Nikolaos Tsitsoulis, CRME

♦ Core Probability & Statistics Concepts for RM
♦ Mathematical Hotel Revenue Optimization
♦ Querying PMS Data with SQL
♦ Excel® for Hotel Data Analysis

The course has been developed by ENAC (Ecole Nationale de l’Aviation Civile) – a university specialising in the economics and strategy of the aviation industry, where revenue management originated. Throughout, ENAC educators will also be joined by experts from other sectors that are successfully using revenue management techniques, giving you a variety of perspective and experiences.

The key goal for the course is to adapt to the current change from cost focus to customer value orientation. To explain the theory and research concerning pricing of services. How to price new services using traditional pricing methods and how to apply innovative pricing methods and tools in practice.

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.

After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional… Εμφάνιση περισσότερων

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.

After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Λιγότερα

Objectives of the course

• Delineate the basics behind the deployment of a successful revenue management strategy
• Compare the role of the revenue manager at unit, cluster, country, region and board level Identify how traditional management approaches conflict with revenue management effectiveness
• Evaluate how the history of revenue management influences trends and issues arising in tourism today
• Evaluate methods to achieve a customer centric approach to revenue… Εμφάνιση περισσότερων

Objectives of the course

• Delineate the basics behind the deployment of a successful revenue management strategy
• Compare the role of the revenue manager at unit, cluster, country, region and board level Identify how traditional management approaches conflict with revenue management effectiveness
• Evaluate how the history of revenue management influences trends and issues arising in tourism today
• Evaluate methods to achieve a customer centric approach to revenue management
• Use revenue management calculations to evaluate performance
• Apply revenue management tactics to a tourism business so as to increase long term profit
• Discuss the ethical conflicts that may arise when applying revenue management tactics and outline how social enterprise approaches might help deploy damage limitation strategies Λιγότερα

This is an introductory course to a fascinating journey into the eTourism world, which crosses both space and time, and is always closely connected with communication. We are embarking to create a great study experience, which explores how Information and Communication Technologies shape tourism – both for our personal experience and for the tourism industry at large. In other words, we will together explore eTourism by using tools and models from the Communication Sciences.

Key concepts… Εμφάνιση περισσότερων

This is an introductory course to a fascinating journey into the eTourism world, which crosses both space and time, and is always closely connected with communication. We are embarking to create a great study experience, which explores how Information and Communication Technologies shape tourism – both for our personal experience and for the tourism industry at large. In other words, we will together explore eTourism by using tools and models from the Communication Sciences.

Key concepts and theories covered include: Online Communication Model; Roman Jakobson's Communication Model; Quality of online contents; User Generated Content; Web 2.0; Reputation in online Media; Intercultural Communication and Localisation; eLearning; Argumentation; World Heritage Sites. Λιγότερα

The Master of Science in Business Administration comprises an underlying component with general
management content and a clear focus on service management that includes all coursework completed during the first and second semesters.

The “Strategic Management of Tourism Destinations”, and “Marketing and Communication in Tourism” modules, both of which examine individual organisations, make up the core of the Major. Moreover, the programme covers a range of business models in the hotel,… Εμφάνιση περισσότερων

The Master of Science in Business Administration comprises an underlying component with general
management content and a clear focus on service management that includes all coursework completed during the first and second semesters.

The “Strategic Management of Tourism Destinations”, and “Marketing and Communication in Tourism” modules, both of which examine individual organisations, make up the core of the Major. Moreover, the programme covers a range of business models in the hotel, tour operating and airline and airport sectors, as well as those studied in the “Sustainable Tourism Management” and “International Business Event Management” modules.

The Major in Tourism programme allows students to learn about international tourism at the local and global levels, as well as at the level of individual businesses and in the context of different types of
destinations. Λιγότερα

➢ Accredited by Association to Advance Collegiate Schools of Business (AACSB), based in Tampa, USA, has approved the worldwide AACSB accreditation of MCI. Among the founding members of AACSB one can find renowned universities like Harvard, Yale, Columbia, Berkeley Cornell and Chicago.
➢ Austria’s Number 1university as per Universum Ranking List (“Universum Talent Survey”).

Building on from 2008 - in which year the master degree program “Entrepreneurship and Tourism” was successfully… Εμφάνιση περισσότερων

➢ Accredited by Association to Advance Collegiate Schools of Business (AACSB), based in Tampa, USA, has approved the worldwide AACSB accreditation of MCI. Among the founding members of AACSB one can find renowned universities like Harvard, Yale, Columbia, Berkeley Cornell and Chicago.
➢ Austria’s Number 1university as per Universum Ranking List (“Universum Talent Survey”).

Building on from 2008 - in which year the master degree program “Entrepreneurship and Tourism” was successfully introduced into the international education scene - the MCI has been approved for the new master degree branch “Marketing Management & Tourism”, on the part of the Austrian Accreditation Body. Λιγότερα

This 2 months course introduces students to basic knowledge of economic impact modeling and measurement of tourism as an industry. Students will be guided through complicated materials in a simplified manner, so that by the end of successful weeks, you will be able to read technical materials created by experts in the quantitative tourism area. Your view of tourism would be different after this short course.

Instructor: Tadayuki Hara, PhD, Associate Dean, Rosen College of Hospitality… Εμφάνιση περισσότερων

This 2 months course introduces students to basic knowledge of economic impact modeling and measurement of tourism as an industry. Students will be guided through complicated materials in a simplified manner, so that by the end of successful weeks, you will be able to read technical materials created by experts in the quantitative tourism area. Your view of tourism would be different after this short course.

Instructor: Tadayuki Hara, PhD, Associate Dean, Rosen College of Hospitality Management, University of Central Florida.

Lecture 1 - Introduction to Tourism Industry
Lecture 2 - Introduction to Basic of Input Output Model for Tourism Industry Analysis
Lecture 3 - Tourism Impact Analysis
Lecture 4 - Social Accounting Matrix Model
Lecture 5 - Poverty Alleviation and National Development
Lecture 6 - Introduction to Tourism Satellite Accounts Λιγότερα