Ben Kong

Today's consumers are becoming increasingly health-conscious. They're seeking health and wellness tips on social media platforms, and Xiaohongshu is no exception with 12.8 billion views on such content. Dive into our latest guide to uncover effective strategies for marketing your healthcare business on Xiaohongshu. Read here: https://buff.ly/3yiHOM2 #Xiaohongshu #HealthcareMarketing #DigitalMarketing #SocialMediaMarketing #MarketingInAsia #MarketingStrategy

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🔍 2024 INSIGHT | Xiaohongshu Consumer Spending Trends & Operation Strategy In 2024, Xiaohongshu continues to evolve as a dynamic social media platform, showcasing the latest consumer trends among young Chinese consumers. Key phenomenological concepts such as "emotional value," "comfortness," "focus on self-worth," and "healing economy" are increasingly recognized, reflecting a blend of product functionality and psychological needs. 📊 Xiaohongshu's Impressive Growth in 2024: -Monthly Active Users: 300 million+ -User Demographics: 50% post-1995, 35% post-2000 -Content Contribution: 80 million+ community contributors, 90% user-generated content 🛍️ Consumer Trends: 1. Beauty & Personal Care: Dominated by urban Gen Z focusing on high-quality, anti-aging products. 2. Fashion: "Small-town millennials" are rising, with vibrant colors and the new Chinese style gaining traction. 3. Culinary Delights: Quality and health are paramount, with snacks remaining a staple despite a wellness trend. 4. Maternity & Baby Products: Safety and practicality are key, with new-generation parents seeking scientific parenting solutions. 5. Home & Decor: DIY and personalized living spaces are popular, with a strong demand for trendy, smart, and environmentally friendly designs. 6. Sports & Outdoor Equipment: High demand for sports apparel and outdoor gear, driven by increased health awareness. 7. Pet Care Items: Significant growth in pet-related products, emphasizing quality and human-pet emotional interaction. 📈 E-commerce Trends: - 618 Promotion: E-commerce orders tripled, with live orders increasing 5.4 times compared to last year. - Influencer Growth: Influencers with million-level sales have tripled, enhancing product understanding and lifestyle integration. 🎯 Operational Strategies for 2024: 1. Product Seeding: Strategic and systematic execution focusing on crowd penetration and business growth. 2. Promotion: Utilize Xiaohongshu's tools for demand insights, content spread, and optimized placements. 3. Live E-commerce: Leverage live streaming for real-time interaction, increasing user stickiness and brand loyalty. 4. Branding: Emphasize emotional value and community engagement to build strong user connections. At STAiiRS, we provide insights and strategies to help brands navigate the dynamic Chinese digital landscape. Let’s connect and grow your brand on Xiaohongshu! 🌟 #Xiaohongshu #DigitalMarketing #ConsumerTrends #Ecommerce 

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Grab Your Breast Screening Discount Up to 12% Off💖Register Now🏃‍♀️ Due to the "Pink October" effect, the Hong Kong Breast Cancer Foundation (HKBCF) has received numerous inquiries and registrations for mammograms. The HKBCF reminds everyone to take advantage of the current 12% discount on 3D mammography (including X-rays), with prices starting at HK$2,288 (original price HK$2,600). Book your appointment now to protect yourself📅 The HKBCF urges all women to perform monthly breast self-examinations. Women aged 40 and above should have clinical examinations and mammograms every two years. Women under 40 should also have clinical examinations and consult their doctors every three years, including ultrasound scans if breast density is high. Contact Information Hong Kong Centre: 3143 7333 Jockey Club Breast Health Centre (Kowloon): 2597 3200 For more details: https://lnkd.in/ge8qGvjf Book an appointment: https://lnkd.in/gSA4Rzrr Terms and Conditions 1. This offer is effective immediately and is available for a limited time only; it will end once the quota is filled. 2. The discount applies only to 3D mammography screening (including X-ray film) conducted at the HKBCF's Breast Health Centre. 3. If further examinations or treatments are required during the check-up, additional costs may arise. The extra costs are not included in the discounted price and must be paid by the participant separately. 4. In case of any disputes, the HKBCF reserves the right to modify or cancel this offer at any time without prior notice. #HongKongBreastCancerFoundation #HKBCF #HKBHC #breastscreening #3Dmammogram #Ultrasoundimaging #Earlydetectionsaveslives #PinkOctober #InternationBreastCancerAwarenessMonth

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Discover the secrets to mastering Xiaohongshu! Learn about its unique features, user insights, and effective brand strategies. Enhance your approach now: https://bit.ly/4eI1SH8 #小紅書 #LittleRedBook #branding #DigitalMarketing #socialmedia #consumerinsights

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Xiaohongshu, also known as Little Red Book (RED), is a Chinese social media platform that initially started as a shopping guide for consumers to research overseas brands and products. It has since evolved into a comprehensive platform where users share lifestyle content, shop, and post #reviews through photos and videos. The platform is particularly popular for its #usergeneratedcontent, with topics ranging from beauty and fashion to food, travel, and home & living. The app is predominantly in Mandarin, but it has gained traction outside of China, especially in countries like Malaysia and Singapore. Users appreciate the #authenticity of the content, which fosters a supportive #community. For brands, Xiaohongshu offers significant opportunities to engage with audiences through Key Opinion Leaders (#KOLs) and Key Opinion Consumers (KOCs), who create authentic content and share personal experiences. This content seeding strategy helps in promoting products and services, building a positive reputation through word-of-mouth. OML provides a suite of solutions for brands looking to leverage Xiaohongshu's marketing potential. They offer comprehensive services for #contentseeding and traffic acquisition, helping brands to effectively reach their target audience and enhance brand awareness on the platform. Join OML to elevate your brand’s presence and reach on Xiaohongshu!

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Xiaohongshu, also known as Little Red Book (RED), is a Chinese social media platform that initially started as a shopping guide for consumers to research overseas brands and products. It has since evolved into a comprehensive platform where users share lifestyle content, shop, and post #reviews through photos and videos. The platform is particularly popular for its #usergeneratedcontent, with topics ranging from beauty and fashion to food, travel, and home & living. The app is predominantly in Mandarin, but it has gained traction outside of China, especially in countries like Malaysia and Singapore. Users appreciate the #authenticity of the content, which fosters a supportive #community. For brands, Xiaohongshu offers significant opportunities to engage with audiences through Key Opinion Leaders (#KOLs) and Key Opinion Consumers (KOCs), who create authentic content and share personal experiences. This content seeding strategy helps in promoting products and services, building a positive reputation through word-of-mouth. SVL provides a suite of solutions for brands looking to leverage Xiaohongshu's marketing potential. They offer comprehensive services for #contentseeding and traffic acquisition, helping brands to effectively reach their target audience and enhance brand awareness on the platform. Join SVL to elevate your brand’s presence and reach on Xiaohongshu!

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🚀 Unlock Your Brand’s Success in China with Xiaohongshu (RED)! Are you ready to enter the Chinese market? Here's how Xiaohongshu (Little Red Book)—China’s fastest-growing social commerce platform—can take your brand to the next level! 🔑 Why Xiaohongshu? ✨ 200M+ Active Users – Young, trend-savvy, and high-spending audience (18-35 years old). 📲 Content + Commerce – Seamless path from product discovery to purchase. 💡 Influencer Power – Leverage authentic content from KOLs & KOCs for social buzz. 🌐 Diverse Niches – Beauty, fashion, travel, wellness, and more! 🚀 Our Digital Marketing Services for Overseas Brands 📊 Account Management & Content Strategy 🤝 Influencer (KOL/KOC) Collaborations 🎯 Optimized Ads & Campaigns for ROI 📈 Data-Driven Insights to Stay Ahead 💼 Ready to make your mark in China? 📧 Contact us: www.tuscbec.com or reach out directly on this platform 🌟 Let’s Grow Your Brand in China! 🌟 #Xiaohongshu #ChinaMarketing #SocialCommerce #GlobalBusiness #DigitalMarketing

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Hello LinkedIn! We’re excited to finally share our first post with you to know us better! At 100 Enterprises, we are passionate about empowering brands to reach new heights. As a leading brand management company based in Hong Kong since 2013, we specialize in: Brand Strategy Development & Reputation Management: Creating long-term strategies for brand positioning; Monitoring public perception and managing any negative feedback or crises. Marketing Management: Analyzing market trends and landscapes to inform branding decisions; Executing marketing campaigns to promote brand’s products and services; Measuring the effectiveness of branding efforts and campaigns through analytics and reporting. Social Media Management: Managing the brand’s presence across social media platforms and engaging with the audience; Collaborating with influencers and brands to enhance brand visibility. Every day, we work tirelessly to ensure our brands achieve their branding goals. Our team is committed to pushing boundaries and fostering growth — always focused on success! #100Enterprises #WhatWeDo #BrandManagement #ReputationManagement #MarketingManagement #SocialMediaManagement

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Understanding Chinese Social Media — Xiaohongshu (Little Red Book) Xiaohongshu, a lifestyle platform for Chinese users and a comprehensive guide to consumer trends for young demographics, serves as a platform for brand endorsement. With over 300 million monthly active users, Xiaohongshu maintains a male-to-female ratio of 3:7. Among its users, 50% are born after 1995 (post-95s) and 35% after 2000 (post-00s), with daily searches averaging 300 million times. What do users do on Xiaohongshu? ● Conduct in-depth searches as a tool to discover and endorse products, preferring genuine and useful recommendations. ● Immerse themselves in entertaining and visually appealing content. Known for being "young and vibrant," a "national lifestyle guide," and boasting a unique community ecosystem, Xiaohongshu penetrates diverse demographics and enjoys broad brand appeal, making it a key platform for consumer engagement. On Xiaohongshu, brands can leverage influencer endorsements, create viral products, engage in product endorsement, manage professional accounts, conduct live e-commerce sessions, and more to drive business growth. Learn more about Xiaohongshu marketing:https://lnkd.in/eCiy9n6T #XiaohongshuMarketing #ChineseSocialMedia #InfluencerMarketing #BrandEndorsement

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🎉 Big news! 🎉 Our new KakaoTalk Gift Shop Report 2024 has been released! Did you know that 48% of Korean luxury consumers are already aware of the LuX section within KakaoTalk Gift Shop that was only launched in 2023? Asiance is excited to share with you the launch of our new report: KakaoTalk Gift Shop Report 2024. 🔍 The KakaoTalk Gift Shop Research Report by the Digital Strategy & Innovation team at Asiance is the guide to understanding how brands are using KakaoTalk Gift Shop as part of their e-commerce strategy. Do not miss out on key insights into topics such as: 🎁 GiftX products that combine the gift with an offline experience hosted by the brand 💎 the LuX sections, a separate section within Gift Shop that is dedicated to luxury brands 🔗 and how brands carve and elevate an omnichannel customer journey using KakaoTalk Gift Shop. If you're interested in purchasing the KakaoTalk Gift Shop Research Report 2024, please contact our team at [email protected] for more information. 📧 #Asiance #Korea #Report #Research #Kakao #KakaoGift #KakaoTalkGiftShop #Ecommerce #Gifting

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🎮 Chinese gamers like seeing brand collaborations with gaming KOLs. They also value the opinions of KOLs and professionals in the gaming scene. What should brands do to target them? Omnicom Media Group China shares interesting statistics and trends to help brands navigate this space, based on our 'Unlocking Gamers in Asia Pacific' exclusive research. Read more on Sina: https://lnkd.in/ghjQYN3D #BeOMG #Gaming #Advertising

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💬 In MARKETING-INTERACTIVE's latest analysis of why Hong Kong Gen Zs prefer receiving reliable health information from health influencers rather than medical practitioners, our very own Regional Executive Director Carbo Yu shares key insights into this shift in mindset. Discover how the advent of social media has redefined the sources of trust for the younger generation, Gen Zs reliance on digital platforms, and what wellness and lifestyle influencers should bear in mind to sustain consumer trust. Carbo and other industry experts explore the impact social media and online communities have on today’s youth. Read on to learn more 👉 https://lnkd.in/g9-zgH8E #Sinclair #MarketingInteractive #marketing #insights

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💄 #Thai consumers are back to their pre-pandemic routines, leading to a renewed focus on #PersonalCare. Our 2024 Thailand #Beauty Outlook report shows a rebound in beauty spending, particularly in #FacialCare and #Moisturisers. Learn how brands can tap into this growth by catering to an increasingly active lifestyle. https://lnkd.in/dDr_FWbS

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Innovative Hub is Now an Official Xiaohongshu 小红书 Overseas Advertising Partner! We are thrilled to announce the expansion of our collaboration with Xiaohongshu (小红书), also known as RED or the Little Red Book, to the overseas market. As a leading Chinese lifestyle-sharing and decision-making platform, Xiaohongshu allows users to share videos and photos about fashion, beauty, food, travel, and more. This significant partnership, with Innovative Hub as the Official Overseas Advertising Partner, will revolutionize brand engagement in global markets. At Innovative Hub, we understand the tremendous value Xiaohongshu offers to international brands looking to enter the Chinese reading market in both oversea and China. With our comprehensive solutions, including account setup, management, content strategies, advertising, and KOL marketing, brands can effectively generate word-of-mouth, enhance brand awareness, increase user engagement, and drive revenue. Moreover, we are proud to be the exclusive partner for Xiaohongshu overseas shops in Singapore, further solidifying our role in this groundbreaking collaboration. Stay tuned for more exciting updates on this transformative partnership! Contact our sales representatives for more details: [Innovative Hub Contact]( https://lnkd.in/g9bagYec ) #Xiaohongshu #XiaohongshuMarketing #LittleRedBook #InnovativeHub #DigitalMarketing #InfluencerMarketing #ContentStrategies #BrandAwareness #GlobalExpansion #ChineseMarket

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🎉 Welcome Datawords in joining IAB Hong Kong👏 [New Member Introduction] Datawords Group https://datawords.com/en/ Business Category: AdTech (Ad Serving / Creative Format) Company Profile: Datawords is the 1st Multicultural Performance Platform that amplifies brands’ international growth. With 24 years of experience and 1000+ talents around the world including 400 in APAC, we have developed a unique blend of digital expertise, cultural adaptation capabilities and ingenuity in project delivery. We support leading brands in their respective industries to deploy their message ATAWADAC (AnyTime, AnyWhere, Any Device, Any Culture). Our customer-centric services cover content creation and adaptation, ecommerce performance, search, social and performance marketing, leveraging our proprietary solutions and best-in-class platforms. Datawords empowers brands to deliver locally relevant and impactful campaigns with fast time-to-market and attractive cost through the integration of AI into our processes in addition to our unique digital know-how. Target audience: Our target audience includes businesses and organizations from SMEs to Fortune 500 companies, from multiple B2C industries including luxury, fashion & beauty, travel retail, banking & finance along with B2B ones like logistics or manufacturing. We support brands at local, regional and global level, wherever their own target audience is located. Unique selling proposition & competitive advantages: - Global capabilities & local relevance, with local digital experts all around the world especially in Asia (400 talents in Hong Kong, Shanghai, Seoul, Tokyo, Manilla, Cebu) - A unique portfolio of global leading brands loyal to us for many years - Integrated & holistic approach to digital services from strategy to execution, powered by AI and msart usage of data - Ability to optimize and streamline operations, cutting costs & time-to-market by leveraging cutting-edge technologies (AI, proprietary tools, leading global & local platforms) #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #Datawords

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Curious about how #Xiaohongshu can boost your brand's presence in the Chinese market? 🌟 With its unique blend of social content, it's the platform where authenticity thrives! Have you tried it for your marketing strategy yet? Share your thoughts or experiences below! 👇 #Xiaohongshu #SocialMediaMarketing #BrandGrowth #小红书Marketing #NetFarmer

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🌟 Say hello to our new brand identity 🌟 With mixed emotions, we say goodbye to our beloved blue rabbit, but with great excitement, we unveil our new logo as part of our new brand identity! It has been quite a journey for Timly since starting up four years ago. The rabbit has been there through all the milestones: our first 500 clients, our first 25 employees, and the evolution of Timly’s solution to manage hundreds of thousands of assets, from IT equipment 🖥️ and construction tools 🛠️ to amusement park rides 🎢, art pieces 🖼️, marine vessels 🚢, and much more. Reflecting on our journey and bold vision for the future, we realized it was time for a brand refresh! Lucky for us, we already had great contact with HIVER agency, a Swiss Branding Agency that has been at Timly's side since the start. The result? A fresh brand identity that embodies Timly's core qualities: customer-centric, vibrant, powerful. Our new logo encapsulates Timly's essence, depicting three distinct assets that symbolize the infinite variety of assets you can manage in Timly. For more on the story behind our new logo, check out this article: https://lnkd.in/euGWVk6r We can’t wait to embark on this new chapter of the Timly adventure - without the rabbit - but with you, our valued customers.     Key Info:  - Read the full story of Timly’s new brand identity: https://lnkd.in/euGWVk6r - See our new logo in action on our website: www.timly.com #Branding #NewLogo #Timly #AssetManagement #InventoryManagement #SwissMade #ToInfinityAndBeyond 

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