Digital Business Lab

🎬 Tuesday night heralded the electrifying opening of the Hong Kong French Film Festival 2024. As a proud Bronze Sponsor, we're thrilled for more unforgettable film experiences as the festival unfolds. 🌟 📸 Swipe through to have a glimpse of the evening and relive some special moments our team captured. 🎥 We invite you to view the full showreel that kicked off the festival, showcasing the seamless blend of passion and creativity that defines our work. 🔗 Watch Our Showreel: https://lnkd.in/gZpjYkiE #DigitalBusinessLab #HKFFF2024 #HKFFF #DigitalStorytelling #MediaProduction #Sponsorship #hongkong #香港法國電影節

🎬 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴 𝗢𝘂𝗿 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 𝗙𝗿𝗲𝗻𝗰𝗵 𝗙𝗶𝗹𝗺 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 2024! 🌟 As we gear up for the 53rd HKFFF, Digital Business Lab is excited to officially announce our partnership with Alliance Française de Hong Kong to bring captivating French cinematic experiences to Hong Kong. Our dedication to celebrating French art and film continues as we support the festival with dynamic digital promotions. 🎥 We invite you to take a sneak peek at our specially crafted showreel for the HKFFF, where passion meets creativity in every frame. 🍿🇫🇷🇭🇰 Let's celebrate the art of film together and stay tuned for more updates! #DigitalBusinessLab #HKFFF2024 #HKFFF #DigitalStorytelling #MediaProduction #Sponsorship #hongkong #香港法國電影節

We’re excited to announce that Loius Chan, our Social Media Strategist at Digital Business Lab, recently took the stage as a featured speaker at the Future-Ready Digital Marketing Conference in Kuala Lumpur (organized by MindZallera)! Loius shared these key insights tailored for the Malaysian market: 📈 #TikTok's Dominance in Malaysia: Now the most popular platform. Learn more in our latest article: https://lnkd.in/gFQrAGK7 📱 Leveraging #LittleRedBook: With over 2.5 million monthly active users and rapid penetration in Malaysia, it's a significant growth opportunity. ✔️ Prioritize the right channels and consistently deliver impactful content. ✔️ Stand out with strategic collaboration with KOLs using segmentation and audience insights. ✔️ Ultra-targeted, Cross-Channel Paid Media: A must-have for maximising reach and engagement across platforms ✔️ Collecting and leveraging first-party data is crucial for enhancing performance and personalisation. #SocialMediaMarketing #InfluencerMarketing #DigitalBusinessLab #TikTok #LittleRedBook #Xiaohongshu #PaidMedia #DOOH #Malaysia #GenZ

🇲🇾 84% of Malaysian internet users aged 18+ are active on TikTok 📱—a staggering statistic that sets Malaysia apart from other markets! But there's more: 🕒 38 hours and 49 minutes —that's how long Malaysians spend on TikTok each month, making it the most engaging platform in the country. 🛍️ Malaysians have significant purchasing power, with an average monthly salary of 6,610 MYR (~1,508 USD) and 83.9% of disposable income. Our latest article explores how Malaysian TikTok users differ from the rest of the world, offering industry insights and best practices in banking, sustainability, health, and fashion. 👉Read the full article here: https://lnkd.in/gFQrAGK7

🥮✨𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝗬𝗼𝘂 𝗮 𝗝𝗼𝘆𝗳𝘂𝗹 & 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗠𝗶𝗱-𝗔𝘂𝘁𝘂𝗺𝗻 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹!✨🥮 Each year, millions of mooncakes go uneaten. This year, we’re taking action to reduce waste! 💚 Help us spread the word by using our Mid-Autumn Festival stickers on Instagram. Here’s how: 1️⃣ Open Instagram Stories 2️⃣ Tap the GIF button 3️⃣ Type @digitalbusinesslab (don’t forget the @!) 4️⃣ Share our stickers to encourage donations and spread the message! 🎉 🥮 Want to celebrate with purpose? Donate your extra mooncakes to Food Angel by Bo Charity Foundation before Oct. 5 and help those in need! 🍽️🌍 👉 For more details: https://lnkd.in/gXmxQuyK 👉 Find a collection point near you: https://bit.ly/3M9yv4J #ForAGreenerMidAutumn #DigitalBusinessLab #Sustainability #DonateMooncakes #ReduceWaste #stickers

#AugustinusBaderinParis Augustinus Bader features in Season Four of Emily in Paris! 🇫🇷 Explore how AB adds elegance to the Parisian vibe in the hit show, famed for its engaging storylines and dedicated fan base. We’re proud to support AB’s growth in APAC and beyond, leveraging their iconic brand to connect with audiences worldwide. Discover more on AB’s official website: https://lnkd.in/gSqXpMis See how we elevated AB's online presence in Asia: https://lnkd.in/gBeP-tQY #ABInParis #EmilyInParis #BrandCollaboration #TVFeature #APACExpansion

Discover how to select the right #TikTok influencers, set impactful KPIs, and create content that converts with our latest guide. 💡 Key Takeaways: 1️⃣ Indonesia has become TikTok’s largest market globally, with 127.5 million users as of April 2024. 2️⃣ Over 20% of TikTok users aged 16 to 25 make purchases directly based on influencer recommendations, driven by trust and affinity. 3️⃣ Social commerce in Southeast Asia is on track to reach $85-$125 billion by 2027, fueled by TikTok’s growing influence. With TikTok’s massive impact in Southeast Asia, now is the time to leverage this platform for real growth. 👉 Read the full article: https://lnkd.in/gE8_HAuH #TikTokMarketing #InfluencerMarketing #DigitalBusinessLab #SEAmarketing #SEAinfluencers

Let's take advantage of Hong Kong's strategic position to lead your regional social media operation. We're honoured to be featured in the latest edition of 𝐻𝑜𝑛𝑔𝐾𝑜𝑛𝑔𝐸𝑐ℎ𝑜! 📘In this issue, our CEO, Albin Lix, delves into the journey of Digital Business Lab. Since 2013, we’ve been leading the way in social media strategy across Asia, continually adapting to industry changes. 🌟 Hong Kong's unique position as a bridge between East and West provides brands unmatched opportunities to synchronize their marketing efforts. This dynamic city is crucial for reaching diverse audiences and embracing innovative social media trends. Discover more about our journey and insights in the latest edition of 𝐻𝑜𝑛𝑔𝐾𝑜𝑛𝑔𝐸𝑐ℎ𝑜! 🔗 Read the full article here: https://lnkd.in/gkXuWhij

🔥 Just wrapped up an awesome fireside chat with Andrew Koch at StackAdapt! Our Account Director, Shin Teo, shared the inside scoop on our innovative DOOH campaign for iNova's Difflam during Taylor Swift's epic concert in Singapore! 🎤 We leveraged the huge crowd drawn by Taylor’s only Southeast Asia stop in Singapore, anticipating a high demand for throat relief after a non-stop 3-hour singalong. 🎶 To maximize this, we strategically targeted key touch points—from airport arrivals to shopping malls, transportation near the National Stadium, and post-event interactions. Using geo-radius retargeting on Meta for Business via StackAdapt, we enhanced brand impact with educational and Taylor Swift-centric content. 🚀📈 Digital Business Lab recently teamed up with StackAdapt, enhancing our ability to offer diverse and effective solutions for our clients across Singapore, Hong Kong, and beyond. 🌏 #DOOH #Difflam #SingaporeDOOH #SingaporeAdvertising #TalyorSwift #Campaign #geotargeting #programmatic

Our team completed the LinkedIn Marketing Solutions Fundamentals workshop last week at Hong Kong's LinkedIn HQ! This program has equipped us with invaluable insights and strategies for effectively leveraging LinkedIn's powerful marketing tools. 🚀 Through our enhanced expertise, we have empowered many of our clients to elevate their LinkedIn marketing strategies: 💡PaloIT: Crafted a comprehensive LinkedIn Strategy and Operational Playbook and executed campaigns to drive Sales Qualified Leads for their marketing team. 💡ArtSG: Targeted specific audience groups, significantly boosting ticket sales. 💡Alibaba Group: Elevated worldwide engagement and visibility with impactful LinkedIn content. 💡WORMS Group: Executed brand awareness and follower campaigns on LinkedIn to increase brand presence and ultimately sales. And many more... 🔗 We're committed to implementing best practices and driving success through innovative marketing solutions on LinkedIn and are looking forward to what’s next! A special thanks to Zed Kua for his unwavering support throughout this journey! 🙌 #LinkedInMarketing #DigitalMarketing #ProfessionalDevelopment #TeamSuccess