialmedia #Digitalmarketing #Marketing #VDS #VDSdigitalagency #LinkedIn #Instagram #Content #Socialmediatips #Socialmediamanager #Onlinemarketing #Digitalmarketingtips #Marketingdigital #Marketingstrategy #Advertising #Socialmediahelp #Contentmarketing #Fairfax #Virgina #DMV #UXMarketing #UX

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The Power of Integrating Digital Marketing with Traditional Strategies In today’s rapidly evolving marketplace, relying solely on offline marketing is no longer sufficient to stay competitive. At Xedea, we recognize the transformative power of digital marketing and its crucial role in complementing traditional strategies to create a comprehensive approach that drives real results. The Influence of Digital Marketing on Society Digital marketing trends, such as personalized advertising and social media engagement, have significantly altered how we consume information and interact with brands. Campaigns focusing on sustainability and social responsibility are now common, influencing public awareness and encouraging a shift towards more ethical consumption patterns. Why Digital Marketing is Essential Broader Reach and Accessibility: Digital marketing offers unparalleled reach, allowing businesses to connect with a global audience. Digital platforms make it easy to reach your target audience where they are most active. Cost-Effectiveness: Digital marketing often requires a smaller investment compared to traditional advertising channels. Pay-per-click (PPC) advertising, social media ads, and email campaigns can deliver impressive results without breaking the bank, offering higher ROI for businesses of all sizes. Real-Time Analytics and Adjustments: One of the key advantages of digital marketing is the ability to track performance in real-time. Analytics tools provide insights into customer behavior, campaign effectiveness, and conversion rates. This data allows businesses to make informed decisions and adjust strategies on the fly to optimize results. Personalization and Targeting: Digital marketing enables precise targeting based on demographics, interests, and behaviors. Personalized marketing messages resonate more with customers, leading to higher engagement and conversion rates. Tailored content and ads ensure that your message reaches the right people at the right time. Building Long-Term Relationships: Digital platforms provide opportunities to engage with your audience through content, social media interactions, and email newsletters. Building an online community fosters loyalty and trust, creating long-term relationships that go beyond one-time transactions. As digital marketers, it’s essential to consider the broader impact of our strategies. Incorporating digital marketing into your overall strategy is not just an option—it’s a necessity in today’s digital-first world. At Xedea, we’re dedicated to helping businesses navigate this complex environment, ensuring that their digital marketing efforts are both successful and socially responsible. Ready to elevate your marketing game? Let’s discuss how Xedea can help you integrate digital marketing with your existing efforts to achieve greater success. Reach out to us today! #Xedea #XedeaMY #digitalmarketing #ABetterWorld #MakeTheWorldABetterPlace #MTWABP #business #marketingdigital

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Are you ready for Series B funding? 🚀 Here are 5 signs that your startup is primed for the next big leap. Get ready to scale, innovate, and attract major investors! Check out pitch deck templates for your Series B funding - https://lnkd.in/gTybkMxq #StartupGrowth #SeriesBFunding #BusinessSuccess #ScaleUp #startup #business #funding #fundraising #investmentbanking #investmentbankingservices #funds #fundraisingservices #fundtq

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3 Marketing Strategies for Pre-Seed Startups According to Statista, 42% of startups fail due to a lack of market need, while this might seem unrelated, marketing is more than advertising or promotion, it is also about studying and researching the market you are selling to. Learn about how brands like Duolingo, Caleb Maru - Tech Safari, and David Masoperh - Pebla use Content Marketing and Founder-Led marketing strategies. Read here: https://lnkd.in/d7E27-x4

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Achieving Product-Market Fit (PMF) is crucial for Series A B2B SaaS startups aiming for sustainable growth. Here's the essence of finding PMF: 1️⃣ Define your target customer through detailed personas emphasizing their needs. 2️⃣ Develop an MVP to test core assumptions. 3️⃣ Conduct customer interviews for real insights. 4️⃣ Measure key metrics like NPS and retention to evaluate success. Remember, sustainable scaling follows solid PMF. Avoid premature scaling and focus on enduring customer engagement. How are you ensuring your product solves real customer problems? #ProductMarketFit #SaaS #B2B

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📊 Unlocking Performance Insights: Key B2B Sales and Marketing KPIs & Benchmarks 📈 Welcome to a journey through the landscape of B2B sales and marketing performance! We're excited to introduce our latest meta-report, "UNLOCKING PERFORMANCE INSIGHTS," designed to empower SME investors, founders, C-level executives, and marketing professionals. This comprehensive slide deck compiles essential KPIs and benchmarks from hundreds of studies, reports, and articles. We've included insights from trusted sources such as Gartner, DataBox, and LinkedIn, encompassing over 50 benchmarks specifically for medium-sized B2B companies. Inside the report, you'll find valuable data on: 🔹 Strategic Business KPIs 🔹 Marketing and Sales Organization 🔹 Customer Journey and Funnels 🔹 Digital Benchmarks Download the full report or read a brief overview by clicking the link below: https://lnkd.in/dGEAerHk Equip yourself with the knowledge to identify strategic and operational improvements, driving your business's growth to new heights! 🚀 #B2BMarketing #PerformanceInsights #MarketingBenchmarks #SalesKPIs #BusinessGrowth #SME

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🚀 The world of startups is brimming with innovation and potential, but navigating it as an investor can be tricky. 💸 Pennyup Invest is here to guide you through the exciting (and sometimes complex) world of startup investing! 🤝 Here are some key tips to keep in mind when investing in startups with Pennyup: 🧠 Do Your Research: Don't just jump in! Research the industry, the startup's team, and their product or service. Understand the market opportunity and potential competition. 🔎 💰 Invest What You Can Afford to Lose: Startups are inherently risky. Only invest what you're comfortable potentially losing, and diversify your investments across multiple startups to mitigate risk. 🤝 🏆 Focus on the Team: The team behind the startup is crucial. Look for passionate, experienced founders with a strong track record and complementary skillsets. 💪 📈 Understand the Stage: Different investment stages have different risk profiles. Seed funding involves early-stage, high-risk companies, while Series A funding goes to companies with some traction. Align your risk tolerance with the investment stage. 🎯 🔍 Embrace Due Diligence: Don't skip the essential step of thorough due diligence. This involves scrutinizing the startup's financial records, legal documents, intellectual property, and overall business plan. Partner with legal and financial professionals to ensure a comprehensive and objective evaluation. 🛡️ 🚀 Seek Expert Guidance: Consider consulting Pennyup's team of experienced professionals who specialize in startup investments. Their expertise can help you make informed investment decisions and maximize your returns. 📈 Ready to embark on your startup investment journey with confidence? 🚀 Contact Dr. [email protected] or register on our website (www.pennyupinvest.com) to learn more about our platform and how we can empower you to make smart investment choices! 🤝 #FinancialEducation #WealthBuilding #InvestmentStrategies #PersonalFinanceTips #Alternativeinvestments #finance #earnmoney #motivation #grow #startups #hiring #hiringadvice #founders #funding #pitch #entrepeneurship #skills #employee #team #recruitments #tips #jobs #building #business

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🚀 The world of startups is brimming with innovation and potential, but navigating it as an investor can be tricky. 💸 Pennyup Invest is here to guide you through the exciting (and sometimes complex) world of startup investing! 🤝 Here are some key tips to keep in mind when investing in startups with Pennyup: 🧠 Do Your Research: Don't just jump in! Research the industry, the startup's team, and their product or service. Understand the market opportunity and potential competition. 🔎 💰 Invest What You Can Afford to Lose: Startups are inherently risky. Only invest what you're comfortable potentially losing, and diversify your investments across multiple startups to mitigate risk. 🤝 🏆 Focus on the Team: The team behind the startup is crucial. Look for passionate, experienced founders with a strong track record and complementary skillsets. 💪 📈 Understand the Stage: Different investment stages have different risk profiles. Seed funding involves early-stage, high-risk companies, while Series A funding goes to companies with some traction. Align your risk tolerance with the investment stage. 🎯 🔍 Embrace Due Diligence: Don't skip the essential step of thorough due diligence. This involves scrutinizing the startup's financial records, legal documents, intellectual property, and overall business plan. Partner with legal and financial professionals to ensure a comprehensive and objective evaluation. 🛡️ 🚀 Seek Expert Guidance: Consider consulting Pennyup's team of experienced professionals who specialize in startup investments. Their expertise can help you make informed investment decisions and maximize your returns. 📈 Ready to embark on your startup investment journey with confidence? 🚀 Contact Dr. [email protected] or register on our website (www.pennyupinvest.com) to learn more about our platform and how we can empower you to make smart investment choices! 🤝 #FinancialEducation #WealthBuilding #InvestmentStrategies #PersonalFinanceTips #Alternativeinvestments #finance #earnmoney #motivation #grow #startups #hiring #hiringadvice #founders #funding #pitch #entrepeneurship #skills #employee #team #recruitments #tips #jobs #building #business

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🚀 The world of startups is brimming with innovation and potential, but navigating it as an investor can be tricky. 💸 Pennyup Invest is here to guide you through the exciting (and sometimes complex) world of startup investing! 🤝 Here are some key tips to keep in mind when investing in startups with Pennyup: 🧠 Do Your Research: Don't just jump in! Research the industry, the startup's team, and their product or service. Understand the market opportunity and potential competition. 🔎 💰 Invest What You Can Afford to Lose: Startups are inherently risky. Only invest what you're comfortable potentially losing, and diversify your investments across multiple startups to mitigate risk. 🤝 🏆 Focus on the Team: The team behind the startup is crucial. Look for passionate, experienced founders with a strong track record and complementary skillsets. 💪 📈 Understand the Stage: Different investment stages have different risk profiles. Seed funding involves early-stage, high-risk companies, while Series A funding goes to companies with some traction. Align your risk tolerance with the investment stage. 🎯 🔍 Embrace Due Diligence: Don't skip the essential step of thorough due diligence. This involves scrutinizing the startup's financial records, legal documents, intellectual property, and overall business plan. Partner with legal and financial professionals to ensure a comprehensive and objective evaluation. 🛡️ 🚀 Seek Expert Guidance: Consider consulting Pennyup's team of experienced professionals who specialize in startup investments. Their expertise can help you make informed investment decisions and maximize your returns. 📈 Ready to embark on your startup investment journey with confidence? 🚀 Contact Dr. [email protected] or register on our website (www.pennyupinvest.com) to learn more about our platform and how we can empower you to make smart investment choices! 🤝 #FinancialEducation #WealthBuilding #InvestmentStrategies #PersonalFinanceTips #Alternativeinvestments #finance #earnmoney #motivation #grow #startups #hiring #hiringadvice #founders #funding #pitch #entrepeneurship #skills #employee #team #recruitments #tips #jobs #building #business

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[Performance Marketing 101📝 Why Choose It over Traditional Marketing?] Performance marketing, as the name suggests, prioritizes outstanding results. It utilizes precisely targeted marketing campaigns to minimize costs while maximizing returns for the client. Here are 6 major advantages of performance marketing over traditional marketing: 💭 More Precise Ad Spending Traditional marketing typically involves lump-sum payments for ad placements like outdoor ads, venue fees, and production costs, etc. In contrast, performance marketing charges are based on specific metrics like cost-per-click or cost-per-conversion, making ad spending more meaningful and better targeted. 💭 Better Fit with Budget Traditional marketing often has fixed price ranges with higher minimum spending. Performance marketing, however, allows you to adjust campaigns to fit your budget. 💭 More Flexible Budget Adjustments Traditional marketing expenses are often set in a fixed price range, but performance marketing enables real-time budget adjustments based on campaign performance, ensuring efficient utilization of funds. 💭 Easier Quantification of Results Compared to traditional marketing, performance marketing results are more measurable through tools like Google Analytics and Meta Ad Manager, facilitating data-driven campaign optimization. 💭 Clearer Target Audience Performance marketing ads can be precisely targeted based on various criteria, compared to the broader reach of traditional formats like outdoor, TV, and print ads, leading to more effective advertising returns. 💭 Instant Performance Tracking Traditional marketing reports typically take time to analyze and compile, only available after campaigns end. Performance marketing, on the other hand, allows real-time performance tracking, enabling immediate adjustments. Doo Digital Plus offers professional digital marketing consulting services, including paid advertising management and data-driven performance tracking. Want to achieve maximum advertising returns at the lowest cost? Contact us now! 📩 Enquiry: [email protected] 📱 WhatsApp: +852 5611 5384 📱 WeChat/Telegram: @doodigitalplus

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The Startup Quiz: 22 What is meant by the term "Viral Marketing" in the context of startups? a) A marketing strategy that relies on word-of-mouth referrals and social sharing to increase brand awareness and customer acquisition. b) A marketing strategy focused on traditional advertising channels such as television and radio. c) A marketing strategy that targets a niche audience with highly personalized messaging. d) A marketing strategy that emphasizes direct sales outreach to potential customers. Sivarajah Ramanathan | Sivakumar Palanisamy | Dinesh Sundaravelu | Sai Ranganathan | Rajan BL | Nikunj Panchal | Stalin Jacob J | Ponni Velmurugan | SIVA SANKARAN RAJENDRAN

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💡 Proof for deep-tech startups: €23B increase in equity value This is the equity value increase of Creative Destruction Lab’s (CDL) graduate startups. CDL-Estonia’s Digital Society Stream is now accepting applications for our next season growth program (Nov ’24-June ’25). We're seeking founders who are digitizing industries and public services. Our 8-month scaling program is designed for seed-stage deep-tech startups aiming for massive global impact. CDL is philanthropy-funded and charges NO EQUITY or FEES. 💡 What is the UNIQUE VALUE of the CDL’s growth program? 💡 At the CDL, we highly value your time. We have no curriculum. Our focus is on direct interaction with CDL’s world-class mentors, who include scientists, investors, and entrepreneurs. These mentors guide you toward the fastest route to achieve your business and investment goals. Our unique program design and exceptional mentor network enable you to: 🚀 GET BRUTALLY HONEST FEEDBACK FROM INVESTORS 🚀 ACHIEVE YOUR OBJECTIVES FASTER 🚀 MINIMIZE COSTLY MISTAKES Want to learn more? 📌 Join a CDL intro webinar (link in comments) 📌 Contact Artur Kamberg or Kertu Tombak 📌 Speak with startups who have participated in CDL-Estonia: Avokaado, Cyber Insight, Deep Forestry, Geneial GScan, IOXIO, LightCode Photonics, Menken Trials, Paul-Tech, Quantem Analytics, Rellie, ResQuant, Tendium, Timbeter, Vistalworks, VOOL ⏳ Deadline for applying is July 5 Link to application form is in comments. ♻️ Like, repost, and comment this post to make it reach more deep-tech & tech-heavy startups! #buildsomethingmassive #DeepTechStartups #CDL

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The Best Influencer Marketing Factory | Top Influencer Marketing Agency | INIIM Are you searching for the best influencer marketing strategy? You’ve come to the right place! INIIM stands unmatched in the digital marketing field. With a vast network of influencers and expert campaign management, we help businesses achieve measurable success through influencer partnerships. Why Choose the Best Influencer Marketing Agency in India – INIIM? 1. Access to a Vast Network of Influencers Partnering with INIIM connects your brand to influencers across various niches, increasing visibility, credibility, and exposure to potential customers. 2. Boosted Brand Visibility Across Social Platforms Your brand will gain exposure across multiple social media channels, amplifying reach and connecting with new potential customers. 3. Cost-effective marketing with High ROI At INIIM, influencer marketing is performance-based, ensuring higher returns on investment without overspending. 4. End-to-End Campaign Management We handle everything from strategy development to performance tracking, giving you peace of mind while we work towards your goals. 5. Long-Term Partnerships with Influencers INIIM fosters sustainable relationships with influencers to build long-term brand loyalty and continuous business growth. Key Strategies for Effective Influencer Marketing in 2024 Step #1: Identifying the Right Influencers We help you select influencers who align with your brand's values and target audience for effective campaigns. Step #2: Building Authentic Relationships At INIIM, we create authentic, long-term partnerships that drive natural and meaningful promotions. Step #3: Setting Clear Goals We help define your goals—whether it’s brand awareness, sales growth, or audience expansion—for a focused influencer marketing campaign. Step #4: Creating Unique Content Collaborate with influencers to craft unique, tailored content that resonates with your audience and stands out in the market. Step #5: Offering Promotions We design special promotions that attract customers and increase sales, fitting your brand’s message and objectives. Step #6: Running Contests & Giveaways INIIM creates engaging contests that boost visibility and build stronger connections with your audience. Step #7: Measuring Engagement & Conversions We track conversions and engagement metrics (likes, comments, shares) to continuously optimize your influencer campaigns. Influencer Marketing Services by INIIM 1. Influencer Identification & Selection We help identify and select influencers that fit your brand's objectives and marketing goals. #IndianNationalInstituteOfInternetMarketing #INIIMHisar #iniim #BestDigitalMarketingAgencyInHisar #ToptDigitalMarketingCompanyInHisar #InfluencerMarketing #INIIM #DigitalMarketingExcellence #TopInfluencerMarketing #BestMarketingAgency #ROI #Hisar #Haryana

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🦄 119 founders behind 61 unicorns. Introducing MVP’s inaugural Unicorn Profile report for Southeast Asia 🇮🇩🇸🇬🇲🇾🇹🇭🇻🇳🇵🇭 🚀 MVP has strategically focused its investment efforts on Southeast Asia and India, leveraging the extensive experience, network access, and knowledge base of its partners and investment team. 💰 Although the venture capital ecosystems of Southeast Asia and India are relatively nascent, becoming more formalised in the early 2000s and gaining early traction around 2012, accelerated digital adoption and favourable demographics have led to thriving startup ecosystems in recent years. 🔦 With that in mind, MVP conducted an analysis of the 119 founders from 61 unicorns (as of June 2024) in Southeast Asia. These companies, valued at over US$1 billion each and comprising both publicly listed and privately held entities, were established from the year 2000 onward. 🗣️ Like and comment "Unicorn SEA" below and we will DM you the link to the report. 💙 Empowering Today, Shaping Tomorrow. #mvp #unicorn #southeastasia #report M Venture Partners (MVP)

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Reflections on what the social sector can learn from tech startups by our co-founder Temina Madon: "Much of the success of the fastest growing companies is attributed to their fast pace of learning. One of the easiest takeaways (for social ventures) is to adopt a culture of experimentation and continual learning and improvement” Check out the full blog for more reflections on how the social sector can adopt strategies of tech startups. Link in comments ⬇

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