Thanassis Koukoutselos

It happens so often with off-page SEO. Decision-makers try so hard to be smart that they become inefficient. Here is the landscape: - Plenty of agencies around + quite an overlap for tricky GEOs and topics. - Exclusive deals are nearly impossible to get, as niche agencies work with 1000s publishers and up to 50 active clients. As an operator/affiliate, you might think:   1. Let's hire juniors to manage the agencies.  2. Let's create a master db to compare the deals. It seems logical. Yet it leads to problems. Why? 1. The cheapest sites your team will select won't be reconfirmed. It will take ages to get your article live. The agency will ask for a higher price. Expect a cancellation rate of 50%. You won't think it's fun.   2. "Unique" sites your team will select with slighly pricier agencies will turn out to be unavailable. It'll take you 2 weeks to realise. The agencies will get bad cred, even though you haven't even tried them for any of the other sites, as they charge $5 more and don't make it through your fancy filter. 3. Your team is not enough into it to know who is the "real deal". Delayed process. Dodgy agencies will try to negotiate down the price for weeks with vendors. Your Dear Sir SEO "guru" will suck at topic ideation, anchors etc. To be frank, most likely your team won't be great at it either. 4. Managers need to prove their importance. All the monkey business above will make them - and you - think that you bring value. Do they? Fair agencies earn 8-15% EBITDA. Is running your team worth it? 5. Marketplaces. Your team will give them a try and end up with unused credits, annoying salespeople, and spammy articles everyone else out there has. You're entering a red-light district area of off-page SEO here. Treat your project with love! 6. Trust. For agencies, it's all about transparency. They won't share the best deals with juniors. God knows where they will be next week. Lists will follow & end up in competitors' hands. Maybe they will reach out to publishers directly. This can be tracked in Ahrefs or Majestic, yet they won't care. Off-page guys get a lot of hate & disrespect. Yet, to succeed you still need your off-page SEO done right. (Not talking about articles about burgers, UFOs & beers now) What's the solution? - Select 2-3 niche agencies. Show that you care. Create competition, obtain freedom + protect yourself from corrupt managers - Let your team do the QA. Focus on strategy + own complementary outreach Select partners well. Trust, transparency, respect With off-page SEO there's always value out there. Yet, it's impossible to hide it from the competitors. Perfect example of a service where you can't do it all in-house. It's all about finding the right partners. Yet so few out there are good at it. The message we often get is: "We do it all in-house". Even when we know that's not the case, or when we have grounds to believe that a manager works with one agency only & has some sort of private interest in it.

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GML 2024 Which new Google Ads features have already been announced in 2024? Below you seen an example of some announcements of GML 2024, that I got from Konstantinos Papadopoulos. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

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For all SEOs out there who are doing or considering agency/freelancing roles this is a very nice table including some common performance-based SEO pricing structures and the agency types that use them. Source: https://lnkd.in/dbyfhD4h

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How to get more 5-star reviews for your app ⭐️ (including some black hat options) User ratings are critical for App Store success. They help your organic search visibility & convert browsers into downloaders with social proof. That's one of the reasons Amazon blew up. Jeffrey knew the power and simplicity of the 5-star system. Level 1 - Get your first 100 with friends, family, your developers, ex-colleagues & their spouses - Do the same with early users from your target market - ask for 5-star reviews and critical feedback - Respond to all your reviews - thank happy users and help frustrated ones - Provide genuine customer service (early Zappos is a famous example) where you go over the top to help people - and then ask for a rating, if it feels organic Level 2 - Use product integrations to ask for a review after a user has a positive experience - almost every app I use asks me to do this in my first session ❌ - Wait until they’ve hit a milestone, then send the review request - Make it one-tap easy for users to rate your app - Offer rewards like extra content or features in exchange for a review - Send product surveys out through the app or your CRM and redirect happy users to review (this is incredible for your product evolution too) - Explicitly ask your superusers to leave reviews with a direct communication channel - Use relevant social media posts to ask your community for reviews Black Hat - You can buy ratings from a (dodgy) overseas agency - mine's in Hong Kong 🇭🇰 - Use your CRM to incentivize users with a $5-$20 value (coffee voucher, free month subscription, free bet) in exchange for a review - Use your Live Chat function to ask for reviews after a positive engagement - you can even use new reviews as a KPI for your customer service team Your job as a review stimulator is made much easier if you're product is good. Like Pikkit in the example image. So that's the first thing. But beyond that, there are a dozen or more ways to stimulate ratings. And remember, 'if you don't ask, you don't get' #marketing #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me (James) & ring the 🔔

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https://lnkd.in/dKSfeFjM Understanding Google's Core Topicality Systems and their implications for SEO strategies

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🚀 excited to share this insightful video from "The SEO Club"! I had a great time discussing the essentials for getting started and thriving in the SEO industry with Ivana. Dive into the SEO world! 🌟 #SEO #DigitalMarketing #Learning #TheSEOClub

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Simo Ahava & 🛰️ Yoann FERRAND found out that Google has updated its server-side Google Tag Manager documentation, replacing the term "Immutable parameters" with "Internal parameters" to clarify their purpose. The list of parameters has been refined to include only Google-specific ones, reducing confusion and potential privacy concerns. Modifying these "Internal parameters" or other parameters like ip_override and client_id could impact data collection, so it's important to follow the documentation when making changes. While modifying certain parameters may still affect data collection, they are no longer labeled as "Immutable," indicating that changes may not necessarily cause significant issues. #GTM

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Definitely one of the best, in-depth, with clear examples SEO articles that I have read recently by Chantalsmink.nl 👏 Agree 100% with everything she says! SEO is changing, it’s not enough to do a keyword research and produce content. We see it every day or every month with every Google Update. Great content is content that can become viral, can be shared, can be discussed. And for great content you need more that SEO 🤓👇

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With SEO: The Musical (💡), brightonSEO has definitely begun! Great first series of panels about #SGE in Auditorium 2. Looking forward to the next ones! #brightonseo #seo #seo2024

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This strategy fits within a broader framework of Topical Authority and Semantic Content Networks. By channeling authority from your homepage to a content hub, you aren't just boosting individual pages; you're enhancing the entire topic cluster's relevance and authority. This holistic approach to SEO, where each part of your site supports the others, is key to sustainable, long-term growth in organic traffic. >Next Steps: >>Analyze your homepage link structure. >>Identify your top-performing content hubs. >>Implement strategic internal linking while decluttering. >>Monitor the impact on engagement and organic traffic. This approach isn’t just about boosting individual pages but strengthening your entire topical authority across your site.

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Case Studies in Native Advertising can be found here: https://lnkd.in/dFk84QH6 These success stories represent a large amount of work done by many professionals. In addition, nowadays, in each campaign, you should also highlight the role of AI in achieving results. We rely on AI for some tasks, while the rest depends on beneficial communication, appropriate understanding of the goals, and how you want to reach the destinations. #casestudies #nativeadvertising #nativeads #promotion #ads

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Some interesting slides from yesterday's Meta earnings call This can explain why we see such major differences between different Gros and verticals This also tells you that you live in a bubble. A bubble that is the ad accounts that you manage. It's all about perception and perspective.

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The landscape for search is changing - well, we knew that. However, this seems to be another step, and an interestingly big one, in that direction. TikTok is 'excited to announce the launch of Search Ads Campaign, a new campaign type that enables advertisers to connect with high-intent audiences in the moments that matter most', to 'unlock incremental value', and allow users to 'discover content both intentionally and serendipitously'. 🍿👀 #TikTok #search #SearchAdsCampaign

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Effect on DOM size on page load and SEO 53% of mobile users abandon a website if it takes more than 3 seconds to load, highlighting the importance of optimizing page load speed, which is often affected by DOM size. Source: Google Pages with a DOM size of more than 1,500 nodes tend to increase load time significantly, reducing performance metrics like First Contentful Paint (FCP) and Time to Interactive (TTI). Source: Web.dev The size of the Document Object Model (DOM) can significantly impact both page load times and SEO performance. The DOM is essentially the structure of a webpage, including all HTML elements, such as text, images, and scripts. As the size of the DOM grows, it requires more processing time for the browser to load and render the page, which can negatively affect user experience and SEO rankings. Page load speed is a critical factor in SEO, as search engines like Google prioritize fast-loading websites. A large DOM, with excessive elements, layers of nested code, or redundant tags, increases the time it takes for the browser to parse the page. As a result, this leads to slower load times, which can hurt your SEO rankings and increase bounce rates, especially on mobile devices. Furthermore, a large DOM makes it harder for search engine crawlers to efficiently navigate the page, potentially missing important content or keywords that could help with ranking. Google’s Core Web Vitals, which include metrics like Largest Contentful Paint (LCP) and First Input Delay (FID), directly relate to how fast a page loads and becomes interactive. A bloated DOM can degrade these metrics. To improve SEO performance and page speed, it’s essential to optimize your DOM size by reducing unnecessary elements, using efficient code structures, and minimizing the use of heavy scripts and styles. #PageLoadSpeed #DOMOptimization #WebPerformance #CoreWebVitals #MobileOptimization #WebsiteSpeed #SEO #UserExperience #FCP #TTI #digitalmarketing #google #search

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It seems to be the most significant SEO read in a while https://lnkd.in/dvPFGzrn

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Understanding your customer deeply is vital in ecommerce… …and we feel the same way about understanding our customers at Enavi. Here’s how we discover our customer’s needs: Identify the Main Goal: >> For instance, aiming for a 35% revenue growth for 2024. Understand Potential Blockers: >> Address the pressing issues that brought the client to a CRO agency. Analyse Your Intra-Site Funnel: >> While everything is important, what step needs the most attention? - Landing → Product View - Product View → Add to Cart - Add to Cart → Begin Checkout - Begin Checkout → Purchase >> We call this your Metric on Fire. Focus on Key Metrics: >> Every client has specific metrics they check daily.  >> For example, to improve add to cart rate for mobile users from 8.1% to 8.7%. After all this? We use our Human-Obsessed approach to understand OUR CLIENT’S customers. Ensuring every step aligns with the main goal. That continuous alignment is the key to ecommerce success. It makes our CRO less siloed, and far more strategic. PS: Does anyone know how this palm tree managed to grow with this crazy corkscrew?

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Google API content warehouse explanation For those who want to understand the documentation on the Google search API leak: SEOs have already made websites with complete databases of ranking signals, convenient search, filtering, and explanations from AI. Site from Matt @hodsonated https://2596.org/ Site from GrowthSRC Media https://googleleak.com/ reduced factors from 14 to 7 thousand Original documents: https://lnkd.in/d-TrWQsc explanation from Rand Fishkin https://lnkd.in/d4y3xCcX explanation from Michael King https://lnkd.in/dSrMzsmx As for me, it turned out well, although some data should be verified. And not to make quick conclusions, but to test in real conditions.

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